Remove Content Marketing Remove Creativity Remove Infographics Remove Marketing

10 Awesome Content Marketing Tools That Will Up Your Strategy

B2B PR Sense

Your B2B content strategy is like a machine -- it needs regular maintenance to run smoothly. And that's where content marketing tools come in. Tools help you to maintain your content strategy and get the best results. Tools have evolved to meet the needs of modern content marketers. What you choose to use will depend on what your B2B content strategy looks like and your priorities. 10 Content Marketing Tools That Will Help You Succeed.

Simple Content Marketing Framework

Shift Communications

Content marketing isn’t a panacea. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. Earlier this year, Mark Schaefer proposed the idea of what he calls content shock. Put simply, everyone is creating content. Lots and lots of content. Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Libraries, Long-Term Value and the Influence of Creativity in Content Marketing [UML]

Sword and the Script

One of the risks in marketing is the tendency we all have to get caught in a habit. As the conversations around the marketing table often begin with, “At my last company we…”. However, if there’s one thing the internet did for marketing, it showed us how dramatically things can change – and that they are changing at increasingly faster pace. This means we must, as marketers, maintain a student’s mindset , continuously challenge assumptions , and actively seek out new ideas.

Content marketing is changing with every passing second – A discussion

Waxing UnLyrical

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. With 70% of internet users saying they’d prefer to learn through content rather than ads (as per Shonaliburke.com), don’t pass off content marketing as just a buzzword just yet. Infographics.

5 Ways to Increase Your Content Marketing Success Rate

Cision

Content marketing is an established PR tactic, but it can sometimes feel like wielding a double-edged sword. To increase your content marketing success rate, consider the following five tips: 1. Content marketing often fails because it’s written with an “every man” in mind rather than a specific person. Content needs to be targeted to the people who have a genuine interest in your product or service for a particular reason.

5 Incredible Examples of Content Marketing From Banks and the Finance Industry

Contently - Strategy

When asked to recall your favorite online content, you probably don’t think about stuff made by banks. Unless, of course, your job is to make content for a bank. That’s not a knock on finance content at all, by the way. Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity. While anyone can view Citi Entertainment content, you have to have a Citi card to make a purchase.

Native Advertising: Where Content Marketing and Journalism Overlap

Cision

Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. Native advertising is one of the most controversial and least understood concepts in contemporary marketing. As a journalist-turned content marketer, Melanie Deziel, director of creative strategy at Time Inc., Context conscious content.

Drive Blog Traffic With These 4 Content Marketing Tools

Cision

When it comes to content marketing, there’s a lot of “been there, done that” out there. It takes a little creativity, but once you break through the doldrums, you’ll find these to be quite effective tools to help you connect with your audience. Infographics and Graphics. Infographics are another great visual addition to your content marketing arsenal. There are even tools to help you create your own infographics, like Piktochart.

11 Simple Ways for PR to Score Content Marketing Points

Sword and the Script

In this case, market research has consistently demonstrated people favor recommendations from peers over brands. While there are several factors leading to the rise of content marketing – the fractured media landscape notwithstanding – the generational impact on information availability is one of the key drivers: content marketing is a path for brands to re-establish trust and credibility as an information source for buyers.

State of Healthcare Content Marketing: 5 Trends Transforming the Industry

Contently - Strategy

” Good medicine, like good content, comes down to trust and results. But the rise of digital health content has complicated the way people think about healthcare. So it’s never been easier to search and find health content online. Yet that same content can be incorrect, promotional, contradictory, or overly complex. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online?

3 ways infographics can power your content marketing campaigns

PR Daily

Despite some naysaying, infographics are thriving. A recent article on infographics on PR Daily reviewed a report from Clutch that stated: “The age of infographics is dying, and most of them are quite bad.”. RELATED: Ragan creates custom content, from white papers to emails to intranets and more! When done well and as part of a larger marketing and PR strategy, a creative infographic can make otherwise dull content more digestible for a wider audience.

Basic, Advanced and Bridge Building: Boldness in Content Marketing [UML]

Sword and the Script

A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. According to Marketing Charts , 37% of the respondents cited content marketing as the most important initiative. Not only is content marketing by far the top digital priority for B2B marketers this year,” wrote the publication, “but it’s also the discipline most likely to get a spending hike this year.”.

16 content marketing resolutions for 2016

PR Daily

As PR pros, we should consider making a few to guide our content marketing efforts in 2016. Produce higher quality content. Bad content. is the nemesis of content marketing. We need to produce high quality content to capture our audience, otherwise we will lose them in an increasingly cluttered media space—especially with recent updates to Google algorithms and the rise in ad blockers. Use mobile responsive email marketing.

