Contently - Strategy

JUNE 25, 2020

. “And yet, the organization doesn’t know how to use it effectively.” ” Over the past few years, I’ve found that this problem plagues most organizations when it comes to content strategy. What brands get wrong about data-driven content. Data-driven content marketing isn’t a two-step process.

Content Marketing 128

Content Marketing Data Strategy Marketing 128

Cision

FEBRUARY 21, 2017

Images are an important component of content marketing. To make a memorable image is part creative (creating or choosing a high-resolution image , manipulating it) and part operational ( choosing image size and reducing the file size with a tool like compressor.io Drawbacks: Creative tools are limited.

How To 240

How To YouTube Software Creativity 240

Cision

DECEMBER 29, 2015

People now look for and essentially demand content that gets them involved, creating a more personalized and memorable experience. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. 27% said they don’t know how.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Contently - Strategy

SEPTEMBER 20, 2021

“And yet, the organization doesn’t know how to use it effectively.” ” Over the past few years, I’ve found that this problem plagues most organizations when it comes to content strategy. What brands get wrong about data-driven content. Data-driven content marketing isn’t a two-step process.

Content Marketing 54

Content Marketing Data Strategy Marketing 54

PRSay

MAY 29, 2019

You’ll need to iron out specific language (hashtags, links, phrasing) and also establish a way to measure the results of the influencer’s reach. You can also find ways to build on your relationship with creative incentives like free memberships or discounted services that will drive your rapport.

Viral 149

Viral How To Advertising Advertising 149

Onclusive

MARCH 8, 2018

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. How AI is already impacting the PR industry.

Case Study 170

Case Study Engineering Measurement Big Data 170

Burrelles Fresh Ideas

MAY 30, 2023

Diversity of content can be a particularly effective route to take here. More creative content marketing methods help you reach a variety of audiences while also meeting the various accessibility needs of your demographics. The post How to Incorporate Accessibility into a PR Campaign first appeared on Burrelles.

How To 40

How To Ethics Education Creativity 40

Cision

OCTOBER 24, 2015

Measure their data as you would for your own social media accounts. How much engagement do they get from their tweets? Take the data you’ve measured, look at what your brand wants to improve and use others’ success to inspire new ideas for your brand. Images: steve p2008 , John Goode ( Creative Commons ).

Social Media 120

Social Media Real Estate Media How To 120

Cision

MAY 12, 2015

Is the content you’re sharing relevant? Want to become a measurement master? This data is great for guiding your content marketing efforts. Still relying on AVE to measure coverage? Modernize your PR measurement with this free tip sheet! Image: Janet Ramsden , mkhmarketing ( Creative Commons ).

Analytics 120

Analytics Social Media Web Media 120

Sword and the Script

DECEMBER 21, 2021

“We are going to see more journalists build their own paid content channels – with or without backing from media outlets. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Burrelles Fresh Ideas

MARCH 5, 2024

On the creative side, 57% of PR firms report that earned media has become more important in the current economic climate , but more than half (53%) think that their agencies aren’t viewed as the best option by clients to lead earned-first creative ideas. They also know how to avoid overwhelming (or underwhelming) busy journalists.

Media 97

Media Nonprofit Pitching Analytics 97

PRSay

SEPTEMBER 10, 2019

To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. In the ideation phase, you’ll want to develop a plan for cross-channel content marketing that will drive exposure and reach your target audience.

Storytelling 117

Storytelling Video Strategy Analytics 117

Beyond PR

AUGUST 3, 2016

There are times when product managers and content marketers don’t see eye to eye. So Alexa recently indulged my questions about the challenges product managers face and how we can work better together. “To We have to figure out how to communicate a product’s worth in a meaningful way. Step 4: Collaborate on content.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. The 20 most engaging types of content.

Tools 136

Tools Publicity SEO Measurement 136

wiredPRworks

SEPTEMBER 30, 2020

Wondering how to navigate the fast-paced world of social media without getting lost to your competition? The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. Direct Deploy: Engaging Content Marketing. Inventory: mine and develop a creative archive.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. How to Generate Media Referenceable B2B Customers with a Blog.

Study 138

Study Media Relations Media Measurement 138

The Resolution Blog

OCTOBER 4, 2019

We recently spoke with Jerrid Grimm , co-founder of Pressboard , a company that brings paid and editorial PR together, about how the lines between PR and paid activity are blurring. However, Jerrid claims the less obvious difference (and a major advantage) of paid media is the ability to measure it.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Cision

JANUARY 2, 2018

But becoming overly reliant on Facebook marketing techniques isn’t simply keeping up with the times — it’s lazy. And it’s killing your ability to be creative with your campaigns. Owned media, like content marketing, may be more of a long-term game, but that doesn’t mean the game isn’t worth playing.

