5W PR

MAY 4, 2023

Nostalgia marketing evokes feelings of nostalgia in consumers to create an emotional connection with a brand or product. Brands use the past to resonate with consumers and evoke nostalgia. This strategy makes consumers feel understood and connected to the brand’s values and beliefs. What is nostalgia marketing?

Film 88

Film Marketing Consumer Fashion 88

5W PR

SEPTEMBER 4, 2023

Sustainability in fashion has emerged as a pivotal movement within the fashion industry, driven by growing consumer demand for ethical, environmentally conscious, and socially responsible practices. Consumers are increasingly aware of the negative consequences of fast fashion and are seeking alternatives that align with their values.

Fashion 78

Fashion Communications Brand Branding 78

5W PR

JANUARY 3, 2024

In the ever-evolving landscape of digital marketing, shoppable content has emerged as a game-changer, transforming the way brands connect with consumers and drive sales. Understanding shoppable content Shoppable content refers to interactive digital experiences that seamlessly integrate product information and purchasing options.

Brand 78

Brand Branding Mobile Pinterest 78

Shift Communications

APRIL 27, 2018

I hit 30 and by then, had served a decade in the retail marketing trenches and moved behind the lens of consumer engagement. And this is essentially why I am so intrigued by the motivations of today’s consumer. I refer to it as affiliations because this is more or less the undefined territory where brands are made.

Television 68

Television Consumer Retail Community 68

The Hoyt Organization

MARCH 8, 2024

In this digital age, consumers are in complete control of the information they consume. It has become increasingly challenging to appeal to consumers with traditional and interruptive marketing methods like ads and sales pitches. By telling the story of your brand, you give it personality and make it relatable to consumers.

Storytelling 100

Storytelling Brand Branding Consumer 100

The Proactive Report

FEBRUARY 17, 2023

Discover your brand visibility score Brand Affinity and Trust Building brand affinity and trust is increasingly important in 2023, as consumers become more conscious of the companies they want to support. Brand affinity refers to the emotional connection that consumers have with a brand.

Brand 130

Brand Branding Ethics Engineering 130

5W PR

SEPTEMBER 13, 2023

With consumers engaging across multiple platforms, integrating digital media planning has become essential for creating a seamless and impactful brand experience. This approach aims to provide consistent messaging, optimize resource allocation, and enhance customer experiences across the entire consumer journey.

Brand 78

Brand Branding Media Resources 78

5W PR

JANUARY 12, 2024

Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations. B2B stands for business-to-business, referring to transactions and interactions between businesses rather than between a business and individual consumers. What is B2B?

B2B 78

B2B Creativity Case Study B2C 78

The Hoyt Organization

JANUARY 25, 2024

Conduct a market analysis of your target audience to gain key insights into consumer habits and interests. With high competition in the cannabis industry, consumers tend to go for brands with easy-to-use websites that accept several merchant accounts.

Strategy 102

Strategy Brand Branding SEO 102

5W PR

FEBRUARY 12, 2023

These days, consumers don’t need to go inside their favorite stores to buy an item of clothing. Positive Trends More and more consumers these days are interested in sustainability , ethics, and politics. Consumers are looking to do business with companies that have similar values to their own.

Trends 88

Trends Fashion Brand Branding 88

The Hoyt Organization

JANUARY 8, 2024

According to Pew Research Center , Generation Z, often abbreviated as ‘Gen Z’ refers to individuals born between 1997 and 2012. This means that the oldest members of this generation are currently in their early twenties, comprising a rising generation of consumers. Over half of Gen Z consumers are over the age of 18.

Consumer 95

Consumer Social Media Education Advertising 95

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Though the terms can be used interchangeably, they refer to different things. Reviews have transformed the way consumers make purchase decisions. The biggest drawback of sponsored content is that it has the least impact on consumer purchasing behavior. Authenticity.

