Content Marketing Report Technology Trends 
Contently - Strategy
MAY 13, 2024
According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. In fact, if you’re already producing high-quality content , it could mean your team is about to get a chance to shine. That said, technologies like this still put control squarely in Google’s court.
Sword and the Script
JANUARY 19, 2021
Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market.
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Sword and the Script
NOVEMBER 23, 2019
Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.
Onclusive
JANUARY 10, 2018
With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There is such wide disparity in measurement today.
PR 20/20
OCTOBER 23, 2018
According to Content Marketing Institute Research Director Lisa Beets ( @LisaBeets ), “Nearly all top-performing B2B content marketers—90%—put their audience’s informational needs ahead of their company’s sales/promotional message.”. Today, more B2B marketers than ever rely on a content marketing approach.
5W PR
MARCH 2, 2020
Marketers who are successful in connecting with their target audiences would also attest to that, but is it happening? Content Marketing Institute recently weighed in on the matter by sharing results of its research of folks who work at B2B and B2C companies. Content Marketing. 58% cited that as the primary reason.
Communications Conversations
JULY 26, 2018
I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. Brands don’t need to be purchasing more technology–they need to be purchasing less. Forget hiring “content marketers.”
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