Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics. 2) Content marketing supports lead nurturing. 3) Quality matters in content marketing.

Social Media 121

Social Media Content Marketing SEO Media 121

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. But many companies jumping on the content marketing band wagon get it spectacularly wrong.

Crisis Communications 148

Crisis Communications Social Media Crisis Media 148

Onclusive

MARCH 8, 2018

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. How AI will impact the role of PR and content marketing professionals.

Crisis Communications 170

Crisis Communications Crisis Content Marketing Measurement 170

Cision

AUGUST 31, 2015

If that’s even close to being true, you will have to shift your content marketing strategy. After comparing the future influx of information to a tsunami, Mark calmed everyone down by reassuring us that The Content Code has all to do with being human and less to do with SEO tactics. Want your content to stand out?

Crisis Communications 120

Crisis Communications Crisis Content Marketing Communications 120

Victorious PR

APRIL 13, 2023

PR efforts such as media coverage, social media campaigns, and content marketing can help real estate companies reach a wider audience and attract new customers. Crisis Management Despite the best efforts of a real estate company, sometimes negative situations arise.

Real Estate 52

Real Estate Reputation Crisis Crisis Communications 52

Critical Mention

NOVEMBER 7, 2019

. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” “Reputation management and crisis communications is something our firm is continually engaged in. ” Until next time!

Communications 81

Communications Media Crisis Communications Crisis 81

Cision

FEBRUARY 4, 2016

Content marketing has evolved, but only 38 percent of B2C marketers consider their strategy to be effective in boosting the bottom line. So what part of the new state of content marketing is most challenging? To keep your hub organized, separate your content by type (white papers, blog posts, news releases, etc.),

Crisis Communications 120

Crisis Communications Social Media B2C Content Marketing 120

Deirdre Breakenridge

APRIL 17, 2017

CommunicationsMatch is a search tool that helps companies find communications agencies and consultants by industry and communications expertise, location and size. Listing & Search are Free. See more articles on our Insights Blog.

Measurement 247

Measurement Communications Social Media Crisis Communications 247

Sword and the Script

MAY 17, 2016

The results are precisely why PR should embrace content marketing. What Does Content Marketing have to do with PR? I had a special epiphany that day: the soft and subtle pitch of content marketing created media relations opportunities beyond the conventions of crisis communications and newsjacking.

Survey 63

Survey Report Content Marketing Media Relations 63

Prohibition

DECEMBER 9, 2021

And don’t forget to pause any scheduled content to ensure you don’t look like you are ignoring the crisis. Create a long-term content marketing campaign – for effective reputation management. This is why it is important to prepare for a PR crisis. How to create a crisis management plan?

Crisis 62

Crisis Social Media Crisis Management Reputation 62

5W PR

SEPTEMBER 9, 2021

In a world where people (especially Millennials and Gen Z consumers) don’t necessarily trust traditional advertising, public relations experts are using content marketing, social media and event and web-based strategies to power marketing for small businesses by putting people at the center of their brands.

Small Business 158

Small Business Publicity Social Media Pitching 158

Deirdre Breakenridge

MAY 23, 2017

You might have a special area of expertise, say, using Instagram, while someone else you know is excellent at crisis communications. You get an SEO boost, exposure to a brand new audience, and two pieces of content for the price of one. and name.kitchen, where she does media relations, content marketing, and social media.

Blogging 282

Blogging Social Media Media Instagram 282

Sword and the Script

JUNE 4, 2016

To that end quality content is the theme for this week’s Unscripted Marketing links – where people read it, how sales people can use it and why it’s a foundation for a crisis communication platform. Quality Content gets Read; Even on Small Devices. It’s why I often say content marketing is PR.

Crisis 60

Crisis Marketing Crisis Communications Content Marketing 60

Sword and the Script

FEBRUARY 17, 2015

Studies have shown that somewhere around one-fifth of companies identify related metrics such as customer retention as a content marketing objective. 3 Reasons to Include Customers in a B2B Content Program. Yet useful content, acknowledging the needs of existing customers, is another savvy way to turn fans into fanatics.

B2B 60

B2B Leadership Content Marketing Crisis Communications 60

Landis PR

JULY 31, 2023

Kristen Dunleavy is the senior content marketing manager at Muck Rack, where she creates, distributes and oversees all things content for Muck Rack’s audience of PR pros and journalists. The post Is AI a threat or benefit to marketers and communicators?

Communications 97

Communications Marketing Pitching Social Media 97

Sword and the Script

SEPTEMBER 22, 2015

It’s one of the primary ways, crisis communications, PR and indeed marketing have changed; all it requires is initiative. If you enjoyed this post, you might also like: Scale Content Marketing: Employees are the Secret. Photo credit: Flickr, Pablo, Danbo ( CC BY-SA 2.0 ).

Crisis 60

Crisis Employee Crisis Communications LinkedIn 60

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. Crisis interrupted. More and more crisis communication events that interrupt the general flow of work in our area.”. Jack of all trades. Acting like a publisher. Constant state of alert. “We

Communications 123

Communications Crisis Social Media Media 123

Cision

DECEMBER 4, 2017

Hopefully, the above tips will help you turn a crisis into a PR win. About Avinash Nair: Avinash Nair is a digital marketer at E2M, India’s premium content marketing agency. He specializes in SEO and Content Marketing activities. You can find him on Twitter: @AviNair52.

Crisis 271

Crisis Brand Branding Social Media 271

Stephen Waddington

OCTOBER 21, 2019

Other outcomes include brand awareness, crisis communications, employee advocacy, and social change. Who owns influencer marketing within brands? The discussion about who owns influencer marketing is futile. We’ve been here before with search engine optimisation (SEO), social media, and content marketing.