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

MARCH 22, 2023

It seems that you can’t go a day without seeing a news headline that references Artificial Intelligence. AI supports ad optimization The ad optimization process, which tracks and adjusts campaign elements to improve performance, used to be tedious and time-consuming.

Advertising 170

Advertising Advertising Analytics Data 170

5W PR

FEBRUARY 12, 2023

These days, consumers don’t need to go inside their favorite stores to buy an item of clothing. Positive Trends More and more consumers these days are interested in sustainability , ethics, and politics. Consumers are looking to do business with companies that have similar values to their own.

Trends 78

Trends Fashion Brand Branding 78

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

That’s empowering to regular consumers. it posted beneath a clip of Heard referring to online harassment she’d endured on the platform. ” When it comes to brand cancel culture, there’s often a constructive goal – to correct mistakes or encourage change. Y’all think amber watches tiktok?”

Construction 385

Construction Crisis Reputation Social Media 385

Contently - Strategy

AUGUST 18, 2021

The new fintech companies and B2B brands, on average, are more comfortable with this style than the big banks and their consuming-facing content. In this context, agreeableness refers to a person’s tendency to be compassionate, cooperative, and compromising. It’s also much more trustworthy.

Study 128

Study Brand Branding B2B 128

5W PR

APRIL 18, 2022

Instead of leaving consumers to spread the word about a business, top brands have started to actively encourage customers to share their reviews and experiences. With those efforts, companies build trust with their audiences and make consumers a lot more confident about their purchasing decisions. Social media platforms.

Strategy 88

Strategy Marketing Reputation Survey 88

5W PR

JULY 26, 2023

Queer-inclusive brands Queer-inclusive branding refers to brands that actively and authentically represent and cater to the LGBTQ+ community. By demonstrating a genuine commitment to the community beyond marketing campaigns, brands can build trust and loyalty among queer consumers. This benefits the communities they represent.

Brand 78

Brand Branding Marketing Community 78

Shift Communications

AUGUST 2, 2022

The wrong phrasing can have direct consequences on a business, from consumer boycotts to undermining DEI initiatives to attracting quality talent. It’s easier than you think to inadvertently say something with discriminatory undertones.

Corporate 88

Corporate Real Estate Communications Marketing 88

5W PR

AUGUST 13, 2021

With consumers becoming less trusting of advertising and corporations, they have switched to trusting individual people a lot more, which often also means trusting the person behind the business. In fact, the company can also be used as a major talking or a reference point in case studies or examples for new content.

Case Study 88

Case Study Social Media Instagram Consumer 88

5W PR

JUNE 2, 2023

To stay relevant and appeal to consumers who prioritize sustainability, many fashion brands are adopting more eco-friendly practices and looking for ways to communicate these efforts to their customers. Consumers are increasingly concerned about the environmental impact of their purchases.

Fashion 88

Fashion Communications Brand Branding 88

5W PR

OCTOBER 20, 2023

Diverse customer base With globalization and migration, consumer bases in many countries have become incredibly diverse. It includes cultural references and context. They help companies understand market dynamics and consumer behaviors. There are a few reasons why cultural marketing is so important for businesses.

Strategy 78

Strategy Marketing Local Groups 78

Stern + Associates

FEBRUARY 16, 2023

While email frequency can vary depending on the type of business—business-to-consumer (B2C) or business-to-business (B2B)—one to two thought leadership-driven newsletters per month is a good place to start. Email frequency should be based on how much quality content your company and executives have to share and the needs of your audience.

B2C 103

B2C Leadership B2B Education 103

Onclusive

FEBRUARY 22, 2018

I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications. Today, Mika runs TMI (The Mas Ink), a boutique PR firm. Mika: TMI (The MAS Ink) is the name of my new boutique PR firm. We keep things simple.

