NewsWhip

FEBRUARY 19, 2021

Today that “clash and turmoil of billions of human lives” is fully captured by our media ecosystem, and delivered to us every minute, via high definition screens, social networks and personalisation algorithms, on our networked computers, phones and other devices. . .” -Martin Gurri, The Revolt of the Public.

Reputation 88

Reputation Social Media Reddit Media 88

Cision

MAY 30, 2017

It’s been four years since the SEC’s social media guidance was added to RegFD and a good a time as any to refresh the details of RegFD. The staff’s action was in response to a July 2012 post on Mr. Hastings’ Facebook page, stating that in June 2012 monthly viewing of Netflix had exceeded a billion hours for the first time ever.

Social Media 120

Social Media Media Facebook Analysis 120

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Are the social media waters still safe for marketing? Frank Strong: It’s a question of whether or not your customers and prospects are on social media. Neal: Definitely.

How To 159

How To Facebook Social Media Advertising 159

Communications Conversations

NOVEMBER 9, 2018

The theory: Brands no longer need to post 20 times a week to drive results in social media marketing. A few brands were leading the way (Target, at the time, was the example I liked to use), but most were still playing by 2012 rules (volume > quality) and posting 20-30 times a month on Facebook. But, then things changed.

Facebook 74

Facebook Brand Branding Social Media 74

PR in High Definition

JANUARY 17, 2017

Facebook Live has been brilliant for communicating with audiences globally, but recently people have been using Facebook Live as audio only, whilst having a still image to accompany their broadcast. Facebook has spotted this trend and has sought to develop a new platform for brands to reach their audience, Facebook Live Audio.

Radio 48

Radio Facebook Tools Social Media 48

Waxing UnLyrical

DECEMBER 5, 2014

That was inspired, if you remember, by the constant (or so it seems to me) sunny and “shiny” updates one sees on Facebook that make one want to barf. I have, however, expanded the definition of the word to any social post that makes you want to barf, regardless of whether it’s sunshiny or not. Robert Udowitz.

Facebook 111

Facebook Google Twitter LinkedIn 111

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

Sword and the Script

DECEMBER 5, 2023

It took years of blood, sweat and corporate treasure to bring these plans to fruition…and they clearly didn’t come close to hitting ROI objectives. Muck Rack partnered with Keyhole , which enables Muck Rack customers to add social media monitoring capabilities by Keyhole to their Muck Rack subscription. More gen AI.

Software 132

Software Reddit Technology B2B 132

Waxing UnLyrical

AUGUST 24, 2015

If you want to compete in today’s fast paced business environment, you have to be social. But just simply being active on Twitter, Facebook, and all the rest is never enough. How can you track your social media efforts to ensure that your strategy is up to par? 5 Social Media Metrics You Can Stop Tracking Yesterday.

Social Media 40

Social Media Media Measurement B2B 40

Communications Conversations

JANUARY 28, 2021

That’s what many social media marketers are thinking about as we start 2021. But, then I got to thinking: These trends can and should inspire social content marketers as you think about what kinds of visuals to use this year in your posts on Facebook, Insta, LinkedIn and other platforms. New Content!

Content Marketing 117

Content Marketing Trends Marketing LinkedIn 117

Waxing UnLyrical

APRIL 12, 2013

I’m talking about that moment when your social media and real worlds collide. I left last Thursday morning for Social Slam , via a direct flight from Dulles to Knoxville. That Moment When Your Social Media and Real Worlds Collide is a post from: Waxing UnLyrical. Leaving on a jet plane. That was The Moment.

Social Media 90

Social Media Media Survey Travel 90

Onclusive

MARCH 6, 2019

I went to Schwab and had responsibility as CMO, which included corporate communications as well as for PR, basically everything but Investor Relations. When you think about the context of Paid, Earned and Owned Media, has been completely blurred. People said, you know, Facebook’s not social media, they’re media.

Banking 199

Banking Marketing Measurement Leadership 199

Communications Conversations

FEBRUARY 12, 2018

And it was definitely a status symbol. I’ve worked for and with big corporate clients for years. And yes, there is definitely some of that. Finally, think about the pervasive social media scene. But, I think sometimes people get caught up in the social media hype.

