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Sword and the Script
JULY 24, 2018
There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.
Cision
JUNE 6, 2017
According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.
Waxing UnLyrical
APRIL 12, 2018
As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal. Content marketing, yes. Influencer relations, yes.
Sword and the Script
DECEMBER 16, 2017
If there’s one theme that plagued digital advertising throughout 2017, it was controversy. 1) Advertisers looking to invest in PR. In May 2017, the Association of National Advertisers (ANA) surveyed 100 of its members and found most plan to increase their investment in PR. The survey was conducted for the ANA by USC Annenberg.
The Resolution Blog
JANUARY 8, 2018
The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed. Don’t miss out download now. Online advertising has changed. Watch the recording now. The results?
Sword and the Script
MAY 13, 2017
Program effectiveness depends on so many variables such as the context , content, cost, industry, reach, return, trust and the more subjective attributes of quality and value. Isn’t that sort of like buying an advertisement with an ego? 3) Measuring an influencer marketing program. There’s a lot of murkiness to it as well.
Critical Mention
JUNE 22, 2017
As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. Then they rely on subscriptions and/or advertiser fees to recoup their costs and make a profit.
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