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Why and how to embrace multimedia storytelling

PR Daily

Storytelling is also a growing trend within the communications discipline. In our Future of the PR Pro Report , 73% said storytelling was the No. And in the modern media landscape, storytelling is visual. Visual elements provide a critical advantage in storytelling,” he says.

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

No one should underestimate the power of data for storytelling. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Data-driven PR drives marketing engagement.

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Infographic: 8 keys to rediscover your writing magic

PR Daily

If you’d like breath of fresh, hopeful air, Henneke Duistermaat of Enchanting Marketing has illustrated a wonderfully encouraging infographic. Read the rest of the infographic on Enchanting Marketing.

5 moments when it’s time to double down on content marketing

PR Daily

Content creation is a tactic that requires constant attention, but it can be easy to let your efforts slide. There are so many reasons to put off making content marketing a priority. The best time to start content marketing was yesterday, but the second-best time is now. It’s not too late to change your company’s future positioning in the market using content. RELATED: Join us for our Brand Storytelling Conference at Disneyland. ].

Announcing PR Daily’s Content Marketing Awards finalists

PR Daily

The finalists in PR Daily’s Content Marketing Awards know that compelling content can capture the attention of busy audiences. Content Marketing for the Purpose of: Brand Awareness. Powerful Content Marketing Helps Customer Deliver Awareness and Business Growth for a Greener Ice Melting Solution, BASF. Smart Marketing Marketing Smart, Stein IAS with Trelleborg Marine & Infrastructure. Employer Brand Marketing, T-Mobile US, Inc.

How PR pros invented content marketing

PR Daily

That was the advent of content marketing. Many years and lots of technology upgrades later, content marketing and public relations seem to have drifted apart, taking on identities of their own. However, a great public relations practitioner knows content marketing like the back of their hand. Why, through content, of course. Content marketing vs. public relations. Five examples of content marketing.

Disney reorganizes to focus on streaming, Facebook bans Holocaust denials, and Barbie speaks out about racism

PR Daily

Also: Steak-umm says brands aren’t cool on Twitter, a startup launches an anti-advertising campaign on TikTok, crucial pillars of marketing success, and more. You’d be wise to consider that in your content strategies as you look to the future. Image courtesy of B2B Marketing.

Microsoft announces permanent hybrid workforce, British Airways’ chief steps down, and how far in to the future PR pros are planning

PR Daily

Red Website Design recently shared an infographic with 20 technical SEO tips to help you rank higher on Google, which includes making your website and content mobile-friendly and boosting loading speed. You can check out the entire infographic here. CRISIS LEADERSHIP NETWORK.

Announcing PR Daily’s 2016 Content Marketing Awards finalists

PR Daily

Content marketers are storytellers, no matter their chosen medium. Our call for entries sought your most influential, original and strategic content marketing—and you didn’t disappoint. You told your organization’s story through video, infographics, influencer partnerships, user-generated content, blogs and much more. PR Daily’s 2016 Content Marketing Awards set a new standard for excellence in communications. Content Series.

The Motion Picture Academy touts ‘Best Picture’ inclusion standards, Netflix eyes a return to the office, and Mattel debuts ‘Dia de Muertos’ Barbie

PR Daily

Also: Microsoft Outlook asks for top email hacks, infographics and articles top content formats for marketing agencies, Uber pledges to go entirely electric by 2030, and more. CRISIS LEADERSHIP NETWORK.

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Fisher-Price toys inspired by COVID-19’s WFH, the world’s last Blockbuster is on Airbnb, and Dunkin’ debuts fall menu early

PR Daily

Why it’s important: Playing off current trends and holidays has long been a PR and marketing practice, but take care when you reference COVID-19. Reporting platform AgencyAnalytics recently published a guide for content sizes across social media platforms. CRISIS LEADERSHIP BOARD.

Audi pulls ‘insensitive’ ad, Disney+ to release ‘Mulan’ and Instagram rolls out ‘Reels’

PR Daily

Also: Publicis Groupe axes exec for controversial COVID-19 comments, Walmart debuts drive-in movie nights, how you can restart your marketing during the pandemic, and more. You can view the entire infographic here. How are you adjusting your content and marketing campaigns?

