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Announcing PR Daily’s 2020 Content Marketing Awards finalists

PR Daily

The finalists in PR Daily’s 2020 Content Marketing Awards know about the power of storytelling. Content Marketing Assets: Blog. The Hoffman Agency: Editorial approach to content marketing – Axis Communications & The Hoffman Agency.

Why content marketers shouldn’t overlook niche outlets

PR Daily

Part of creating effective content is knowing where you want it to end up. By outlining your goals and knowing whom you want to reach with your content, you can decide which publication is the best bet for your company. First off, it’s important to understand the difference between the two types of publications you can pitch content to, and what sort of content makes sense for each. For example, a technology publication may have a section on fintech or security.)

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Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

One way to do so is by tapping into technology, and we already are seeing this success exemplified through brands that have developed a hybrid approach that mixes traditional with digital. Do not underestimate the power of technology in these challenging times.

AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”

Onclusive

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale.

The 10 Best PR & Content Marketing Conferences to Attend in 2019

Onclusive

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Staying on top of the latest trends, technologies and strategies is paramount. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry. Content Marketing World.

Announcing PR Daily’s Content Marketing Awards finalists

PR Daily

The finalists on this list represent the storytellers who know how to create content that stands out on the crowded content landscape. Their creative works led to success for their organizations and clients—and recognition as a finalist in PR Daily’s Content Marketing Awards.

3 Visual Content Marketing Strategies You Should Know

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Mantra for the Digital Age: Judge a Book by Its Cover By Nicole Rideout, The Hoffman Agency It’s true when they say that you never get a second chance at a first impression, and it’s no exception in visual content marketing campaigns; according to researchers at the Missouri University of Science and Technology, it takes.more.

8 essentials for bolstering your content marketing

PR Daily

Content marketing may be a current buzzword, but it isn’t a new concept. Smart marketers figured out how to produce content their customers value as early as 1895, when John Deere published a high-quality magazine ( Outbrain ) to help farmers become more effective and more profitable. Today, audiences are savvier and more connected than ever, prompting an explosion of content across channels and segments. Smart home technology that’s powerful yet easy to use?

J&J recalls sunscreens over carcinogen concerns, content marketing strategies that work, and Amazon’s response to CPSC lawsuit

PR Daily

“It’s been a long year and we’re excited to offer Mars Wrigley Ice Cream fans everything they need to relax and chill this summer,” Mars Ice Cream marketing director Jayesh Shah said in a press release.

5 ways to infuse emotion into your storytelling

PR Daily

So says Miri Rodriguez, Microsoft storyteller and keynoter at Ragan’s “Brand Storytelling and Content Marketing Conference” at Disneyland in Anaheim, California. “AI Storytelling isn’t opinions, data, facts or assertions,” says Rodriguez. “It’s It’s also not posting content on social media and calling them ‘stories.’”. Storytelling requires empathy, but it’s not always a primary attribute among content creators. “I

4 ways ‘Good Morning America’ nails social media storytelling

PR Daily

1 morning show to make your own storytelling efforts come alive online—and then learn more from Hurlbutt at our Social Media Conference for PR, Marketing and Corporate Communications Conference at Disney World, on March 6-8. On social [media] and on mobile, however, you are scrolling through content that feels very intimate and immediate—pictures of your family and your friends. The post 4 ways ‘Good Morning America’ nails social media storytelling appeared first on PR Daily.

22 expert tips to help plan your 2022 marketing strategy

PR Daily

A round-up of solid advice from 22 top marketing pros to make your next year the best one yet. As we make plans for the new year, what marketing advice for 2022 should we focus on? It’s wild to me that so few marketers do this! Marketers don’t make meaning, people do.

Forecasting 4 trends in content marketing

PR Daily

The last 20 years have been a wild ride for marketers. Here are predictions on how four trends will influence the content marketing strategies of tomorrow: 1. Marketing content is everywhere, from the copy on your toothpaste tube to the ads in your morning paper to the constant stream of targeted photos, videos, blogs and pitches on your internet sidebar. Prediction: Even higher-quality content will be required for you to maintain brand trust.

