Deirdre Breakenridge

MAY 8, 2017

In the Agency Search Report, we argue the importance of PR reflects the continued evolution of what public relations means in the minds of clients. It’s seen as far more than media relations. Media coverage mattered as much then as it does in a digital world. Again, it’s all about PR Expanded. With 5,000 U.S.

Agency 223

Agency Survey SEO Social Media 223

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Shared Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Sword and the Script

JULY 30, 2016

First, because the first draft is usually written like a news report and based on an interview with an internal expert with a big idea. It’s one of my media relations best practices, which is the theme for this week’s Unscripted Marketing links. Do you need help with media relations?

Media Relations 60

Media Relations Media Pitching Writing 60

Onclusive

FEBRUARY 9, 2021

A PR agency is a communications consultancy that serves as an external resource, and ideally, an extension of your internal communications function. Why work with a PR agency, and is it right for your organization? That said, not every organization should hire a PR agency.

Agency 195

Agency Strategy Communications How To 195

Flack's Revenge

DECEMBER 20, 2018

Have you been recommending a change in strategy regarding social media? Far too many brands delegate, and relegate social strategy development and implementation to their ad agencies, internal marketing departments, even their PR intern, with a mandate to replicate, share, and spread commercial messages. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. 5) Share your content in the real world too. 6) It’s important to build internal links.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Sword and the Script

APRIL 20, 2021

More than a proactive partner: an extension of your marketing and PR team. It was the center of its content marketing, media relations and social media efforts. The internal enthusiasm from the executive team for that blog skyrocketed after that article landed. Check out our services.]. Nobody can.

B2B 106

B2B Leadership Marketing Blogging 106

Stephen Waddington

JULY 29, 2020

Valin, working with a team of 17 international practitioners to benchmark tools against skills, found that 12% of PR skills can already be undertaken or significantly enhanced by artificial intelligence. Tools were benchmarked against the GBOK framework by an international group of practitioners. This is a huge disruptive risk.

Tools 100

Tools Analysis Technology Internal 100

Critical Mention

JULY 13, 2021

Critical Mention’s philosophy of building native, connected features internally – rather than through third-party connections – is providing value to clients through a more seamless user experience than other platforms can provide.

Instagram 156

Instagram Industry Media Analytics 156

Sword and the Script

JUNE 30, 2020

Two respondents noted a split structure with internal communications reporting to HR, and external communications reporting through sales. When that doesn’t happen, it’s because “so many companies don’t understand the full role of Comms and lump it in with marketing.” Certainly, internal comms should report to HR,” wrote Simon Monger.

Report 118

Report Publicity Survey B2B 118

Burrelles Fresh Ideas

JANUARY 30, 2024

In another incident, an Atlas Air Boeing 747 cargo plane caught fire moments into its flight from Miami International Airport on January 18. And on January 20, a Delta Air Lines Boeing 757 plane lost a nose wheel as it was taxiing for take-off from Hartsfield-Jackson Atlanta International Airport.

Ethics 96

Ethics Crisis Transportation Airlines 96

Onclusive

DECEMBER 17, 2018

The financing will fuel investment in engineering, data science and product development and accelerate the expansion of the company’s international footprint. Pereg Ventures, along with all three of the company’s largest existing institutional investors, Wildcat Ventures, Storm Ventures, and Correlation Ventures, participated in the round.

Analytics 150

Analytics Data Big Data Technology 150

Stephen Waddington

MAY 16, 2017

Today the only deadline is now, content is filed direct to the internet, and media planning is a discipline in its own right. Consumers find their own media via Google and social media newsfeeds. It includes a mix of earned, owned and paid media. Media relations.

Publicity 119

Publicity Customer Service Community Internal 119

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

Solo PR Pro

JANUARY 11, 2021

We are the original content marketers – digital, print and visual. Unfortunately, it took shut-downs, and seismic shifts of 2020 for many in the C-suite recognize the critical value of consistent communications to internal and external audiences. Jennifer Wilbur, Principal, JRW PR & Marketing.

Industry 79

Industry Print Ethics Internal 79

Cision

MAY 19, 2016

Meghan Gross, executive vice president at Grayling, says a successful communication strategy starts with a strong internal foundation. In this interview, Meghan discusses the process of developing solid communication, driving authentic content through employees and keeping all stakeholders informed and engaged.

Employee 174

Employee Reputation Internal International 174

Cision

APRIL 18, 2017

Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. Now, choose 10 of these items you’d like to use for content. Then, I’m going to use that as a launching pad for a speech at Content Marketing World. Step 4: Amplify Your Content with Media Relations.

Exercises 198

Exercises Google Writing Blogging 198

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. Every major trend in tech PR revolves around the collection and application of data, from cyber-security to account-based marketing (ABM). Data and more data. On the blockchain gang.

Trends 157

Trends Privacy Data Reputation 157

Polaris

NOVEMBER 24, 2014

If you’re a marketer or business owner with limited experience working with marketing and PR agencies, or you’re unhappy with an existing partner, read on for 5 steps to help you hire the right marketing and PR firm to help build your business. Is the scope of work regional, national or international? 2: Scope of work.

