Sword and the Script

DECEMBER 15, 2020

Marketing predictions. Efficient marketing execution and measurement. Too often marketers become enamored with the latest trends and tools. Marketing be nimble. Every employee needs media training. The pandemic boosted webinars, lives, online training, lectures, and the like.

Marketing 169

Marketing Employee Content Marketing Training 169

Burrelles Fresh Ideas

OCTOBER 17, 2023

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. This escalation underscores the urgent need for proactive cybersecurity measures and robust backup and recovery strategies.

Education 111

Education Employee Measurement Agency 111

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

MAY 26, 2015

Hiring a PR firm for the corporate communications mix is a sizable undertaking but it usually boils down to picking the right people. Several years ago it became apparent that marketing was beginning to look more like PR. Account management is another key area — a cadence for producing, reporting and measurement.

Corporate 60

Corporate Communications Web Creativity 60

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst. PR and SEO are joined.

Trends 124

Trends SEO Leadership Print 124

Landis PR

DECEMBER 4, 2023

Content creation is merely experiencing the next wave of its evolution. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

DECEMBER 10, 2019

“The Internet moves at breakneck speed, but that doesn’t mean that we as marketers have to do the same. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Critical Mention

FEBRUARY 10, 2018

What the PR team does integrates into elements beyond the traditional marketing umbrella it used to sit under. You get to put the journalistic training that many a public relations person receives into practice. You can work with organizations of different sizes from startups to nonprofits to agencies to large corporations.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Solo PR Pro

DECEMBER 22, 2020

AMEC Global Summit on Measurement. Whether you’re a marketing or PR executive, a PR pro interested in media intelligence or one who manages communications, the International Association for the Measurement and Evaluation of Communication (AMEC) has the conference just for you. Content Marketing World.

Conference 58

Conference Content Marketing Community Education 58

Stephen Waddington

NOVEMBER 26, 2020

At the same time public relations has become elevated as the eyes and ears of an organisation not just in the public sector as means of public engagement, but in corporate communications, internal communications, and marketing. Point solutions are typically created by entrepreneurs to address an opportunity in the market.

Tools 175

Tools How To Agency SEO 175

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 They always use analytics to measure performance. Writing, blogging and producing content works the same way, even for a team.

Blogging 107

Blogging Survey B2B Analysis 107

Sword and the Script

JANUARY 1, 2019

Here are the posts readers read the most in 2018 – as measured by readers clicks. Across segments, the median for 2018 came in like this: corporate: $132,000; agency $88,000; non-profit: $78,300. It seems to me if creativity is a talent it can be fine-tuned, like a natural athlete trains to compete in professional football.

Content Marketing 60

Content Marketing Survey B2B Google 60

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 5) Alignment of marketing and customer success. 12) More dramatic platform changes will challenge marketing. 4) New emphasis on trust.

Social Media 93

Social Media Marketing Media Creativity 93

Prohibition

AUGUST 4, 2021

Our team has been trained to respond quickly to any situation that may arise on the web so you can focus on running your business instead of worrying about what people are saying about you online. SMM: Focuses on professional management of social media profiles where users are more likely to interact with your brand/content marketing efforts.

Reputation 62

Reputation Brand Branding SEO 62

Waxing UnLyrical

NOVEMBER 9, 2015

And why not get to know me a little better this weekend during my first ever free online mini-training, The Social PR Launchpad: Unleash Your Inner Social PR Superhero ? Content Forecast Calls for Users, Search Engines, Customization, and More. Why: “Content marketers need to be more like meteorologists than fortune tellers.

Conference 40

Conference Internal International Leadership 40

Stuart Bruce

OCTOBER 30, 2014

People like Trushar Barot who sources and verifies user generated content. Or journalists like Sue Llewellyn who has trained many of the BBC presenters and journalists you see on screen. Gigantic multi-national and trans-national corporations have no respect for borders or governments. It’s about doing the right thing.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. This simple tactic really does boost the engagement with online content.

Communications 79

Communications Pinterest Reddit Radio 79

Sword and the Script

OCTOBER 22, 2019

Here’s the budget data gleaned from the report: Marketing budgets have grown 6.3% in the last 12 months; Senior marketers expect marketing budgets to grow 8.7% 6% of budget goes to training and development (T&D). I suggest thinking about distributing existing content elsewhere. Sponsor a podcast.