Join #PRStudChat on Feb. 16th for a Discussion on #Creative #Content to Excite Your Community

PR Expanded

Today, creating and distributing content goes far beyond just sharing your own messages and company news. Your content must be relevant, meaningful and useful to capture your audience’s attention. According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. According to the same survey, 79% of these professionals have a content marketing plan in place.

Announcing PR Daily’s 2018 Content Marketing Awards finalists

PR Daily

The platforms we use to tell our stories, along with how those stories meet larger business goals, can make all the difference when measuring content marketing success. PR Daily’s 2018 Content Marketing Awards was all about highlighting unique, powerful content. CONTENT MARKETING FOR THE PURPOSE OF …. CONTENT MARKETING ASSETS. B2B Blog: A Destination for Thought Leadership Content, Women's Marketing Inc. Content Series.

Announcing PR Daily's 2017 Content Marketing Awards finalists

PR Daily

Creating content that resonates with your audience is a gateway to increasing followers, influencing purchasing behavior, finding talented employees and so much more. PR Daily’s 2017 Content Marketing Awards aimed to find organizations with big marketing goals and successful content. This year’s applicants include restaurants, health care organizations, financial institutions, tech giants, influencer marketing firms and more. CONTENT MARKETING ASSETS.

Infographic: 8 keys to rediscover your writing magic

PR Daily

If you’re feeling creatively drained and strained right now, you’re not alone. If you’d like breath of fresh, hopeful air, Henneke Duistermaat of Enchanting Marketing has illustrated a wonderfully encouraging infographic.

3 ideas to repurpose your content marketing efforts

PR Daily

Owned content has become integral for organizations seeking to become leaders in their respective industries. You have complete control over the message you share, and the number of platforms that can host your content is almost endless: social media, company blogs, podcasts, videos and more. Your content can also spark reporters’ interest when they are looking for subject matter experts to interview for their stories. Break your content into smaller, bite-sized bits.

Infographic: How to nurture creative, productive writing habits

PR Daily

Instead of counting on sheer willpower to consistently crank out content, take a more strategic, sustainable approach toward producing inspired output. Delivering the creative goods every day, throughout a career, requires a more strategic approach. An infographic compiled by the inimitable Henneke from Enchanting Marketing makes a compelling case for why writers shouldn’t rest on their laurels, waiting for the muse to arrive.

Five ways your content marketing might win recognition

PR Daily

We want to know how your content marketing showed its strength. There’s one sure way to find out: Enter Ragan’s 2015 Content Marketing Awards. Below we list five scenarios of how your entry might win one of the categories in our 2015 Content Marketing Awards. Your marketing strategy sparked global interest. Did companies around the world look to you to set new standards for content marketing?

How you can turn basic reporting into stellar content marketing

PR Daily

Reporting can also be turned into interesting content that expands your reach, showcases your brand personality and provides exceptional value to people. If you’re looking for new content marketing inspiration, your company’s most recent report might be your next piece of PR gold. Here’s how seven clever brands have turned surveys, reports, data and insights into fantastic content to connect and engage with the public: 1. MailChimp’s annual reports (culture marketing).

Kicking Ass With Multimedia Content Marketing

ISEBOX

The Rise of Videos, Images and Content in Media Relations. These days, we hardly notice how much we are surrounded by multimedia content. Videos, photos, infographics, charts…they are everywhere. As marketers, we tend to notice quality business-oriented multimedia content when it’s time for us to try and tell our company’s story. Producing great content is always easier said than done. Is your multimedia content unique ?

5 cheap ways to pump up your content marketing

PR Daily

Everyone is talking about how content is king and how one needs to produce a lot of it to succeed online, but not many businesses actually see real results from their content efforts. The majority of online businesses invest in content marketing simply because their competitors do so or because they have been told they need to. Content marketing often lacks a plan, or any type of a strategy behind it. Content builds trust and loyalty.

5 ways your content marketing might win recognition

PR Daily

We want to know how your content marketing showed its strength. Enter Ragan’s 2015 Content Marketing Awards. Here are five scenarios where your entry might win one of the categories in our 2015 Content Marketing Awards. Your marketing strategy sparked global interest. Did companies around the world look to you to set new standards for content marketing? The integration of mobile into your online marketing.

4 content marketing lessons from Teenage Mutant Ninja Turtles

PR Daily

For many content marketers, millennials—who have $1.3 that millennials’ resistance to content marketing occurs when they think the content is unoriginal, boring, irrelevant or deceptive. Simply calling it “content” and not “marketing” doesn’t mean they’ll find it more valuable than a typical ad. This can better inform your personas and ultimately help you create valuable content that resonates with this demographic.

Infographic: Tips for crafting alluring headlines

PR Daily

Getting audiences to click on your content can be difficult, especially in an oversaturated media landscape. This guide can help you get creative and attract audiences with slick titles. There is no shortage of beneficial content available to audiences, so enticing them with a creative hook is essential if you want to earn their engagement. CopyPress created an infographic with tips to help you craft headlines that will draw readers in.

