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How to Growth Hack a Successful Backlink Strategy

Cision

By using a media database to target reputable outlets in your industry. Using tools like Help A Reporter Out (HARO) and ProfNet provides PR professionals, brands and industry experts alike the opportunity to access and respond to earned media opportunities pitched by journalists. So, how can you ensure that happens?

Strategy 257
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3 PR Takeaways from the State of the Media Report by Cision

Sword and the Script

A pitch is certainly a staple way of getting the word out, but email inboxes are crowded. This is because good content earns your company a spot in the search index, which studies show reporters check for sources. 2) Email still the preferred pitching channel. 3) A good reputation helps sell a story. Talk to Us!

Report 71
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Why Every Business Owner Needs to Know a Little Something about SEO

Polaris

In 2006, we started working with a reputable search company. We won some of those pitches, but still relied primarily on referrals from satisfied customers for most new business. If you need help starting or maintaining a blog, download our eBook, Business Blogging Fundamentals. Content Marketing'

SEO 100
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55 tips, tools and articles that will super-charge your Public Relations knowledge in 2018

The Resolution Blog

The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed. Don’t miss out download now. Greater reach but also a potential reputation issue. The results?

Tools 136
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Copyright Compliance for PR Professionals: The Basics

Critical Mention

As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. The music companies ultimately filed federal copyright lawsuits and the downloaders faced huge fines.

Film 60
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Copyright Compliance for PR Professionals: The Basics

Critical Mention

As PR pros, our jobs revolve around content. We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. The music companies ultimately filed federal copyright lawsuits and the downloaders faced huge fines.

Film 60
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Survey: Most PR Pros Say that Media Relations is Getting Harder – Here’s What You Can Do About It

Deirdre Breakenridge

Journalists are bombarded with email pitches, many which stink, and there seems to be less opportunity to build an actual relationship with journalists.”. That particular company grew a reputation for manufacturing controversy. 3) Augment media relations with content marketing. It’s also entirely unnecessary.

Survey 377