Prohibition

JULY 7, 2022

Social media has evolved yet again throughout June, with changes and new test features being introduced across multiple platforms – giving social media marketers more trends to keep an eye on. Definitely one to watch as video continues to be a key content type… Facebook moves towards video.

Instagram 118

Instagram Video Twitter Facebook 118

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. But first: What Exactly is Social Media Marketing? Think about it: more than 4.5

Social Media 177

Social Media Brand Branding Marketing 177

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Journalists use social media, too.

B2B 170

B2B Social Media Media Education 170

Prohibition

APRIL 7, 2020

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. Typically, it’s noted that videos around 60 seconds long perform best on Facebook.

Video 149

Video Social Media Instagram Facebook 149

Communications Conversations

DECEMBER 7, 2021

When was the last time your company conducted a social media audit? However, a good, in-depth social media audit is worth it’s weight in gold. An audit gives you the perfect “pause” to re-shape your social media strategy. Now the question is: What’s included in a social media audit?

Social Media 104

Social Media Media LinkedIn Facebook 104

Communications Conversations

OCTOBER 19, 2022

If you spend any time reading about the digital marketing industry online, you’ve undoubtedly seen those “X social media statistics that might surprise you” posts. seconds with a piece of video content on Facebook in 2022. I think this speaks more to the increasing irrelevance of Facebook than anything else. #3

Social Media 68

Social Media Media Video Facebook 68

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. Here, we’ve put together a round up of the most recent trends to be aware of across various social channels. LinkedIn remains key for business recruitment drives.

Social Media 62

Social Media Trends Media Instagram 62

Cision

MARCH 31, 2015

Over the years, we’ve documented media changes, saw the dominance of digital and the permeance of social media. Now, Facebook is reportedly moving close to a deal with news sites The New York Times, BuzzFeed and National Geographic to host their original content within Facebook’s site.

Facebook 120

Facebook Social Media Mobile Local 120

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

JULY 27, 2021

As the digital era continues to thrive, video content on social media has become an essential tool for engaging both businesses and consumers across all industries. It’s unlikely that you would go on any social media platform these days and not see at least one piece of video content whilst scrolling.

Video 62

Video Social Media Media Instagram 62

Communications Conversations

NOVEMBER 8, 2018

These are the “Big Four” of the social media marketing world. And, they encompass about 90% of all social media marketing for most companies. In fact, according to a recent UMass-Dartmouth study , 91% of Fortune 500 level companies use Twitter, 89% use Facebook, 63% use Instagram and 98% use LinkedIn.

Social Media 121

Social Media Reddit Pinterest Communications 121

Flack's Revenge

DECEMBER 12, 2018

Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. Definitely.

Instagram 214

Instagram B2C YouTube Facebook 214

Cision

JANUARY 2, 2018

Chances are the answer is Facebook. Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. Why Paid Media Goes Wrong.

Facebook 0

Facebook Marketing Journalism Creativity 0

Prohibition

DECEMBER 13, 2019

Keeping up with Facebook ’s ever-changing algorithms and ensuring you’re not only delivering the right kind of content for your audience but posting at the right times isn’t always the easiest of tasks, but we’re here to break it all down to help you really crack social media content on Facebook. and after 5 p.m.

Facebook 62

Facebook Social Media Video Viral 62

Prohibition

MAY 6, 2021

The world of social media is constantly changing and evolving – keeping social media managers and marketers on their toes! Last month, we saw some really exciting updates to the world of social media across all platforms. Facebook begins developing speech recognition software.

Social Media 62

Social Media Trends Marketing Media 62

Prohibition

JUNE 17, 2021

Another month has past, and yet again, the social media updates and trends have not stopped coming! From platforms battling it out to master audio first, to expansions within AR capabilities, there’s been a lot going on recently in the world of social media. TikTok creates new Business Creative Hub.

Social Media 62

Social Media Reddit Trends Pinterest 62

Communications Conversations

OCTOBER 12, 2021

Over the last 12 years I’ve been a consultant, I’ve conducted a lot of social media audits. And one trend I continue to see in many of those audits is brands attempting to drive organic traffic to their web sites or blogs from social media. In some cases, it works–specifically with Facebook and LinkedIn.

Social Media 87

Social Media LinkedIn Media Analytics 87

PR in High Definition

AUGUST 24, 2020

Is social media too powerful? I wondered if this is really what social networking meant? When our PR agency Firefly was born, I could not have imagined the mere existence of social media, let alone the impact it would have. Does social media actually have too much power and influence?

Social Media 86

Social Media Media Television Ethics 86

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like.

Ethics 73

Ethics Social Media Trends Viral 73

Communications Conversations

JULY 21, 2020

That person with the social media profile shot that doesn’t exactly match their actual appearance. Or, to be more blunt: their social media profile shot looks nothing like them. Social media is designed to be, well, social. And, on social media. We all have that friend or colleague.

