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Adjusting your social media messaging during a global pandemic

PR Daily

With many searching for virtual connection, brand managers are perfectly positioned to facilitate connection and community in the face of the COVID-19 crisis. While we are social distancing physically, we are virtually more connected than ever. Take to social media to make a difference.

Instagram drops IGTV button, public speaking tips from MLK, and how consumers get news from social media

PR Daily

Many social media users were quick to point out that the clothes bore a striking resemblance to the employee uniforms for the supermarket chain Sainsbury’s. The social media platform is dominating users’ attention with visuals and short video content.

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6 ways to up your storytelling game

PR Daily

You’re getting more traction on social media and news outlets are paying attention. You’ve transformed your communication department into a modern, digital newsroom, and your team is acting like the reporters they should be. Brand journalism helps organizations rise above the clutter of content on the web. Here are six reasons to take your storytelling to the next level—or maybe the one above that. Start a discussion on social media.

Facebook launches ‘Privacy Checkup,’ most agencies offer social media services, and Starbucks closes 2,000 stores in China

PR Daily

The social media platform is prompting almost 2 billion members worldwide to review their privacy and data-sharing settings in a feature called “ Privacy Checkup ” and its “ Off-Facebook Activity ” tool. Image courtesy of Sprout Social. Image courtesy of Sprout Social.

Amazon, others restrict employee travel, social media’s growing dominance for marketing, and airlines halt flights over coronavirus fears

PR Daily

If your organization is taking similar precautions, communicate the developments with as much information as you can to lower the potential for panic while increasing trust. The report said that the most successful channels were social media (37%) and websites (33%).

How the CIA hit its storytelling stride on Twitter

PR Daily

The spy agency’s former social media director shares insights on tailoring fascinating content for a diverse audience of ‘skimmers,’ ‘swimmers’ and ‘divers.’. We can neither confirm nor deny the brilliance of the CIA’s social media strategy.

SoftBank tries to rebuild its reputation, Airbnb vaguely vows to verify listings, and how social media magnifies a crisis

PR Daily

Also: Krispy Kreme partners with a viral delivery guy, takeaways from Meredith’s Jill Davison, how PR pros see the future of communications, and more. In a new report from Crisp, social media is revealed to have a far greater impact on crisis communications than you might think.

The KISS formula for COVID-19 videos: Keep it simple and safe

PR Daily

Video has become a handy medium for organizations during this crisis, but would-be videographers would do well to not overreach. Add in the talent and it’s difficult to maintain social distancing with a group this size. This is especially important during times of crisis.

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TikTok’s growth spurt, Halloween-themed social media posts, and rivals stoking a viral YouTube fundraiser

PR Daily

Atlanta Journal Constitution reported that NCAA’s provisions will “severely limit the market for athletes” and that the association merely told its member schools to “consider” changing its rules. How and why communicators should fight the ‘fake news’ scourge. SOCIAL BUZZ.

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The current crisis demands more external communication

PR Daily

Here is why the current business environment calls for scaling, not slashing marketing and PR efforts. Often it is the difficult and brave decisions which come with the biggest reward—which means that external communication is a necessity during the COVID-19 crisis.

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During the COVID-19 pandemic, buzzwords are getting a workout

PR Daily

There might be a global pandemic out there, but social media users still have time to slam jargon and buzzwords online. As reporters and organizations have worked around the clock to provide updates on the COVID-19 crisis, one word that has gotten a lot of use: “amid.”.

Take our survey on COVID-19’s impact on communications

PR Daily

The current crisis will forever change many industries, including our own. The demand for internal and external communications has arguably never been higher. This data will help you and your peers better prepare for how this crisis has changed our industry.

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Shake Shack returns $10M loan, P&G embraces marketing during COVID-19, and grocery employees get asked to wear masks

PR Daily

Hello, communicators: Actors Mila Kunis and Ashton Kutcher have partnered with Nocking Point Wines and Battle Creek Vineyards to launch “Quarantine Wine”—a drink in which 100 percent of the proceeds will be donated to COVID-19 relief efforts. CRISIS LEADERSHIP BOARD. SOCIAL BUZZ.

Free remote tools to ease COVID-19 fears, chief D&I officers skew white, and PR pros say proving ROI takes time

PR Daily

Though not a digital workplace tool, AdAge created an industry event tracker , showing updates on several events including Facebook’s Global Marketing Summit, SXSW and Adobe Summit. Put your workforce first in your communications, and be flexible with solutions and ideas. SOCIAL BUZZ.

