The Resolution Blog

JANUARY 8, 2018

The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed. Don’t miss out download now. Greater reach but also a potential reputation issue. The results?

Tools 136

Tools Publicity SEO Measurement 136

Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal. Content marketing, yes. Influencer relations, yes.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Polaris

MARCH 20, 2015

In 2006, we started working with a reputable search company. If you need help starting or maintaining a blog, download our eBook, Business Blogging Fundamentals. Content Marketing' And we’d held those positions for several years. Sound too good to be true? It turns out it was.

SEO 100

SEO eBook Google Engineering 100

Sword and the Script

APRIL 11, 2017

3) A good reputation helps sell a story. This is a good case for contributing content to reputable trade publications or helping an expert build out a body of work on the corporate blog or other owned media channel. The full report in PDF format is available for download with registration here. Give our services a try.

Report 70

Report Media Survey Pitching 70

Critical Mention

JUNE 22, 2017

As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. You may also be familiar with the legal actions around music downloads in the days before Spotify and Pandora.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. You may also be familiar with the legal actions around music downloads in the days before Spotify and Pandora.

Film 60

Film Print Creativity Internal 60

Sword and the Script

MAY 13, 2017

There’s also a reputational risk for a brand that turns over a high volume of influencers in a short amount of time. 3) Measuring an influencer marketing program. that she penned for Simply Measured : “A prospect might attend a webinar, watch videos, or download more content.

Strategy 75

Strategy Marketing Measurement B2B 75

Sword and the Script

DECEMBER 16, 2017

Initially, the association published a stand-alone report , titled “ The Evolution of Public Relations ” (downloads a PDF) which I’m referring to here. It predicted marketing and PR would converge over the next five years. Don’t miss these related posts: 20 Insightful PR and Marketing Predictions for 2018.

B2B 84

B2B Media Survey Advertising 84

PR 20/20

JANUARY 15, 2019

We’ve repeatedly heard that due to the explosion of low-quality blog writing, content marketing is dead. In 2019, having a blog or creating premium content may no longer be enough, but we believe content marketing is still going strong. How Can I Apply It? Email views, open rates, click rates.

Trends 57

Trends Marketing Software Video 57

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Hook them before telling them how your content will help.

Writing 40

Writing SEO Web Content Marketing 40

Norton's Notes

JANUARY 25, 2018

There’s no denying video will be at the forefront of social media marketing in the short term, therefore it’s critical for teams to invest in reputable content or create robust relationships with good quality video content producers.

Video 38

Video Social Media Media Google 38

Beyond PR

SEPTEMBER 21, 2016

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation.

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. trillion , and other brands have spent decades building their reputation. A robust social media and PR strategy can supercharge your early efforts and help you build a reputation quickly.

Social Media 78

Social Media Strategy Media Reputation 78

Sword and the Script

MAY 1, 2018

Today, marketing bats around phrases like omnichannel and multi-touch attribution, but we have to recognize this process is probably not linear and there are aspects that depend on factors – reputation for example – that go beyond the current campaign. Trust is both a flywheel in marketing and key point of differentiation.

B2B 62

B2B Marketing Survey Study 62

Beyond PR

APRIL 21, 2016

Abiding by the best practices of modern content marketing, you need to include a visual with every piece of content your brand distributes. Depending on the scope of your content production and distribution strategy, that can quickly add up to a lot of graphics. Rethink stock imagery’s reputation.

How To 40

How To Pinterest Tools Technology 40

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

And, bringing an earned-media sensibility to the effort increases the credibility for some content that is overly commercial, badly targeted, or stuffed with obvious keywords. Best Practices For PR Content. All good content marketing initiatives begin by getting everyone on the team in agreement with campaign goals.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Deirdre Breakenridge

APRIL 29, 2019

That particular company grew a reputation for manufacturing controversy. In the long run, people will see through it and PR will have failed at its mandate as keeper of the organizational reputation. 3) Augment media relations with content marketing. It’s also entirely unnecessary. Here’s how: 1) Be the voice of reason.

Survey 377

Survey Media Relations Media Ethics 377

Sword and the Script

JUNE 22, 2021

Savvy marketers know email subscribers are crucial for success with any blog, news or content marketing program. And for many years, FeedBurner offered a free and easy way for subscribers to opt-in and receive newly published content by email automatically with real simple syndication (RSS). follow.it.

