Prakkypedia

JULY 8, 2014

So you’ve just landed a new corporate communications role. And naturally, I’ve been focused on all the things a good corporate communications manager should have in place. My five things to address in your first week as a Corporate Communications Manager: 1. Is there a crisis communications plan? Congratulations!

Corporate 107

Corporate Communications Guidelines Policies 107

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Newsfile

DECEMBER 13, 2023

In the constantly evolving AI landscape, IR professionals must excel at creating precise AI prompts for effective financial reporting, investor engagement and crisis management. They do not require the input of sensitive or confidential corporate information. Utilize the prompts below to assist with tasks and gain valuable insights.

Financial 105

Financial Crisis Management Training Analysis 105

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail.

Instagram 98

Instagram Crisis Local Privacy 98

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. If you think you could never be the victim of a crisis, think again. What is a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Melissa Agnes

MAY 2, 2016

I often get asked the following question: What should we include in our organization’s crisis management plan? 5 important elements to include in your crisis plan. 1- Activation guidelines. 5 important elements to include in your crisis plan. 1- Activation guidelines. Internal escalation protocol(s).

Crisis Management 100

Crisis Management Crisis Crisis Communications System 100

PRSay

JULY 18, 2022

Christoph Horn is senior vice president of corporate communications and marketing at ZF Group, a global technology company supplying systems for cars, commercial vehicles and industrial technology, headquartered in Friedrichshafen, Germany. There is less flexibility when it comes to corporate identity/design and brand issues.

Local 94

Local Internal International Crisis 94

Newsfile

OCTOBER 24, 2023

4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty.

Communications 52

Communications How To Corporate Training 52

PRSay

APRIL 5, 2021

As companies reevaluate their role in the political sphere, a new report by The Conference Board highlights considerations and best practices regarding corporate political activity. Recommendations and insights for what’s ahead on corporate political activity include: Prepare for backlash. Simplify political activity.

Report 164

Report Company Government Conference 164

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Neglecting either or both of these aspects of your crisis readiness leaves a vulnerability gap that you can otherwise protect against. Who is ReputationDefender?

Brand 234

Brand Branding Reputation Crisis 234

Mark My Words

MARCH 11, 2015

Crisis and Clarkson fit hand in glove. This time the Marmite brand has crossed the BBC’s proverbial line once and for all, breaching another BBC guideline after a ‘fracas’ with a producer. Crisis comms demands a low profile, but Clarkson is unable to pull on his Second World War helmet and duck beneath the parapet.

Crisis 60

Crisis Guidelines Web Twitter 60

PRSay

JULY 26, 2022

Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. We are living a truly global cosmopolitan culture when it comes to PR.

Local 109

Local Crisis Management Internal International 109

Sword and the Script

AUGUST 25, 2020

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. I once worked with an in-house lawyer that gave marketing a 10-page document with guidelines. Document content types.

Marketing 85

Marketing Guidelines Social Media Conference 85

Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Actual and perceived crisis 24/7. “A COVID, labor issues, economic issues, and crisis issues piled on top of each other.”. Crisis after crisis. Crisis interrupted. Proven business value.

Communications 120

Communications Crisis Internal International 120

5W PR

MARCH 23, 2020

Companies and corporations are scrambling to adjust to what the COVID-19 pandemic means for day-to-day business. If an employee is feeling sick, or could potentially have been exposed to the virus, encourage them to stay home and monitor themselves concerning the CDC’s guidelines. Infected Employee.

Policies 103

Policies Guidelines Government Employee 103

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. According to his agent: “Simpson has not yet taken on any corporate work.”

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Stephen Waddington

DECEMBER 15, 2021

Further reading Corporate Digital Responsibility, Allegory, 29 July 2021, [link] The Economics of Biodiversity: The Dasgupta Review, Sir Partha Sarathi Dasgupta, 3 February 2021, [link] Carbon as a PR metric but who's counting? The PRCA has published guidelines to help communicators improve the accessibility of their communication.

Publicity 128

Publicity Government Guidelines Facebook 128

PRSay

JULY 1, 2020

“At the World Bank, we use the Barcelona Principles as the foundation for how we approach measuring and evaluating our communication efforts,” said José de Buerba, head of business intelligence, external and corporate relations at World Bank. Barcelona Principles 3.0. At AMEC’s 2020 summit, the Barcelona Principles 3.0 will be unveiled.

Measurement 170

Measurement Communications Banking Survey 170

Maxim Behar

MARCH 12, 2024

A tiny portion of PR is designed to serve corporations’ CEOs and senior management. Solving a PR crisis, managing reputation, or building and developing a corporate image, for example, when a merger between companies, especially in the financial sector, is another story.

Ethics 64

Ethics Social Media Local Corporate 64

PR Conversations

OCTOBER 9, 2015

Aaron Shardey gained a first class honours degree in public relations at London College of Communications this Summer with his undergraduate dissertation offering case study research into crisis management in the automotive industry.

