Prakkypedia

SEPTEMBER 13, 2020

It’s imperative to get to know customer service staff, the finance team, web team and so on, so that the impact of any PR work can be measured across those different spaces. For example: I’ve had many instances of clients or employers requesting ‘media coverage’ without elaborating on the why.

Measurement 92

Measurement Customer Service Web Course 92

Communications Conversations

SEPTEMBER 18, 2018

TLDR: Brands and customers can’t really be “friends” on social media. This particular author told stories of a number of specific examples he’s been involved with, or heard of, in the last year. That can make the people on the receiving end of social-media marketing feel snared in corporate traps.”

Social Media 79

Social Media Brand Branding Media 79

Cision

APRIL 10, 2017

Here is how it pans out in the marketing world: Stephen Kennedy from Dominos shared how his organization has made customer loyalty a corporate priority opposed to a marketing program. “Loyalty isn’t a program – it’s something you earn from your customers,” said Kennedy.

Brand 223

Brand Branding Pitching Conference 223

Sword and the Script

FEBRUARY 5, 2019

Here are some examples of the verbatim comments: “Service is meh and they will not allow any port forwarding so some of your home devices may not work and they could give two craps. For example, bring your PR and customer service teams into the advertising planning process. The problems may be deeper too.

Advertising 60

Advertising Advertising Social Media Twitter 60

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Promoting marketing automation software to corporate executives is very different from marketing luxury shoes or helping a whole-grain snack bar reach health-conscious women, for example. The most compelling consumer PR programs leverage corporate culture, community commitment, and overall business practices.

B2C 120

B2C B2B Software Consumer 120

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”.

Technology 134

Technology Study Communications Survey 134

Sword and the Script

MARCH 2, 2021

The second reason is to acquire customers. For example, to gain a foothold in a new vertical market or geography. Even so, it speaks volumes that the company has closed on 16 other corporate transactions in recent history before it got around to thinking about AI. The first reason is to acquire a new piece of technology.

Company 154

Company Tools Technology Software 154

Mindful Marketing

JULY 16, 2022

” “Corporate culture will be developed one way or another. We all ‘lead by example’ and constantly take cues from others for what to do or say in all kinds of social settings—I certainly do. ” Witzel acknowledges that fixing a corrupt corporate culture is a far-from-easy, long-term proposition.

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Critical Mention

NOVEMBER 5, 2019

Social Media Improves Customer Service. Oftentimes, consumers rely on social media reviews and online customer service to finalize purchasing decisions. For example, Twitter allows its users to create and share polls so you start gaining insight by tweeting out a poll with content related to your industry.

Social Media 105

Social Media Media Customer Service Radio 105

Shift Communications

AUGUST 28, 2017

For example, in years past, if we wanted to predict the health of our business, we might assemble revenue, sales numbers, and perhaps a few marketing statistics. Today, we ingest thousands of news articles, millions of social media data points, web analytics, customer service data, CRM data – the list of data sources is nearly endless.

Analytics 96

Analytics Software Technology Data 96

Prohibition

DECEMBER 9, 2021

Will your customer service team receive an increased amount of calls, what about your website and social media channels? Your social media team might already have something for responding to customer service issues. For example, Chinese telecommunications company Huawei was accused by the U.S.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Melissa Agnes

FEBRUARY 16, 2016

Following is a play-by-play of what you can – and should – do now, to ensure successful crisis communications in the event of a corporate crisis. To get the ball rolling, following are some examples of what your stakeholder group list may include: Board members. Customers / clients. Candidates. Partner organizations.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Prohibition

JANUARY 14, 2022

It could be man-made—for example, a product recall. The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals. Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Melissa Agnes

JANUARY 18, 2017

While you’ll most certainly leverage the digital landscape in some capacity to communicate your main messages – whether it’s via your corporate website, social media, etc. Who’s responsible for these communications? Image Credit: Shutterstock / Rawpixel.com.

Crisis Communications 100

Crisis Communications Crisis Communications Crisis Management 100

PR Matters

MAY 27, 2014

Instead, however, we have people in companies thinking and behaving in a corporate rather than an empathetic way, which not only dehumanises them, but it also alienates those with whom they wish to engage. In brief, their word is their bond and character.

Airlines 162

Airlines Advertising Advertising Customer Service 162

Cision

APRIL 18, 2017

Write down all of the questions your customer service department is asked. As an example, if my topic was “blog posts,” I’d create a headline for my first piece of content in the main circle. This is the first step in showing that PR is a revenue-driver, and not just another corporate expenditure.

Exercises 198

Exercises Google Writing Blogging 198

Communications Conversations

APRIL 27, 2017

Chancellor Jim is a perfect example. Who says the CEO can’t also handle customer service? In fact, he often serves as a “customer service” rep of sorts for UW-EC. The example below is not out of the ordinary for him. I just wish we’d see more corporate leaders embrace that mindset.

Twitter 60

Twitter Customer Service Interviews Employee 60

Waxing UnLyrical

NOVEMBER 3, 2014

While this post (and example) are from last year, it’s still a great look by Ann Handley at an interesting political ad that broke the mold. Customer Service, Richard Nixon, and the Silent Majority. Why: Understanding and embracing the needs of the silent majority can boost your customer service ratings.

Customer Service 68

Customer Service Social Media Resources Government 68

Engage PR

JANUARY 6, 2018

A smart social strategy can help businesses develop lead generation, build brand awareness, drive customer acquisition and attract high performing talent. And as a customer service tool it can get critical messages out to the masses quickly when dealing with any crisis comms. Cue social backlash across the internet.

