Konnect Agency

NOVEMBER 16, 2022

Here are some best practices to leverage the power of video to help catch a reporter’s eye and land that coveted story. A PR Agency’s Brand Video Fundamentals. What does this mean for brands and public relations? Video as a communications tool can swiftly and deftly capture attention faster than words when used correctly.

Video 52

Video Agency Viral Nonprofit 52

Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. It would not seem to have “next YouTube video stars” written all over. How do you make the topic fun and interesting?

Video 153

Video B2B Film Marketing 153

NewsWhip

JANUARY 19, 2024

As usual, every month we look at how the Fortune 100 companies are covered online, highlighting the ones that received the most public interest, and even though it was early in the month, Walmart’s advertising decision grabbed most of the attention in December. million engagements on the platform. nike Sugar, spice, and everything nice.

Advertising 78

Advertising Advertising Brand Branding 78

Deirdre Breakenridge

APRIL 21, 2015

ET, the #PRStudChat community will gather to discuss the state of video communications in 2015. Today, professionals are using video as a part of the communication campaigns and programs, whether it is on the fly, raw footage from a smartphone or professionally recorded and produced video segments. See you on the 28th!

Video 150

Video Viral Community Survey 150

Agility PR Solutions

NOVEMBER 26, 2023

From online viral videos to national news, there’s no escaping these internet celebrities. These days, influencers seem to be everywhere. Still, where some people may see fads, businessmen see opportunity. Brands often turn to influencers to expand their reach and connect with new audiences.

Viral 106

Viral How To Video Brand 106

Critical Mention

MARCH 5, 2019

Increased use of video marketing is one of 2019’s biggest digital marketing trends. According to Wyzowl, where both video and text are available on the same page, 72 percent of people would rather use video to learn about a product or service. This is where video marketing comes into play with boosting social media engagements.

Social Media 62

Social Media Video How To Media 62

5W PR

OCTOBER 25, 2023

Harnessing viral potential TikTok is renowned for its ability to turn ordinary content into viral sensations overnight. Virality can significantly boost brand visibility, create buzz, and introduce a brand’s products or services to an expansive audience.

Trends 78

Trends Brand Branding Viral 78

Melissa Agnes

SEPTEMBER 4, 2018

The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. The strategy of communication: how MVPD rolled out the video footage of the event – and the importance of providing context to what viewers would see in the footage.

Crisis 176

Crisis Viral Brand Branding 176

NewsWhip

DECEMBER 7, 2023

A viral video on TikTok seemed to suggest that Target was masquerading regular sale prices as new Black Friday deals, and it immediately sent the public into a frenzy, with many other creators posting videos of themselves inspecting sales inside their local Target, as well as other major retailers.

Brand 78

Brand Branding Retail Viral 78

PR for Anyone

SEPTEMBER 1, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Here’s a video I did on this: It doesn’t get any easier than this. See my story in the video about Steve and what he did. Anyone can get publicity! Watch this week’s PR Tip here.

Pitching 130

Pitching Video YouTube Viral 130

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post. election, and other global events.

Viral 52

Viral Video Trends Consumer 52

NewsWhip

DECEMBER 15, 2022

Legit’s 17 million engagements were enough to keep it at the top of the list of most engaged publications for November 2022, despite The Daily Mail also receiving around 17 million. Let’s look a little deeper. The top publishers on Facebook in November 2022. This actually represented a growth in The Daily Mail’s engagement, rising from 15.9

Facebook 148

Facebook Viral Sports Video 148

Ronn Torossian

APRIL 29, 2019

The latest pop star has released the latest would-be viral video, featuring her next viral dance move, on social media. The shares and imitations have already begun: people mimicking the catchy, simple dance in the car, with their pets, on the beach, everywhere. Soon, businesses will begin to follow suit.

Trends 150

Trends Strategy Viral Marketing 150

Buchanan PR

AUGUST 28, 2023

Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Seeing as many trends go viral, they can be helpful in expanding a brand’s reach and exposure. If anything, many of these viral trends encourage companies to be candid and step outside of the realm of their typical content. Jonathan W.

Social Media 85

Social Media Trends Viral Media 85

Prohibition

DECEMBER 19, 2019

The rise of video content has made it an exciting time to have a presence in the production industry. As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. 360 Degree Videos.

Video 48

Video Trends Storytelling YouTube 48

PR for Anyone

OCTOBER 7, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. I did this video about TikTok. The media is regularly covering trends that are going viral on that platform. This video should give you some idea too. We film videos.

How To 130

How To Pitching Film Video 130

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Video content isn’t optional anymore, and it seems that every major company is considering its own podcast if it doesn’t have one already. The voracious appetite for viral stories on social platforms will assure plenty of exaggerated, distorted, and downright fake stories that seek to stoke tribal divisions.

Trends 385

Trends Employee Viral Advertising 385

Victorious PR

FEBRUARY 16, 2023

Public relations (PR) is essential in promoting a brand and driving sales. In modern times, public perception of your brand is more critical than any traditional advertising. A solid public relations team can play a crucial role in driving sales for a brand.

