Polaris

DECEMBER 7, 2014

Write marketing content more quickly and more efficiently? The style of calendar you use will vary depending on the objective of your blog, the kind of content you create and the type of organization you work for. Who: Sarah is a UK-based blogger, content marketer, speaker and mom. Here are 5 to consider.

Content Marketing 154

Content Marketing Blogging Marketing B2C 154

Agility PR Solutions

JUNE 2, 2021

The subtle skill of article writing is worth mastering, since all SEO, content marketing and PR efforts are rooted in quality content. However, when it comes to your brand’s online success, mere writing quality isn’t enough. The articles also need to convert.

Writing 139

Writing SEO Content Marketing Marketing 139

Critical Mention

JUNE 19, 2019

Did you know that over 60% of businesses don’t have a documented content marketing strategy according to CMI and MarketingProfs? Without a plan, you risk all of your content efforts going to waste. We have 10 steps on how to create your next content marketing plan: What exactly is content marketing?

Content Marketing 128

Content Marketing How To Marketing B2B 128

Sword and the Script

APRIL 1, 2025

PRophet adds influencer marketing PRophet, which develops software for public relations that centers on pitching, said it added influencer marketing to its tool. As you write a pitch, it uses generative AI to build a media list based on the text of your pitches. PR pros are getting into publishing with content marketing.

Software 159

Software Pitching SEO Tools 159

Contently - Strategy

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. Then, you create similar content by following the “10 ways to do X” format if the first page is littered with that approach. But does this confined approach to SEO still get results today? So what’s the outcome?

SEO 139

SEO Strategy Brand Branding 139

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 144

Content Marketing Study Blogging Marketing 144

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. But they’re just one of the many types of content that can help you establish your brand as a thought leader in your industry and attract new leads. By diversifying the types of content that you share, you attract different people with different needs.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

The Resolution Blog

OCTOBER 7, 2015

“Do you realise the SEO juice that gives our company Dave?” ” I joined in the self-congratulating and empathised while secretly putting this down to the difference between marketing and PR people. SEO had nothing to do with me as a PR man and it was my intention to keep it that way. In so many ways.

SEO 120

SEO Engineering Content Marketing Google 120

Cision

JUNE 18, 2015

Content marketing is an established PR tactic, but it can sometimes feel like wielding a double-edged sword. To increase your content marketing success rate, consider the following five tips: 1. To increase your content marketing success rate, consider the following five tips: 1. Focus on your niche.

Content Marketing 120

Content Marketing Marketing Pinterest Pitching 120

Sword and the Script

JANUARY 21, 2025

(Sidebar: most business executives do this too , which is why you should accept non-business emails for gated content and subscriptions). I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. And I have.

Google 157

Google Course Survey YouTube 157

Cision

MARCH 13, 2017

Should you invest more in SEO or in PR? It’s obvious that creating a website is not enough; it needs to be marketed as well. In the world of digital marketing, traditional marketing tactics have been reinvented so many times that it is not rare for traditionalists to get disillusioned. Bank on Social for SEO & PR.

SEO 229

SEO Social Media Tools Google 229

Cision

SEPTEMBER 16, 2015

All content marketers run into problems every now and then. At his recent presentation at Content Marketing World , marketing technology expert Ian Cleary shared how the right tools can help solve your biggest content marketing problems. Not enough people are seeing your content.

Content Marketing 120

Content Marketing Tools Marketing Google 120

Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? Align your SEO strategy with audience research. Consider these seven techniques: 1.

SEO 128

SEO Strategy Google Engineering 128

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills.

Content Marketing 101

Content Marketing Marketing SEO Video 101

Cision

JUNE 2, 2015

Content marketing boils down to one simple question: what story is your brand telling? According to CMI’s 2015 Benchmark Report , 55 percent of B2B marketers plan to increase their content marketing budget in the next 12 months—essentially, pouring more money into telling their brands’ stories.

Content Marketing 120

Content Marketing Data Strategy Marketing 120

Contently - Strategy

NOVEMBER 12, 2018

” Too many content marketing teams try to half-ass a bunch of things—blog posts, whitepapers, video, social media, SEO—in the pursuit of a cohesive content program. Successful content marketing doesn’t necessarily mean you have a gargantuan editorial empire in the middle of your brand.

Content Marketing 110

Content Marketing Company Strategy How To 110

Contently - Strategy

MARCH 22, 2019

That was the first thing I realized when I left the journalism world to become Contently’s editor-in-chief six years ago. We constantly surveyed our audience in hopes of answering their biggest content marketing questions. Our inbound lead machine via The Content Strategist helped make us a top 100 company on the Inc 5000.

Content Marketing 109

Content Marketing Marketing Travel Healthcare 109

Garrett Public Relations

SEPTEMBER 26, 2020

Are you focusing on writing quality content? Or focusing on content for SEO purposes? The post Writing for SEO – How Important Is It For Your Small Business? And can you balance both? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Small Business 78

Small Business SEO Writing Publicity 78

Contently - Strategy

JULY 31, 2019

Content marketers never make content for content’s sake. ” To many, injecting a CTA into a piece of writing is to sully the art form. A CTA is what makes a piece into “sponcon,” or sponsored content. Content campaign. ” Functionally, it’s fluff. ” Why?

