Sword and the Script

MAY 21, 2019

When you think enterprise sales, it’s probably not Disney that comes to mind. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. 1) Why start a business focused on B2B paid social? BH: In the world of B2B, paid social media is the only social media left.

B2B 81

B2B Social Media Company Marketing 81

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). This includes all PR, video, audience development, and social and community management that my team handles. Q: How would you describe your inbound approach with CMI?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Contently - Strategy

OCTOBER 18, 2022

Even conglomerates with million-dollar marketing budgets will fail if they disregard audience research. So, why do so many companies—from startups to enterprises—skimp on it? Content marketers often have difficulty getting executive buy-in for customer research. Use social listening tools to your advantage.

B2B 94

B2B Company Survey Enterprise 94

Contently - Strategy

APRIL 3, 2019

Marketing vs. Sales: Getting Buy-In for Your Content Marketing Program. That’s what’s at risk when marketing and sales teams fail to work together. Even though they share common goals, they don’t always communicate, which leads to content chaos, wasted resources, and lackluster results. Ask a Content Strategist.

Enterprise 71

Enterprise Content Marketing B2C Data 71

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves. Branded content like bylined articles and blog posts offer multiple benefits. PR and social media have a role here, too.

Storytelling 233

Storytelling Education Software LinkedIn 233

Beyond PR

SEPTEMBER 8, 2016

If you’re only partially committed to creating and distributing content, Content Marketing Institute founder Joe Pulizzi would rather you do no content marketing at all. This may not have been the message Content Marketing World attendees were expecting to hear during Joe’s welcome address.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

We’ve seen how powerful real-time marketing is for consumer brands that are active on social channels. The same opportunities – and challenges – exist for B2B services and products on LinkedIn, Twitter, or other, more niched social platforms. And there’s also the defensive side of real-time marketing.

B2B 120

B2B Customer Service Software Technology 120

Cision

NOVEMBER 10, 2015

Leads don’t grow on trees, and success certainly doesn’t spring forth from winging a marketing strategy. This morning, managing director, enterprise and insight business at Cision, Jeni Lee Chapman, explored how nonprofits can teach B2B companies to increase conversions. Plan to Succeed.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Sword and the Script

APRIL 20, 2021

More than a proactive partner: an extension of your marketing and PR team. It was the center of its content marketing, media relations and social media efforts. thousands of subscribers – including a “who’s who” in our target market. drove ~50% media coverage (and a boatload of backlinks).

B2B 106

B2B Leadership Marketing Blogging 106

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Media and journalism. Enterprise and workplace.

Conference 97

Conference Marketing Case Study Content Marketing 97

Prohibition

AUGUST 4, 2021

It can also improve the quality of leads generated by marketing campaigns or prevent negative publicity from impacting your company’s bottom line. With the advent of online reviews, social media sites like Facebook, Twitter, Instagram etc., Or a less-than-flattering media story spreads far beyond what you expected.

Reputation 62

Reputation Brand Branding SEO 62

Sword and the Script

JUNE 10, 2017

An old video interview with Jeff Bezos, which has recently resurfaced on the social media , is a reminder that underscores just how visionary he really was. And that’s the theme for this week’s Unscripted Marketing links [UML]. As always, below are three sources I’ve vetted, analyzed and recommend for further reading.

Trends 85

Trends Marketing Mobile Web 85

PR 20/20

APRIL 29, 2023

Conversions : Most association content strategies have the ultimate goal of converting visitors into members. Track the number of form submissions, purchases, and sign-ups generated by your content. Social reach : Measure the reach and engagement of your content on social media platforms. Let’s dive in.

Tools 70

Tools Measurement Strategy Analytics 70

Sword and the Script

APRIL 12, 2022

Enterprise monitoring may cost more. PR tech startup Vetted announced it was acquired by ITK Information Services , which owns the media monitoring product Report Mule and publishes the PR Daily Brief. Meltwater offers 50 suggested metrics to measure your content marketing. Vetted acquired by ITK Information Services.

Software 89

Software Pitching Measurement Enterprise 89

Contently - Strategy

FEBRUARY 22, 2023

Enterprise software provider SAP live streams conversations with its high-profile customers each month in a series called “Better Together: Customer Conversations.” Ninety percent of marketers who leveraged short-form video in 2022 plan to keep doing it this year. And brands noticed.

Video 89

Video Strategy Marketing Instagram 89

Sword and the Script

JANUARY 8, 2019

In addition, the account management model many B2B shops follow means marketing has to lobby an enterprise account manager (AM) who would really prefer not to spend a favor asking for something that doesn’t advance a specific deal. 4) Personal social media engagement. 1) Soft interviews on your company blog.

B2B 77

B2B Media eBook Interviews 77

Sword and the Script

MAY 8, 2018

Be sure to invest in strategic programs and marketing motions that are consistent, sustainable and build compounding returns. 2) Social media spending high and rising. B2B marketers say they spend 9.3% of the marketing budget on social media and expect to see this grow to 17.6% in three years.

Survey 62

Survey B2B Marketing Mobile 62

Cision

FEBRUARY 25, 2016

Today’s constant flow of content is creating a problem for Fortune 500 companies. Yet, only 37 percent of marketers say they have a documented content marketing strategy. If you have multiple teams creating content with no direction, you’ll also have multiple voices speaking to your audience.

Pinterest 120

Pinterest Enterprise Strategy Advertising 120

PReview: A Blog by NewsVoir

JUNE 17, 2021

Business is an engine and marketing work as a fuel to run it Be it a small-medium enterprise or a big multinational giant, it is indispensable for every kind of business. No business can run longer without doing a bit of marketing activity, after all sales, branding, industry size, business growth, are directly related to […].