The marketer’s challenge of the shrinking attention span

PR in High Definition

By moving to briefer, personalised, and authentic comms to engage distracted audiences and create content that is evergreen that won’t be caught up in the trend cycle. Positive content is more viral. Nowadays, attention span is one of the scarcest commodities we have in modern society.

State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted

Contently - Strategy

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Assess your marketing maturity?

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7 reasons to stop predicting content marketing’s death

PR Daily

With the rise of digital media, marketing and PR were declared dead on more than one occasion. Over the last decade, new technologies and communication processes have forced us to let go of traditional strategies and tactics in favor of increasingly interactive, customer-focused communication. As such, our efforts have evolved substantially, but the fields of marketing and PR remain intact. Content marketing. Content marketing has been around for ages.

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

” Good medicine, like good content, comes down to trust and results. But the rise of digital health content has complicated the way people think about healthcare. So it’s never been easier to search and find health content online.

How PR pros invented content marketing

PR Daily

That was the advent of content marketing. Many years and lots of technology upgrades later, content marketing and public relations seem to have drifted apart, taking on identities of their own. However, a great public relations practitioner knows content marketing like the back of their hand. Why, through content, of course. Content marketing vs. public relations. Five examples of content marketing.

Creative Storytelling as the Soul of B2B Marketing [UML]

Sword and the Script

It’s far too easy to say that B2B technology is dull. Yet that’s the central responsibility of the creative marketer – to convert the uninteresting into something interesting. The vast majority of B2B content centers on features, functions and benefits. Even in B2B technology, marketers will find better success focusing on story in which the prospect sees themselves. 1) Creating Quality Content Starts with Why. Why Content Marketing is the New Branding.

A U.S. marketer’s guide to celebrating Lunar New Year

PR Daily

Despite being over three millennia old, Lunar New Year is a surprisingly spry holiday whose traditions are continually being reimagined through the prism of technology. Telly Wong is senior vice president & chief content officer with IW Group.

Announcing PR Daily’s Content Marketing Awards finalists

PR Daily

The finalists in PR Daily’s Content Marketing Awards know that compelling content can capture the attention of busy audiences. Content Marketing for the Purpose of: Brand Awareness. Powerful Content Marketing Helps Customer Deliver Awareness and Business Growth for a Greener Ice Melting Solution, BASF. Smart Marketing Marketing Smart, Stein IAS with Trelleborg Marine & Infrastructure. Employer Brand Marketing, T-Mobile US, Inc.

How behavioral science can guide your B2B marketing

PR Daily

Here’s a fact that B2B PR and marketing pros can sometimes forget: People buy with emotion and justify with logic. In B2C, this is a given with marketing and sales tactics designed around emotion, but it applies just as much in B2B campaigns.

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State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

” Good medicine, like good content , comes down to trust and results. But the rise of digital health content has complicated the way people think about healthcare. So it’s never been easier to search and find health content online.

State and local governments require employee vaccinations, influencer marketing spending grows during pandemic, and TN hospital network defends patient lawsuits

PR Daily

“Since 2014, the Disney Accelerator has helped foster innovation within The Walt Disney Company and has made a significant impact on the future of technology and entertainment,” Walt Disney Company VP of corporate innovation David Min said in a press release.

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Since PR and journalists (as well as publishers and social platforms) are on the front lines of the war against false news, they value data-based storytelling.

The bedtime test of content marketing and PR

Shift Communications

If you need an acid test for compelling content, show it to a literate child at bedtime. If they manage to stay engaged for more than a minute, then you’ve clearly got the hang of good storytelling. If they’re immediately bored, then your storytelling isn’t compelling. Think you can’t apply compelling storytelling to “boring industries”? The feedback you receive about your storytelling abilities will be instant and brutally honest.

