Onclusive

SEPTEMBER 13, 2017

New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification. PR’s effectiveness can then be measured with impactful business metrics , just like other aspects of the marketing mix.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Cision

SEPTEMBER 13, 2017

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research. Internally, get company-wide buy-in before the public announcement.

Corporate 270

Corporate Brand Branding Guidelines 270

Onclusive

AUGUST 22, 2017

Corporate Communications. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate communications regularly involves interaction with senior leaders and HR departments. . Internal Communications. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management. Spend two days mastering the latest and greatest in Communications Measurement. International Association of Business Communicators (IABC) World Conference . PRWeek Awards.

Conference 329

Conference Marketing Case Study Measurement 329

Cision

JUNE 16, 2016

This week hundreds of communication professionals have jetted off to London for the 8 th annual Association for the Measurement and Evaluation of Communication (AMEC) International Summit. ” AMEC chairman and EMEA Managing Director at Cision, Jeremy Thompson , says: “Metrics are the heart of measurement. Couldn’t make it?

Internal 120

Internal International Measurement Analytics 120

Deirdre Breakenridge

APRIL 17, 2017

I recently read an inspirational tweet about progress being measured in steps. This is important because the measure of achievement is not about becoming a CEO, it’s about feeling that you’ve got to where you wanted and fulfilled your potential. A Guest Post Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Stephen Waddington

MAY 4, 2021

Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic. COVID-19 has also highlighted flaws in the use of financial metrics to measure the health and wellbeing of society. You can download a copy from the Vuelio website.

Publicity 197

Publicity Government Corporate Financial 197

Stephen Waddington

SEPTEMBER 29, 2021

It’s an overview of industry issues as discussed by my community of practice. It’s full of industry goodness. More than 50 years on we have two organisations representing an industry that contributes £15.7bn to the economy and employs a workforce of almost 100,000 people. The industry is white, middle class and posh.

Industry 153

Industry Publicity Agency Community 153

Critical Mention

JUNE 8, 2021

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — has released a set of industry-first features and data to its Media Contact Database. We are thrilled we can give the industry much needed connections between our Media Monitoring and Media Contact Database functionality in our platform.

Industry 78

Industry Radio Media Analytics 78

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. Hashtag: #IABC19.

Conference 256

Conference Content Marketing Marketing Internal 256

Onclusive

NOVEMBER 29, 2017

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. International Association of Business Communicators (IABC) World Conference. Public Relations Society of America (PRSA) International Conference. Hashtag: #PRWeekAwards.

Conference 210

Conference Content Marketing Marketing Education 210

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To System Comparison 52

Reputation Us

NOVEMBER 7, 2023

HOW TO HANDLE A CONFIDENTIAL, CORPORATE LEAK. According to Intralinks, an M&A research group which studies corporate deal leaks , 8.8 According to Intralinks, an M&A research group which studies corporate deal leaks , 8.8 Conduct an Internal Investigation. Mergers and acquisitions are notoriously leaked.

Reputation 78

Reputation Real Estate Internal International 78

PRSay

NOVEMBER 10, 2022

In the workplace, CEOs say, a culture of incivility threatens employee morale and productivity, corporate reputation and revenue. Since many of our communications campaigns (and how we measure their success) might cause people to feel more like numbers or objects, what do we have to lose? What would a successful campaign look like?

Employee 146

Employee Crisis Reputation Creativity 146

Wadds Inc.

MARCH 22, 2023

A Deloitte study - Tested, Trusted, Transformed: 2023 Corporate Affairs Report - published in February 2023 sets out the conditions that are required for the corporate affairs function to maintain this elevated status. These include communication management, corporate communication and corporate affairs - the term favoured by Deloitte.

Publicity 98

Publicity Corporate Employee Interviews 98

Wadds Inc.

APRIL 19, 2023

A Century of Spin critiques the public relations industry's role in facilitating corporate propaganda and undermining democracy. The book is a critique of capitalism, seen here as a system gamed in favour of big corporations, which has undermined government independence and responsiveness to the needs of citizens.

Ethics 105

Ethics Government Corporate Exercises 105

Presspage

JUNE 23, 2021

From our experience working with hundreds of PR and Corporate Communications teams around the globe, most of these issues can be traced back to workflow, in this blog post we will talk about four of the most common ones we've noticed, regardless of industry, geography, or department size.

Communications 210

Communications Measurement Tools Enterprise 210

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Communications Conversations

DECEMBER 13, 2017

I’d also lean toward using Garageband as your editing tool-of-choice–mostly because it’s already on Macs, which most in our industry use on a daily basis. And, make sure your internal partners and executive sponsors are on the same page. It’s the most popular brand, and most are very affordable (under $300).

Corporate 103

Corporate Banking Resources Radio 103

Wadds Inc.

NOVEMBER 15, 2023

A marketing industry insider explores how a business built on promoting consumption adapts to promoting positive behaviour change that doesn’t cost the earth. Skees cites as a key moment the CEO of Blackrock, Larry Fink, announcing that the purpose of corporations should no longer just be shareholder value, but achieving “a greater good.”

