Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post.

Viral 52

Viral Video Trends Consumer 52

Mindful Marketing

OCTOBER 17, 2020

However, the video went viral, gaining over 46 million views and almost 8 million likes, while also grabbing mainstream media attention from the likes of CNN to NPR. Still, positive public reaction suggests that the company’s move was ‘lit’—not sure if I’m using that term correctly.

Consumer 68

Consumer Viral Video Social Media 68

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Video content isn’t optional anymore, and it seems that every major company is considering its own podcast if it doesn’t have one already.

Trends 385

Trends Employee Viral Advertising 385

Prohibition

DECEMBER 19, 2019

The rise of video content has made it an exciting time to have a presence in the production industry. As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. But what can we do to keep creating videos that engage and drive business? Viewers Becoming Participants.

Video 48

Video Trends Storytelling YouTube 48

Buchanan PR

AUGUST 28, 2023

Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Here are some things to consider: Brand Alignment and Relevance It’s a common misconception that social trends are exclusively for consumer brands and companies. by keeping content fresh, fun and culturally relevant. Jonathan W.

Social Media 84

Social Media Trends Viral Media 84

Buchanan PR

JANUARY 8, 2024

Plus, Martha Stewart, a public figure known for her DIY talents and abilities in the kitchen, was just the right choice to make this campaign soar. Grimace’s chaotic and fun vibe interested the younger consumers, and they began creating TikToks and memes revolving around the character and his drink.

Marketing 52

Marketing Viral Trends Consumer 52

The Hoyt Organization

APRIL 11, 2024

How can PR professionals leverage this new influencer power to create authentic and personal connections with consumers on behalf of brands? Amplified awareness : Influencer marketing utilizes social media’s inherent shareability to increase brand visibility and buzz, potentially leading to viral content. Read on to find out.

Social Media 67

Social Media Video Viral Brand 67

Buchanan PR

JUNE 30, 2023

As part of this celebration, McDonald’s offered merchandise, a video game and charitable donations. McDonald’s put on a masterclass on how to create buzz for a new product with a younger generation, but it couldn’t have predicted its virality. A viral sensation that spread like wildfire across social media platforms.

Viral 72

Viral Trends Social Media Creativity 72

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous stories. The post How Public Relations Can Fight Fake News appeared first on Crenshaw Communications. Attribute everything. Everything counts.

Publicity 120

Publicity Storytelling Journalism Viral 120

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days.

Automotive 106

Automotive Publicity Transportation Trade Shows 106

5W PR

JANUARY 23, 2023

Additionally, with the increased distrust of advertising campaigns from consumers, a lot of them have started utilizing ad blockers at an increased rate, and outright ignoring the ads that they come across on social media platforms, which has generated a decline in the effectiveness of these types of campaigns.

Marketing 88

Marketing Advertising Advertising Viral 88

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. That’s empowering to regular consumers. But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral.

Construction 385

Construction Crisis Reputation Social Media 385

Prohibition

JUNE 27, 2023

As the fastest-growing consumer group, Gen Z is projected to contribute to 130% of the growth in luxury personal items by 2025. With such a promising consumer base, luxury brands cannot afford to ignore the potential of TikTok as a marketing platform. gucci Visit the temporary exhibition in Milan open until Sunday June 18 at 6 p.m.

Brand 71

Brand Branding Marketing Fashion 71

Burrelles Fresh Ideas

OCTOBER 3, 2023

Every time my ten-year-old son saves up enough chore money for a new video game, he spends time on YouTube seeking out other kids’ reviews to make sure he’ll like the game. Virality and shareability: The innocence and charm of child influencers make their content highly shareable.

Brand 83

Brand Branding Marketing Ethics 83

5W PR

AUGUST 10, 2021

Although back then the company was promoting its products to the older generations of consumers, after assessing emerging market trends , it decided to switch to a younger target audience. The entire effort resulted in a campaign that went viral all over the globe, titled “Mad Your Man Could Smell Like”.

Brand 88

Brand Branding Marketing Viral 88

Critical Mention

OCTOBER 27, 2018

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. Consumers are spending more and more each year on Halloween, with an increase from $8.4 The video has almost 100 million views. billion to $9.1 LG’s falling elevator.

Film 131

Film Viral YouTube eBook 131

Contently - Strategy

SEPTEMBER 20, 2022

.” While many top-performing pages in the report were re-sharing sensationalized content or misinformation related to political issues, the lack of consequences faced by those page admins demonstrated the ease—and potential value—of plagiarizing viral content to reach a larger social audience. Check your work before publishing.

Social Media 126

Social Media Ethics Trends Viral 126

5W PR

JANUARY 25, 2022

When most people think about brand-building campaigns, viral videos, and PR stunts , they tend to think about the examples from businesses in the B2C industry. Nevertheless, the core purchasing beliefs are the same with both types of audiences – consumers prefer to spend money with brands that they trust and like.

