Sword and the Script

SEPTEMBER 1, 2020

In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team. It says it has “hundreds of customers…10 of the Fortune 50.”

Internal 147

Internal International Tools Software 147

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., I couldn’t find any financial data on the deal but in a separate piece for Media Post Laurie Sullivan writes that Kelp has 10 employees and “Signal AI has about 220 employees.”

Publicity 85

Publicity Survey Enterprise Pitching 85

Communications Conversations

OCTOBER 31, 2019

followers and the other is the CEO of a much smaller, more nimble enterprise and has 378,000+ followers. It’s free or corporate jargon. She writes like a human being–not a robotic corporate executive. That’s what connects with employees and prospective employees. 61 comments. It feels authentic.

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

ImPRessions - Crenshaw Communications

MAY 22, 2017

Looking to buy enterprise software? A successful narrative doesn’t have to be about a Bezos or a Branson, but it does usually need to involve people – customer testimonials, community impact, employee motivation. In fact, employees can be both a rich source of stories and a powerful channel through which to tell them.

Brand 185

Brand Branding Marketing Wireless 185

PR Job Coach

JANUARY 5, 2015

Public relations is essential to a functioning of society and its enterprises. PR practitioners also serve as strategic content developers and storytellers, helping their organizations formulate key messages that are resonant with the corporate culture and nature of the organization.

Publicity 100

Publicity Enterprise Government Storytelling 100

Cision

MAY 18, 2016

Sonja Warner, vice president of global corporate communications at TransMedia Group, says only through planning and strategy will you reach your target audience effectively. You recently joined TransMedia Group as the vice president of global corporate communications. Has it improved global corporate communication?

Corporate 159

Corporate Groups Local Enterprise 159

Sword and the Script

JUNE 30, 2020

The survey solicited respondents from 300 executives in UK-based businesses with 1,000+ employees. A model I’ve seen work for large enterprises is to retain a corporate communications department but push dedicated PR talent down to support the business units. Separate in large organizations. Unbundle PR.

Report 116

Report Publicity Survey B2B 116

PRSay

OCTOBER 5, 2016

Following the rancor around the ill-fated religious freedom law, the thought leaders slated to deliver keynotes are accomplished professionals with track records that support human rights, sustainability and corporate social responsibility (CSR).

Conference 104

Conference Nonprofit Hotels Internal 104

Sword and the Script

MARCH 26, 2019

Six months later the client’s client – a large bank that no longer exists due to industry consolidation – cited that article as a significant influence on their decision to buy their enterprise software. 8) Employee engagement surveys: 36%. It’s a good story, but it’s only happened to me once in 20 years. 2) Impressions: 66%.

Measurement 116

Measurement Communications Survey Web 116

Wadds Inc.

AUGUST 14, 2023

Its strategic advisory services help to effectively manage risks, build revenues, attract and engage people and identify key opportunities to improve performance and enterprise value. Corporate and public affairs agencies are expected to continue to do well, healthcare also but perhaps less so whilst consumer and technology will be tougher.

Agency 52

Agency Sports Public Affairs Creativity 52

PR 20/20

MAY 8, 2019

And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world. The newsletter has an especially strong following with large enterprises—39% of subscribers work at companies with 500+ employees, and 19% of subscribers work at companies with 10,000+ employees. 7,500/month.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

OCTOBER 5, 2021

I’ve come to view Onclusive as an enterprise-strength media monitoring solution. Now it’s announcing this: SocialChorus and Dynamic Signal have combined to create Firstup, a new company built to reimagine employee connection through transformative workforce communications.

Software 152

Software Tools Print Technology 152

Waxing UnLyrical

MAY 3, 2018

Like the classic example of the three masons , it is important to help employees to remember why what they are doing matters to people every day. The value that they bring to their task is far more than the ability to bring home a paycheck. Again a more powerful mission; one that is results focused and not action focused.

Communications 68

Communications Healthcare Enterprise Leadership 68

Sword and the Script

APRIL 30, 2019

2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference. These included a knowledge management-style enterprise search tool called “Assistant,” and “Channel Management.”. The company currently has 47 reviews on G2 Crowd.

Industry 85

Industry Media Technology Employee 85

Waxing UnLyrical

JULY 13, 2015

Why: “I believe no organizational communication is as important as employee communication. Employees can lift a company through difficult times or they can tank it,” says Shel Holtz (and one of the guests on tomorrow’s #measurePR Twitter chat – I hope you’re planning on coming!) ” 7.

Internal 40

Internal International Communications Employee 40

Sword and the Script

OCTOBER 29, 2019

Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. Prezly offers prospective customers three tiers of pricing : professional, expert and enterprise. He suggested embedding a CEO’s tweet about an announcement, which I thought was a creative idea.

Pitching 63

Pitching Analytics Enterprise System 63

Prohibition

AUGUST 4, 2021

Talent – brands with positive reputations attract better employees. Using enterprise-class insights tools and artificial intelligence, “Prohibition Insight” provides a solid strategic foundation. Blogs – personal, professional, corporate, etc. News articles – traditional media, online or broadcast.

Reputation 62

Reputation Brand Branding SEO 62

Sword and the Script

JANUARY 14, 2020

She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. employees in the U.S. – She’s my guest on this first edition of the Off Script Q&A series of 2020.