Company 60

Company Corporate Social Media Facebook 60

Karen Freberg

JUNE 6, 2017

If you have not missed the ongoing conversation that is evolving on social media about personal branding, you are missing out. It is the topic a lot of social media marketing professionals are discussing, which started off with a Twitter conversation between Carlos Gil and Jason Falls.

Social Media 40

Social Media Brand Branding Media 40

Beyond PR

MAY 30, 2017

It’s been four years since the SEC’s social media guidance was added to RegFD and a good a time as any to refresh the details of RegFD. The staff’s action was in response to a July 2012 post on Mr. Hastings’ Facebook page, stating that in June 2012 monthly viewing of Netflix had exceeded a billion hours for the first time ever.

Social Media 40

Social Media Media Facebook Analysis 40

Waxing UnLyrical

FEBRUARY 9, 2015

So I’m taking advantage of WUL to shine the social media spotlight on them. I got to know Adam several years ago through social media, and then encountered him and His Lovely Wife (he doesn’t capitalize it, I do) in Orlando not long thereafter. Adam Toporek. Bess Winston. Answer: Boss.

Social Media 40

Social Media Media Community Web 40

Cision

MARCH 17, 2016

Learning how to best communicate with clients – with the understanding that one size definitely doesn’t fit all. Our plan is to tap into different areas and generate a platform that establishes the importance of positive corporate culture and why Haufe is the leader in the space. Can you mitigate a crisis in real time?

Employee 120

Employee Agency Meeting Strategy 120

Waxing UnLyrical

MARCH 6, 2015

really don’t care about using social media. PR pros using social media… not. based pros are (differences in spelling are not typos, simply the difference across the pond): #2 Crude definitions of professionalism. How Much do Senior Pros Care About Using Social Media?

Social Media 40

Social Media Media Measurement Survey 40

Critical Mention

AUGUST 20, 2020

This book will help you keep up-to-date with the latest trends in PR, social media, marketing and video/audio recordings. The Definitive Book of Body Language. Put your headphones on and tune into this UK-based podcast to learn about the future of PR and top media trends. Until next time! Critical Mention.

Resources 136

Resources Communications Education Guidelines 136

ReimaginePR

AUGUST 15, 2016

People don’t trust soul-less corporations. Don’t just roll out the new logo on the website and not have it on social media pages, too. Your social media pages and profiles: LinkedIn. Other social media platforms you’re on. People trust other people. People want to buy from other people.

Employee 120

Employee Social Media Education Brand 120

Critical Mention

OCTOBER 2, 2019

Also, engage and interact with online users that share all types of social media mentions. As we previously discussed, your organization can receive positive media mentions or negative call-outs. Buffett definitely hit the nail on the head with that quote when it comes to maintaining an online reputation. Until next time!

Sports 80

Sports Hotels Reputation Construction 80

Waxing UnLyrical

FEBRUARY 15, 2013

Considering how active we all are on social media sites like Facebook and Twitter, when Starbucks opens its Delhi location, I’m sure I’ll be among the first customers to visit them, and of course check-in at Foursquare/Facebook and tweet about it too! Image: bfishadow via Flickr, CC 3.0 .

Twitter 94

Twitter Facebook Social Media LinkedIn 94

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more.

Interviews 99

Interviews Publicity Technology Social Media 99

PR in High Definition

DECEMBER 17, 2020

As we approach 2021, it is likely that topics much like these will continue to surface, causing a shift in both corporate and consumer behaviour. Prior to this year, we knew cancel culture was a thing, but with the power of social media and the increase of social justice movements, both the extent and frequency has increased a fair bit.

Trends 71

Trends Reputation Course Media Relations 71

Waxing UnLyrical

AUGUST 22, 2014

22 People Who Should Have Definitely Not Taken The Ice Bucket Challenge. Beth Kanter reflects on how the downer news cycle may have helped turn this whacky challenge into a social media sensation. Why: The Ice Bucket Challenge is redefining social media campaigns. Mark Schaefer offers his video response.

