Communications Conversations

MARCH 29, 2019

Courtney landed her permanent role off a 6-month social media internship in the Corporate Communications department at UnitedHealth Group. She quickly demonstrated a willingness to ask questions in what can be large, intimidating corporate meetings, and she eagerly sought opportunities to get in front of C-suite executives.

Social Media 128

Social Media Agriculture Marketing Media 128

Waxing UnLyrical

DECEMBER 13, 2018

A truly unique and creative strategy calls for more than composure and confidence. Now that you are calm, composed and confident you need to step up your energy and momentum to activate the truly juicy, creative, free-flowing ideas, words, images that will make your work distinctive and – interesting! Step Two: Energize yourself.

Strategy 70

Strategy Energy System Small Business 70

Waxing UnLyrical

APRIL 28, 2014

What Small Businesses Can Learn from the Creative Community: Share the Journey. Why: Small businesses tend to be so focused on the final product, they rarely show customers what goes into creating the final product. Ken Mueller discusses how you can use creativity to break the mold.

Small Business 75

Small Business Travel Resources Creativity 75

Sword and the Script

JANUARY 10, 2017

Entrepreneurship and small business ranked second and third respectively. I found clear lessons for corporate blogging , which I’ve weaved into the summary of the study below. Businesses face the same struggle in consistency and frequency – and that’s usually wrapped up in competing priorities.

Survey 60

Survey Blogging Corporate Analytics 60

Waxing UnLyrical

JUNE 30, 2014

Whether it’s tech, financial, personal, or client-related, all small business owners need support from time to time. A great support system – or, sometimes, simply a helping hand – can make tasks seem less daunting and free up precious time and mind space for other business development activities.

Small Business 80

Small Business System Social Media Ethics 80

ISEBOX

NOVEMBER 30, 2015

Most of them are impressive, hardworking and creative. A term begrudgingly used for a person who’s “not a player” or “small time”. Solid communications professionals coordinate with the marketing and sales team to discuss how their public relations strategy is going to fit in to the corporate strategy. 1) You have no plan!

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Solo PR Pro

JULY 2, 2019

Having the dream – I'm a wife, mother to six-year-old twins and a small business owner. Michael Ares MDA Corporate Marketing. The freedom to stretch my mind and creative spirit, unbridled. Deb Beroset, Founder + Influence Stylist Moxie Creative + Consulting, Inc. ” Shirley Johnson stage1pr.com.

Creativity 73

Creativity Small Business Financial Agency 73

wiredPRworks

FEBRUARY 12, 2018

About the presenter: Barbara Rozgonyi , Creative Visionary. Gift: "Success Secrets of the Online Marketing Superstars" PR Chapter written by Barbara Rozgonyi and published by Entrepreneur Press. Edgy, grounded and prophetic, Barbara Rozgonyi is on a mission to motivate people and companies to spread real PR [personality + reputation] news.

Case Study 40

Case Study Conference Reputation Small Business 40

wiredPRworks

NOVEMBER 22, 2016

Own a business? Check out these #givingTuesday ideas for small business. Focus on partnerships with corporations that match funds as well as other charities that want to combine to be part of a bigger effort. Get creative! What will do differently in 2016? GivingTuesday Ideas for NonProfit Fundraising. Strategize.

Nonprofit 40

Nonprofit Small Business Creativity Corporate 40

Burrelles Fresh Ideas

FEBRUARY 13, 2024

This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. Small businesses are leading the pack, using social media to establish a brand presence (44%) and generate revenue (41%). Rise of Short-Form Video Content.

Social Media 86

Social Media Media Mobile SEO 86

Waxing UnLyrical

AUGUST 5, 2013

In this post for {grow }, Kerry O’Shea reviews a “creative” solution (tip: we’d never endorse it!). 7 Tips for Making Small Business Blogging Manageable. 7 Tips for Making Small Business Blogging Manageable. Social Media May Soon Drive More Traffic to Your Site Than SEO.