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Target closes stores in light of protests, YouTube, others donate to equality efforts, and Nike says ‘Just don’t do it’

PR Daily

Hello, communicators: Nike created a video response to the protests following George Floyd’s death, flipping its tagline to “For once, just don’t do it” in support of #BlackLivesMatter: View this post on Instagram. SOCIAL BUZZ. CRISIS LEADERSHIP BOARD.

Marriott, Norwegian Air and more announce layoffs; Target, other chains offer special hours for at-risk shoppers, and EU asks Netflix to slow streaming

PR Daily

Also: More than half of all employees are preparing for job cuts, a PR agency offers its wire service for free, the importance of executive communication, and more. How are you addressing COVID-19 crisis communications within your organization and with your employees?

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Take our reader survey for a chance to win a $100 gift card

PR Daily

To know our audience better, we’ve launched a survey to learn more about your content needs, career challenges and more. The needs and challenges of PR pros are always changing—so we’re taking a survey to learn more about how PR Daily can best serve the communications industry.

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NYSE reopens with 25% of staff, ‘Some Good News’ acquisition takes heat, and Pizza Hut celebrates grads

PR Daily

Hello, communicators: Pizza Hut is celebrating this year’s graduates with free pizzas. By offering up products and services to meet an upcoming holiday or celebration, you stand to grab more media coverage as well as make a difference in the hearts and minds of consumers. SOCIAL BUZZ.

Hilton partners with Lysol on ‘CleanStay’ initiative, NBA’s Lakers return $4.6M loan, and 51% distrust news media outlets

PR Daily

Hello, communicators: In an open letter titled, “ This is our time to lead ,” T. Garland Stansell, 2020 PRSA chair and chief communications officer for Children’s Hospital of Alabama, wrote that communicators must step up to dispel misinformation and guide their organizations through COVID-19.

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Facebook joins #GivingTuesdayNow push, brands celebrate Cinco de Mayo virtually, and Salesforce helps organizations return to work

PR Daily

Also: Popeyes seeks musicians to perform its jingle, Natural Light offers a virtual commencement ceremony, top social media platforms for marketers, and more. Take stock of what you could give—whether its products or your expertise—to help your community as the crisis continues.

Google lifts COVID-19 ad ban, Cannes Lions 2020 canceled, and Boeing asks for voluntary layoffs

PR Daily

You don’t have to be a grocer, telecommunications company or production company to benefit from this data: Consider these behaviors and purchases in the content you create. The search giant will also expand the opportunities to additional marketing partners, including political organizations.

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The 10 Best PR & Content Marketing Conferences to Attend in 2019


PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Attending conferences can not only be an effective way to sharpen your skills, but can provide you with lots of networking with other PR and marketing pros navigating our evolving industry. International Association of Business Communicators (IABC) World Conference. Content Marketing World.

Pornhub donates 50k masks and offers free subscriptions, digital platforms and tech partner to share COVID-19 information, and Tony Awards postponed

PR Daily

The ad has gone live across Italy’s main TV stations as well as digital and social channels, encouraging donations in support of the Italian Red Cross (CRI) in the fight against coronavirus. If Pornhub can excel at a COVID-19 crisis response, so can you. CRISIS DAILY NEWSLETTER.

Instacart, Amazon employees strike over COVID-19, Macy’s furloughs employees, and Google thanks health care workers in video

PR Daily

Also: Brand managers join the COVID-19 conversation with ‘social distancing’ messages, Girl Scouts moves cookie sales online, PR pros advise skipping on April Fools’ Day, and more. You can get more information and resources to respond to the crisis at Google’s COVID-19 hub. SOCIAL BUZZ.

Build your strengths and eliminate your weaknesses

PR Daily

The caveat: Even the most masterful professional still needs a basic level of skill in categories like writing, social media and storytelling to let his or her other strengths shine. Strategic Communications Master Class. Storyteller’s Writing Workshop.

EasyJet, CBS News and Delta announce layoffs, Las Vegas resort chief offers free flights, and Gucci cuts down on fashion shows

PR Daily

Hello, communicators: Following a virtual and gender-neutral London Fashion Week , Gucci announced it’s reducing its annual shows from five to two—and has a goal to permanently blur the lines between men’s wear and women’s fashion. The COVID-19 crisis has many preparing for the “new normal.”

Airbnb lays off 1,900 employees, Nike donates 30k shoes to health care workers, and James Corden debuts a ‘Pet Gala’

PR Daily

It’s an understandable ‘script’ when you need to communicate a meaning quickly and smoothly,” she explained—benefits that are even more important with so many meetings occurring remotely now. Are some terms helpful for short-hand communication, or should you cast aside all corporate jargon?