McDonald’s to require masks, Everlane addresses claims of racism and toxic culture, and Microsoft teams up with NBA on virtual fan experience

PR Daily

The flowchart and Venn diagram are just two ways you can offer marketing messages in more fun and shareable ways. Have you used charts, infographics or diagrams to highlight a value proposition or engage with social media fans? CRISIS LEADERSHIP BOARD.

Washington Football Team hires first Black president, Cartoon Network drops actor over social media posts, and pepperoni is latest COVID-19 shortage

PR Daily

Wright will be responsible for leading the organization’s business divisions, including operations, finance, sales, and marketing. CRISIS LEADERSHIP BOARD. The Wall Street Journal reported : The successful stock-market debut of DraftKings Inc.

How to get more PR value from surveys

PR Daily

The good news for marketers is that technology has made it immensely simple to generate your own research. As with any content marketing initiative, the first step to building a campaign around a survey is to create a blog post for your own website reporting the findings in a way that’s powerful and easy to read. 2. Create an infographic. Your infographic can form as one of the tools in your media outreach arsenal.

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How to Unite B2B PR and Content Marketing for Powerful Results

OpenText Information Management

But what about two seemingly different teams, such as B2B PR and content marketing ? Recently there have been a variety of strong opinions circulating about PR and content marketing. Some believe that PR and content marketing are different strategies, and don’t mix well. According to these individuals, you should either have PR or content marketing -- not both. What is B2B Content Marketing? Infographics.

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Country Time bails out lemonade stands, Headspace offers first Snapchat ‘Mini,’ and KFC prepares for 3D-printed chicken

PR Daily

Databarracks created an infographic that showcases how to communicate during crises, which divides messages into six categories, then matches them to the proper spokesperson, audience, channel and format: Image courtesy of Databarracks. CRISIS LEADERSHIP BOARD.

Ben & Jerrys, Eddie Bauer join Facebook boycott, Google employees urge company to stop selling to police, and GNC might close 1,200 locations

PR Daily

Marketing and advertising agencies are also jumping on the bandwagon, with some urging their cliients to pause their Facebook ads in July and issue statements that support the iniative. Facebook has responded to reporters and marketing partners by highlighting its focus in removing hate speech and misinformation on the platform, especially as the United States presidential election nears. You can view the entire infographic here. CRISIS LEADERSHIP BOARD.

A Marketing to Media Translation Dictionary For Journalists Turned Content Marketers

Contently - Strategy

In the marketing world, professionals tend to glom onto useful marketing buzzwords as a shared language, and those terms can actually prove useful to professionals in adjacent industries. As the marketing and media industries continue to look more and more alike, their lexicons overlap too. Ultimately, marketers and media employees want the same thing— engaged audience members —but we’ve all been taught to talk about attention and audience using industry-specific terms.

Robinhood scrambles after outage; Amazon, Walmart fight COVID-19 price hikes and bogus info; and it’s National Grammar Day

PR Daily

The factors included, among others, highly volatile and historic market conditions; record volume; and record account sign-ups. Check out the infographic for more. RELATED: Deliver powerful leadership messaging in a digital landscape ]. In December, Tritton fired five executives : the company’s chief administrative officer, merchandising officer, digital officer, marketing officer and general counsel.

Snap says ‘sorry’ for Juneteenth filter, AMC to require face coverings after all, and Patagonia joins Facebook boycott

PR Daily

As you create content and messages for a “return to normal,” consider ways you can infuse your messages with creativity where appropriate, such as infographics, poems or other content formats. We reviewed the Lens from the standpoint of Black creative content, made by and for Black people, so did not adequately consider how it would look when used by non-Black members of our community. CRISIS LEADERSHIP BOARD. – Cory Bayers, Head of Marketing, Patagonia.

Target, others to close for Easter Sunday, Home Depot stops selling N95 masks, and AdCouncil’s #AloneTogether PSAs

PR Daily

Also: FTC issues a scam Bingo game, marketers say data analysis is needed—not more numbers, Lowe’s shares quarantine-friendly activities, and more. CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research and start to strategize for the future of your organization.

