5W PR

AUGUST 18, 2023

Sober Curious refers to the conscious choice of questioning and exploring one’s relationship with alcohol, opting for more mindful and intentional choices about drinking. Authentic storytelling Authenticity is key when marketing to the Sober Curious audience.

How To 78

How To Resources Storytelling Community 78

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Multimedia Development & Visual Storytelling. Most of us see what our jobs entail at the point of hire. later as our roles evolve. Media Training.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

JANUARY 6, 2017

Adrienne and Greg Weiss sat down with us to explain their branding strategies, the importance of relevance and resonance with consumers, and the most important branding advice they’ve learned throughout their careers. That is how we created the three pillars of storytelling, country building and club making.

Retail 225

Retail Consumer Brand Branding 225

5W PR

JANUARY 15, 2020

Storytelling is everything in the contemporary branding world, and many businesses are beginning to look to evolving technologies to stay ahead of the game. As always, the consumer experience is key- it’s high time public relations pros took the leap into a new reality. Virtual Reality (VR).

Technology 78

Technology Storytelling Consumer Brand 78

Cision

APRIL 6, 2016

Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media. Employee storytelling. The industry is moving at rapid speed. Paid media.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Communications Conversations

DECEMBER 8, 2014

Consider the following stats: 91% of Americans own a cell phone; 61% own a smartphone; mobile ad spending doubled in 2013 and 2014; and, consumers spend 60% of their internet time on a mobile device. In van den Beld’s defense, he’s referring to the opening up of the LinkedIn publishing platform and its effect on brands.

Social Media 152

Social Media Mobile Marketing Storytelling 152

5W PR

OCTOBER 3, 2018

Storytelling is everything in the contemporary branding world, and many businesses are beginning to look to evolving technologies to stay ahead of the game. As always, the consumer experience is key- it’s high time public relations pros took the leap into a new reality. Virtual Reality (VR).

Technology 88

Technology Storytelling Consumer Brand 88

Cision

APRIL 7, 2015

B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling. How, where and when do they prefer to consume content? Which sites and influencers refer traffic to my site? Tip: Consumers have a positive view toward native ads, but don’t abuse it.

B2C 120

B2C Content Marketing B2B Mobile 120

ImPRessions - Crenshaw Communications

JULY 21, 2016

Whether you work in B2B tech or consumer public relations , most would agree that the advent of Profnet and HARO as online “connectors” of reporters and good stories has been a boon to the industry. As long as the subject line isn’t bludgeoning grammar and there’s some reference to an issue that interests me, I’ll take a look.

Agency 120

Agency Pitching Print Storytelling 120

Karen Freberg

MARCH 31, 2022

We sometimes forget there is a person – another human being – on the other side of the screen reading, consuming, and reflecting on the content that is shared and presented to them. That’s how he referred to me as in class with my students. Social media is first and foremost social! Ryan is now a friend in my book.

Social Media 85

Social Media Industry Film Viral 85

The Resolution Blog

OCTOBER 4, 2019

“When you spend ages on the PR side saying we don’t need your money , it’s hard going back to say that you actually do ,” says Jerrid , referring to traditional PRs who prided themselves on gaining coverage with little budget. It’s one of the only practices that, for hundreds of years, has been solely about storytelling?—?and

Advertising 120

Advertising Advertising Measurement Storytelling 120

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. The brand’s exceptional storytelling is honest, inspiring and downright sobering. We love it!

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Deirdre Breakenridge

MARCH 2, 2015

Storytelling is a powerful tool to share and exchange ideas. As consumers, we all know that so much more goes into our spending. Are they consumers who purchase gently used items on eBay or amazon.com? Give them a reference giveaway. A Guest Post By Natasha Clark, Founder of Lioness Magazine. Target your promotion.

Enterprise 150

Enterprise Community Education Radio 150

Shift Communications

MARCH 26, 2015

We work with amazing clients that truly have technology or services that change the way businesses and consumers function. First, suggest to your client that the sales staff have their own incentive and that the drive for customer references is a focus of the entire organization. Make it manageable: Don’t ask for a press release.

Pitching 60

Pitching Technology Report Trends 60

Communications Conversations

APRIL 8, 2015

The post outlined the success the New York Times brand studio (T Brand Studio) is having with their custom advertising content (referred to as “paid posts”). It’s great storytelling written by professional multi-media storytellers (or, in this case, media “studios”). It’s sophisticated.

Advertising 60

Advertising Advertising Trends Storytelling 60

The Hoffman Agency

SEPTEMBER 1, 2020

By incorporating the occasional emoji into a media pitch, along with puns and pop culture references in social media captions, I humanized my content. On paper, tech PR is companies communicating with other companies, industry leaders and consumers. Therefore, authentic and dynamic storytelling is the best approach.

