3 social media trends to embrace in 2021

PR Daily

What type of content will perform the best on Instagram? How can social media drive crucial e-commerce operations? For public relations and marketing professionals specifically, 2020 was transformative. Social media experienced a bit of a renaissance.

Why listening is a superpower for social media managers

PR Daily

Here are some ways to make sure that your brand building on social media is a two-way street with consumers. Although it was aimed at people wishing to be better managers, it could serve even better today as a motto for social media marketers.

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5 emerging, surging social media trends for 2020

PR Daily

Scrap your content calendar, prioritize listening, and put self-promotion on hold. the way we work and use social media. Five crucial social media trends are highlighted below. Adapting the content calendar process. Prioritizing social media listening.

How to build a stronger brand to withstand the social media haters

PR Daily

One of the biggest shifts in business branding over the last few years is the success of social media harassment mobs in driving bad press for big businesses. Chick-fil-A was a popular choice for the social conservative until it decided to stop funding The Salvation Army.

How ‘Time’ uses captivating visuals to make a splash on social media

PR Daily

The media company’s ‘Person of the Year’ franchise is a popular effort that drives web traffic, brand buzz and revenue. It’s also matured into outstanding social media engagement, partnership opportunities, products and more.

Report: Negative social media content on the rise

PR Daily

Social media has dramatically increased companies’ ability to interact with customers. A report from Crisp reveals that social media’s ability to propagate harmful content is a key reason behind the difficulties many organizations face around crisis response.

Starbucks walks back vaccine mandate, a size guide for social media images and ExxonMobil shares sustainability goals

PR Daily

Hello, communicators: Marriott announced that it is launching a contest to appoint three travelers as TikTok correspondents as part of its “30 Stays in 300 Days” contest. Both internal and external communicators are encouraged to participate. CRISIS COMMUNICATIONS .

3 tactics for building brand authority on social media

PR Daily

When it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch? 1 priority of a growth department, but it’s something every single marketer and branding professional should be thinking about.

How brands attract social media users, Intel CEO addresses chip production woes, and Starbucks dismisses claims of anti-union intimidation

PR Daily

Also: Little Caesars looks to cast its next commercial with TikTok contest, Sinclair acknowledges ransomware attack, TikTok launches audio marketing tools and more. Courtesy of Sprout Social. SOCIAL BUZZ. CRISIS COMMUNICATIONS.

Twitter CEO Jack Dorsey explains his departure, how companies can show empathy, and Lush cosmetics shuts down social media accounts

PR Daily

Hello, communicators: Following Cyber Monday, today’s Giving Tuesday encourages shoppers to spend whatever money they have left donating to nonprofit organizations and causes around the world. Courtesy of Method Communications.

Walmart launches Twitter live shopping series, social media pros prove their worth in 2021, and Facebook defends hate speech policies

PR Daily

Hello, communicators: Uber is partnering with supermarket chain Albertsons’ Nourishing Neighbors program to provide families in need with 100,000 meals for the holiday. Over half (59%) also felt that customer care on social media has added to the overall value of their organization.

Intel announces new Ohio plant, social media users increasingly value privacy, and CVS Health CEO stresses purpose over politics

PR Daily

Hello, communicators: With Super Bowl LVI weeks away, several brands are already launching advertising efforts to build hype around their campaigns ahead of game day. Sixty-nine percent have deleted or thought of deleting a social media account because of recent social media data breaches.

Share your social media journey for a chance to win $50

PR Daily

We’re conducting our first-ever Social Media Career Survey to learn more about how the technology has changed communicators’ career paths. If your job includes using social media in any way, we want to hear from you.

Airlines announce vaccine mandates, Golden Globes touts increased member diversity, and 75% of marketers to increase social media spending

PR Daily

Also: Brands push digital fan engagement on National Taco Day, Alaska’s Katami National Park celebrates pudgy bears in social media contest, PwC frames remote work as inclusive, and more. SOCIAL BUZZ. Both internal and external communicators are encouraged to participate.

The Best PR & Content Marketing Conferences to Attend in 2018

Onclusive

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Intelligent Content Conference (ICC). Content Marketing Conference. International Association of Business Communicators (IABC) World Conference.

