Deirdre Breakenridge

MAY 1, 2017

Video content is the future of social media and for brands, businesses or influencers questioning the benefits, we detail five ways going live has improved our agency. At Socialfly we are experts in all things social media, and we have known for a long time that video content is king of the social media world.

Video 283

Video Facebook Social Media Creativity 283

PRSay

DECEMBER 10, 2020

This work-from-home revolution has given way to another revolution in corporate and organizational communications: “informal everything.”. In times of crisis, in great change, you have to focus on authenticity,” said Derek Pando, Zoom Video Communications head of international and partner marketing. Keep calm and communicate on!

Communications 157

Communications Nonprofit Employee Film 157

PR Conversations

NOVEMBER 5, 2014

I’ve sat through convention and forum talks where various oracles pronounced that: employees just want to be loved. Just look at the many different ways Elisabeth Kubler-Ross’s work on death and dying , and her change curve turns up in jolly presentations about employee motivation. Will it help us to listen better to employees?

Employee 103

Employee Communications Internal International 103

ImPRessions - Crenshaw Communications

MARCH 6, 2017

What, if anything, can a PR or corporate communications expert do to turn things around? First, a video of founder Travis Kalanick arguing with a driver made the rounds on social media, prompting Kalanick to issue a rare and soul-searching admission that he needs to “grow up.” Consider Uber’s rough ride of late.

Reputation 159

Reputation How To Employee Financial 159

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Source: Unzipped ).

Corporate 48

Corporate Examples Storytelling Brand 48

Stephen Waddington

OCTOBER 13, 2020

Hybrid models combining home and office working are likely to provide organisations and their employees with flexibility in the future. Environmental, Social and Governance (ESG) is likely to be a major issue on the corporate agenda for the next decade.

Report 144

Report Communications Government Crisis 144

Business Wire

FEBRUARY 2, 2018

Leverage the Surprise and Delight of Live Video Live video drives community engagement. Up to six times as many interactions as regular video. Host a Watch Party Another way to get eyeballs to your Facebook group and content is to host a watch party ! A LOT of community engagement. Implementation Tip!

Facebook 177

Facebook Community Advertising Advertising 177

MaccaPR

JANUARY 8, 2021

LinkedIn video? Listen To and Welcome Employees on Social. Brands know they should listen to consumers, but what about listening to employees? Arik highlighted the cautionary tale of Sherwin-Williams, which fired an Ohio employee whose TikTok channel of paint mixing was mesmerizing his 1.2 What about Twitch? Never fear!

Social Media 62

Social Media Trends Marketing Viral 62

ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. But the storytelling should go beyond the founders and employees.

Brand 149

Brand Branding Storytelling B2B 149

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. The results?

Survey 96

Survey Industry Leadership Study 96

PRSay

JULY 14, 2020

Should corporate leaders share their own beliefs? From the first week of the lockdowns, I wanted to be sure that my employees knew that the situation was fluid, that we would be assessing things as we went and that their jobs were safe. And in a time of great uncertainty, it was an important factor in bringing our group together.

System 157

System Community Social Media Employee 157

Sword and the Script

DECEMBER 21, 2021

Video gets even bigger. Year of the employee. 2022 is going to be known as the year of the employee. Year of the employee. 2022 is going to be known as the year of the employee. Products and services would have to become affordable as they would have to target an increasingly larger middle-income group.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

Television 158

Television Instagram Consumer Newspapers 158

Sword and the Script

AUGUST 20, 2019

She says her career aspiration, at the time, was to be a video jockey for MTV. We are asking business executives, supervisors, and individual employees to all join in with HR to fix workplace cultures. Employees are a critical piece to any organization’s success and yet one that is often taken for granted, overlooked or shuffled along.

Employee 89

Employee Internal International Training 89

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Old and new tasks. Additional duties. Visual communications. Intense deadlines.

Communications 123

Communications Crisis Internal International 123

The Stalwart Blog

MAY 9, 2017

Moreover, the order of priority for communicating any corporate response in a crisis should be: Employees. First, employees work on the front lines as the primary brand ambassadors. Give employees the confidence that you support and appreciate the help they will give to communicating this to others. Stakeholders.

Crisis 90

Crisis Airlines Employee Fashion 90

ImPRessions - Crenshaw Communications

MAY 15, 2017

We also encourage everyone – even interns – to write blog posts and try their hand at short videos for social sharing. As part of the group, young employees learn how to cooperate, delegate and support each other. Still others make the move from a small agency to a corporate giant to take on multinational accounts.

Skype 147

Skype Agency Meeting Software 147

Bianchi Biz Blog

JANUARY 20, 2022

Some 42 percent fell into the Concerned category, where the main driver is worry about economic conditions, shifts in customer behavior and changes in the expectations of employees. Jim is president at Bianchi PR with 40+ years of B2B PR experience in corporate and agency settings across multiple industries. Author: Jim Bianchi.

Automotive 84

Automotive Agency Tourism Mobile 84

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> In a video review of the product, (embedded nearby) the Influencer Marketing Hub called Klear a “ hybrid social listening and analytics tool.”