Adjusting your social media messaging during a global pandemic

PR Daily

However, creating content during a global crisis must be handled with care. Create content that embraces more than just those with means and resources. Many share small spaces with very limited resources, so don’t alienate by creating content that doesn’t resonate with the masses. Pinterest came out with an infographic highlighting content guidance. Everyone has had a total disruption of normal routines, and consumers are craving “normalcy” in their content.

Google, Facebook and Microsoft extend WFH dates, Wendy’s offers online scavenger hunt, and Microsoft seeks more inclusive language

PR Daily

Also: Consumer content consumption trends during COVID-19, TSA embraces humor to share information and updates, take our survey, and more. TSA shared an infographic using its organizations dogs, carry-on bags and more to demonstrate what six feet looks like: View this post on Instagram. The content can serve as a reminder that even serious information can be infused with humor, where appropriate. CRISIS LEADERSHIP BOARD.

Hulu, Netflix and the BBC pull content with blackface, WestJet and Universal Orlando announce layoffs, and Caesars offers cash to wear face masks

PR Daily

Why it matters: Though critics have complained that the moves are “arbitrary” and don’t serve to stop systemic racism, organizations across industries are reevaluating their content, campaigns, and workforce makeup to identify changes that must be made. RELATED: Learn innovative strategies to ensure your content is resonating with audiences ]. You can view the entire infographic here. . CRISIS LEADERSHIP BOARD.

NYT shakes up Opinion staff, journalists ready to travel, and black business leaders demand better crisis response

PR Daily

To see all the insights, see the infographic below. CRISIS LEADERSHIP BOARD. Join Ragan’s Crisis Leadership Board to network and brainstorm with peers, get the latest intelligence and research, and start to strategize for the future of your organization. The New York Times reported : “Most of these corporate statements were put together by the marketing team that was trying not to offend white customers and white employees,” said Dorothy A.

Google employees to WFH until July 2021, Target to close for Thanksgiving, and social media channels remove viral video for misinformation

PR Daily

Hello, communicators: Nathalie Balda, senior social marketing manager for Prime Video at Amazon, took part in a spreading joke format that applies a pun to your industry. You can view the entire report and infographic here. CRISIS LEADERSHIP BOARD.

Starbucks’ plan for ‘new normal,’ Layoffs at Boeing, Lyft and Norwegian Cruise Line, and SEO tips during COVID-19

PR Daily

As you respond to questions and concerns, remember that not all content has to be lengthy or complicated. FREE DOWNLOAD: How to create content that converts leads into sales ]. How is your brand joining or avoiding the trend of nostalgic content during the COVID-19 crisis? John Hendl with Y&R PR shares his idea for content that can be at once old and new again in his op-ed about what he has termed “original nostalgia.”. CRISIS LEADERSHIP BOARD.

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Fans’ beef with Taco Bell’s tainted-meat response, Air Canada nixes gendered greetings, and Facebook Stories can boost social media campaigns

PR Daily

The report suggests: Mobile-first storytelling in your stories ad creative is vital to driving even more campaign efficiency. The marketing stunt caused rumors to swirl, spiking conversation online and piquing users’ interest days before the reveal. Variety called it a “ masterful marketing stroke ,” especially considering that the game’s popularity has begun to wane. Infographic: Tips for creating social media conversations.

Google’s Mother’s Day salute, Souplantation permanently closes, and only 4% of consumers demand a halt in advertising

PR Daily

It’s a fun way to encourage engagement with social media users without shouting PR or marketing messages. Though the tool is currently useful for large organizations, communicators of all-size organizations can use this as a reminder to revisit email etiquette and policies within their onboarding and employee communications content. The good news for PR and marketing pros is that only 4% of consumers think organizations should stop advertising. CRISIS LEADERSHIP BOARD.

Facebook tests ‘News’ feature, Lyft offers rides to job interviews and doctor visits, and YouTube’s 20M trees campaign

PR Daily

Also: 25 years of banner ads, CIOs’ crucial role, Chipotle ballyhoos burritos on TikTok, and your top content priorities for 2020. Given the sea of content and branded messages bombarding consumers’ attention, marketers must be even more innovative with their tactics. This is especially important as chief marketing officer roles are rolled into executive communications positions, putting PR pros in charge of finding ways to break through the noise.