There’s still time to enter PR Daily’s 2019 Digital Marketing & Social Media Awards

PR Daily

The post There’s still time to enter PR Daily’s 2019 Digital Marketing & Social Media Awards appeared first on PR Daily. Content Marketing Crisis Communications Marketing Media Relations PR PR Daily Awards Ragan Awards Social Media digital marketing awards marketing awards social media awardsYou have more than 30 categories to choose from. Don’t miss the final deadline on March 1.

6 reasons your content marketing program is struggling

PR Daily

Content marketing has emerged as one of the most effective ways for organizations to communicate with their key audiences. Through content marketing programs, they can tell compelling stories, highlight their successes, and otherwise engage their current and future audiences.

4 Creative PR Ideas for Crisis Communications

Sword and the Script

It may seem counterintuitive, but the ingenuity of deftly navigating the most difficult of binds goes to show PR is often as much about problem solving as it is communication. Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening. Time hacks – crisis PR demands speed. The company is getting accolades from other reputable marketers.

White House shares plans to lift international travel ban, fewer Americans get their news from social media, and L’Oréal reaches sustainability milestone

PR Daily

Hello, communicators: Dating app OkCupid has introduced a profile badge that marks a user as “pro-choice,” allowing users to filter their compatibility searches for like-minded matches. adults get news from social media “often” or “sometimes,” a 5% decline from 2020. SOCIAL BUZZ.

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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism. People like Trushar Barot who sources and verifies user generated content. She will be media neutral.

Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

PR Daily

Hello, communicators: The cast of Netflix’s “Queer Eye” recently attempted to make over the popular mascot of the Philadelphia Flyers, Gritty. Transparent communications is crucial as you move forward. Some are also reviewing the role of social media platforms in the media mix.

Adjusting your social media messaging during a global pandemic

PR Daily

With many searching for virtual connection, brand managers are perfectly positioned to facilitate connection and community in the face of the COVID-19 crisis. While we are social distancing physically, we are virtually more connected than ever. Take to social media to make a difference.

Facebook’s Zuckerberg proposes new systems to police social media content, General Mills defends reputation after shrimp-tail scandal, and Jay Leno apologizes for history of anti-Asian jokes

PR Daily

Hello, communicators: Workplace communication app Slack rolled out a new feature Wednesday morning that allowed users to DM anyone, including those outside of their organization, without having previously connected. Facebook’s CEO puts spotlight on systems to remove unlawful content.

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Announcing PR Daily’s 2020 Content Marketing Awards finalists

PR Daily

The finalists in PR Daily’s 2020 Content Marketing Awards know about the power of storytelling. Content Marketing Assets: Blog. iQ 360: For Communicators, By Communicators: The iQ 360 Blog. Content Series. Criteo: Coronavirus Impact Content Series.

Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media

PR Daily

Many social media users were quick to point out that the clothes bore a striking resemblance to the employee uniforms for the supermarket chain Sainsbury’s. The social media platform is dominating users’ attention with visuals and short video content.

J&J recalls sunscreens over carcinogen concerns, content marketing strategies that work, and Amazon’s response to CPSC lawsuit

PR Daily

Hello, communicators: Ahead of National Ice Cream Day July 18, several of the most popular purveyors of the frozen confection have launched promotional campaigns intended to capitalize on the holiday—and the summer heat—doing some good along the way. SOCIAL BUZZ.

Macy’s Thanksgiving Parade announces mask and vaccine rules, content types that perform best on social media, and United Airlines explains process for vaccine exemption requests

PR Daily

Also: The labor market gets hotter, Burger King follows McDonald’s with celebrity marketing, conventions and trade shows look to rebound, and U. Hello there again, communicators: We’re tracking reports of jobless claims hitting their lowest numbers in 18 months.

The Oscars offers most diverse nominee list yet, Microsoft’s social media channels keep users informed during outage, and Facebook to launch vaccine finder

PR Daily

Hello, communicators: Purdue Pharma, manufacturers of the drug OxyContin, filed a bankpruptcy plan late last night in hopes to settle hundreds of thousands of industry claims linked to the company’s well-documented role in exacerbating the opioid epidemic. SOCIAL BUZZ.

Amazon, others restrict employee travel, social media’s growing dominance for marketing, and airlines halt flights over coronavirus fears

PR Daily

If your organization is taking similar precautions, communicate the developments with as much information as you can to lower the potential for panic while increasing trust. The report said that the most successful channels were social media (37%) and websites (33%).

