Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Beyond PR

APRIL 12, 2016

Earned media – or a mention of your brand by journalists, influencers and other third-party sources – has long been considered a goal for PR professionals only. However, earned media is also a wise (I’d even say, essential) pursuit for marketers who want their content to reach new audiences and boost conversion rates.

Content Marketing 40

Content Marketing Marketing Media Reputation 40

Cision

JULY 25, 2017

Now, there are certainly quick and easy ways to get backlinks to your brand’s website, but if they’re quick and easy, they’re more than likely going to be low-quality. This leaves your quick-and-easy backlink strategy fruitless and your brand still at the bottom of the SEO barrel. So, how can you ensure that happens?

Strategy 257

Strategy How To SEO Engineering 257

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

The Resolution Blog

JANUARY 8, 2018

Interactive campaign content made easy Integrating social content is key to most campaigns but often we’re challenged by getting content built and on site. Brand social activity into site content in real-time. Great free tool:Who else is bored with making brand logo wall images? Don’t miss out download now.

Tools 136

Tools Publicity SEO Measurement 136

Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal. Content marketing, yes. Influencer relations, yes.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

Cision

APRIL 6, 2016

Brand image is of paramount importance to a business. In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. Anyone can download a template for free and fill it with invalidated assumptions that do little to enlighten the content creation process.

How To 120

How To Tools Viral Exercises 120

PR Fuel

AUGUST 5, 2021

It takes over five impressions before people begin remembering your brand. In time, brand awareness could even become recognition. Opening a new brand. You won’t have to ruin your reputation due to someone else’s mistakes. You should also know that about 64% of marketers outsource content marketing.

Guidelines 105

Guidelines Writing Examples Content Marketing 105

The Proactive Report

JANUARY 30, 2015

Daniel Lemin, President, One Good Brand. Robert Rose, Chief Strategy Officer, Content Marketing Institute. Pew Research said that the one factor that will most influence the news in this decade is the sharing of content. Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

MAY 13, 2017

Program effectiveness depends on so many variables such as the context , content, cost, industry, reach, return, trust and the more subjective attributes of quality and value. FTC warning letters aside , can brands really buy influence? In other words, what is it a brand wants an influencer to achieve?

Strategy 75

Strategy Marketing Measurement B2B 75

Sword and the Script

JUNE 22, 2021

Savvy marketers know email subscribers are crucial for success with any blog, news or content marketing program. And for many years, FeedBurner offered a free and easy way for subscribers to opt-in and receive newly published content by email automatically with real simple syndication (RSS).

Google 108

Google Tools Analytics Blogging 108

Marketwired

FEBRUARY 23, 2016

Everyone agrees that visual content is a major media trend that will continue to have prominence. Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out. TechCalendar.

Tools 125

Tools Analytics Software B2C 125

ISEBOX

APRIL 15, 2016

I always make sure I have the right tools for my work in content marketing, so my error could easily have been avoided if I’d carried over that strategy. Social market research and brand tracking tools allow you to better manage reputation, identify threats and get a leg up over your competition.

Pharmaceuticals 70

Pharmaceuticals Communications Enterprise Tools 70

Sword and the Script

DECEMBER 16, 2017

Fraud , questionable metrics , and brand safety to name a few. Initially, the association published a stand-alone report , titled “ The Evolution of Public Relations ” (downloads a PDF) which I’m referring to here. It predicted marketing and PR would converge over the next five years.

B2B 84

B2B Media Survey Advertising 84

Sword and the Script

APRIL 11, 2017

This is because good content earns your company a spot in the search index, which studies show reporters check for sources. In addition, the public nature of blogging means your brand is behind those words, which matters in attributing sources. 3) A good reputation helps sell a story. See these related posts: . Talk to Us!

Report 70

Report Media Survey Pitching 70

Critical Mention

JUNE 22, 2017

As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. The music companies ultimately filed federal copyright lawsuits and the downloaders faced huge fines.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. The music companies ultimately filed federal copyright lawsuits and the downloaders faced huge fines.

Film 60

Film Print Creativity Internal 60

ReimaginePR

AUGUST 29, 2016

Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Most social media platforms give you the opportunity to visually communicate your brand message. It’s called the cover photo, and most brands fail to fully optimize this real estate. Click To Tweet.

Social Media 149

Social Media Marketing Media Facebook 149

Beyond PR

AUGUST 12, 2016

Sixty percent of consumers feel more positively towards a brand after reading its content. But that doesn’t mean if you share your content, they’ll automatically read it. To successfully meet audiences’ needs, brands must know who they are talking to and targeting with their messaging. Who is the audience? .

Strategy 40

Strategy Content Marketing Infographics Meeting 40

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. AskPat is a brand new, DAILY podcast. Content Inc.

Social Media 120

Social Media Marketing Pinterest Media 120

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition.

Digital PR 62

Digital PR Tools Google Pitching 62

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Her team leads social media, PR, creative and blogging for the brand.

Writing 40

Writing SEO Web Content Marketing 40

Buzzstream

DECEMBER 28, 2023

Content marketing agency Siege Media built the tool based on the insights of years of blogger outreach from the agency, and it is indeed extremely accurate. You can prompt ChatGPT with existing content to help build a brand voice for your guest blogs, ensuring they align with the target blog’s style.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Content marketing agency Siege Media built the tool based on the insights of years of blogger outreach from the agency, and it is indeed extremely accurate. You can prompt ChatGPT with existing content to help build a brand voice for your guest blogs, ensuring they align with the target blog’s style.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Content marketing agency Siege Media built the tool based on the insights of years of blogger outreach from the agency, and it is indeed extremely accurate. You can prompt ChatGPT with existing content to help build a brand voice for your guest blogs, ensuring they align with the target blog’s style.

Tools 62

Tools Blogging Pitching Google 62

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. That doesn’t mean all the content has to “live” in your newsroom; a link to its location is all that’s necessary. Exhibit B: Also Starbucks.

How To 48

How To Media Print Real Estate 48

Norton's Notes

JANUARY 25, 2018

There’s no denying video will be at the forefront of social media marketing in the short term, therefore it’s critical for teams to invest in reputable content or create robust relationships with good quality video content producers.

Video 38

Video Social Media Media Google 38

Beyond PR

SEPTEMBER 21, 2016

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation.

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

Sword and the Script

MAY 1, 2018

Today, marketing bats around phrases like omnichannel and multi-touch attribution, but we have to recognize this process is probably not linear and there are aspects that depend on factors – reputation for example – that go beyond the current campaign. Trust is both a flywheel in marketing and key point of differentiation.

B2B 62

B2B Marketing Survey Study 62

Beyond PR

APRIL 21, 2016

Abiding by the best practices of modern content marketing, you need to include a visual with every piece of content your brand distributes. Depending on the scope of your content production and distribution strategy, that can quickly add up to a lot of graphics. Rethink stock imagery’s reputation.

How To 40

How To Pinterest Tools Technology 40

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. You own a business and want to increase sales. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link. He's also a world-leading web strategist, content marketer, author, and speaker. He is the most followed chief marketing officer (CMO) on Twitter.

Writing 114

Writing Social Media SEO Blogging 114