Marketing 66

Marketing Survey Study B2B 66

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 124

Content Marketing B2B Marketing eBook 124

Waxing UnLyrical

MARCH 31, 2019

Newer AI tools deployed by influencer marketing firms are taking engagement measurement a step further. Hypetap and TrendKite (recently acquired by Cision) are measuring influence on a more contextual basis, analyzing individual content pieces. This experience is normal. Image via Geoff Livingston.

Analytics 65

Analytics Data Pinterest System 65

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.”

Agency 95

Agency Trends Marketing Survey 95

The Proactive Report

JANUARY 30, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute. Rob Six, Senior Vice President of Corporate Communications, Roll International. Implication for PR practitioners: We need to learn new skills that previously were not part of our training. We are the storytellers and content marketing should be our domain.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Waxing UnLyrical

DECEMBER 12, 2016

Ceralytics is a content intelligence platform that identifies and predicts the topics, themes and positioning that provides the most value to your audience, giving you the insights you need to develop content and campaigns that engage and convert. We officially launched in September of 2016 at Content Marketing World.

Film 40

Film Software Measurement Data 40

Prohibition

AUGUST 4, 2021

The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops. Still, by taking matters into your own hands and utilising various strategies for maintaining these measures, you can shape perceptions online like never before. Effective Returns.

Reputation 62

Reputation Company Engineering Banking 62

Sword and the Script

MAY 14, 2016

In a third example, a vice president of sales for a business training consultancy said the “free talks” the company gives often is how his company acquires most customers. That sounds like sage advice for companies in the business-to-business market with a long sales cycle. Qualify hard, close easy,” he said.

Marketing 60

Marketing B2B Local Customer Service 60

Waxing UnLyrical

OCTOBER 7, 2016

What do you do when content gets personal, so personal, that you can’t see any other way forward? Our editorial theme this month is content (though we’ll also have posts on measurement, seeing as how that was last month’s theme, and last month was a wash).

Banking 92

Banking Construction Corporate Course 92

Critical Mention

OCTOBER 24, 2019

The PRNEWS Group focuses on honing and growing PR and marketing professionals’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. PRNEWS Blog.

Blogging 68

Blogging Education Resources Creativity 68

Waxing UnLyrical

MARCH 23, 2016

I enjoyed interacting with the community and learning more about the PR ecosystem and the importance of measurement in PR. From design tools to understanding analytics, measurement and the changing face of PR in the digital era, the Twitterati have definitely been my guiding light. . Since then there was no looking back.

Meeting 40

Meeting Communications Marketing Community 40

Sword and the Script

DECEMBER 26, 2023

There’s no written playbook for navigating the PR challenges likely to arise, and smart marketers and comms pros will trust their judgment and past experiences in guiding strategy and providing counsel. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

SEPTEMBER 19, 2017

The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. This includes training attorneys to conduct face-to-face business development – and also having a current and comprehensive online presence.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. Content creation. Media training. Influencer relations. Community management.

Publicity 48

Publicity Advertising Advertising Tools 48

Sword and the Script

JULY 2, 2019

As I’ve pointed out over and over, this has, in part, contributed the need for PR to get serious about *true* content marketing. Seth Godin wrote and has famously been quoted, ‘Once you overload the user, you train them not to pay attention. 4) Details on the Cision-TrendKite Acquisition. via BurrellesLuce.

Trends 60

Trends Media Report Technology 60

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. For example, the team at PR Academy, a leading UK-based training organization for PR specialists, recently asked all their students to identify the skills they needed to improve upon. You can’t improve what you don’t measure.

How To 60

How To Software System Employee 60

Norton's Notes

JULY 29, 2015

I provide strategic digital and social media advice on behalf of corporate, media and political communication clients. Twitter’s approach to open data also makes measurement easy. Social networks such as Snapchat and Whatsapp are locked down and near impossible to measure, at least compared with the openness of Twitter.

Interviews 28

Interviews SEO Banking Radio 28

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. You own a business and want to increase sales. I think so. Ask The Experts.

Communications 81

Communications How To Blogging Content Marketing 81