Marketing 79

Marketing Data Wireless Industry 79

PR 20/20

AUGUST 22, 2017

Human Resources is uneasy about adopting an employee social media policy. Inbound marketing requires a level of openness and transparency previously unheard of in the corporate world. Buy-in starts with the gatekeepers, of which there are many. For instance: Legal fears the company blog will violate copyright laws. It Risks Rejection.

Marketing 87

Marketing Resources Technology Internal 87

Maxim Behar

SEPTEMBER 27, 2022

Maxim: I often say that right now the whole world is a big mess, and from this mess we have to create something that can suit businesses, employees, pensioners, of course, students, and all people. How has the situation in our country affected the business? We still can't get out of this merry-go-round that has piled up on us, remote work.

Government 52

Government Tourism Ethics System 52

PR 20/20

SEPTEMBER 14, 2018

The CMO of tomorrow will be different — “orchestrating employees, agencies, robots and experts served up by the gig economy.”. Some of our best clients are inbound marketing champions within an enterprise. In a nutshell, Victor notes that CMOs’ roles have been expanding for a while now. It’s an overused word. It is normal.

Enterprise 46

Enterprise Agency Creativity Print 46

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Communications professionals must act decisively to safeguard corporate reputation, and many worry that they may miss something.

Trends 199

Trends Corporate Employee Analysis 199

PRSay

JUNE 15, 2022

Indeed, we’ve entered a new era of expectations for corporate and organizational LGBTQ engagement. Corporate social responsibility that is inclusive of LGBTQ advocacy is no longer just a buzzword; it’s an obligation and an expectation. We’re a growing electorate, consumer base and employee bloc. adult population does as well.

Policies 159

Policies Community Corporate Enterprise 159

Sword and the Script

JUNE 23, 2015

Thinking Differently about Employees and Content. Janet Fouts , who founded Tatu Digital Media , read this post – Scale Content Marketing: Employees are the Secret – and invited me to a Google Hangout to discuss it (She previously produced The Friday Hangout , a regular weekly show with Steve Farnsworth and Adam Helweh ).

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

Flack's Revenge

DECEMBER 11, 2019

Zander Steele – Director of Enterprise Sales at HyperScience , a company that transforms insurance document processing with machine learning. Daren Moreira – Partner at Eversheds Sutherland , advises clients on regulatory compliance, insurance and reinsurance transactions and corporate governance. moderated the session.

Insurance 31

Insurance Insurance Financial Measurement 31

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

ImPRessions - Crenshaw Communications

JUNE 12, 2020

In the wake of George Floyd’s killing, corporate America is trying to walk the talk when it comes to matters of racial justice and equality. From startups to enterprise companies, tech just can’t seem to make measurable progress when it comes to greater black representation in senior management and on boards.

Technology 248

Technology Company Enterprise Community 248

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. People generally trust someone who is not in the employee of a brand more than they trust someone who’s paid by a brand to deliver a message. Steve Barrett: People like themselves, don’t they?

Media 202

Media Storytelling Technology Data 202

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Employee communication will continue to be a major focus for many CCOs.

Marketing 187

Marketing Content Marketing Data Social Media 187

MaccaPR

MAY 28, 2015

The piece quoted NASA spokeswoman Jennifer Knotts as insisting that no NASA employees (including any astronauts) actually appeared in the Hyundai video. I think that poetic license is understood with so obvious a commercial enterprise. If Hyundai Staged Some of the Spot, So What? Was the spot intentionally misleading?” asks Preston.

Film 48

Film Marketing YouTube Advertising 48

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 149

Trends Communications Employee Enterprise 149

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams.

Agency 40

Agency Marketing Financial System 40

PR Job Coach

SEPTEMBER 28, 2016

Yet again corporate America comes ashore with another stark example of why "behavior is all that matters." The Wells Fargo Board's tardy response to its latest crisis is or should be a a wake up call to the enterprise that behavior not platitudes is all that matters to reputation. Agendas must focus on customers and employees first.

Enterprise 100

Enterprise Reputation Employee Corporate 100

Cision

SEPTEMBER 30, 2015

When our employees stick to our social media principles we find that they are successful in building relationships with customers, growing their reach, improving engagement in social and providing business value to Dell.”. ― Focus your employees around a single strategy. Register today! John Yembrick, Head of Social Media at NASA.

Social Media 120

Social Media Report Media Training Training 120

ImPRessions - Crenshaw Communications

APRIL 5, 2018

The stakes feel higher, and the race tougher, than at a more established enterprise. Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. But many startups are at a unique and tricky stage. When they fail, it can be costly, both in dollars and momentum lost.

Pitching 174

Pitching Enterprise Exercises Agency 174

Sword and the Script

NOVEMBER 9, 2021

Intrado was formerly known as West Corporation. In executing our mission of becoming the largest capital markets communication platform we have attracted over 2500 corporate issuers, along with numerous investment banks to our suite of products,” wrote Q4 Founder and CEO Darrell Heaps in a blog post. billion PR software market.

Software 92

Software Banking Technology Data 92

Sword and the Script

MARCH 20, 2018

Live events are not only the most widely used enterprise content marketing channel, they are also viewed as the single most effective B2B marketing tactic. If multiple employees from one company attend an event, we can aggregate data to discover what the company X contingent did collectively. d) Facial recognition check-in.

Industry 71

Industry Marketing Enterprise Mobile 71