Content Marketing 100

Content Marketing Marketing Media SEO 100

PR Fuel

AUGUST 12, 2021

About 70% of US companies actively invest in content marketing, too. Consider adding press releases to your content marketing strategy this year. Press release writing can help you gain media coverage. You don’t have to learn how to write a press release alone! Write for Your Audience.

Writing 105

Writing SEO Pitching Engineering 105

The Proactive Report

DECEMBER 16, 2014

PR pros are not all convinced that SEO is a skill they need to master. However, as content marketing gains popularity,SEO becomes more and more important. The more content there is on the web, the more difficult it is to find what you’re looking for. Content marketing isn’t a new idea for PR.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Contently - Strategy

AUGUST 23, 2024

What is a content strategy template? A content strategy template is a roadmap for how you plan to use individual pieces of content to reach your organization’s goals. Define how you will measure success What does success look like for your content marketing goals?

Strategy 70

Strategy SEO Infographics Meeting 70

Deirdre Breakenridge

MAY 23, 2017

When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline. I have two blogs—a food blog and a marketing/PR blog. But I’m usually neglecting my marketing blog to write for other websites. Commit to a Schedule. So don’t do that for your blog, either!

Blogging 282

Blogging Case Study Social Media Instagram 282

PR Fuel

APRIL 28, 2022

Over 90% of marketers say content is a valuable business asset. Meanwhile, nearly 80% of content marketers incorporate press releases into their content marketing strategies. Why write press releases, though? Why write press releases? Support Your SEO. Why Write Press Releases?:

Writing 102

Writing SEO Consumer Crisis 102

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Why do I write about backlink pitches in a PR blog? Is it truly a terrible pitch from an inept PR pro, or is a backlink ploy from an SEO programmer?

SEO 100

SEO Pitching Small Business Agency 100

Cision

FEBRUARY 3, 2017

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. The desire for news opens an intensified need to generate compelling content, driven by creativity, headlines and related visuals.

Creativity 120

Creativity SEO Mobile Journalism 120

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. That’s where your content marketing efforts come into to play. Brands who blog have more indexed web pages, which boosts SEO. But let’s be real — it’s not sexy.

Infographics 235

Infographics Case Study Content Marketing Video 235

Garrett Public Relations

MARCH 11, 2023

What grabbed my attention was a post by someone who had hired a freelance writer to create content – only … The Realities of Using ChatGPT to Write for You – What to Consider When It Comes to Legalities, Reputation, Search and Originality Read More » The post The Realities of Using ChatGPT to Write for You – What to Consider When (..)

Writing 155

Writing Reputation Marketing Publicity 155

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Is content marketing important?

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

Polaris

MARCH 20, 2015

I was no longer working with the SEO company I hired in 2006 so I was on my own. The final option was to start building high quality links by writing useful content that interested others. But it had several advantages other than SEO. I enjoy writing. Content Marketing'

SEO 100

SEO eBook Google Engineering 100

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. All features in Pro+, with the broadest distribution and the highest word limit, suitable for aggressive marketing plans.

Analytics 104

Analytics SEO Engineering Financial 104

Rock the Status Quo

JULY 6, 2015

The trouble with reading blog posts about SEO is that everyone believes they know what they’re doing. But like many things in life – which we conveniently forget – everyone’s truth is different, especially when it comes to SEO. Even SEO software struggles with this, pulling rank data by averages.

SEO 100

SEO Google Data Writing 100

Sword and the Script

OCTOBER 22, 2020

As much as 34% of content is being republished and recycled, according to an analysis by Chris Penn for the marketing data consulting company Trust Insights. Mr. Penn told me he used a tool called AHREFS – a popular SEO tool to perform the analysis. Need help with marketing or PR? Click image for higher resolution.

Content Marketing 95

Content Marketing Marketing Analysis Survey 95

Shift Communications

SEPTEMBER 17, 2014

Content creation can be one of the hardest things to plan when you first begin blogging. It’s all too easy to write about yourself and your company in a favorable light– it’s your blog after all. You can no longer stuff your blog content with keywords and phrases and magically watch your website fly to the top of Google’s rankings.

Blogging 161

Blogging How To SEO Analytics 161

Rock the Status Quo

SEPTEMBER 3, 2014

Companies are investing in social media advertising and sponsored content, true, but the bulk of their budget is now spent on content generation instead of ads. The most logical move to create revenue is adding content marketing to your repertoire. Many SEO agencies are in similar boats.

Agency 188

Agency SEO Advertising Advertising 188

Contently - Strategy

MAY 11, 2024

As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses. Is Local Search Important for SEO? Here’s what to know in 2024.

Local 82

Local SEO Strategy How To 82

Critical Mention

APRIL 5, 2019

Without great content, you lessen your chance of generating leads and conversions. Simply put, content marketing is an effective way to generate and nurture leads, as well as keep your brand relevant in today’s digital world. What is content marketing? Research the types of content marketing that sell.

Content Marketing 75

Content Marketing Marketing Crisis Communications SEO 75