Report: Marketers struggle to keep up with new technology

PR Daily

How often do you add new tools to your marketing arsenal? In a new report from Walker Sands , a Chicago-based business-to-business PR and digital marketing agency, marketers reported having trouble keeping up with all the new tools and technology that are available for communicators. The report surveyed 300 marketing professionals during the first quarter of 2018. Yet there is plenty of interest among marketers for new tools.

21 influencers share top tips for 2021 digital marketing

PR Daily

But what can we learn and apply to our digital marketing and communications strategies in 2021? Here’s how 21 influencers answer this question: What one piece of marketing advice would you offer to brands as we head into the new year? David Berkowitz, founder, Serial Marketers.

Is your digital content strategy driving revenue?

PR Daily

Pivoting our marketing strategies to match this transformed consumer journey has not been easy—especially in markets complicated by the pandemic. The answer may lie with your content. Marketing automation tools continue to gain traction.

10 crucial considerations for making digital content accessible

PR Daily

As individuals, we often take for granted the usability and accessibility of everyday technologies. Using these technologies without accessibility features means individuals are not afforded the same user experience. Break content into logical segments making it easy for the reader.

10 tips for building a community around your brand

PR Daily

As marketers and comms pros look to engage a dedicated following, here are some essential ingredients that must be part of the mix. Create a community content hub. Create high-quality content. Leverage customer research to create content that your customers will truly enjoy.

Change Agent Spotlight: Content Marketing Institute Leader Gives Inside Look at Model Inbound Approach

PR 20/20

These marketers aren't afraid to take risks to make an impact. In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling.

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Kicking Ass With Multimedia Content Marketing

ISEBOX

The Rise of Videos, Images and Content in Media Relations. These days, we hardly notice how much we are surrounded by multimedia content. As marketers, we tend to notice quality business-oriented multimedia content when it’s time for us to try and tell our company’s story. So when you initiate media relations’ efforts, it’s critical to have a multimedia content marketing strategy that produces great content and gets in the right hands.

Approach Marketing’s Megan Shroy: ‘Take care of yourselves’

PR Daily

It’s become the big message for Megan Shroy, founder and president with Approach Marketing, as she looks to the future and a post-COVID recovery. RELATED: Join us for Ragan's Storytelling in Disruptive Times Webinar ].

3 Video Marketing Trends Facing Content Marketers in 2016 [Webinar Tomorrow]

Beyond PR

As we head into the second half of 2016, video’s role in PR and marketing continues to heat up. Video is the language we communicate in today,” says Larry Cardarelli, Vice President, Production at MultiVu and moderator of tomorrow’s PR Newswire webinar Video Creation and Strategy for Modern Content Marketers. Thanks to ever-increasing technological advancements, video can be streamed and viewed on all devices as quickly as text-only used to be.”.

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How COVID-19 is reshaping the art—and science—of business writing

PR Daily

A new study finds that 73% of marketers plan to invest in AI technology to support content initiatives within the next 18 months. Or it could lead to additional deployment of technology, and loss of copywriting jobs. Moreover, 37% say too little time is spent on content.

3 ways brands can support consumers’ mental well-being

PR Daily

While true that mental health is an ongoing struggle and not a one-size-fits all-solution, marketers have an opportunity to provide offerings to support those in need during this time. Start by actively listening and applying consumer feedback to your marketing initiatives and campaigns.

How pro-UGC video offers low-budget visual success

PR Daily

Just because you are crowdsourcing your content doesn’t mean it can’t look professional. Here’s how to get the video content you are looking for. The storytelling is compelling, the look and feel can be inspiring and is definitely on-brand.

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Dickies embraces ‘digital-first’ approach in global campaign

PR Daily

The workwear brand partnered with “makers” to create video content that highlights the dignity of work and how creativity can unite the world. The COVID-19 pandemic has slowed the flow of global content campaigns.

Health care marketing trends for 2020—and beyond

PR Daily

Health care marketers have an opportunity to be heroes. Emotional storytelling, compelling content and attention-grabbing campaigns can help organizations thrive and drive more profitability, but it’s no easy task. Form opinions about how you’re marketed to.