Nonprofit 78

Nonprofit Viral Social Media Resources 78

Communications Conversations

NOVEMBER 9, 2015

Five to six years ago, one of the big conversations you heard a lot about was around how many companies were blocking Facebook at work. And then, companies got smarter (well, most companies, at least), and they started opening up social media usage at work. I know it’ll take time (just like social did).

Employee 60

Employee Tools Corporate Google 60

Communications Conversations

APRIL 25, 2016

Leading a monthly Corporate Communicator Mastermind Group. I definitely don’t. Six to seven years ago when I was getting my business off the ground, I was very involved with social media. I Facebooked. I organized social media conferences. I’m not a power social media user anymore.

Social Media 60

Social Media Travel Meeting Groups 60

Sword and the Script

FEBRUARY 12, 2019

Once a week is probably better, and several times a week is definitely better. With a systematic approach, where quality is assumed, you consistently add more content to your own dedicated channel , search index, and social stream that works in clicks much like compound interest works in finance. Probably not.

Blogging 106

Blogging Survey B2B Analysis 106

Waxing UnLyrical

MARCH 31, 2019

Role players like the person whose primary job is to like all social media responses and reply, or review social data and come up with reports, should be concerned. Like, for example, that script that suggests the best time to post on Facebook or send your email. Your work is repetitive, rote and/or data intense.

Analytics 65

Analytics Data Pinterest System 65

Critical Mention

DECEMBER 6, 2019

Create Quality Social Media Content. Social media is one of the main places where online users go to engage and interact with brands and voice their opinions about products and brand experiences. Given those facts, it’s time to leverage the power of social media by generating quality content on a consistent basis.

Strategy 83

Strategy Communications Marketing Social Media 83

Waxing UnLyrical

JANUARY 28, 2013

Now, definitions aside, I think community building (and, therefore, the management thereof) is one of the biggest differences between “old” and “new” PR. ” (on the difference between social media managers and community managers) ~ Ryan Rutan , Jive Software. Based in the Washington, D.C.,

Community 100

Community eBook Social Media Customer Service 100

Waxing UnLyrical

FEBRUARY 13, 2017

Corina is also the founder of NutsPR and a well-known social media strategist in her own right. She was one of my beta students when I first launched the course – in fact, she was Virtuoso #2, a Founder’s Circle member – and she calls it “the A to Z of Social PR” : Corina should know, right?

Course 67

Course Training Banking Community 67

Waxing UnLyrical

OCTOBER 17, 2011

After hearing NAB’s Hillan Klein and Kate Thompson share insights about the Break-Up at Social Media Club Melbourne , I wanted to ask Hillan a few more questions about this campaign. Hillan, how did NAB as a large-scale bank first become involved in the social media space? How valuable was that time spent listening?

Publicity 87

Publicity Banking YouTube Social Media 87

Stern + Associates

JUNE 25, 2014

Corporate and personal blogs are standard operating procedure for many today, yet relying on this channel for distribution is fundamentally flawed. Google AdWords), social media (Facebook, LinkedIn, Twitter) and even top-tier publications like The New York Times and The Wall Street Journal.

Leadership 81

Leadership Strategy Energy Advertising 81

Waxing UnLyrical

MARCH 23, 2016

While most of my friends and family are on Facebook and “addicted” to this social network, I choose to meet and interact with new people on Twitter. Social media has paved the way for us to meet like-minded people from all over the world. With a keen interest in social media, she blogs regularly at In My Humble Opinion.

Meeting 40

Meeting Communications Marketing Community 40

Waxing UnLyrical

AUGUST 22, 2014

22 People Who Should Have Definitely Not Taken The Ice Bucket Challenge. Beth Kanter reflects on how the downer news cycle may have helped turn this whacky challenge into a social media sensation. Why: The Ice Bucket Challenge is redefining social media campaigns. Mark Schaefer offers his video response.

Nonprofit 40

Nonprofit Viral Social Media Resources 40

PR in High Definition

OCTOBER 28, 2021

Could this be the Facebook vision? Facebook doesn’t expect the true metaverse to be up and running until at least ten years from now, mainly because the immersive technology is not quite up to scratch yet, and, let’s face it, with Facebook’s history, no doubt they’ll be a few regulatory challenges along with way.

Communications 62

Communications Wikipedia Meeting Technology 62