Social Media 60

Social Media Strategy Media Survey 60

Waxing UnLyrical

JUNE 15, 2011

If you are an outside sales rep or represent a company to clients, keeping yourself looking clean to represent a corporate image is something that most employers value. Take @Comcastcares for example. As a cable company, Comcast is notorious for poor customer service. Guest post by Matt Krautstrunk.

Brand 78

Brand Branding Customer Service Twitter 78

Sword and the Script

MAY 14, 2016

By contrast, a sales executive for a managed services provider pointed to local networking events, as his number one source of leads – and he does a lot of networking. In a third example, a vice president of sales for a business training consultancy said the “free talks” the company gives often is how his company acquires most customers.

Marketing 60

Marketing B2B Local Customer Service 60

Beyond PR

JULY 28, 2017

Use dialogue with your customers and employees to also understand what weaknesses they observe. Especially in the case when a corporation acquires many other brands, the way Cision has done, it’s imperative that you monitor brand identity. At Cision, many of our team members have worked at other technology corporations.

Employee 80

Employee Journalism Data Technology 80

Waxing UnLyrical

MAY 9, 2016

Now, I did write a monster post back in April where I gave you an in-depth analysis of the framework with examples. Today, I’m giving you a snapshot of the framework along with an example for each. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers.

Case Study 40

Case Study Study Training Small Business 40

Deirdre Breakenridge

OCTOBER 20, 2015

I have benefited tremendously through attending my school and other local schools’ PRSSA events and networking with professionals via social media, for example, participating in this awesome #PRStudChat. For example, Carrie Morgan, an experienced PR pro, decided to host a twitter chat with my entire Intro to PR class this semester.

Education 150

Education Training Course Social Media 150

Sword and the Script

DECEMBER 3, 2019

In fact, the release points to various potential customers from across verticals such as entertainment to healthcare to the investment community. So, take the investment community for example. Twitter understands the importance of standing out from the crowd.

Data 90

Data Enterprise Survey Instagram 90

Sword and the Script

JANUARY 3, 2023

What are some examples of public relations? For example, none of the very top challenges facing communicators surfaced by the most recent JOTW comms survey are mentioned: 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). The answers are starting to feel repetitive and formulaic.

Interviews 104

Interviews Publicity Technology Social Media 104

Prohibition

JANUARY 24, 2022

Product recalls, data breaches, workplace injuries, bankruptcies, and other workplace crimes such as sexual harassment are all examples of instances where crisis communication is used. Inquire about the people you’ll be working with on a daily basis, as well as their experience and examples of similar problems they’ve handled.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Waxing UnLyrical

SEPTEMBER 27, 2012

Seems like I had only just written about “ little things ” that make a big difference for my own blog when I recently experienced an example of a small gesture that, to me, made a big impression. The service is impeccably smooth; the food is great. True to my abysmally disorganized self, I showed up early. And it was.

Customer Service 105

Customer Service Banking Nonprofit Facebook 105

Stephen Waddington

DECEMBER 30, 2019

Each corporate PRCA member will be expected to engage with a local school each year. Edelman cites the Gilet Jaunes protests in France, India’s Women’s Wall for equality, and various employee protests as examples of the public taking issues into its own hands. It’s an issue that is quickly rising up the corporate agenda.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

JANUARY 30, 2013

While it’s now a huge industry, good CRM ( customer relationship management ) is a practice that many of those who are forward-looking-and-thinking PR pros (such as WUL’s own Kirk Hazlett , to name just one example) are meticulous about. For example, here is one of my pipelines. Like this: 2. List-checkers, rejoice!

Small Business 108

Small Business System Google Examples 108

Cision

OCTOBER 16, 2017

As an example. So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense. Or, if it’s in B2B, “How might some of these initiatives help drive a demand generation program?” I still think it. .

Media 202

Media Storytelling Technology Data 202

MaccaPR

OCTOBER 14, 2015

Take Arianna Huffington for example. A public and personalized message is, quite frankly, unheard of from an executive like Jones, especially with a corporation as large as Target. However, at the time, a corporate message would not have had the same effect. 1) Access to influential people. This one’s a no-brainer.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. This provides a great example of cheap metrics that don’t inform you about how effectively you are contributing to corporate goals.

Measurement 40

Measurement How To Analytics Customer Service 40

Waxing UnLyrical

FEBRUARY 11, 2013

Let’s assume $45 per mani-pedi (though you’d spend more if you were getting a spa pedicure, for example, but again, let’s be conservative). When Chinese New Year Made for Smart Customer Service and PR is a post from: Waxing UnLyrical. Conversely, have you seen such efforts backfire? Which ones?

Customer Service 76

Customer Service Creativity Small Business Local 76

Prohibition

JANUARY 17, 2022

The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers. Rather than directly contacting customer support representatives, customers frequently vent their frustrations on social media.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

David PR Group

JANUARY 4, 2016

One thing that I often hear from executives is that they want to improve their corporate communications, marketing and public relations, but they don’t know where to start. Is this the time to pound away on better customer service? For example: Speaking opportunities at industry conferences or association meetings.

Strategy 40

Strategy Communications Real Estate Insurance 40

Sword and the Script

JULY 2, 2019

To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service. For example, when demoing a product (not Meltwater) for a review (I’ll publish here in the future), a chat bot popped up.

Trends 60

Trends Media Report Technology 60