PRSay

NOVEMBER 12, 2019

Without changing how we write, publish or use press releases, expecting ever-increasing returns borders on insanity. More than anything, if you want your release to be newsworthy, make sure it tells a story, is truly “news,” and makes it easy for a journalist to write about. How long can something last when it doesn’t evolve?

Writing 100

Writing How To Print Corporate 100

PR Fuel

JANUARY 6, 2021

A press release is a public relations strategy that involves writing a brief communication about your business activities and sharing it with the media. One of the best ways to get attention is to write a riveting press release headline. The first tip for writing a press release headline is to make it short and sweet.

Writing 52

Writing How To Engineering Industry 52

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 76

SEO Engineering Google Content Marketing 76

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Earned media boosts SEO. PR content should be optimized for SEO, complete with thoughtful keyword placement and inbound link accumulation. If you’re a PR pro needing a refresher, check out our earlier post on what PR people should know about SEO. Sponsored events join online and offline PR.

SEO 125

SEO Case Study Conference Retail 125

PR in High Definition

FEBRUARY 22, 2017

I was disheartened to read an article implying that the PR industry is not focusing on SEO , based on pretty cast-iron statistics from the PRCA. I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. Is SEO hard? Show me the margin.

SEO 66

SEO Engineering Google Content Marketing 66

Buzzstream

JANUARY 22, 2024

In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it. We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” Are articles well-written, thoughtful, and well-researched?

Analysis 91

Analysis SEO Guidelines Google 91

ImPRessions - Crenshaw Communications

JULY 14, 2021

Award entries, handled by a PR team or internally, are a great way to begin the process of crafting the narrative and doing the actual writing of valuable case study content. Especially in the virtual and hybrid events era, recorded webinar/conference videos can be used after the event for PR and marketing.

B2B 334

B2B Company Case Study Conference 334

5W PR

MARCH 13, 2024

SEO In an overwhelming online landscape, don’t let your destination end up buried in pages of search results. Write impactful press releases and engage with relevant travel publications and blogs to make the most of these audiences. Organize exciting media events and offer journalists trips to experience the destination themselves.

Travel 78

Travel Consumer Strategy Transportation 78

Onclusive

JUNE 21, 2017

Watch the Facebook Live event or scan the session’s top takeaways below. In the past, PR professionals pitched the media and threw events with little proof of how PR moved the needle. Every PR professional has the ability to record videos, stream live events, and create ad campaigns to promote content. said Furey, “Probably not.”

Storytelling 329

Storytelling SEO Community Engineering 329

PR Fuel

NOVEMBER 9, 2021

If you’re trying to write press release headlines, you know it’s a cutthroat world out there! When you’re writing a press release, there are a lot of elements to think about. A crucial part of writing a press release is considering SEO. SEO isn’t just for the text of your press release.

Writing 96

Writing Small Business SEO Local 96

Burrelles Fresh Ideas

MARCH 12, 2024

Hosting a launch event. You can build on the efforts of PR professionals by creating your own content writing strategy. A well-crafted blog can help you connect with customers, build credibility, and boost your SEO campaign. You should begin the process before you even launch. Influencer marketing to spread the word.

Social Media 78

Social Media Strategy Media Reputation 78

PR Fuel

AUGUST 21, 2018

If you are worried about how Google’s latest search algorithm will affect your press release, and exactly how to change your writing technique(s) in the face of Google’s SEO changes, stop right now. Should you quit writing them altogether and remove them from your marketing plan? You are hosting an event.

SEO 40

SEO Google Writing Engineering 40

5W PR

FEBRUARY 22, 2023

Always create press releases in the form of an authentic news story rather than writing it like an ad. While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event. For example, if you offer SEO services, you may want to team up with a web design firm.

Strategy 88

Strategy Product Launch Brand Branding 88

PR Fuel

SEPTEMBER 23, 2021

Before you start writing your first news release, take a moment to research your target audience. Otherwise, you might write a release that fails to match their interests. When writing your release, it’s important to grab the reader’s attention immediately. Determine why you’re writing this press release.

Brand 108

Brand Branding How To SEO 108

PR Fuel

JUNE 18, 2020

They Build SEO. By posting them consistently with relevant keywords and links, you’ll be naturally building SEO. They’re often used as announcements for: Upcoming events New product or service releases Changes in management Study results Financial news Branding launches New business models. Creating Momentum.

Infographics 105

Infographics SEO Writing Pitching 105

Sword and the Script

AUGUST 29, 2020

While there’s a lot of discussion about how events this year is bringing about change, I was struck by how the findings in three reports indicate that many of these things were already underway. How can you improve technical and SEO skills? This weekend, I had a chance to go back and review a few of them. What are the new services?

Media Relations 99

Media Relations Report Industry SEO 99

PR Fuel

JANUARY 24, 2021

There are a lot of online guides that can help you write a press release yourself. It has unique writing conventions when presenting facts. Do you want additional exposure for a particular non-profit event that you’ve hosted? Press release writing services will not only improve your brand’s image.

SEO 76

SEO Writing Engineering Product Launch 76

5W PR

NOVEMBER 7, 2023

SEO benefits Online mentions and backlinks from holiday gift guides can improve a website’s search engine rankings, leading to long-term traffic and sales growth. Engage with them on social media, comment on their content, and attend industry events. This boost can have a lasting impact on the revenue.