Bstroy’s bullet-riddled hoodies spark backlash, Gen Z stresses out over news and social media, and Tinder wraps original series

PR Daily

The streaming wars are heating up as companies vie for attention and content, revealing that your organization’s most valuable asset is its ability to hold a consumer’s attention. Share your content plans with the hashtag #MorningScoop. FREE DOWNLOAD: 10 ways to spin content marketing leads into gold ]. Tinder has wrapped production on its first ever original content series, reflecting the company’s desire to become more than an app.

Air Canada lays off 5,100 as Domino’s prepares to hire 10K, Facebook grapples with deleting misinformation, and studios release films early

PR Daily

Also: Josh Gad’s storytelling efforts, an infographic for savvy information consumption, how to pitch during COVID-19, Google Trends data, and more. The feel-good effort shows the power of storytelling. PRSA and PRSA Health Academy recently created an infographic to help stop the spread of misinformation during the pandemic, and it’s “1,2,3” outline can be a helpful way to organize your crisis communications: Infographic courtesy of PRSA and PRSA Health Academy.

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Boeing axes a top exec, REI takes a pass on Black Friday, and why it’s time to start using AI

PR Daily

Second, large crises often require leadership changes—and often executive departures—to show that organizations will act upon the promises they’ve made. Infographic: The benefits of purpose-driven marketing. Why you should care: Inclusive marketing messages and communications campaigns that cater to diverse consumer segments not only stand to gain market share, but also a boost to reputation and consumer loyalty.

IPR creates buzz with ‘In a Car’ video series

PR Daily

Check out this great infographic from Deloitte Insights.). RELATED: Deliver powerful leadership messaging in a digital landscape ]. I don’t want to be the focus of the show, and we’ve cut out a lot of my content, as I probably like to joke around too much. Brand Journalism Content Marketing How We Did It Marketing Social Media Storytelling Visual & Video Communications

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WeWork IPO debacle dings JP Morgan, Nike’s digital strategy pays dividends, and CEOs who speak out get a reputation boost

PR Daily

Vaping has come under increased scrutiny in light of nine vaping-related deaths nationwide, and critics say Juul’s marketing wrongly depicts its products as a safe alternative to cigarettes. Will a leadership change make a big difference? When sharing news about a leadership change, how can communicators frame the move to preserve trust and bolster stakeholder confidence? Infographic: How to protect your online reputation.

Papa John’s new chief claims ‘most loved pizza,’ SC Johnson protects its tagline, and Lowe’s exec apologizes for racist remarks

PR Daily

Yahoo Finance reported : Lynch is credited with creating the “We Have the Meats” marketing campaign that has helped power a long stretch of sales growth for Inspire Brands-owned Arby’s. “It In a recent trial that ruled J&J violated Oklahoma’s public nuisance laws through its marketing tactics , the state’s attorney general, Mike Hunter, said the opioid crisis stands in contrast to the company’s image of being “a family company”—citing a well-known tagline.

5 Tips for Telling Your Story Visually

Cision

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. As with any strategy or tactic, you have to address the “why” first: Why are you using visual media or storytelling? Visual media and storytelling may be some of the big trends, but you still have to measure your work and provide results to your stakeholders. Want to stand out with your content marketing?

H&M to close 250 stores, POTUS shares COVID-19 diagnosis on Twitter, and Ford CEO replaces CFO on first day

PR Daily

Also: A cheat sheet to creating a marketing budget, Casey’s General Store gets a new look and name, Reddit partners with Newswhip, and more. The company reported that half of all chief marketing officers don’t understand how their budgets are invested.

‘Give Them Back Something of Value’: How to Start Your Lead Generation Program

Contently - Strategy

For GE, however, it’s the culmination of a decade-long commitment to content marketing. As a result, the brief brims with journalistic rigor, pulling in stories from GE Reports , the brand’s main content hub, where employees across the globe explain new research and innovations by focusing on ideas instead of products. But the newsletter also contains worthwhile content from around the web that has nothing to do with the brand.