Marketing 168

Marketing Policies Agency eBook 168

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 149

Employee Print Writing Survey 149

PR 20/20

NOVEMBER 30, 2022

So, how can teams pinpoint what went wrong and redirect marketing energy? As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Define goals for blogging and overall content production.

Marketing 52

Marketing Technology Internal International 52

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. Where does public relations , with its roots in media relations and events, fit into the customer acquisition picture?

B2C 120

B2C Product Launch SEO Storytelling 120

Critical Mention

NOVEMBER 17, 2021

Through this partnership, Podchaser — the world’s most advanced podcast database — will power the media monitoring service with robust podcast metadata and valuable audience insights, including listenership, popularity charts, Power Score , and more. ” About Podchaser.

Analytics 126

Analytics Radio Television Measurement 126

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 10 Fundamentals for Successful B2B Media Interviews.

Survey 102

Survey Report Media B2B 102

Presspage

MAY 31, 2023

The Struggle for Brand Narrative Control Several factors contribute to the struggle for brand narrative control, which is a challenge both on a national and international level. Traditional methods of storytelling, such as press releases and media relations, are no longer sufficient in engaging with the audience.

Brand 78

Brand Branding Storytelling Software 78

Barokas

FEBRUARY 5, 2019

This means that the time- and energy-intensive task of strategizing, writing, editing, distributing and tracking content, and the success of those projects, sits on the shoulders of teams that are likely spread too thin. is time consuming, drawing the marketer father away from his day-to-day responsibilities. We know what they are.

How To 60

How To Marketing Resources Journalism 60

Cision

OCTOBER 29, 2015

In Germany, in two different lawsuits, several publishers claimed that AdBlock Plus , one of the most widely-used blockers, is anti-competitive, and both failed earlier this year, diminishing the possibility of a successful international legal challenge. The implications for PR and media relations? Alternatives to advertising.

Trends 120

Trends Software Advertising Advertising 120

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Intelligent Content Conference (ICC). Content Marketing Conference. Content Marketing World.

Conference 210

Conference Content Marketing Marketing Education 210

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

With that in mind here is a refresher on ways that PR teams can use content marketing assets to drive PR results and ideas. Sometimes research already exists through specific market-research initiatives, or it may simply be floating around within the organization. Short-form content. Data and research.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Barokas

DECEMBER 19, 2019

Communications teams have come a long way in their ability to surface and leverage data that demonstrates the value of media relations, content marketing, social media and influencer outreach. Some of this shift has been driven by a competitive job market, as well as new expectations from the emerging workforce.

Marketing 78

Marketing Employee Trends Study 78

Cision

NOVEMBER 15, 2016

As media outlets continue to furlough or completely layoff seasoned journalists, contributors (paid and unpaid) will rise, assuming they (like thought leaders) have something interesting new, valuable and/or controversial to say. Maris Callahan is the director of public relations for Donuts Inc.

Trends 120

Trends Leadership Small Business Analytics 120

Sword and the Script

JANUARY 20, 2018

Other readers liked these related posts: Does Blockchain Really Have Marketing Potential? Earned Media Poised for New Prominence in 2018 [UML]. Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way. 2) Public relations and complex value propositions. Further, Ms.

Case Study 99

Case Study B2B Study Marketing 99

Cision

SEPTEMBER 10, 2015

In PR and media relations, it’s easy to become entirely focused on the day-to-day issues at the expense of the longer event horizon. Content optimization for the mobile and semantic web. Want to make standout content? Click here for our free content marketing white paper! . Emerged Trends.

Trends 120

Trends Mobile Web System 120

Sword and the Script

MARCH 25, 2017

See these related posts: . Why Content Marketing and Public Relations Need Each Other. PR Briefing: Summarizing 3 Recent Public Relations Studies. PR is the Best Kept Secret in Effective Content Marketing. Now, get off my lawn! 2) PR at crossroads. If not, give our services a try. Talk to Us!

Publicity 81

Publicity Crisis Construction Study 81

Sword and the Script

DECEMBER 16, 2017

The survey was conducted for the ANA by USC Annenberg. “More B2B marketers are shifting budget and priority to earned media as they struggle with declining response rates from traditional investments in paid media,” according to a new report by Demand Gen: Earned Media Influential in Performance Marketing.

B2B 85

B2B Media Survey Advertising 85

Sword and the Script

APRIL 11, 2017

This is an opportunity for PR to the extent internal experts can help a reporter and their audience break down and understand an emerging issue. See these related posts: . How Frothy Words Drive PR and Media Coverage. Media Relations: Proven Ways to Get More Out of It. 2) Email still the preferred pitching channel.

Report 71

Report Media Survey Pitching 71

Deirdre Breakenridge

APRIL 29, 2019

By Frank Strong, Founder & President of Sword and the Script Media. Media relations is hard and getting harder. A majority (68%) of respondents said media relations is getting “harder” (53%) or “much harder” (15%). Media relations isn’t just harder, it’s beginning to sound like a sparring match.

Survey 377

Survey Media Relations Media Ethics 377