How To 78

How To Retail Pitching SEO 78

PR Fuel

SEPTEMBER 28, 2020

There’s an art to writing the best press release. Maybe you have a special event coming up or recently hired a new specialist in your industry. It needs to be something interesting and different that journalists and bloggers will want to write about. Write a Concise, Catchy Headline. Use Press Releases to Boost Your SEO.

SEO 105

SEO Writing Newspapers Engineering 105

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. This includes tracking minor changes in keyword rankings and web traffic.

Google 259

Google Digital PR Mobile SEO 259

5W PR

DECEMBER 18, 2019

Always create press releases in the form of an authentic news story rather than writing it like an ad. While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event. For example, if you offer SEO services, you may want to team up with a web design firm.

Strategy 133

Strategy Marketing Trade Shows Video 133

Cision

OCTOBER 19, 2017

But unless you have a full-time SEO expert on staff, it can be frustrating to find the right keywords when you’re in the middle of writing a blog post, creating a web page or writing a press release. Both MOZ and SEMRush provide SEO software for a fee, and have different features from Google’s tool.

Brand 208

Brand Branding How To SEO 208

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. Crisis communication planning involves preparing for unexpected events that could harm an organization’s reputation. What is SEO PR? What is a Press Kit ?

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Did you know? Check out our services.].

Technology 169

Technology Publicity Software Pitching 169

PR Fuel

JULY 26, 2020

And writing a press release is a fine art. A Press Release Can Boost SEO. An unexpected way to use press releases can be to help boost your SEO and increase your web traffic. When media use your media release to write and publish stories, they will usually include a link to your website. Promote Your Next Event.

SEO 52

SEO Writing Local Product Launch 52

Sword and the Script

OCTOBER 25, 2022

Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Proactive yet current with events and (e.g., More types of content.

Communications 122

Communications Crisis Internal International 122

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. The core skills we need as PR professionals have also changed. Other skills and attributes are more timeless.

Analytics 170

Analytics Tools Social Media Trends 170

Waxing UnLyrical

FEBRUARY 7, 2019

When it comes to SEO and building links to your website you can’t just go willy nilly. And you shouldn’t jump on the latest link building or optimizing SEO fad because it very well may come bite you in the butt in the long run. Host/Sponsor a Meetup Event. Guest Post by Stuart McHenry. Give Away Swag. Conclusion.

Creativity 63

Creativity Strategy SEO Interviews 63

The Resolution Blog

JULY 20, 2015

Every member of the CoverageBook.com team came from completely different backgrounds including PR, SEO, UX, Code and Paid media and the reason it works is because we support each other and feel comfortable in asking any question. Our first question was sent in following the FutureComms event last month. The answer is YES!

SEO 120

SEO Training Education Digital PR 120

Deirdre Breakenridge

MAY 23, 2017

When you’re writing content for a client, you probably don’t pick up your pen on the day of deadline. But I’m usually neglecting my marketing blog to write for other websites. You get an SEO boost, exposure to a brand new audience, and two pieces of content for the price of one. Commit to a Schedule.

Blogging 282

Blogging Case Study Social Media Instagram 282

PR Fuel

MAY 26, 2021

Writing press releases as part of your digital marketing strategy can help! If you have a sale or event coming up, you can use a press release to let people know. Writing press releases can help you boost sales, too. Writing press releases could help. Make sure to write strong, professional press releases.

SEO 52

SEO Engineering Consumer Writing 52

Buzzstream

FEBRUARY 1, 2024

Quote/Interview Pitch Outreach Template Pitching quotes from a thought leader, C-suite executive, or relevant spokesperson for a third-party report or news event is a great way to get press mentions and links. If you’re interested, I can write this article for you. I look forward to hearing from you soon. Please let me know.

Pitching 87

Pitching Infographics Survey Resources 87

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Industry events. They don’t even have to do a story on the event, although that may be a goal. Customer education events. 6 Sources of B2B influencers.

B2B 136

B2B Brand Branding Trade Shows 136

Cision

OCTOBER 10, 2017

Along with your run-of-the-mill best practices in SEO, user-generated content distribution is more likely to be successful if you do the following: Collaborate with already successful publishers and experts: COVERGIRL has an influencer program set up that practically allows industry experts to create and distribute content for them.

Strategy 251

Strategy Case Study Instagram Print 251

PR Fuel

DECEMBER 17, 2020

Press releases have many benefits, including offering the opportunity for your company to control your story, improve your SEO, give your social media boost, and display your expertise. Writing Boring Headlines. The tone is absolutely essential when it comes to any kind of writing. Not Modifying Headlines to Fit the Audience.

How To 105

How To Writing Social Media SEO 105

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Finkenstadt, Josh Folk, and Lokesh Venkataswamy, Harvard Business Review, 2023 How to generate ideas in ChatGPT To generate writing ideas in ChatGPT, you can input the subject area you wish to write about and ask it to generate ideas for you.

Trends 105

Trends YouTube Video Social Media 105

PR Fuel

JUNE 5, 2020

Do you have an upcoming event or product release that you want to garner excitement for? Then it may be time for you to write a press release. His writing was so well-received that The New York Times published the release without any edits of their own. Gaining Organic SEO Traffic. Creating a Portfolio.

How To 98

How To Ethics SEO Guidelines 98