Victorious PR

APRIL 13, 2023

PR efforts such as media coverage, social media campaigns, and content marketing can help real estate companies reach a wider audience and attract new customers. Crisis Management Despite the best efforts of a real estate company, sometimes negative situations arise.

Real Estate 52

Real Estate Reputation Case Study Crisis Management 52

Cision

FEBRUARY 4, 2016

Content marketing has evolved, but only 38 percent of B2C marketers consider their strategy to be effective in boosting the bottom line. So what part of the new state of content marketing is most challenging? To keep your hub organized, separate your content by type (white papers, blog posts, news releases, etc.),

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Burrelles Fresh Ideas

JANUARY 16, 2024

Instead of deflecting blame, authentic crisis communication acknowledges the organization’s role. Taking responsibility is a key step in rebuilding trust, as it shows accountability and a commitment to learning from the crisis. Authenticity involves taking responsibility for mistakes or shortcomings.

Crisis 84

Crisis Airlines Crisis Communications Social Media 84

Critical Mention

NOVEMBER 7, 2019

. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” “Reputation management and crisis communications is something our firm is continually engaged in. ” Until next time!

Communications 81

Communications Crisis Communications Media Crisis 81

Deirdre Breakenridge

APRIL 17, 2017

CommunicationsMatch is a search tool that helps companies find communications agencies and consultants by industry and communications expertise, location and size. Listing & Search are Free. See more articles on our Insights Blog.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Sword and the Script

MAY 17, 2016

The results are precisely why PR should embrace content marketing. What Does Content Marketing have to do with PR? I had a special epiphany that day: the soft and subtle pitch of content marketing created media relations opportunities beyond the conventions of crisis communications and newsjacking.

Survey 64

Survey Report Content Marketing Pitching 64

5W PR

SEPTEMBER 9, 2021

In a world where people (especially Millennials and Gen Z consumers) don’t necessarily trust traditional advertising, public relations experts are using content marketing, social media and event and web-based strategies to power marketing for small businesses by putting people at the center of their brands.

Small Business 158

Small Business Publicity Social Media Web 158

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Intelligent Content Conference (ICC). Content Marketing Conference. Content Marketing World.

Conference 210

Conference Content Marketing Marketing Education 210

Prohibition

DECEMBER 9, 2021

And don’t forget to pause any scheduled content to ensure you don’t look like you are ignoring the crisis. Create a long-term content marketing campaign – for effective reputation management. This is why it is important to prepare for a PR crisis. How to create a crisis management plan?

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Sword and the Script

FEBRUARY 17, 2015

Studies have shown that somewhere around one-fifth of companies identify related metrics such as customer retention as a content marketing objective. 3 Reasons to Include Customers in a B2B Content Program. Yet useful content, acknowledging the needs of existing customers, is another savvy way to turn fans into fanatics.

B2B 60

B2B Leadership Customer Service Content Marketing 60

Sword and the Script

SEPTEMBER 22, 2015

It’s one of the primary ways, crisis communications, PR and indeed marketing have changed; all it requires is initiative. If you enjoyed this post, you might also like: Scale Content Marketing: Employees are the Secret. Photo credit: Flickr, Pablo, Danbo ( CC BY-SA 2.0 ).

Employee 60

Employee Crisis Crisis Communications LinkedIn 60

Stephen Waddington

OCTOBER 21, 2019

Other outcomes include brand awareness, crisis communications, employee advocacy, and social change. Who owns influencer marketing within brands? The discussion about who owns influencer marketing is futile. We’ve been here before with search engine optimisation (SEO), social media, and content marketing.

Government 60

Government Publicity Marketing Advertising 60

PR in High Definition

FEBRUARY 22, 2017

Well, the slow ‘revolution’ of content marketing has made many agencies shift gear to look at marketing automation and either managing the engines, or producing content for it. Moving into social media has meant that many agencies are producing high levels of content for both organic and paid social channels.

SEO 76

SEO Engineering Google Content Marketing 76

Sword and the Script

JANUARY 5, 2016

Related Content Worth Checking Out. One Bold Content Marketing Prediction for 2016. PR is the Best Kept Secret in Effective Content Marketing. In Content Marketing, Marketers Might be Losing Their Way. A comedy out of crisis communications. Native advertising smack down. “At

Banking 60

Banking Marketing Wireless Advertising 60

Sword and the Script

DECEMBER 30, 2017

One of my first pieces that got real traffic was a crisis case study from my former employer, which coincidentally was about dealing with a negative blogger. Then it got picked up by a crisis communications specialist who asked to run it in his newsletter. 2) 3 Studies that Challenge Marketing Assumptions [UML].

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

OCTOBER 25, 2022

Lines between what constitutes PR and content marketing continue to blur. Crisis interrupted. More and more crisis communication events that interrupt the general flow of work in our area.”. Jack of all trades. Acting like a publisher. Constant state of alert. “We

Communications 120

Communications Crisis Internal International 120

Sword and the Script

MARCH 25, 2017

Why Content Marketing and Public Relations Need Each Other. PR is the Best Kept Secret in Effective Content Marketing. Interestingly, the very announcement that Uber was seeking an executive ops chief, resulted in the departure of another, which in turn, set in motion, another round of crisis communications.

Publicity 80

Publicity Crisis Construction Study 80

PR in High Definition

FEBRUARY 22, 2017

Well, the slow ‘revolution’ of content marketing has made many agencies shift gear to look at marketing automation and either managing the engines, or producing content for it. Moving into social media has meant that many agencies are producing high levels of content for both organic and paid social channels.

