Stephen Waddington

JANUARY 31, 2019

Individual blogs are in decline but blogging remains an important form of social media for reputation and awareness. You need look no further than the marketing, media and PR community for evidence of the decline in the craft of personal blogging. They’re curating content and writing newsletters. Podcasts are the current vogue.

SEO 113

SEO Community Blogging LinkedIn 113

5W PR

JULY 2, 2018

The right plan can help to nurture new leads, facilitate rapid growth and improve an organization’s reputation both online and off. As the world of marketing continues to evolve, the strategies available to modern firms are sure to grow and transform. However, for 2018, the following tactics could have the best results.

Brand 114

Brand Branding Reputation LinkedIn 114

Critical Mention

JANUARY 22, 2019

Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. Content Marketing overall is getting increasingly better at connecting actions and outcomes. Ann: Because you can be a great writer without also being a great marketer. Full report.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Critical Mention

MARCH 16, 2020

million followers and counting on Instagram. Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. View this post on Instagram. million followers on Instagram make him a great influencer for brands, especially those in the food industry.

Brand 87

Brand Branding Instagram YouTube 87

Sword and the Script

JANUARY 3, 2023

The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. Marketing can also involve market research, product development, and branding.

Interviews 98

Interviews Publicity Technology Social Media 98

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. But it never really caught on, because the market was cluttered, and there were distribution issues. That’s a recipe for reputation disaster.

B2C 120

B2C Product Launch SEO Storytelling 120

Cision

FEBRUARY 3, 2017

Most businesses rely not only on their brand equity, but market reputation and repeat clients. We witness this proliferating with very young consumer-facing companies on platforms that include Instagram and Snap, to almost immediate success. The thinking solidly supports the fact that dated brands don’t compete.

SEO 120

SEO Creativity Mobile Journalism 120

Critical Mention

DECEMBER 20, 2019

Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand. Once you’ve identified your positive mentions, it’s time to use earned media coverage in your brand’s content marketing strategy.

Brand 103

Brand Branding How To Media 103

Cision

JANUARY 10, 2017

Not only does content marketing drive three times as many leads as traditional marketing, but it also costs more than 60 percent less. We turned to Cision’s Senior Content Manager Annemaria Nicholson and MarketingProfs’ Senior Program Manager Kerry O’Shea Gorgone for tips and best practices. “Let Set Timelines.

Strategy 120

Strategy How To Content Marketing Mobile 120

The Proactive Report

OCTOBER 12, 2015

Platforms like Pinterest , Google+, Facebook , Instagram, and other social sites, are essential. In addition to editorial “blog” content and social media content, consider developing content on the maddafella.com domain. It must be unassailable, and completely white-hat instead of attempting to trick Google.

SEO 100

SEO Google Pinterest LinkedIn 100

Critical Mention

JANUARY 22, 2019

Measuring ROI has been a consistent challenge for content marketers and marketers in general over the past decade. Content Marketing overall is getting increasingly better at connecting actions and outcomes. Ann: Because you can be a great writer without also being a great marketer. Full report.

Interviews 60

Interviews Content Marketing Writing Journalism 60

wiredPRworks

SEPTEMBER 30, 2020

Taught in a quick-start format, this masterclass is ideal for creative professionals who want to advance digital branding, content marketing and social media skills as they accelerate success. Brand: based on personality, driven by reputation. Direct Deploy: Engaging Content Marketing. Visual Storytelling.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Ethics 73

Ethics Social Media Trends Viral 73

Landis PR

NOVEMBER 26, 2022

Popular social media platforms like Facebook, Instagram, and Twitter have billions of daily users who love to follow their favorite tech brands. Testimonials are an excellent source to establish your expertise in the tech world and to let prospects know you are reliable and reputable. Leverage Customer Testimonials and Case Studies.

Company 98

Company Communications Case Study Engineering 98

Prohibition

SEPTEMBER 19, 2019

People are savvy and are fully aware of those influencers who have bought their followers and working with them could damage your reputation and lead to campaign backlash and is also likely to lead to the campaign not reaching a genuine audience, which will impact results.

Marketing 54

Marketing How To Social Media Instagram 54

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. You can also filter for positive and negative sentiment as well as dates.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

PR 20/20

JANUARY 15, 2019

We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. In 2019, having a blog or creating premium content may no longer be enough, but we believe content marketing is still going strong. How Can I Apply It? How Can I Apply It?

Trends 57

Trends Marketing Software Video 57

Prohibition

JANUARY 18, 2020

Misalignment of a brand with the wrong influencer or ignoring strict advertising guidelines can damage reputation, dissuade customers and even result in legal proceedings. The brand had some form of editorial ‘control’ over the influencer’s content, even this is just final approval.

Marketing 62

Marketing Advertising Advertising Social Media 62

Prohibition

MAY 10, 2023

User content gives your brand a chance to engage and connect with customers online. Increasing Engagement seo efforts, brand reputation , audience excited There exists a number of benefits to using UGC content, but one of the primary benefits of using customers own content in your social media strategy is that it increases engagement.