Facebook 0

Facebook Marketing Journalism Creativity 0

Burrelles Fresh Ideas

OCTOBER 24, 2023

But even the most successful leaders are only beginning to understand how to leverage the consumer’s voice in this brave new world of nearly infinite market data. You also must know how to listen to the voice of the customer, where to find it, and how to build actionable PR strategies from it.

Strategy 95

Strategy Ethics Social Media Data 95

The Resolution Blog

NOVEMBER 25, 2015

That’s an hour back a week for creative! Watch our video to find out how to make your PR coverage more visible on Google. 72Point’s Jess Macdonald shares tips on how to gain more news coverage using surveys in a new way. Measuring coverage success - Metrics on a mountain. We love [link]. Very cool.

eBook 120

eBook Google Tools Analytics 120

Cision

JULY 7, 2015

Do you know how to measure success? Click here for our free white paper that shows several methods for measuring PR! Lucy Hitz , content marketing producer at Simply Measured, says, “Creating place boards for your business is similar to building up your visual content on Pinterest. Know what works.

Pinterest 120

Pinterest Measurement Exercises Travel 120

Cision

NOVEMBER 10, 2015

By sending a PRWeb news release , The Last Well provided a solution for those yearning to know how to help those affected by the crisis. Only 30 percent of B2B companies say their content marketing is effective. Learn how to leverage influencers to increase your reach. Measure to Learn. Plan to Succeed.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

Contently - Strategy

JULY 22, 2021

. “We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 58

Travel Hotels Storytelling Content Marketing 58

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. By using data-driven insights, tech PR professionals can create effective campaigns that deliver measurable results. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Ephemeral marketing. Creativity Unbound.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Cision

DECEMBER 12, 2015

A brand journalism program, like any marketing strategy, must include goals, metrics and outlined measurement tactics. Without defined outcomes to aim for, you won’t be able to prove your articles’ success; and without data to defend your content’s performance, your news hub could be quickly called to the budget chopping block.

Journalism 120

Journalism Brand Branding Writing 120

Sword and the Script

MAY 13, 2017

And that’s the theme for this week’s Unscripted Marketing links [UML]. 1) How to choose influencers. That’s according to Aaron Brooks , in a contributed article for The Drum , titled Think big, go small: why influencer marketing isn’t about reach. 3) Measuring an influencer marketing program. Talk to Us!

Strategy 75

Strategy Marketing Measurement B2B 75

ZudePR

JANUARY 26, 2016

A searingly honest account of how to succeed in this artistic profession. How to be a graphic designer without losing your soul. And how can I reach up and catch it? Most people would give their eye teeth to work in jobs as challenging, creative, and fast-paced as ours. . Which brings us back to content marketing.

How To 65

How To Meeting Creativity Agency 65

Solo PR Pro

DECEMBER 22, 2020

The virtual conference held this year focused on the post-pandemic world and how to lead the agency of the future. Conversations also shined a spotlight on how agency leaders can spur innovation amid challenging times as well as inspire progress and spark growth. AMEC Global Summit on Measurement. Content Marketing World.

Conference 58

Conference Content Marketing Community Education 58

Cision

AUGUST 21, 2017

In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons: how to ride dragons, how to battle and even how to change fac—wait a minute, this isn’t Westeros! Below are 5 Game of Thrones women that can help articulate 5 crucial pillars of your content strategy.

Strategy 258

Strategy Trade Shows Case Study Course 258

wiredPRworks

JUNE 5, 2018

Thanks to Matt Chiera, the lead author, for the opportunity to contribute to a new book called Digital Marketers Sound Off. In my chapter, I share tips, tools and strategies to optimize digital marketing PR efforts. What's your biggest question about how to infuse your digital marketing and PR with storytelling?

Marketing 45

Marketing Insurance Insurance B2C 45

MaccaPR

JANUARY 5, 2016

Just as every parent thinks their own sons and daughters are the best looking and most brilliant children on Planet Earth, too many companies and marketing agencies – our Minneapolis PR firm included – are convinced that their blogs could hardly be better. I ask you: how could anyone improve upon perfection? Ah, hubris.

Blogging 48

Blogging Creativity Agency Mobile 48

Cision

OCTOBER 21, 2015

Measure Your Niche’s Density. We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side. . “How are you going to create something extraordinary if you’re optimizing for the same things as everyone else?”

Storytelling 120

Storytelling Case Study Crisis Viral 120

Shift Communications

DECEMBER 15, 2015

If you have a clear creative vision for Vines that can be planned and filmed in one sitting, the platform is for you. See my previous post about how to create a fabulous YouTube channel if you’re looking for tips!) But Vine is great for: • Quick how-tos, including recipes if you’re a food-related brand. Do you like to measure?

Brand 60

Brand Branding Film YouTube 60