PR 20/20

SEPTEMBER 11, 2018

Every year, a handful of PR 20/20 team members head to Content Marketing World ( #CMWorld ) hosted in our very own Cleveland, Ohio. CMWorld is the largest content-focused event of its kind, bringing together 4,000+ marketers to learn the tools and materials needed to build the best content marketing strategies.

Content Marketing 76

Content Marketing Marketing Writing Consumer 76

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 66

SEO Engineering Google Content Marketing 66

Burrelles Fresh Ideas

MARCH 12, 2024

Hosting a launch event. Influencer marketing to spread the word. This is crucial when starting up a new tech firm, as you can’t afford to delay marketing and PR efforts. PR professionals typically have an extensive network and can help you build your brand quickly with email campaigns and content marketing that will make waves.

Social Media 79

Social Media Strategy Media Reputation 79

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. That’s where your content marketing efforts come into to play. Brands who blog have more indexed web pages, which boosts SEO. But let’s be real — it’s not sexy.

Infographics 235

Infographics Case Study Content Marketing Video 235

Solo PR Pro

APRIL 2, 2019

Our recent blog covering the relationship between SEO and PR shared the good news that content marketing remains a valid and successful method of supporting search engine ranking. With content ranging from blogs to podcasts to video, what qualifies as the most effective content marketing these days?

Content Marketing 45

Content Marketing Trends Report B2C 45

PR Fuel

SEPTEMBER 23, 2021

Over 70% of marketers say content marketing has quantifiably improved prospect engagement. Meanwhile, 66% of customers agree that companies should make it easier to access their content. Before you start writing your first news release, take a moment to research your target audience. Know Your Audience.

Brand 105

Brand Branding How To SEO 105

Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. Methodology After compiling our list based on the sites’ guest post lists, we also added our own sites by using Ahref’s Content Explorer. So, you’ll also need to judge the quality of the writing itself.

Analysis 90

Analysis SEO Guidelines Google 90

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Live events shrink by 64% in 2020. PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Shifting the live event budget. Public relations statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

AUGUST 29, 2020

While there’s a lot of discussion about how events this year is bringing about change, I was struck by how the findings in three reports indicate that many of these things were already underway. These three studies are the center of this week’s Unscripted Marketing Links. How can you improve technical and SEO skills?

Media Relations 100

Media Relations Report Industry SEO 100

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. cookies) is in its twilight which puts diminishes marketing reach and targeting.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PR Fuel

JANUARY 24, 2021

There are a lot of online guides that can help you write a press release yourself. However, there’s no guarantee that it will produce the marketing results you want. It has unique writing conventions when presenting facts. Do you want additional exposure for a particular non-profit event that you’ve hosted?

SEO 72

SEO Writing Engineering Product Launch 72

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. I took a briefing from them last year but never got around to writing it up.

Technology 170

Technology Publicity Software Pitching 170

Landis PR

DECEMBER 4, 2023

While we have only just scratched the surface when it comes to the potential of generative AI , this certainly does not mean that the human element of writing is dead. Content creation is merely experiencing the next wave of its evolution. Plus, eight out of 10 report that the quality of their content has improved.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Deirdre Breakenridge

MAY 23, 2017

When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline. I have two blogs—a food blog and a marketing/PR blog. But I’m usually neglecting my marketing blog to write for other websites. Commit to a Schedule. So don’t do that for your blog, either!

Blogging 282

Blogging Case Study Social Media Instagram 282

Sword and the Script

OCTOBER 25, 2022

More types of content. Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Proactive yet current with events and (e.g.,

Communications 124

Communications Crisis Internal International 124

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. At Cision, our marketing team is all about working smarter. First: Who Benefits from a Keyword Library? Get Feedback and Alignment.

Brand 208

Brand Branding How To SEO 208

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. Put the short link on the back of business cards you will be handing out at the event.”.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Sword and the Script

SEPTEMBER 8, 2020

Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Content marketing and media relations need each other.

Survey 96

Survey Industry Leadership Study 96

Cision

OCTOBER 10, 2017

Along with your run-of-the-mill best practices in SEO, user-generated content distribution is more likely to be successful if you do the following: Collaborate with already successful publishers and experts: COVERGIRL has an influencer program set up that practically allows industry experts to create and distribute content for them.

Strategy 251

Strategy Case Study Instagram Print 251

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Before jumping in, the PR and marketing teams should develop a detailed strategy, complete with goals and KPIs. Industry events. Bylined content.

B2B 136

B2B Brand Branding Trade Shows 136

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Rather, AI will be used to create a lot of filler and SEO bait. David Berkowitz , Founder, Serial Marketers. To that end, this year’s roundup is uh-mazing.