Social Media 78

Social Media Media LinkedIn Training 78

Communications Conversations

SEPTEMBER 20, 2018

For as long as “social media marketing” has been around, Facebook has held the title of most brands’ social media home base. That is, Facebook is the place where they spend the most time, resources and money. But, that tide is definitely turning. Facebook: 105 engagements per post.

Instagram 92

Instagram Social Media Brand Branding 92

Melissa Agnes

APRIL 10, 2014

Almost everyone has some sort of digital device – a smart phone, a social media page such as Facebook or Twitter, etc. The word transparency has no definitive meaning to the demands of an instantaneous prone world. The post The Use of the Word Transparency in the World of Social Media appeared first on Agnes + Day.

Social Media 248

Social Media Crisis Crisis Communications Media 248

NewsWhip

FEBRUARY 19, 2021

Today that “clash and turmoil of billions of human lives” is fully captured by our media ecosystem, and delivered to us every minute, via high definition screens, social networks and personalisation algorithms, on our networked computers, phones and other devices. . .” -Martin Gurri, The Revolt of the Public.

Reputation 88

Reputation Social Media Reddit Media 88

Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Keeping track of platforms, direct and indirect messages, social care opportunities, and the competition is difficult for nearly any business, and size makes managing these more daunting.

Social Media 120

Social Media How To Media Customer Service 120

Awario

NOVEMBER 16, 2021

As Medium put it, some businesses are made for social media. And Starbucks is definitely one of them. It seems like the minute social media became “the new thing”, Starbucks was all over it with its bright cups, and pretty coffee foam, and hipster Instagram filters. How did this happen?

Fashion 134

Fashion Instagram Marketing Social Media 134

Melissa Agnes

SEPTEMBER 29, 2014

Two weeks ago I was in Dubai presenting a 6 hour workshop on the use of social media and mobile technology for emergency management, to the GCC healthcare sector. The Middle East is doing great things on social media. The Burj Khalifa, the tallest building in the world, is definitely an impressive sight to see.

Social Media 214

Social Media Hotels Media Government 214

ReimaginePR

JUNE 6, 2016

Which is definitely smart; traveling without a guide into a foreign territory isn’t wise or safe unless you’re experienced. So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. 1: What do you hope to achieve with social media?

Social Media 120

Social Media Media Instagram Advertising 120

Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. Some pretty impressive social media stats. 96% of UK social media users visited a social network in the past month.

Social Media 69

Social Media Corporate B2B Company 69

Shift Communications

DECEMBER 11, 2014

This week, Facebook enabled the ability for everyone to search posts. Much like Google, you can head to Facebook and use the search bar to find old posts. In the case of Facebook, things would get pushed down on that unsearchable, difficult-to-navigate Timeline and leave those old posts buried. Facebook SEO.

SEO 155

SEO Facebook Brand Branding 155

Communications Conversations

MARCH 15, 2018

Lately, there’s been a lot of hand-wringing over the drop in Facebook usage. And while the big blue network is definitely priority number-one for most people when it comes to social media marketing, I think a much bigger issue is lying in the weeds. Yep, bots are becoming a big problem in social media marketing.

Social Media 83

Social Media Marketing Media Instagram 83

Critical Mention

SEPTEMBER 5, 2019

Social Media’s popularity is growing faster than ever before. Whether you’re a social media pro or new to the industry, it is pivotal for organizations to keep track of their social media mentions. To start, social media mentions provide great brand-building opportunities. Influencer Impact.

Social Media 75

Social Media Media Analysis Radio 75

Axia PR

MAY 30, 2019

How to make the most of your company Facebook business page. Facebook is the biggest social network in the world. TechCrunch reports the social media giant had 2.23 Companies that want to connect with their target audiences should definitely be engaging them on Facebook.

Facebook 48

Facebook Marketing Social Media Report 48

ReimaginePR

JULY 25, 2016

If you think you can keep your business out of the social media scene, think again. Facebook currently claims 1.09 You may not think you’re tech-savvy enough to master social media for your business. Remember, all of these social media sites were foreign territory for everyone when they first launched.

Social Media 120

Social Media Technology Pinterest How To 120

Communications Conversations

JULY 6, 2018

Instagram made the announcement a couple weeks ago , and since then it’s been a very hot topic of conversation among marketers, communicators and social media creators and influencers. However, the big question on marketer’s minds is this: How does IGTV fit into my already busy social media mix?

Social Media 87

Social Media Instagram Media Video 87

Communications Conversations

NOVEMBER 9, 2017

We’re constantly told that social media is now a pay-for-play environment. That’s the reality of social media marketing in 2017. In the last couple weeks, I’ve noticed a few stories in my feeds talking about an earned and organic social media comeback. Facebook Live video.

Social Media 83

Social Media Media LinkedIn Instagram 83