YouTube rolls out ‘fact check’ feature, Twitter users want brand content, and TripAdvisor lays off 25% of workforce

PR Daily

Hello, communicators: Google is offering an engaging look at its former Doodles as people continue to stay at home, encouraging users to interact with each day’s embedded game or feature. Video has become a key tool for communicators in a crisis. CRISIS LEADERSHIP BOARD.

Starbucks reveals why brands should lead with values

PR Daily

RELATED: Join us for our Leadership and Executive Communications Conference ]. A survey from Clutch found that many organizations either don’t have a policy for political speech at work or haven’t clearly communicated that policy to employees.

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PepsiCo creates snack websites, LinkedIn launches events tool, and Twitter flags COVID-19 misinformation

PR Daily

Hello, communicators: On Tuesday morning, Disney+ announced its premiering the live recording of the original Broadway production of “Hamilton” on July 3, 2020—roughly 15 months before its original launch date of Oct. SOCIAL BUZZ. FREE REPORT: COVID-19's Impact on Communications ].

Amazon, Instacart and other essential workers strike, Disney offers branded face masks, and Deloitte shares crisis recovery tips

PR Daily

Also: Communicators shine in an ROI musical, Reddit puts the brakes on group chat feature, join our Twitter #RaganChat with special guest from OKCupid, and more. SOCIAL BUZZ. — Twitter Marketing (@TwitterMktg) April 27, 2020. CRISIS LEADERSHIP BOARD. SOCIAL BUZZ.

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Airlines cut jobs and flights, Starbucks moves to takeout mode, and Facebook offers resources for small businesses

PR Daily

Also: Buffer shares insights on working remotely, communicators’ concerns regarding COVID-19, crisis communications best practices, and more. If you're a Buffer customer, we encourage you to consider adjusting your content scheduling or pausing the queue at times.

Report: 83% of millennials want brands to align with them on values

PR Daily

Younger demographics are changing the way marketers interact with consumers. For audiences in the millennial demographic, it’s crucial for brand managers to demonstrate that they align on social issues. FREE DOWNLOAD: 8 Tips on How to Manage a PR Crisis Effectively ].

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Brands donate to frontline workers, Yelp pauses GoFundMe effort after backlash, and Ralph Lauren to make 250k masks

PR Daily

Also: The #WaffleHouseIndex, social distancing incorporated into logos for Audi, McDonald’s Coca-Cola and others, what organizations are hit hardest with COVID-19, and more. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ].

Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields

PR Daily

Good morning, communicators: Agency Berlin Cameron launched an effort to help small business owners struggling to stay afloat during the current crisis. How can you share your skills and expertise to help those struggling with their crisis responses? SOCIAL BUZZ.

Uber lays off 3,700 employees, Frontier Airlines’ social distancing fee provokes anger, and Kraft Heinz Canada offers ketchup puzzles

PR Daily

Also: One-quarter of consumers think there’s too many COVID-19 messages in ads, Spotify tests video podcasts, lessons from GE’s failed media relations response, and more. The offering is a fun way to underline the brand while catering to the current crisis as people shelter in place.

Steak-umm earns praise for Twitter rant, Twitter’s CEO pledges $1B to fight COVID-19, and Lowe’s closes for Easter Sunday

PR Daily

Also: Google Maps highlights takeout and delivery options, Wendy’s connects with social media fans virtually, Foursquare shows changing consumer behavior, and more. Let this serve as inspiration as you seek to strengthen relationships with consumers and employees throughout the crisis.

Lululemon condemns post with racist COVID-19 design, Ticketmaster responds to refund criticism, and Netflix subscriber numbers double expectations

PR Daily

Hello, communicators: McDonald’s is offering frontline workers a free meal, and has asked its social media followers to spread the news: Friends. Though the largest amount (42%–43%) are watching more TV, streaming content and watching the news, 31% are cooking more.

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Organizations remember Kobe Bryant, internet brims with rising ad spending, and Amazon workers speak out

PR Daily

Shortly after news broke, tributes from athletes, celebrities, fans and more poured in on Twitter and other social media platforms. It’s another reminder to be cautious and ready to respond (or go silent) in an unforeseen crisis.

Twitter expands COVID-19 policies, Snap reports ad revenue growth, and Lowe’s highlights employees for the NFL Draft

PR Daily

Also: Email is the preferred channel to communicate with employees during the pandemic, Wendy’s offers free nuggets, takeaways from the Ragan community, and more. Why it matters: Scams, false information and exaggerated claims are continuing to increase during the crisis. SOCIAL BUZZ.