SEO 66

SEO Engineering Google Content Marketing 66

Cision

APRIL 13, 2015

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. So how do you do health care content marketing? So how do you do health care content marketing? Want to rise above the content clutter?

Content Marketing 120

Content Marketing Communications Crisis Communications Marketing 120

Sword and the Script

JANUARY 21, 2017

In a piece for Ragan’s PR Daily – 3 ways media metrics can help you handle PR crises – she draws a distinction between “a snarky comment” and bona fide media crisis that “threaten to compromise an organization’s credibility.”. Don’t miss these posts: How to Get the B2B Marketing Persona Right [UML]. Give our services a try. Talk to Us!

Social Media 60

Social Media Crisis Marketing Media 60

Beyond PR

SEPTEMBER 7, 2016

Peter says putting together a crisis communications plan is not optional. In that case, think of your crisis communications plan as a guide, but don’t be afraid to go off-plan. Hear more from James and Peter by viewing our on-demand archive of Rio & Zika: Managing Communication Challenges. Prepare in advance.

Crisis Communications 40

Crisis Communications Crisis Viral Mobile 40

5W PR

APRIL 29, 2020

Those include online advertising, personal selling, events, content marketing, sales promotions, offline advertising, sponsorships, etc. Not only does the organization need to define the overall metrics for the success of the strategy, but each of the communications tools should also have their own metrics.

Strategy 97

Strategy Communications Advertising Advertising 97

Cision

SEPTEMBER 10, 2015

Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images. Want to make standout content? Click here for our free content marketing white paper! . Prepared for a brand crisis?

Trends 120

Trends Mobile Web System 120

Sword and the Script

AUGUST 29, 2017

Where and How B2B Marketing Generates Leads it Likes [Study]. What Does It Take to Implement Content Marketing Effectively in B2B? The study does well to point out that even high-quality thought leadership content rarely moves on its own accord. This also works the other way around in crisis communications.

Leadership 65

Leadership B2B Study Marketing 65

Critical Mention

SEPTEMBER 19, 2019

We’ll let Jelly Marketing answer this one for us: “ You never want your clients seeing media coverage before you – so the ability to monitor in real-time allows our team to be proactive, consistently providing real-time updates to clients on campaign progress and ensuring we’re ahead of the game.

Agency 79

Agency Marketing Media SEO 79

Critical Mention

FEBRUARY 5, 2019

Last but certainly not least, crisis communications is another benefit of following trends. Not only can you prepare for a crisis by keeping on top of what your customers are saying on various platforms, but you can also mitigate the crisis by responding to negative press and your customers in real-time. .

Trends 61

Trends Viral Analysis Crisis 61

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics. 2) Content marketing supports lead nurturing. 3) Quality matters in content marketing.

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Burrelles Fresh Ideas

MAY 30, 2023

Diversity of content can be a particularly effective route to take here. More creative content marketing methods help you reach a variety of audiences while also meeting the various accessibility needs of your demographics. For instance, long-form blogs may be accessible through screen readers.

How To 40

How To Ethics Education Creativity 40

Waxing UnLyrical

MAY 10, 2017

Elise noted that crisis communications has a direct impact on financial PR, as stock prices are affected directly and almost immediately: A4: “Measure what matters.” ” In times of crisis, this is more important than ever…and fin. MeasurePR. — @Serena (@Serena) April 13, 2017. svcs has had A LOT!

Financial 88

Financial Measurement Communications Agriculture 88

Cision

APRIL 28, 2015

Try the outside-the-box content marketing ideas from our free white paper! If you want to drive action, you have to focus on your one thing. Drive that message home, and your publics will take action. Want to help your message stand out? Images: Bart Everson , Caelie_Frampton ( Creative Commons ).

Employee 120

Employee Print Customer Service Local 120

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. Wishing you a safe and happy holiday season.

Writing 190

Writing Communications Marketing B2B 190

Waxing UnLyrical

JULY 12, 2018

CommunicationsMatch offers communications & PR agency search tools and agency search resources that help companies find, shortlist, and engage communications, digital marketing and branding agencies, consultants and freelancers by industry and communications expertise, location and size.

Brand 74

Brand Branding Banking Financial 74

Burrelles Fresh Ideas

JANUARY 30, 2024

This post is the first of our new monthly roundup series, where once a month, we’ll identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. We hope you find this beneficial. Feel free to add your comments!

Ethics 96

Ethics Crisis Transportation Airlines 96

Sword and the Script

MAY 23, 2017

Sizing up or prioritizing responses in crisis communications. Repurpose Does Not Mean Regurgitate in Content Marketing. c) search engines today better understand the context of the language used around backlinks – and consequently, there’s strong potential for impact in branded search or common industry phrases.

SEO 64

SEO Tools Engineering Web 64

Burrelles Fresh Ideas

JANUARY 2, 2024

This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content. The Evolution of SEO: From Keywords to Intent The landscape of search engine optimization (SEO) is continually morphing, reshaping how we interact with the digital world.

SEO 84

SEO Mobile Engineering Ethics 84

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. As a professional, you understand that your success depends on various nuances. This is why it’s crucial to adopt tools that give you the power to efficiently and accurately make the most positive decisions.

Technology 76

Technology Training Data Consumer 76

Waxing UnLyrical

MARCH 28, 2017

Howard Williams , a PR strategist providing creative and strategic counsel in messaging, crisis communication and brand building. She most recently served as Vice President of Content Marketing and Media Analysis for eOutreach/CustomScoop, analyzing media, digital content, and trends for Fortune 500 clients.

Measurement 40

Measurement Financial Internal International 40