Brand 60

Brand Branding B2C B2B 60

Cision

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s no doubt the way we consume stories has changed. While his video had more than 30 million views, only 1.3

Storytelling 0

Storytelling Data Communications Technology 0

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

5W PR

OCTOBER 21, 2019

Brands have gotten smart about where to find their target consumers, but one of the risks of the “ads everywhere” approach is that consumers can become jaded and sick of always being sold to. Consider the option of putting an ad into a viral video on Facebook.

Advertising 76

Advertising Advertising Marketing Viral 76

The Resolution Blog

JANUARY 31, 2020

PR awards offer so many benefits: they are brilliant for publicity, open up new networking opportunities, and of course provide valuable endorsement and recognition. But writing up award entries can be expensive and time-consuming. Avoid Judge Yawns With a Stand-Out Entry Lou Greeves : “Done well, case study videos can wow judges.

Measurement 156

Measurement Case Study Creativity Course 156

Business Wire

MARCH 20, 2018

Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms. When asked to define millennial media, the panelists said it was all about meeting the readers where they are; on social media video, web and mobile.

Reddit 158

Reddit Media Analytics Trends 158

Prohibition

MAY 10, 2023

UGC can take many forms, including social media posts, blog articles, videos, images, reviews, and more. Consumers are more likely to trust the opinions of fellow consumers, than they are to trust a brands marketing messages. It is content that is shared publicly on social media platforms, forums, or other websites.

Social Media 62

Social Media Strategy Media B2C 62

Prohibition

JULY 21, 2023

Unfortunately, consumers can’t just buy the console from a store or online – it seems that they are only available as part of a rewards scheme competition. Boohoo have teamed up with Mattel to launch a clothing collection that lets consumers shop the aesthetic and create their own Barbie-core looks! million views. Warner Bros.

Wireless 62

Wireless Retail B2C Instagram 62

Shift Communications

OCTOBER 1, 2014

The ALS Ice Bucket Challenge went viral and helped raise both awareness and more than $100 million dollars for the rare disease. Swap the Salt Campaign : The Boston Public Health Commission (BPHC) launched a new public health campaign called “Swap the Salt/ Déjà La Sal” in June, challenging residents to consume less sodium.

Healthcare 163

Healthcare Social Media Media Education 163

Cision

FEBRUARY 22, 2016

In advertising and communication, oftentimes you need to introduce a new concept or product to your publics. While this may be true to an extent, when it comes to pronouns one study determined that reaction depends upon the relationship between brand and consumer. “you and brand X”). This is known as “satiation.”

Writing 144

Writing Study Viral Consumer 144

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

Some public relations agencies make these claims, and they’re often true. And a strong reputation usually engages consumers over time. Public relations is at its best as part of a bigger-picture plan that comprises other marketing disciplines and tools. Yet it’s a tricky question. Convey Expertise. Get over it.

Education 120

Education Leadership Viral Consumer 120

Burrelles Fresh Ideas

JULY 11, 2023

Dadfluencers may have large followings on Instagram, YouTube, or TikTok, where they share photos, videos, and stories about their parenting journeys. You may recognize him from the viral post showing him at his young daughter’s kitchen play set, where he gives a hilarious review of her “restaurant.”

Brand 56

Brand Branding Instagram Community 56

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

Fall is an ideal time to crack open a book, and there are plenty of choices out there to stimulate a public relations professional’s appetite for ideas and inspiration. Want an edge when coming up with creative ideas for consumer PR campaigns? Hustle and flow…and grow? Funny, insightful takes on pop culture.

Viral 120

Viral Storytelling Writing Crisis 120

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Use them to spread positive news about your firm.

Google 259

Google Digital PR Mobile SEO 259

Mindful Marketing

JULY 4, 2020

During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism. At the same time, videos of racial violence and racists threats toward Black people in America are flooding social media and news outlets.

Marketing 74

Marketing Pharmaceuticals System Policies 74

PRSay

OCTOBER 25, 2017

Market research is vital to understanding how target audiences consume info,” said Haworth. Newhouse School of Public Communications, Jamie Ward, Ph.D. , Unsurprisingly, the importance of shared media (which refers, in part, to social media and online interactions among consumers) was a topic on all of their minds. Social media.

Social Media 117

Social Media Conference Media Corporate 117

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2018

Seriously, that was a publicity stunt, but this week, no less than three companies officially unveiled new names. Despite heavy news competition, they all grabbed public attention. A brand nickname is like a viral video. Pizza Hut tried to adopt just “the Hut” but consumers turned it down cold. Just ask IHOB !)

How To 101

How To Viral Advertising Advertising 101

Prohibition

MARCH 11, 2022

Brands have used the layout across their social channels to get consumers to guess a word that related to their brand or used it to showcase products/services that they have available. The following video and drawing that went viral sums it up quite well. #Puzzle #Wordle #EV #EVdrivers pic.twitter.com/Rc1N7XeFCK.

Social Media 71

Social Media B2C Viral Trends 71

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. In the public eye, many brands are intrinsically linked to their founder or CEO.

Reputation 118

Reputation Google Crisis Management Engineering 118

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71