Brand 98

Brand Branding Ethics Internal 98

Onclusive

MARCH 2, 2021

This is an industry-wide phenomenon and not simply limited to PR/Communications. Organizational culture consists of the collective values, beliefs, norms and principles which influence the behavior of people as members of the organization – akin to a ‘corporate personality’. to be continued in Part 2).

Data 312

Data Communications Data-Driven PR Analytics 312

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Most common comms measurement methods. It’s hard to predict.”

Survey 129

Survey Communications Measurement Internal 129

Critical Mention

OCTOBER 8, 2017

NEW YORK, OCTOBER 8, 2017 — Critical Mention integrates massive amount of international online news feed into its full-service media monitoring and measurement platform. This addition expands Critical Mention’s industry-leading content set to include millions of new sources that clients can search and be alerted in real-time.

Internal 60

Internal International Television Radio 60

PRSay

APRIL 5, 2023

Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. Organizations with 250 or more employees were more likely to select reporting, measurement and freelancers as their highest budgetary expenditures. Illustration credit: alphaspirit ]

Survey 86

Survey Measurement Employee Retail 86

Stephen Waddington

JULY 16, 2021

The report includes contributions from panel members, formed from leaders from across the UK communications industry. Organisational leaders turned to internal communication teams because they recognised the critical role of communication in engaging with staff. This is likely to be an issue on the corporate agenda for the next decade.

Publicity 199

Publicity Government Crisis Employee 199

PRSay

JULY 26, 2022

She has served in leadership communications roles for multinational corporations such as BBC World and Ford Motor Company for more than 23 years in India and the United States. She is developing and shaping the agenda for the PR community in India and helping the association support and raise industry standards.

Local 109

Local Crisis Management Internal International 109

Sword and the Script

MAY 2, 2017

Her corporate gigs tended to be with large companies of the international variety – Nokia and Alcatel-Lucent for example. 3) You’ve spent a lot of time in telecom with Alcatel-Lucent and later Nokia, what is one corporate communication challenge that’s unique to that space, and how did you overcome it?

Corporate 61

Corporate Communications LinkedIn Agency 61

Sword and the Script

MAY 29, 2018

5) “That the cost of a well-run communications program is not measured the same way as their sales or business development programs.”. 9) “That reporters don’t write corporate profiles, they cover NEWS.”. Our Industry, Your Answers: Breaking Down the 2018 JOTW Comms Survey. It needs to be authentic.”. Photo credit: Unsplash.

Corporate 73

Corporate Communications Survey Employee 73

Shift Communications

OCTOBER 14, 2016

PR teams have long deplored the challenges of how to best measure your PR success and effectively report program results. Yes, it can be difficult to understand how to justify your team’s hard work to management, or to measure PR’s contribution to the bottom line. But, don’t forget about measuring the quality of coverage.

Measurement 60

Measurement How To Trade Shows Analytics 60

Presspage

DECEMBER 2, 2021

The world has shifted into a digital age, where our data (personal or corporate, internal or external) is constantly under the threat of cyberattacks. Industry recognized certification PressPage has attained an ISO 27001:2013-certification , issued by DEKRA Seal (an independent certification body).

Software 135

Software Enterprise Data Internal 135

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. People who spam journalists with irrelevant offers have always been a liability for the industry. They also valued posts written by independent bloggers, rating them more credible than corporate blog content. We’re counselors to our clients.

SEO 227

SEO Agency Reputation Policies 227

Onclusive

DECEMBER 17, 2018

The financing will fuel investment in engineering, data science and product development and accelerate the expansion of the company’s international footprint. Andy Cunningham , Board of Directors at AirPR and former Head of Corporate Communication at Apple.

Analytics 150

Analytics Data Big Data Technology 150

Sword and the Script

DECEMBER 5, 2023

It took years of blood, sweat and corporate treasure to bring these plans to fruition…and they clearly didn’t come close to hitting ROI objectives. Besides, it’s a good thing to keep someone on a red team that eats, sleeps and works in the industry every day to pressure test your deal assumptions. With the buyout, Q4 Inc.

Software 130

Software Reddit Technology B2B 130

Critical Mention

NOVEMBER 17, 2021

The integration of Podchaser data will allow brands to accurately track and measure the impact of brand mentions across podcasting. With this agreement, Critical Mention is now the only all-in-one earned media platform with Podchaser’s dataset and a podcast capture network built internally. ” About Podchaser. .”

Analytics 126

Analytics Radio Television Measurement 126

PRSay

OCTOBER 22, 2021

This was a scenario that was unimaginable,” said panelist Trebor Banstetter, director of corporate communications for Atlanta-based Delta Air Lines. “I It was new territory, not only for comms but across our entire industry.”. Internal messages repurposed for news media. We were making up the playbook at the time.

Crisis 78

Crisis Airlines Travel Internal 78

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.”

Video 149

Video Case Study Agriculture B2B 149

Landis PR

DECEMBER 11, 2023

Whether it’s enhancing brand awareness, increasing engagement, or driving sales, having clear, measurable objectives will guide the development and execution of your strategy, ensuring alignment with your overall growth plans. Bonus points if you can make your goals SMART (Specific, Measurable, Achievable, Relevant, and Time-bound.)

Strategy 59

Strategy Company Communications Construction 59