The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. Digital PR content is not a sprint, it’s a marathon.

Digital PR 100

Digital PR Corporate Groups Training 100

The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. Digital PR content is not a sprint, it’s a marathon.

Digital PR 100

Digital PR Corporate Groups Training 100

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. The tool will then show you a word cloud with other terms surrounding the subject, in addition to suggested insights and content ideas. You will then gain insights into what style of content (lists, videos etc.)

Digital PR 161

Digital PR Tools Pitching Film 161

The Proactive Report

JANUARY 6, 2016

In a recent article Joe Pulizzi of CMI offered 5 reasons why content marketing efforts fail to hit the mark. This is a mistake that Digital PR practitioners should not fall prey to – after all PR as a discipline is about creating conversations. Digital PR content is not a sprint, it’s a marathon.

Digital PR 100

Digital PR Corporate Groups Training 100

Rock the Status Quo

NOVEMBER 19, 2014

Take a look… Why Suze Orman Never Multi-Tasks from LinkedIn (54,963 views, as of 11/19/14) Top 100 HR To Follow On Twitter from WittyParrot (2,576 views in two days, as of 11/19/14) 7 Myths of Startup Financing from Reid Hoffman (18,344 views in two weeks, as of 11/19/14) Pretty impressive , right? Content Marketing'

Content Marketing 186

Content Marketing How To Marketing LinkedIn 186

The Proactive Report

FEBRUARY 3, 2015

While Beer was always a winner and continues to be (BUD grabbed the #1 spot for both men and women (USA today), as well as the lion’s share of Twitter mentions (BrandWatch) at a staggering 197,800.The https://www.spredfast.com/social-marketing-blog/tweets-ads-data-recap-2015-social-super-bowl.

Digital PR 100

Digital PR Social Media Media YouTube 100

The Proactive Report

FEBRUARY 22, 2016

Either train your in-house team to research, write & publish quality content with powerful visuals, or find a Digital PR partner who can support your team and help them produce this kind of engaging content. Join the #DigitalPR Twitter chat on Friday Feb 26 at 10 am Pacific and 1 pm Eastern with guest Katie Paine.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

PR News: The Skinny. Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. PR Daily News Feed. Let me know on Twitter @colleeno_pr.

Retail 320

Retail Healthcare Crisis Management Social Media 320

The Proactive Report

DECEMBER 9, 2014

92% of marketers claim that social media marketing is important for their business. 83 percent have a Twitter account and 80 percent are on Facebook – a ten percent increase since 2013. Content Marketing Mastering Social Media' Meritus Media Inc., Meritus Media Inc.

Social Media 279

Social Media Strategy Pinterest Media 279

The Proactive Report

JULY 23, 2017

.” Jim Yu, CEO of BrightEdge, There is a positive side to the findings of this report – in house marketers and agencies are moving towards strategies that integrate SEO, SEM, social media and content marketing. CONTENT STRATEGY AS A COMPETENCY. Follow me on Twitter. Altimeter ). 888 243 3470.

Strategy 149

Strategy SEO B2C Engineering 149

The Proactive Report

JANUARY 13, 2016

Brands need to gain greater insight into what motivates their audience members, adopt technology and processes to support scale-able publishing and distribution models and recruit talent more aligned to publishing than traditional marketing roles.” ” That sounds remarkably like Digital PR. Follow me on Twitter.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

Brands need to gain greater insight into what motivates their audience members, adopt technology and processes to support scale-able publishing and distribution models and recruit talent more aligned to publishing than traditional marketing roles.” ” That sounds remarkably like Digital PR. Follow me on Twitter.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

Brands need to gain greater insight into what motivates their audience members, adopt technology and processes to support scale-able publishing and distribution models and recruit talent more aligned to publishing than traditional marketing roles.” ” That sounds remarkably like Digital PR. Follow me on Twitter.

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

FEBRUARY 6, 2015

We also know that posts with images on sites like Facebook and Twitter are getting way more response. Does your team need visual content training? . For more Digital PR Tips follow me in Twitter. Content Marketing Digital PR Tip Sheets digital images online PR phone photography'

Digital PR 100

Digital PR Mobile Content Marketing Instagram 100

The Proactive Report

MARCH 13, 2015

Sally Falkow is a veteran of the PR industry. She’s an early adopter of Digital PR and has been an evangelist for the use of technology in PR since 2000. In 2014 Cision named Sally a Top 50 Social Media Influencer on Twitter and she made the cut for the 25 Women who Rock Social Media list for the second time.

Technology 100

Technology Social Media Media Digital PR 100

Rock the Status Quo

JULY 30, 2015

With this week’s announcement of Twitter’s declining growth and press speculation around its potential demise, I feel like I’m now also losing my best social media friend, too. Twitter is my favorite platform and the thought of it losing steam as a valuable social media tool makes me very unhappy.

Education 100

Education Social Media Twitter Content Marketing 100

The Proactive Report

MARCH 29, 2016

The next #DigitalPR chat on Twitter is Friday April 1, 2016. Topic: Content Marketing Challenges- strategy, planning, content creation and distribution. Previously Marketing Director for Cision. Q2: How does a brand set goals for their content? Follow me on Twitter. andersenology. Do you agree?

Strategy 100

Strategy Marketing Content Marketing Twitter 100

The Proactive Report

MARCH 29, 2016

The next #DigitalPR chat on Twitter is Friday April 1, 2016. Topic: Content Marketing Challenges- strategy, planning, content creation and distribution. Previously Marketing Director for Cision. Q2: How does a brand set goals for their content? Follow me on Twitter. andersenology. Do you agree?