Interviews 284

Interviews Radio Small Business Pitching 284

Stern + Associates

OCTOBER 24, 2023

Gifted with a quirky sense of humor, Sunstein’s talks, keynotes and advisory sessions use accessible metaphors and references to bring academic concepts to a practical level, leaving teams with recommendations they can put into practice the very next day. That can be a great motivator of behavior change.

Tools 110

Tools Employee Government Strategy 110

Buchanan PR

MARCH 28, 2023

It refers to deliberately misleading and false information that is spread through the news and online. Media bias refers to the tendency of news outlets to present information in a way that supports a particular political or social agenda. One of the main dangers of media bias is that it can lead to a lack of objectivity in reporting.

Media 79

Media Crisis Journalism Tools 79

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. They will refer you to their marketing department and ask you to pay for an ad! Building trust and credibility is another crucial objective of public relations.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

The Proactive Report

NOVEMBER 3, 2022

Reputation management, originally a Public Relations term, refers to the influencing, controlling, enhancing, or concealing of an individual’s or group’s reputation — especially online. And while that is certainly part of the process, it’s not nearly the whole picture. Reputation management definition. PR comes first.

Digital PR 246

Digital PR Reputation Employee Energy 246

Cision

DECEMBER 13, 2017

A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand. Transparency can mean honesty and openness with any of these pieces, all of which are important to the consumer.

Brand 208

Brand Branding Consumer Transportation 208

Cision

OCTOBER 5, 2016

Livestreaming is Changing How We Consume Video. This simply refers to content (text, photos, videos, whatever) that promotes a brand. As frequently as marketing changes, it’s important to stay ahead of the curve as much as possible. Here are three marketing trends you need to be aware of as we head into the final quarter of the year.

Trends 319

Trends Content Marketing Brand Branding 319

Cision

JANUARY 20, 2017

Advertisers today love to one-up each other with wild, exciting content that goes to any length to attract consumer attention. A good first impression provides the initial spark, but what consumers really want to know is how your brand’s offerings help them meet their individual needs. Probably not.

Brand 120

Brand Branding Consumer Advertising 120

Cision

JUNE 20, 2016

Well, the majority ( 92 percent ) of consumers trust their peers over branded content for recommendations. Paid media refers to any time you spend money to reach your audience with your messages. Earned media is typically referred to as publicity or media coverage. Earned Media. Get our free tip sheet! Shared Media.

Media 180

Media Social Media Advertising Advertising 180

ImPRessions - Crenshaw Communications

AUGUST 1, 2019

When Tom Foremski referred to public relations as “an artisanal, hand-crafted service operating within a brave new digital media world that rewards scale,” he was probably talking about the back-and-forth that results in earned coverage. Earned media work is notoriously hard to scale. The upshot?

Media 186

Media Study Agency Consumer 186

Buchanan PR

APRIL 12, 2023

In a corporate context, this refers to sustainable business strategies for long-term stakeholder value. These two disciplines are becoming increasingly important to businesses, employees, and consumers. By taking initiative to address such concerns, companies are able to gain wins for both their business as well as the environment.

Publicity 79

Publicity Meeting Policies Employee 79

Practical Law Construction

FEBRUARY 7, 2023

Disputes are time consuming and costly, and there is a public interest in encouraging parties to settle amicably. The June Letter was included in the agreed bundle (and referred to by Petroleum’s counsel during cross examination). What is without prejudice privilege for? This is unsurprising on the facts.

Policies 103

Policies Meeting Construction Communications 103

5W PR

NOVEMBER 16, 2022

To increase the return on investment (ROI), companies can also add these types of stories to their highlights, which appear on their accounts, which means the audience will be able to refer back to these pieces of content at any point in time.

Instagram 88

Instagram B2B Company Leadership 88

Practical Law Construction

MARCH 15, 2023

Those terms: Entitled the adjudicator to “further request that such sum be replenished on a regularly [sic] basis as and when he deems necessary” Provided that the referring party would pay the adjudicator’s fees in full within seven days.

Exercises 83

Exercises Construction Financial Consumer 83