Crisis Management 40

Crisis Management Crisis Industry Automotive 40

Landis PR

OCTOBER 25, 2021

Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. Guidelines change week to week, and confusion is the only constant. A ll forms of healthcare continue during this worldwide crisis. Here we are almost two years later.

Healthcare 98

Healthcare Communications Measurement Resources 98

Communications Conversations

AUGUST 21, 2015

And, he goes on to talk about how he never checked with the PR team first and how he knew all about Amazon’s social media guidelines and went ahead with the post anyway. And, this opens up, yet again, a discussion we’ve had before: Should employees be empowered to speak up during a company crisis or firestorm?

Case Study 60

Case Study Employee Study Guidelines 60

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. I helped develop PR Council’s Ethics Guidelines on Generative AI.

Ethics 82

Ethics Publicity Guidelines Technology 82

Presspage

MARCH 5, 2020

With complete autonomy over your newsroom, you’re able to respond quickly to breaking news at the company, which could prove crucial during major announcements or times of crisis. Basic SEO knowledge can get you a long way in the optimization of content and design elements of your newsroom or corporate blog, helping secure earned media.

Brand 88

Brand Branding SEO How To 88

Sword and the Script

DECEMBER 26, 2017

11) Corporate reputation suffers with bad experiences. “82% 12) Emotion in crisis communications works. Genuine Corporate Apology ). Note: This number reflects the combination of both client-side and corporate salary averages. Corporate Reputation ). Brands in Politics ). Marketing without Authority ).

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Konnect Agency

APRIL 6, 2021

Everyone from governments, corporations, and individuals has a heightened focus on hygiene. With limitations in place that required people to socialize within their household, hotels cut back on allowing guests stays As a result, boating and RVing became two of the best ways to travel while still following the CDC guidelines.

Travel 52

Travel Film Guidelines Consumer 52

Critical Mention

SEPTEMBER 24, 2020

Early on, TV stations started recommending bicycles as a safer alternative to public transportation and great leisure activity that adhered to social distancing guidelines. During the quarantine, many forms of public transportation were shut down leaving people to find other methods to get around.

Examples 130

Examples Transportation Media Tourism 130

David PR Group

MAY 31, 2017

Before jumping to the corporate world, here are a few personal tips when it comes to communicating in modern times. This is a must for corporate social media postings and anyone running their own business. I have written in the past about corporate social media policies , and my opinion hasn’t changed. Promote disclosure.

Policies 71

Policies Social Media Media Privacy 71

Critical Mention

AUGUST 20, 2020

PRSA’s student-geared webinars on PRSSA provide great tips and guidelines on how to get started with public relations. Dig into nine public-speaking secrets, and learn how to use them to your advantage when communicating in front of large crowds. PRSSA Webinars.

Resources 136

Resources Communications Education Guidelines 136

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. They must offer ideas and inspiration, not just great products and services. Consequently there’s been no industry standard for evaluation of earned media outcomes.

Trends 124

Trends SEO Leadership Print 124

MaccaPR

MAY 23, 2016

Communicating During a Crisis. Having the media on your side can be especially important when dealing with a crisis situation. Be Transparent – Honesty and openness -- meaning everything shared about the situation internally is also shared externally (being mindful of HIPPA, of course) – can calm peoples’ fears during a time of crisis.

Conference 80

Conference Healthcare Marketing Crisis 80

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.” I’d like to believe, PR agencies that specialized in crisis communications can identify here.

Agency 92

Agency Trends Marketing Survey 92

Waxing UnLyrical

OCTOBER 2, 2018

Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. After kicking off the discussion with introductions and a reminder of the #MeasurePR chat guidelines, here’s what they and the #MeasurePR community discussed.

Ethics 47

Ethics Measurement Reputation Guidelines 47

Flatiron Communications

MARCH 18, 2018

I therefore am surprised, if not dumbfounded, how Facebook — a company so fixated on its public image — has again found itself at the center of a public firestorm sparked by an employee tweeting about the most consequential crisis in the company’s history.

Facebook 44

Facebook Employee Crisis Journalism 44

Landis PR

DECEMBER 4, 2023

Plus, it can even enable a wider range of subject matter experts within your business to produce content that aligns with your brand guidelines. By optimizing your content workflows, generative AI can provide additional manpower, increase your time-to-market and reduce the impact of budgetary constraints.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Critical Mention

OCTOBER 24, 2019

Set the following guidelines to your PR contracts to ensure your organization is set for success: PR Contracts Should Include These 3 Clauses to Ensure You Get Paid. Our Top Picks: PR pros should always keep an eye out for marketing tips. Map out your PR career plan: PR Career Guide: Public Relations Job Titles, Descriptions, & Salary.

Blogging 68

Blogging Education Resources Creativity 68

Solo PR Pro

MARCH 1, 2016

Dysfunctional organizations can exhibit the following symptoms: Disorganized and chaotic – the company seems to be in constant crisis mode with a never-ending parade of fires springing up from one department to the next. And there are no mechanisms in place for ensuring accountability or outlining policies and guidelines for behavior.

Guidelines 40

Guidelines Construction Employee Policies 40