Tools 100

Tools Survey Pitching Analytics 100

Cision

AUGUST 23, 2017

From your corporate leaders to your average employees, involve the people behind your company in your digital PR campaign. This technology can track up to 32 muscle groups in the viewer’s face about 15 times a second. Since this is a fast evolving field, it becomes difficult to set goals and track your KPIs.

Digital PR 251

Digital PR How To Small Business Analysis 251

David PR Group

JULY 2, 2020

One thing is undeniable: The social justice wave in America is having a major impact on individuals and corporations. For companies, it has become critical that employees understand that they are representing their employers all the time – not just during work hours. Smart phones, capable of taking photos and video, are ubiquitous.

Policies 70

Policies Training Crisis Social Media 70

Sword and the Script

JULY 6, 2021

In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches. Onclusive broadened a deal with MSL to make it’s “PR Attribution” feature available to MSL clients worldwide – and to clients of its parent company, Publicis Groupe. Employee comms merger. Media monitoring.

Pitching 89

Pitching Report Software Survey 89

Sword and the Script

AUGUST 17, 2019

Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. Blogs, including independent and corporate blogs, can be credible. She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. Advertising is a distant third.

Study 61

Study Survey B2B Advertising 61

Wadds Inc.

AUGUST 14, 2023

As the digital groups continue to grow rapidly, the demand for strong creative capabilities will continue as they look for content to win the battle for attention, competing for acquisitions with the networks. This is something we regularly discuss with clients. Are there any trends agency owners should have on their radar?

Agency 52

Agency Sports Public Affairs Creativity 52

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

MaccaPR

MARCH 12, 2019

After 500 product launches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.

Agency 54

Agency Healthcare Interviews Insurance 54

Stephen Waddington

OCTOBER 3, 2019

This differentiates them from the holding group agencies. This is an agency model that covers a core group of employees supplemented by senior experts. Purpose may be the latest incarnation of corporate responsibility but it’s here to stay. The rise of the virtual agency is a related trend. Let’s talk about data.

Interviews 115

Interviews Agency Industry Measurement 115

Communications Conversations

APRIL 16, 2018

When I worked on the corporate side. And, I think it’s particularly relevant, considering the hiring climate right now where employees seem to have all the leverage. Things tend to move slowly in corporate America, and by pausing a beat you never know how things may change. When I worked on the agency side. Be patient.

Groups 74

Groups Corporate Media Training Agency 74

Sword and the Script

APRIL 30, 2019

2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference. Being able to share and collaborate on lists, keep a track of notes and comments on contacts and see where other employees are at with their tasks is incredibly handy.”.

Industry 88

Industry Media Technology Employee 88

Ishmael's Corner

JANUARY 4, 2015

The advocacy group behind CPAP machines, the AFCPAP (Americans for continuous positive airway pressure) hires a PR agency to raise the industry’s profile. White House comms czar Dan Pfeiffer fires back, “Sure GovFeed will deliver the requisite listicles and a periodic cat video, but the site will also do some serious stuff.”.

Transportation 60

Transportation Journalism Google Employee 60

Maxim Behar

DECEMBER 20, 2022

I love working with you and with M3 Communications Group, Inc. Group CEO, AvianWE. CEO, The Skills Group. And what always impresses me most is how much your employees love you. I think every honor you’ve received has just ben so, so much deserved and I’m sure this won’t be the last of them. Congratulations! Nitin Mantri.

Energy 52

Energy Groups Internal International 52

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. For this reason, it’s important to have a diverse group of staff members involved in the development of your PR Crisis Plan. For example, an employee leaks damaging information about your company. ? A major crisis. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. In 2019 purpose continued to emerge as a theme in corporate leadership as a means of reconnecting organisations with society.

Government 103

Government Education Print Ethics 103

Sword and the Script

JANUARY 31, 2023

A video demonstration of the tool says PR pros can enter up to 10 key messages, an optional quote and select options for tone and length. Intrado has rebranded the holding company to West Technology Group , LLC. West will be “the corporate umbrella brand” that owns a half dozen or so business units and product lines.

Software 78

Software Case Study Technology Tools 78

David PR Group

JULY 13, 2016

For workplace environment, as another example, Harris asks if a company is a good place to work, has good employees and if the company rewards employees fairly. What causes the most damage to corporate reputations? As far as I can tell, it’s “video game meets geocaching,” and looks like a lot of fun.

Reputation 40

Reputation Measurement How To Financial 40

Waxing UnLyrical

DECEMBER 11, 2013

In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming. Bloomberg India TV laid off 30-40 employees. The Bengal Post paper in Kolkata was discontinued and all employees were laid off. In July, Outlook Publishing (India) Pvt.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Stephen Waddington

OCTOBER 3, 2019

This differentiates them from the holding group agencies. This is an agency model that covers a core group of employees supplemented by senior experts. Purpose may be the latest incarnation of corporate responsibility but it’s here to stay. The rise of the virtual agency is a related trend. Let’s talk about data.

Interviews 60

Interviews Agency Industry Measurement 60