Pitching 36

Pitching Internal International Meeting 36

Cision

APRIL 6, 2015

Science Friday podcasts 8-10 minute segments as evidenced by the embedded podcast: People have a limited amount of time to consume podcast content. Co-hosted by Lulu Miller and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.”

Engineering 120

Engineering Tools Examples YouTube 120

MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty? Source: Forbes ). Source: Hyundai ).

Film 48

Film Marketing YouTube Advertising 48

ReimaginePR

MARCH 8, 2016

Writing an email can be hard and time-consuming, particularly if the person on the receiving end is someone whom you’re hoping to make a favorable impression with. Cc: is a handy tool to include the people needing to be kept in the loop about whatever you’re talking about, or in some cases when they’re being referred to in that email.

Writing 120

Writing Privacy Blogging Consumer 120

ReimaginePR

MAY 30, 2015

At last year’s CES, the largest consumer electronics tradeshow in the world, I was asked for this piece a number of times. On a printed page or digital copy on a jump drive, it’s often better to have it at the top so journalists can refer back to it quickly. You can shoot it as: 1. you can provide both. They need to: 1.

Media 120

Media Television Video Print 120

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. Air cover – PR pros are not top guns, paratroopers, or bombardiers; air cover refers to media visibility that supplements or helps support more substantial stories — or even other departments’ initiatives.

Agency 192

Agency Internal International Pitching 192

Cision

JULY 6, 2016

In this interview, Sheila discusses why brands need to clearly define their communication strategies, the importance of keeping your content fresh and why your audience is attracted to good writing and storytelling. I’ve always enjoyed storytelling and writing. Again, refer to your plan. Keep your content fresh and updated.

Storytelling 180

Storytelling Writing Journalism Creativity 180

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. Marketers look to champion consumers…to tell their companies’ stories. As explained to me by the day’s main facilitator, Celina Agaton , this illustrative capturing of an event is referred to as “graphic recording” or “graphic facilitation.”

Construction 40

Construction Internal International SEO 40

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. You can find all posts that reference Muck Rack here. 16: Ted Seward.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Waxing UnLyrical

OCTOBER 19, 2015

When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. Pedal-powered Storytelling. ” 4.

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Cision

APRIL 23, 2015

He coined “ content shock ” and argued that though more and more businesses give away more and more content, people have only finite time to consume it. To better reach your audience and further your goals these days, you should experiment with a wide range media, platforms, topics and other storytelling devices.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Konnect Agency

JUNE 8, 2022

From keeping up with digital modernization, to correctly selling to your consumer, there’s much to consider during a website refresh or redesign. Let’s use Konnect’s recent website refresh as a reference to navigate the discussion of leveraging your website to better position your business for success. What is your consumer’s CTA?

Brand 52

Brand Branding Mobile Analysis 52

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Jeremy Porter, blacQube.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Jeremy Porter, blacQube.

Social Media 40

Social Media Media Storytelling Local 40

Cision

APRIL 20, 2015

The latter refers to reviews, mentions, and unsought product placement. MarketingProfs says, “The implied endorsement of third-party experts holds much more weight to consumers than anything a company can say about itself.” Get all the tips you need from our free e-book “A Roadmap to Multimedia Storytelling.”

Media 120

Media Content Marketing Infographics Fashion 120

Mindful Marketing

FEBRUARY 26, 2023

Additionally, Pepsi's "For the Love of It" campaign aims to provide a positive and uplifting message that resonates with consumers on an emotional level.” They often use storytelling and cultural themes to resonate with their audience, making them a more mindful brand.

Ethics 94

Ethics Advertising Advertising Analysis 94

Marketwired

JANUARY 5, 2016

A micro-moment refers to thoughts consumers have that can be fulfilled by taking an action online. Be a storyteller – a smart one. If you’re not taking it to task in your content marketing, you’re content won’t perform near as effectively as it could. Leverage micro-moments.

Mobile 100

Mobile Content Marketing Survey Infographics 100

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. In which case the following books are worth reading: Show Me The Numbers - Stephen Few Say It With Charts Toolkit - Gene Zelazny Storytelling With Data - Cole Nussbaumer Knaflic Is it worth learning R or Python as a PR practitioner?

Google 119

Google Data Government Social Media 119

Communications Conversations

APRIL 4, 2016

They’re thinking about it as a key storytelling device. News releases are inherently and historically text-driven (again, reference Google doc news release above). All things people regularly consume on the more visual web of 2016 (and, all the things media are looking for now, too, by the way). They include infographics.

Corporate 60

Corporate Strategy Pinterest Web 60

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” Once the coronavirus hit, that all changed.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. “There are certainly exceptions, but one of the reasons it’s twenty years behind is because there are so many rules and regulations about how—can speak to consumers.” Once the coronavirus hit, that all changed.

Healthcare 52

Healthcare Content Marketing Industry Trends 52