Government 60

Government Publicity Marketing Social Media 60

Sword and the Script

JANUARY 5, 2016

Related Content Worth Checking Out. One Bold Content Marketing Prediction for 2016. PR is the Best Kept Secret in Effective Content Marketing. In Content Marketing, Marketers Might be Losing Their Way. A comedy out of crisis communications. Native advertising smack down. “At

Banking 60

Banking Marketing Content Marketing Crisis Communications 60

PR in High Definition

FEBRUARY 22, 2017

Well, the slow ‘revolution’ of content marketing has made many agencies shift gear to look at marketing automation and either managing the engines, or producing content for it. Moving into social media has meant that many agencies are producing high levels of content for both organic and paid social channels.

SEO 76

SEO Social Media Content Marketing Agency 76

Sword and the Script

MARCH 25, 2017

Why Content Marketing and Public Relations Need Each Other. PR is the Best Kept Secret in Effective Content Marketing. Interestingly, the very announcement that Uber was seeking an executive ops chief, resulted in the departure of another, which in turn, set in motion, another round of crisis communications.

Publicity 84

Publicity Crisis Crisis Communications Content Marketing 84

Sword and the Script

DECEMBER 30, 2017

One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. Then it got picked up by a crisis communications specialist who asked to run it in his newsletter. 2) 3 Studies that Challenge Marketing Assumptions [UML].

Blogging 74

Blogging Content Marketing B2B Social Media 74

PR in High Definition

FEBRUARY 22, 2017

Well, the slow ‘revolution’ of content marketing has made many agencies shift gear to look at marketing automation and either managing the engines, or producing content for it. Moving into social media has meant that many agencies are producing high levels of content for both organic and paid social channels.

SEO 66

SEO Social Media Content Marketing Google 66

Sword and the Script

JANUARY 21, 2017

In a piece for Ragan’s PR Daily – 3 ways media metrics can help you handle PR crises – she draws a distinction between “a snarky comment” and bona fide media crisis that “threaten to compromise an organization’s credibility.”. Don’t miss these posts: How to Get the B2B Marketing Persona Right [UML]. Give our services a try. Talk to Us!

Social Media 60

Social Media Crisis Media Marketing 60

Beyond PR

SEPTEMBER 7, 2016

Peter says putting together a crisis communications plan is not optional. In that case, think of your crisis communications plan as a guide, but don’t be afraid to go off-plan. Hear more from James and Peter by viewing our on-demand archive of Rio & Zika: Managing Communication Challenges. Prepare in advance.

Crisis Communications 40

Crisis Communications Crisis Viral Brand 40

5W PR

APRIL 29, 2020

Those include online advertising, personal selling, events, content marketing, sales promotions, offline advertising, sponsorships, etc. Not only does the organization need to define the overall metrics for the success of the strategy, but each of the communications tools should also have their own metrics.

Communications 97

Communications Strategy Social Media Advertising 97

Sword and the Script

AUGUST 29, 2017

Where and How B2B Marketing Generates Leads it Likes [Study]. What Does It Take to Implement Content Marketing Effectively in B2B? The study does well to point out that even high-quality thought leadership content rarely moves on its own accord. This also works the other way around in crisis communications.

B2B 66

B2B Leadership Study Marketing 66

Cision

SEPTEMBER 10, 2015

Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images. Want to make standout content? Click here for our free content marketing white paper! . Prepared for a brand crisis?

Trends 120

Trends Media Relations Media Social Media 120

Burrelles Fresh Ideas

MAY 30, 2023

Diversity of content can be a particularly effective route to take here. More creative content marketing methods help you reach a variety of audiences while also meeting the various accessibility needs of your demographics. For instance, long-form blogs may be accessible through screen readers.

How To 40

How To Ethics Social Media Content Marketing 40

Critical Mention

SEPTEMBER 19, 2019

We’ll let Jelly Marketing answer this one for us: “ You never want your clients seeing media coverage before you – so the ability to monitor in real-time allows our team to be proactive, consistently providing real-time updates to clients on campaign progress and ensuring we’re ahead of the game.

Agency 79

Agency Media Marketing Social Media 79

Critical Mention

FEBRUARY 5, 2019

Last but certainly not least, crisis communications is another benefit of following trends. Not only can you prepare for a crisis by keeping on top of what your customers are saying on various platforms, but you can also mitigate the crisis by responding to negative press and your customers in real-time. .

Trends 61

Trends Viral Social Media Crisis 61

Waxing UnLyrical

MAY 10, 2017

Elise noted that crisis communications has a direct impact on financial PR, as stock prices are affected directly and almost immediately: A4: “Measure what matters.” ” In times of crisis, this is more important than ever…and fin. MeasurePR. — @Serena (@Serena) April 13, 2017. svcs has had A LOT!

Measurement 85

Measurement Financial Communications Crisis 85

Sword and the Script

JANUARY 12, 2016

It’s quite natural to then systematically sprinkle in a bit of corporate content at the same time. By virtue of its function, from crisis communication to promotion, PR is required (or ought to be) to work across silos. PR tends to work across functional silos.

Social Media 60

Social Media Corporate Survey Media 60

Cision

APRIL 28, 2015

Try the outside-the-box content marketing ideas from our free white paper! If you want to drive action, you have to focus on your one thing. Drive that message home, and your publics will take action. Want to help your message stand out? Images: Bart Everson , Caelie_Frampton ( Creative Commons ).

Publicity 120

Publicity Employee Content Marketing Customer Service 120

Prohibition

AUGUST 4, 2021

Reputation management involves combining social media marketing, review management, content marketing, search engine optimisation, and public relations strategies to promote and protect your online image. Businesses need to understand their online reputation and adjust accordingly.

Reputation 62

Reputation Company Social Media Branding 62

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Crisis Communications 40