Social Media 88

Social Media Media SEO LinkedIn 88

Sword and the Script

JANUARY 14, 2020

She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value. This includes running a team of seven PR, email, website, social media, multimedia and creative experts.

Marketing 79

Marketing Data Wireless Industry 79

wiredPRworks

FEBRUARY 23, 2018

Attendees of the event will be association/non-profit and corporate and special event planners, third party meeting professionals and various industry suppliers. Meeting Professionals International (MPI) is the largest meeting and event industry association worldwide.

Education 51

Education System Meeting Nonprofit 51

Waxing UnLyrical

MAY 9, 2016

C1 (Corollary) Case Study: AmEx – Small Business Saturday. More importantly, it drove real results for small businesses across the country that day,” says Mark Taylor in this D&AD case study. C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers.

Case Study 40

Case Study Study Training Small Business 40

Critical Mention

SEPTEMBER 19, 2019

With the changing media landscape, the ability to earn coverage requires that much more creativity! We’ve also added an education arm to the business when we launched Jelly Academy ! The Academy allows our team to educate small business owners and entrepreneurs so they can be better equipped to run their marketing campaigns.”.

Agency 79

Agency Marketing Media SEO 79

Konnect Agency

APRIL 6, 2021

As the pandemic ravaged small businesses across America, some were surprised — and conflicted — about their success. The pandemic changed the way businesses operate and how they would reach consumers and meet their new set of needs. Everyone from governments, corporations, and individuals has a heightened focus on hygiene.

Travel 52

Travel Film Guidelines Consumer 52

Waxing UnLyrical

MARCH 2, 2015

Shannon Hernandez in this short and simple post for HuffPost Small Business. Why: “Creative web content is all the rage in the marketing world. Why: “Creative elements get attention, communicate more clearly and enhance credibility.” The No-Fluff Guide to Writing Client-Attracting Content. ” 3.

Web 40

Web Small Business Creativity Content Marketing 40

Prohibition

DECEMBER 16, 2019

Video is quickly becoming one of the most influential and effective digital marketing techniques used by both large and small businesses to reach their target audiences. In principle, video production is the art and service of creating content and producing a finalised video product.

Video 48

Video Film Creativity Small Business 48

Communications Conversations

FEBRUARY 3, 2015

I sat on a team of smart and driven women and got to participate in a handful of internal communication, PR and creative services projects. How did working for academia differ from working for corporate America? It was a big shift moving from corporate to academia, but a really good one. I loved my time at Supervalu.

Interviews 60

Interviews Corporate Meeting Customer Service 60

Bad Pitch Blog

AUGUST 19, 2009

The concept made sense, and certainly would be a service that small businesses would welcome, but I couldn’t help but wonder, "Did he really want to hurt his chances of getting business because someone was a bit befuddled by his word choice?!" His work includes name and tagline development. Bottom line: Don’t be cute – be good.

Wikipedia 48

Wikipedia Twitter Corporate Company 48

Remote PR Jobs

SEPTEMBER 25, 2023

The Talking Points Podcast Created by Arik Hanson , a solo marketing and communications consultant, and Kevin Hunt, leader of corporate communications content at General Mills, The Talking Points Podcast is a one-stop shop for relevant news and advice regarding public relations, corporate communications, social media and marketing.

Pitching 100

Pitching Interviews Trends Journalism 100

Prohibition

JANUARY 14, 2022

The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

NOVEMBER 6, 2021

Buzz will be generated by a creative, organic campaign on its own. Having said that, if your organic reach or impressions aren’t what you’d hoped, it might be time to open the ( corporate ) wallet. One may ask, what is the best way to get my business on social media? Promote your most valuable organic content.

Social Media 62

Social Media Media Advertising Advertising 62

Sword and the Script

MAY 26, 2015

Hiring a PR firm for the corporate communications mix is a sizable undertaking but it usually boils down to picking the right people. That broad perspective can bring creative new ideas for approaching communications. On the other, too much process can inhibit creativity. by Frank Strong. PR firm capabilities .