Enterprise 53

Enterprise Engineering Blogging Marketing 53

Flack's Revenge

MARCH 12, 2015

The outpouring on the blogs and social media showed its key place in the hearts and minds of those in the B2B tech space. First, GigaOm was not just another tech media operation. They had a unique talent for covering enterprise tech. GigaOm’s crash and burn this week really hit a nerve. I disagree.

B2B 120

B2B Trade Shows Enterprise Banking 120

Cision

JANUARY 2, 2018

But becoming overly reliant on Facebook marketing techniques isn’t simply keeping up with the times — it’s lazy. My team and I have worked with numerous enterprise brands, so I understand the magnetic pull of Facebook’s return on investment (which overshadows most platforms besides Google AdWords ).

Facebook 0

Facebook Marketing Journalism Creativity 0

PR 20/20

MAY 8, 2019

But, the great irony of marketing automation is that it’s largely still manual. The Institute reaches and influences marketing leaders with 13,000+ website visitors per month (+54% YOY), and 5,700+ subscribers, growing at 5 - 10% per month. In short, we’ve developed unparalleled knowledge about AI and its potential for enterprises.

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

JUNE 13, 2017

Related Read: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Many of the rising AI tech companies have significant venture capital funding, but limited market success to prove the products work and that their business models are scalable. Draft and publish social media updates.

Marketing 51

Marketing Technology Content Marketing Conference 51

ISEBOX

JANUARY 5, 2016

Now with Social Media, the pharmaceutical communications environment has experienced a cosmic shift, allowing enterprises and their audiences to communicate directly. ISEBOX’s innovative tools for developing electronic press kits enables PR specialists to leverage content and gain expanded coverage for their campaigns.

Pharmaceuticals 70

Pharmaceuticals Publicity Healthcare Enterprise 70

ISEBOX

JANUARY 5, 2016

Now with Social Media, the pharmaceutical communications environment has experienced a cosmic shift, allowing enterprises and their audiences to communicate directly. ISEBOX’s innovative tools for developing electronic press kits enables PR specialists to leverage content and gain expanded coverage for their campaigns.

Pharmaceuticals 70

Pharmaceuticals Media Relations Healthcare Media 70

Sword and the Script

FEBRUARY 12, 2019

The survey found: “Close to 100% of bloggers promote their content on social media. While social media has value, organic reach has diminished , while tried and true stables like search engine optimization have become cool again: “But year after year, more bloggers are more focused on SEO and email marketing.

Blogging 106

Blogging Survey B2B Analysis 106

Sword and the Script

JUNE 14, 2016

“The business enterprise has two – and only two – basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs.” – Peter Drucker. Should marketing be a profit center? This sounded like a fantastic marketing project until this little gem dropped: The tickets would go on sale.

Marketing 60

Marketing Conference Software B2B 60

Waxing UnLyrical

JULY 11, 2019

These guidelines should be shared with everyone in your company, as well as any business you partner with for PR or content marketing. Optimal customization comes with a custom self-hosted website, but creating (or commissioning) and maintaining a custom website is typically something for enterprise businesses with unique requirements.

Company 84

Company Brand Branding How To 84

Sword and the Script

MAY 13, 2017

3) Measuring an influencer marketing program. In B2B circles, PR, content marketing, social media and influencer relations all face the same measurement challenge: it’s non-linear. Also see: Revenue Attribution and Proving Value in Marketing [UML]. As I’ve noted before this unfolds in the long run.

Strategy 76

Strategy Marketing Measurement B2B 76

PR 20/20

SEPTEMBER 5, 2018

The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. The attendees who will benefit most from the conference include: Chief Marketing Officers. Who Should Attend?

Conference 59

Conference Marketing Analytics Case Study 59

PR 20/20

JULY 6, 2020

In this lesson, you'll learn how Marketing Hub fits within the larger context of an inbound business, how to navigate through the different tools, and how to use the tools to set short-term productivity goals. Content Marketing : Learn what content marketing is and how to do it.

Training 72

Training How To Course Software 72

Waxing UnLyrical

MARCH 31, 2019

Role players like the person whose primary job is to like all social media responses and reply, or review social data and come up with reports, should be concerned. In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook).

Analytics 65

Analytics Data Pinterest System 65

Beyond PR

MARCH 1, 2018

Since a caveman sent out the first press release announcing a fresh supply of stone spear points, we’ve spent every day since focused — at least partially — on “reach” as an earned media success metric. These are questions that enterprise marketers and their communications agencies have been asking for generations.

Media 73

Media Measurement Enterprise Television 73

PR 20/20

JUNE 6, 2023

Marketing Hub : Marketing Hub provides tools for inbound marketing and helps businesses attract, engage, and nurture leads. It includes features for content creation, social media management, email marketing, lead generation, marketing analytics, and more. More on CMS Hub below. ?

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Sword and the Script

JUNE 23, 2015

Janet Fouts , who founded Tatu Digital Media , read this post – Scale Content Marketing: Employees are the Secret – and invited me to a Google Hangout to discuss it (She previously produced The Friday Hangout , a regular weekly show with Steve Farnsworth and Adam Helweh ). How to Energize the Enterprise for Content Marketing.

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

Sword and the Script

SEPTEMBER 10, 2016

The point this comment gets after — I believe — is that businesses hold some aspects of marketing – PR, social media and content marketing – to a higher standard. It’s pretty valuable – any enterprise salesperson will tell you that – but it’s not for sale. You can’t buy it. You have to earn it.

Marketing 60

Marketing Measurement B2B Content Marketing 60

PR 20/20

SEPTEMBER 5, 2018

The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. The attendees who will benefit most from the conference include: Chief Marketing Officers. Who Should Attend?

Conference 40

Conference Marketing Analytics Case Study 40