Marketing 190

Marketing Content Marketing Data Social Media 190

Critical Mention

APRIL 2, 2019

WooRank conducts an SEO audit and gives you comprehensive results. You can also compare your SEO to your competition by adding up to three competitors and comparing results like their keyword usage, technical website optimization, and more! But without competitor analysis tools you simply can’t achieve this. Critical Mention.

Analysis 74

Analysis Tools SEO Software 74

The Resolution Blog

JANUARY 8, 2018

The future role of a search professional Last month 3500 digital marketers arrived in Brighton for the UK’s biggest Search marketing conference. Here he outlines a talk from Yext’s Duane Forrester on what a future SEO job description. If content is part of your next plan click the link and take note!

Tools 136

Tools Publicity Measurement SEO 136

Critical Mention

SEPTEMBER 13, 2019

Whether it’s from social media, online publications or broadcast stations, today’s digital marketers must always take advantage of their earned media coverage. Keep SEO in Mind. SEO plays a big part in today’s digital media marketing. To start, you’ll need to make sure you are writing with voice search in mind.

Marketing 92

Marketing SEO Radio Video 92

Burrelles Fresh Ideas

JUNE 27, 2023

Journalists receive numerous press releases daily, so your content should be compelling and relevant to their audience. To make the most of the news cycle, you should issue press releases after significant events or announcements as soon as possible. Press releases should be written in proper AP style (like journalists write).

Pitching 40

Pitching Writing Engineering Wikipedia 40

Cision

NOVEMBER 7, 2016

The intent of this hierarchy is to make the content more accessible or logical to the reader. There’s conflicting evidence that headings impact SEO (Matt Cutts indicates that improper headings are interpreted as a syntax error, but that it’s not super important from Google’s perspective).

How To 308

How To Tools SEO System 308

Sword and the Script

MAY 11, 2019

Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. This is much greater than the per-event impacts of blog posts (90 new and 63 repeat sales) and community forum posts (99 new and 48 repeat sales). Be smart about it.

Study 140

Study Media Relations Media Measurement 140

Sword and the Script

NOVEMBER 14, 2017

Below are 15 takeaways I offer you from Killing Marketing; I hope these encourage you and your organization to both get a copy of the book and embrace content marketing. 1) Challenge your marketing beliefs. Coincidentally or not, it was the same year they hired a marketing director. The goal?

Marketing 66

Marketing Content Marketing Insurance Insurance 66

Contently - Strategy

APRIL 28, 2022

Your SMEs and other experts may be hesitant to participate in marketing because they’re not writers or marketers, so make it easy on them: offer to interview them and write up the draft. For example, Nextiva ‘s growth marketing team aligns lead volumes with SEO metrics to determine where to adjust their content.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. That’s where your content marketing efforts come into to play. Brands who blog have more indexed web pages, which boosts SEO. But let’s be real — it’s not sexy.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

SEPTEMBER 19, 2017

1) What are the top challenges facing law firm marketers today? The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. SEO is snake oil. – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Critical Mention

SEPTEMBER 27, 2019

Attend Networking Events. However, face-to-face networking can open the door to opportunities like business collaborations and affiliate marketing. Plus, networking events are an excellent way to meet potential clients. Industry meetups and networking events are a great way to gain brand exposure. Create Visual Ads.

Brand 100

Brand Branding Advertising Advertising 100

PR 20/20

OCTOBER 11, 2018

HubSpot develops cloud-based, inbound marketing software that allows businesses to transform the way that they market online. BrightEdge is a global leader in SEO and content performance marketing that blends search intent discovery, optimized content creation, and performance measurement into one integrated solution.

Tools 71

Tools Marketing Enterprise Software 71

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. CEO at TopRank Online Marketing.

Social Media 120

Social Media Twitter Media Nonprofit 120

wiredPRworks

FEBRUARY 11, 2016

Immediately upgrade your skills and achieve a much greater understanding of your personal branding, digital marketing and social selling potential. Taught in a quick-start format online at Ascend Training, this class is ideal for those who want to advance their branding, content marketing and social media skills.

Training 45

Training LinkedIn Marketing Pinterest 45

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. Write and distribute press releases. Speech writing. Content creation.

Publicity 48

Publicity Advertising Advertising Tools 48

Flack's Revenge

DECEMBER 10, 2015

Some journalism startups aim to breathe fresh life into storytelling, and we might learn a thing or two that has applications for PR and content marketing. Sadly, the content explosion has led to a cheapening of writing and reporting. I loved this one, and any site that pays writers.

Journalism 120

Journalism Local Data Mobile 120