Corporate 60

Corporate Communications Web Creativity 60

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” But, it’s not creative for the sake of creativity. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

JUNE 25, 2019

Another pitfall for small businesses to avoid is inconsistency with how they go to market, which generates confusion not only internally but also externally with buyers and partners. Organizations need to carefully craft and manage their brand and reputation and understand the impact of corporate reputation to their bottom line.

Brand 107

Brand Branding Reputation Corporate 107

Shift Communications

SEPTEMBER 26, 2014

Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility. This past June, Facebook announced that 30 million small businesses alone had active pages on the social networking site. Get creative and get involved!

Reputation 137

Reputation Brand Branding Customer Service 137

Waxing UnLyrical

AUGUST 9, 2018

If your content is to be viable in the longer term you want your creative work to be found whether it be delivered via voice on a Google Home device, on an Apple Watch or on a starship view screen. For over 20 years Kathy has led the marketing departments for corporate, mid-size and small businesses.

Writing 72

Writing eBook Case Study System 72

Sword and the Script

AUGUST 12, 2014

It was my ticket into an industry where the perennial phrase “PR agency experience preferred” finds its way onto corporate public relations and PR agency job listings alike. One of the managing directors started sticking me on pro bono accounts intended for this purpose – a way to shelter teams when corporate was looking to reduce staff.

How To 116

How To Film Agency Corporate 116

Critical Mention

OCTOBER 24, 2019

Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. It provides helpful news for an array of professionals such as entrepreneurs (of course), franchises, small businesses and more. Until next time! Critical Mention.

Blogging 68

Blogging Education Resources Creativity 68

Waxing UnLyrical

FEBRUARY 11, 2013

Consistently good service + finding a creative hook for the customer experience = smart public relations. Have you seen businesses use hooks in creative ways to generate goodwill for themselves? What other public relations tips can you give small businesses? Like I said before: genius. Which ones?

Customer Service 76

Customer Service Creativity Small Business Local 76

Maxim Behar

MARCH 6, 2022

I also started producing some small ads or souvenirs or business cards or brochures, printing calendars, small business souvenirs, or presents. That success will come with hard work and big creativity. It’s the most important business these days in the world. And it took a couple of months. This is PR.

B2B 52

B2B Communications Media Newspapers 52

PR Fuel

OCTOBER 16, 2018

If it’s not working, get creative! Corporate Contact Information. It doesn’t matter if you’re Microsoft or if you’re Joe’s Lamp Emporium: Every company’s web site should have a public relations page that details corporate contact information. Consumers and members of the media like to know who they are doing business with.

Web 40

Web Pitching Local Report 40

Waxing UnLyrical

APRIL 2, 2016

In fact, one of its most successful campaigns, “ Small Business Saturday ,” has been running for the better part of a decade now. At its core, there are two things AMEX needs to have happen from a business point of view: a) more customers using its credit cards, and b) more merchants accepting its cards.

Strategy 40

Strategy Case Study Community Creativity 40

The Hoffman Agency

APRIL 6, 2020

Matthew points to Yelp’s Economic Average as a perfect example of how the company actively engages with broader narratives and can be seen as an expert resource into the health of small businesses and local economies. I thought of an anecdotal story that supports and boils this notion down to one easy-to-remember phrase.

Storytelling 53

Storytelling Data Journalism Resources 53

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. Creative employee communications. ” Tonya Chin | Nutanix.

Marketing 168

Marketing Employee Content Marketing Training 168

Masters in Communications

FEBRUARY 12, 2022

It is not known whether such creative works were disseminated widely as it is unclear how literate non-Elite Egyptians were. Even if limited to society's wealthiest people, then the audience would have been relatively small: Ancient Egypt had a 5% literacy rate (4). style vs substance. There are two ways to approach media richness.

Ethics 52

Ethics Communications Print Television 52