Google 108

Google Tools Analytics Blogging 108

PR Fuel

AUGUST 5, 2021

You won’t have to ruin your reputation due to someone else’s mistakes. About 63% of marketers say their biggest content marketing challenge is driving traffic and generating leads. You should also know that about 64% of marketers outsource content marketing. A Compelling Call to Action.

Guidelines 105

Guidelines Writing Examples Content Marketing 105

ISEBOX

APRIL 15, 2016

I always make sure I have the right tools for my work in content marketing, so my error could easily have been avoided if I’d carried over that strategy. Social market research and brand tracking tools allow you to better manage reputation, identify threats and get a leg up over your competition.

Pharmaceuticals 70

Pharmaceuticals Communications Enterprise Tools 70

Cision

APRIL 6, 2016

Anyone can download a template for free and fill it with invalidated assumptions that do little to enlighten the content creation process. Buyer personas have the potential to catapult businesses into the big league with personalized marketing wins. 3 Content Marketing Wins with Buyer Personas.

How To 120

How To Tools Viral Exercises 120

Buzzstream

DECEMBER 28, 2023

Content marketing agency Siege Media built the tool based on the insights of years of blogger outreach from the agency, and it is indeed extremely accurate. It operates directly in your web browser, so you don’t need to download any software. That’s where Pixlr comes in. Pricing: Varies based on number of emails.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Content marketing agency Siege Media built the tool based on the insights of years of blogger outreach from the agency, and it is indeed extremely accurate. It operates directly in your web browser, so you don’t need to download any software. That’s where Pixlr comes in. Pricing: Varies based on number of emails.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Content marketing agency Siege Media built the tool based on the insights of years of blogger outreach from the agency, and it is indeed extremely accurate. It operates directly in your web browser, so you don’t need to download any software. That’s where Pixlr comes in. Pricing: Varies based on number of emails.

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

APRIL 10, 2019

Many content marketers view “promotion” as a phase that begins once content goes live. Nothing is more disheartening than a piece of content that performs well but doesn’t result in conversions for your actual business goals. Convert the article into a downloadable guide or cheat sheet. Ongoing Opportunities.

How To 125

How To Data Community Groups 125

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. You own a business and want to increase sales. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

Beyond PR

AUGUST 12, 2016

Trust cannot be built with a haphazard content creation strategy. Earn new followers, build relationships and win more sales by asking yourself these questions before diving into your next content marketing campaign. The right content starts with understanding who makes up your audience. Download How Buyer 2.0

Strategy 40

Strategy Content Marketing Infographics Meeting 40

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium.

Digital PR 62

Digital PR Tools Google Pitching 62

Beyond PR

NOVEMBER 16, 2016

For content marketers, search engine optimization (SEO) should now be part of your regular vocabulary. Are you generating quality content that reputable sites are linking back to? Quality content is everything. Use section headers, bullet points and numbered lists to make the content easier to consume.

Engineering 40

Engineering Google SEO Guidelines 40

Beyond PR

APRIL 12, 2016

However, earned media is also a wise (I’d even say, essential) pursuit for marketers who want their content to reach new audiences and boost conversion rates. According to the white paper, How to Drive Maximum Returns on Content Marketing with Effective Distribution , earned media is 80% more effective than owned media (i.e.,

Content Marketing 40

Content Marketing Marketing Media Reputation 40

The Proactive Report

JANUARY 30, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute. 59% od companies surveyed late last year say hiring of content marketing is imminent. 34% of companies say they can’t find people with digital content marketing skills to hire. You can download the full infographic of the 15 skills here.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

ZudePR

JUNE 6, 2016

If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link. He's also a world-leading web strategist, content marketer, author, and speaker. Five book recommendations. My new deep work routine. 9,000 words of actionable advice.

Writing 114

Writing Social Media SEO Blogging 114

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

ReimaginePR

AUGUST 29, 2016

You can curate a positive reputation as a brand that always answers back. As with all forms of marketing, social media marketing takes time and patience before you see the results of your hard work. Don’t forget to download this handy social media marketing checklist. Click Here.

Social Media 149

Social Media Marketing Media Facebook 149

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. In the TEKgroup survey, there were two themes among journalists for “must have” newsroom resources: downloadable content and experts/media contacts.

How To 48

How To Media Print Real Estate 48