Infographic: A month’s worth of fresh content ideas

PR Daily

Whether it’s that slog of a blog, milquetoast posts or drafts gone daft that drain your energy, take a dive into this refreshing pool of ideas for some creative rejuvenation. Perhaps the most daunting challenge we content creators face is the battle to consistently produce useful, compelling pieces for our audiences. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Communications Professionals. ].

2016: The Year of Content Marketing

The Stalwart Blog

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. It means putting out quality content on a continuous basis. That content varies from writing to photos to video and can be shared on a blog, e-newsletter and social media channel.

94 helpful, handy content marketing resources

PR Daily

Read on for a hearty helping of creative inspiration. Content creation is one of the biggest challenges marketers face today. According to the 2019 Content Marketing Institute Content Management & Strategy Survey , 45% of marketers cited content production workflow as one of their biggest strategic challenges, and 44% bemoaned lack of budget. 10-11 in New York City for our Writing & Content Creation Conference ].

Infographic: 55 blog post ideas to captivate your audience

PR Daily

Here are starting points to get the creative juices flowing. Keeping up with the internet’s insatiable appetite for content is exhausting. Marketers and content creators must produce a steady stream of captivating, informative posts. For marketers who feel they are running out of ideas, Digital Marketer has put together an infographic that contains 55 ideas for different blog posts. Are you running low on inspiration?

Infographic: How to write irresistible headlines, from A-Z

PR Daily

Feldman Creative shares an alphabet’s worth of headline-writing tips, from A-Z, in a helpful infographic. The infographic recommends: “A proven headline approach is to begin with a topical keyword phrase, followed by a colon—or dash—followed by a statement or question.” Decisions are based on emotions,” as the infographic states, so hit your readers directly in their pain points. Read on for an alphabet’s worth of tips to craft zippy, snappy, satisfying story-toppers.

21 keys to create an inviting, exciting website

PR Daily

To help you on your quest toward greater digital glory, Feldman Creative has an infographic packed with 21 keys to build a successful website. The infographic shares more rock-solid web design guidance—which applies to intranets and internal micro-sites, too, by the way—including these universal tidbits: Forge a plan. As the infographic states: “Document a plan that defines your target audience and specific objectives.”. See the full infographic for more guidance.

10 marketing lessons from Dr. Seuss

PR Daily

The iconic author has valuable takeaways, regardless of whether you’re creating content on a boat, with a goat, in the rain, on a train, in a box, with a fox, in a house, with a mouse…. (We’re Content marketing and storytelling go together like green eggs and ham , so who better to take inspiration from than Dr. Seuss , one of the world’s greatest storytellers? Lesson: Traditional marketing has lost impact as consumers block out noise. Get creative.

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. 5) Marketers will slow down.

3 ways content marketers can sweep customers off their feet

PR Daily

Valentine’s Day is the first major consumer holiday of the year, making for a great opportunity for organizations to share the love and capitalize on romance-driven content marketing. Those most likely to read Valentine’s related content are women (77 percent), Generation X consumers (44 percent) and millennials (41 percent). Personalization isn’t always simple for every company, but with creativity and a close eye on budget and execution, the payoff can be huge.

Video and visual design made your campaigns pop

PR Daily

Show off the creative efforts that made your work engaging. Enter PR Daily’s 2018 Video & Visual Awards. The late submission deadline is Dec. The post Video and visual design made your campaigns pop appeared first on PR Daily.

Video 74

How to Boost Your Strategy with B2B Video Marketing

B2B PR Sense

B2B video marketing has raised a few eyebrows in recent years. Some find it hard to picture B2B CEOs scrolling through video on social media or surfing YouTube, especially to view business-related content. Why Focus on Video Marketing for B2B. Handpicked Related Content.

B2B 205

Why and how to embrace multimedia storytelling

PR Daily

As consumers of media, what makes us stop and stay as we scan headlines, scroll through our feeds and otherwise engage with content? Todd Sommers, senior vice president of integrated marketing with Allison+Partners , agrees.

Seven Principles of Content Marketing

Shift Communications

Content marketing remains the hottest topic of discussion among marketers and communicators. Even accounting for things like content shock , marketers continue to place a premium on content creation. That said, many practitioners are still looking for the basics, so let’s dig into seven principles of content marketing. Follow a 70/30 Rule – 70% of content curated, 30% branded. All content should be SHAREWORTHY.

Content Curation for Marketing: 10 Powerful Guides That Will Help

B2B PR Sense

Some may compare curated content for marketing to picking up something off the street and giving it as a gift. But this is all wrong, both in the intention and strategy of content curation. Content curation is a great way to enhance both your marketing and B2B PR strategy to reach your audience with content that interests them. While letting you see how to curate content. 10 Powerful Guides on Content Curation for Marketing.