Social Media 62

Social Media Strategy Media B2C 62

wiredPRworks

FEBRUARY 11, 2016

Immediately upgrade your skills and achieve a much greater understanding of your personal branding, digital marketing and social selling potential. Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills.

Training 45

Training LinkedIn Marketing Pinterest 45

Critical Mention

SEPTEMBER 13, 2018

The concept of influencer marketing has been around since the late 1800s when cigarette companies used well-known stars in their print ads to try and influence the general public to use their product. For example, Instagram influencers with millions of followers are paid to promote products. Your time is now! Critical Mention.

Technology 73

Technology Print YouTube Financial 73

Critical Mention

JANUARY 29, 2021

Influencers are successful because their contents seem authentic and personal; people feel they are being advised, as opposed to traditional marketing that tries to hard-sell products with false claims and promises.

Brand 135

Brand Branding How To Radio 135

Critical Mention

OCTOBER 29, 2019

For instance, let’s say your organization has published a video with the intention to advertise its product and increase sales, however, your audience has taken to social media to criticize the video’s marketing strategy. Honesty & Credibility. Most importantly, PR pros should convey their messages honestly.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

NOVEMBER 22, 2019

Good or bad, every mention is an opportunity to shape your brand’s reputation. Plus, it’s important to share earned media with your organization’s team so that they’re on top of your brand’s reputation too. As previously mentioned, earned media comes in different forms.

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

OCTOBER 21, 2018

For example, if you are selling yoga mats and get a reputable yoga instructor in your city to write a blog on the importance of using the right yoga mats with a link to your website, your ranking will automatically increase. Build your social media platforms.

SEO 74

SEO Strategy Engineering Local 74

Critical Mention

OCTOBER 7, 2020

The influence of the internet can make or break your reputation if you are not careful. You can also pitch journalists and influencers to include your organization in their podcasts and then monitor those mentions to capitalize on the earned media exposure. . Social Awareness.

Trends 105

Trends YouTube Tourism Video 105

Prohibition

SEPTEMBER 20, 2019

On the flip side, when it goes wrong – it can be a bit of a disaster that can potentially damage both the brand and the influencer’s reputation. Blogger and social media influencer Scarlett London is well known for her immaculate and beautiful Instagram feed and has worked with some impressive brands, creating great content for them.

Marketing 48

Marketing Social Media Instagram Advertising 48

Critical Mention

NOVEMBER 5, 2019

Doing so allows you to analyze your organization’s reputation and adjust your audience’s perspective on your brand. Track trending organizations and keyword topics to compare your social media marketing strategy to your competitors’.

Social Media 105

Social Media Media Customer Service Radio 105

Critical Mention

MARCH 27, 2019

The various networks attract different types of users who are looking for specific types of content so be prepared to help material that is relevant to the particular platform(s). Instagram and Snapchat are more visuals-oriented so deliver as much visual content on those networks as possible. Incentivized engagement.

Strategy 61

Strategy Marketing SEO Social Media 61

Critical Mention

OCTOBER 16, 2019

Unbeknownst to organizations without access to sentiment analysis, not having access to such data can lead them down the route of publishing content that drives customers away from their product. Being able to study sentiment analysis gives businesses the chance to garner a comprehensive understanding of its reputation and audience type.

Media 80

Media Analysis Radio Sports 80

Norton's Notes

JANUARY 25, 2018

When was the last time you came across a marketing campaign without a video element? With the help of Instagram, the first visually focused social network (well apart from Flickr), video content seems to be taking over. Can’t remember? No me either, these days it’s a real rarity.

Video 38

Video Social Media Media Google 38

Critical Mention

OCTOBER 11, 2019

Today’s organizations can help build their brand by garnering and distributing earned media, because earned media can have significant influence on brand reputation. The more positively covered your brand is – and the more you share and distribute that coverage – the better your organization’s public perception will be.

Brand 81

Brand Branding Media Case Study 81

Critical Mention

OCTOBER 18, 2019

Plus, solidifying your brand’s message shows social media users that your organization is legitimate and credible because it cares about its reputation across all social platforms. . Once you’ve established your brand across social media, you’re ready to move onto content generation. Craft Creative Social Posts.

SEO 80

SEO Social Media Strategy Media 80

wiredPRworks

OCTOBER 9, 2015

You can book an exclusive 20 minute appointment with Barbara Rozgonyi who is an expert on: - Social Media; - Content Marketing; - PR; - Digital Engagement; - LinkedIn; - Facebook; - Twitter; You can sign up for an appointment at the Inspiration Hub Information Desk anytime during the IMEX America show. Thursday October 15th, 2015.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. SimilarWeb) (48%).

Survey 174

Survey Marketing B2B Study 174

Critical Mention

SEPTEMBER 10, 2019

With that said, your online presence plays an incredible role in your organization’s reputation. Maintaining a successful online reputation can boost credibility and increase sales. We have put together five different ways you can improve your online reputation so you can help grow your brand. Monitor your Online Reputation.

Reputation 60

Reputation Case Study Mobile eBook 60

Sword and the Script

DECEMBER 20, 2022

There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner.

Marketing 187

Marketing Content Marketing Data Social Media 187