Strategy 100

Strategy Marketing Content Marketing Twitter 100

The Proactive Report

JUNE 30, 2015

1 marketing objective supported by content marketing. Almost half (48%) felt that their content was not creating any customer engagement. These ten steps will help you create and document your content marketing strategy. Need help with your content strategy? Follow me on Twitter. 626 793 4911.

Tools 100

Tools Strategy Content Marketing Measurement 100

The Proactive Report

JANUARY 31, 2017

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. Many B2B marketers have discovered that creating effective content that gets results is not the easiest task. Follow me on Twitter. Get the Digital PR Tips newsletter every Monday.

B2B 100

B2B Infographics B2C Case Study 100

The Proactive Report

DECEMBER 24, 2014

For daily updates on PR and tech trends follow me on Twitter. Content Marketing Online PR apps content content strategy digital PR mobile online PR strategy web' We already pay for releases to be put on the wire and distributed to news sites. Infographic courtesy of Kargo.com.

Mobile 201

Mobile Strategy Web Consumer 201

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

B2C 157

B2C Study Exercises Sports 157

The Proactive Report

FEBRUARY 7, 2016

On February 5, 2016 Meritus Media Inc launched the #DigitalPR Twitter chat. I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge?

Measurement 100

Measurement Digital PR Tools Content Marketing 100

Doctor Spin

JANUARY 8, 2022

Let me explain: Table of Contents. Social media began to emerge with behemoths like Facebook, founded in 2004 and Twitter in 2006. Today, SEO (like SEM) is considered a form of marketing instead of earned and owned communication. And the list goes on: There’s inbound marketing , not inbound communications.

Education 52

Education Industry Web Wikipedia 52

Doctor Spin

JANUARY 8, 2022

Social media began to emerge with behemoths like Facebook founded in 2004 and Twitter in 2006. Today, SEO is beside SEM considered a form of marketing instead of a form of earned and owned communication. And the list goes on: There’s inbound marketing , not inbound communications. But they lack basic PR knowledge.

Industry 52

Industry Web Wikipedia Education 52

The Proactive Report

NOVEMBER 12, 2016

A recent scan of 75000 job postings on LinkedIn found that digital marketing jobs being advertised required candidates with a wide range of skills, from SEO and social media to Google Analytics and content marketing. A quick look at the current PR jobs posted on LinkedIn shows that they require these skills too.

SEO 153

SEO Engineering LinkedIn Analytics 153

The Proactive Report

OCTOBER 16, 2015

So the growth is not coming from more companies using digital and social – they’re allocating more of their budget to digital. 28% of marketers have reduced their advertising budget to fund more digital marketing (Gartner). Content creation and management claims the second largest share of the budget.

Industry 100

Industry Digital PR Training Agency 100

Cision

MAY 29, 2017

With a number of content discovery platforms available to the marketers, publishers and advertisers, they need not worry about a user leaving their site/blog to find further information on their preferred topics. Here are some quick tips that will help marketers present the most relevant content in front of their targeted audience: 1.

How To 129

How To Content Marketing Engineering Advertising 129

Marketwired

JANUARY 26, 2016

I reached out on Twitter and I received a prompt response, but they pointed me to a form on their website to create a customer service ticket. If I had complained on Twitter and/or Facebook, left a product review, or included the name of the brand in this post, that customer experience would have impacted reputation.

Brand 100

Brand Branding Customer Service Reputation 100

Cision

APRIL 12, 2016

Taral Patel is PR Executive at PRmention , a digital PR agency for startups. Their campaign was highly successful, although the content hardly mentioned Dove in the videos. Create a strong content marketing plan. You should also consider what types of content your audience consumes. Conclusion.

Infographics 120

Infographics eBook Content Marketing Video 120

Rock the Status Quo

JANUARY 12, 2016

The embed code is pulled from the Storify story created immediately after each chat, to create a historical archive of valuable content and ideas each chat generates. For all of these pieces of content or micro-content, the goal will be to leverage what I already have to create something new and useful. Hello again, SEO! .

Infographics 100

Infographics SEO LinkedIn Pinterest 100

Rock the Status Quo

JANUARY 12, 2016

The embed code is pulled from the Storify story created immediately after each chat, to create a historical archive of valuable content and ideas each chat generates. For all of these pieces of content or micro-content, the goal will be to leverage what I already have to create something new and useful. Hello again, SEO! .

Infographics 100

Infographics SEO LinkedIn Pinterest 100

The Proactive Report

OCTOBER 9, 2015

#viralchat is a Twitter chat hosted by Post Planner on Thursday at 9 pm ET. Q1: Why are influencers important to a business wanting to grow a Twitter presence? Q2: How can a business build their influencer list on Twitter? A2: Do a Twitter bio search on FollowerWonk.com using a keyword for your industry or topic.

Twitter 100

Twitter Leadership Infographics Video 100

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Burrelles Fresh Ideas

JANUARY 2, 2024

He has been involved with search engine optimization and internet marketing since 2007. You can connect with him on X (formerly Twitter) or LinkedIn. The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners, or affiliates.

SEO 84

SEO Mobile Engineering Ethics 84

The Proactive Report

AUGUST 5, 2016

SEO (Search Engine Optimization) is an essential skill for PR practitioners. It should be taught along with writing, in all PR classes. Social: Journalists and bloggers watch sites like Twitter, Reddit and Pinterest for content about for breaking news stories. and it’s all about visual content.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

The Proactive Report

JUNE 12, 2017

Influencer marketing shouldn’t be a quick hit, it should be viewed as an owned asset you can leverage over and over. Follow me on Twitter. Subscribe to the Digital PR Tips newsletter. The post Influencer Marketing – Owned or Earned? Connect on LinkedIn.

Marketing 138

Marketing Social Media LinkedIn Interviews 138