Facebook launches ‘Privacy Checkup,’ most agencies offer social media services, and Starbucks closes 2,000 stores in China

PR Daily

The social media platform is prompting almost 2 billion members worldwide to review their privacy and data-sharing settings in a feature called “ Privacy Checkup ” and its “ Off-Facebook Activity ” tool. Image courtesy of Sprout Social. Image courtesy of Sprout Social.

The 10 Best PR & Content Marketing Conferences to Attend in 2019

Onclusive

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry. International Association of Business Communicators (IABC) World Conference. Content Marketing World.

Announcing PR Daily’s Content Marketing Awards finalists

PR Daily

The finalists on this list represent the storytellers who know how to create content that stands out on the crowded content landscape. Their creative works led to success for their organizations and clients—and recognition as a finalist in PR Daily’s Content Marketing Awards.

Brands make Earth Day pledge to measure emissions, social media content falls short on accessibility, and NBC condemns anti-BLM email

PR Daily

We apologize for failing to resolve the problem of the car owner in time,” Tesla said in a statement on China’s Weibo social media platform. “We The apology marks a changing communication strategy for Tesla, which made waves by dismantling its PR office in the United States. “In

Report: Digital content accessibility has big impact on brand reputation

PR Daily

Is your online content truly inclusive of the wide range of experiences and needs of consumers? Despite the promise of a more inclusive digital world for people with disabilities, thoughtlessness and inaction can still prevent some demographics from getting the full experience of your content.

Walmart walks back guns stance, content marketers stay loyal to text, and Forever 21 sued over Ariana Grande ‘lookalike’

PR Daily

When it comes time to close shop, it is important for communicators to share the news and be transparent , but to take care of stakeholders like employees first. Be prepared for the news to leak to media outlets and have a response ready, including a plan about what you will confirm to journalists. Cloudfare dumps 8chan, Walmart won’t bend on guns, and how traditional media leads for decision-makers. For content marketers in 2019, the written word is still the king.

Instacart to hire 300K, how COVID-19 is changing social media habits, and Facebook offers small business resources during the pandemic

PR Daily

Good morning, PR pros: Those needing a lift before diving into COVID-19 coverage and crisis communications might smile with Cadbury’s announcement of its 2020 bunny: A two-legged hound named Lieutenant Dan clinched the title. Though many organizations have paused campaigns as the pandemic grows, Cadbury’s contest and announcement can serve as a reminder that your communications can include inspirational and lighthearted content, as well. CRISIS DAILY NEWSLETTER.

30 Social Media Ideas In 30 Minutes

Journalistics

I recently had a chance to attend and moderate a panel discussion at the “ 4th Annual Social Media Conference for PR, Marketing and Communications,” organized by Ragan Communications and hosted by Disney Parks at The Yacht Club Resort & Conference Center at Walt Disney World (I’ll refer to the conference by the #RaganDisney hashtag from this point on). Crisis Communications. Content Storytelling. Social Platforms.

Louisiana exhibits preparation as Hurricane Ida arrives, social media strategy tips, and Grubhub and DoorDash respond to Chicago lawsuit

PR Daily

Hello, communicators: The Honey Baked Ham Company announced a limited run of Pumpkin Spice Glazed Turkey Breast, which will feature a sweet and crunchy glaze topping. CRISIS COMMUNICATIONS. Both internal and external communicators are encouraged to participate.

Deloitte closes UK offices in remote work shift, AMC Theaters highlight safety, and 31% of PR agencies see social media as top revenue driver

PR Daily

Also: Spotify shares a chart of top-streamed songs, Domino’s Pizza India emphasizes safety with physician’s YouTube video, Disney embraces virtual content, and more. Hello, communicators: . SOCIAL BUZZ. CRISIS LEADERSHIP NETWORK. SOCIAL BUZZ.

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Earned media best for driving purchases, consumers sour on social media, and IBM battles an age-bias lawsuit

PR Daily

Also: Delivery drivers are munching consumers’ food, a bevy of PR and marketing job openings, and Burger King Belgium roasts McDonald’s. . If you’re aiming to get information into the hands of consumers primed to buy, earned media coverage is still the way to go. use social media platforms, they are one of the lowest-performing industries that ACSI measures. 10 essentials for your social media marketing campaigns. SOCIAL BUZZ.