Brand 52

Brand Branding Publicity Training 52

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. It serves as a communication tool to reach journalists, media outlets, and the public. It helps PR professionals understand trends and public perception, engage with audiences, and address issues promptly. What is Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Buchanan PR

JUNE 30, 2023

As part of this celebration, McDonald’s offered merchandise, a video game and charitable donations. McDonald’s put on a masterclass on how to create buzz for a new product with a younger generation, but it couldn’t have predicted its virality. A viral sensation that spread like wildfire across social media platforms.

Viral 74

Viral Trends Social Media Creativity 74

Mark My Words

FEBRUARY 16, 2024

Given the small budget relative to the extensive publicity the move has received, some have written it off as just another virtue-signalling (or vice-signalling if you disagree) stunt in the government’s ongoing struggle to address this complex issue. But its origins and implications raise some critical questions.

Government 60

Government Social Media Viral Video 60

NewsWhip

SEPTEMBER 14, 2023

Burger King employee story resurfaces Every once in a while there’s a story that resonates so strongly with the media and public that it gets a resurgence of coverage even if it’s technically “old news.” Receive weekly updates with the NewsWhip Note You have subscribed to the NewsWhip daily newsletter.

Brand 78

Brand Branding Viral Apparel 78

PR for Anyone

MAY 4, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It went viral because it looked like big worms.

Pitching 130

Pitching Media Financial YouTube 130

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A strategic public relations campaign can build significant corporate and product brand value, especially over time. When the COVID-19 pandemic hit, big brands instantly adjusted advertising to suit a more sober public mood and show empathy for customers. A great brand marketing PR campaign can even drive leads and sales.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous stories. The post How Public Relations Can Fight Fake News appeared first on Crenshaw Communications. Attribute everything. Everything counts.

Publicity 120

Publicity Storytelling Journalism Viral 120

ImPRessions - Crenshaw Communications

APRIL 14, 2020

It delivered 150 cans of Coors Light, and, of course, the social media coverage went viral. The challenge generated billions of views and almost 2 million response videos, including from celebrities, college mascots and athletes. Wouldn’t you know it, Molson Coors was listening. Talk about raising community spirits!

Hotels 282

Hotels Brand Branding Guidelines 282

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

ImPRessions - Crenshaw Communications

MARCH 8, 2023

In public relations , the goal is often to generate news that tells a positive story about a business or brand. Rip off the band-aid Many large public companies are required to disclose workforce reduction plans at least 60 days in advance of actual layoffs. But sometimes, good companies have to share bad news.

Employee 182

Employee Viral Twitter Corporate 182

The Hoyt Organization

APRIL 11, 2024

Amplified awareness : Influencer marketing utilizes social media’s inherent shareability to increase brand visibility and buzz, potentially leading to viral content. Have Influencers Make Video Content 86% of businesses use video as a marketing tool, and 92% report a positive ROI for video content.

Social Media 63

Social Media Video Viral Brand 63

The Proactive Report

NOVEMBER 1, 2022

How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. Technology has transformed the practice of Public Relations and marketing. If you communicate properly, you will reap the benefits and see growth over time.

Communications 130

Communications Social Media Employee Crisis 130

Buchanan PR

JANUARY 8, 2024

Plus, Martha Stewart, a public figure known for her DIY talents and abilities in the kitchen, was just the right choice to make this campaign soar. The Grimace Shake was a viral sensation that demonstrated the power of user-generated content and allowed McDonald’s new product to remain in the limelight in an impactful and interactive way.

Marketing 52

Marketing Viral Trends Consumer 52

ImPRessions - Crenshaw Communications

JUNE 5, 2018

When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. While not a direct attack on Tide’s products, the viral video trend of teenagers filming themselves eating Tide Pods in 2017-2018 led to many emergency room reports – and the risk of injury or worse.

Brand 160

Brand Branding Viral Crisis Management 160

NewsWhip

JANUARY 11, 2023

December proved to be that exception, with the public’s attention turning to feel-good stories to wrap up the year, specifically with Walmart leading the way, with a little help from TikTok. . This story has continued into early January following the TikTok that went viral on Dec 17th. Tesla coverage returned to the brand itself.

Brand 78

Brand Branding Viral Employee 78

5W PR

AUGUST 10, 2021

The entire effort resulted in a campaign that went viral all over the globe, titled “Mad Your Man Could Smell Like”. However, the company made the smart decision of launching the entire ad campaign on social media instead of TV, which worked wonders for making the campaign go viral, as it was seen by over 20 million people in only three days.

Brand 88

Brand Branding Marketing Viral 88

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral. As apologies go, it’s late, but not bad.

Construction 385

Construction Crisis Reputation Social Media 385

Critical Mention

OCTOBER 27, 2018

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. The video has almost 100 million views. When a person stepped inside the elevator the screens played a video that made it look like the elevator floor was falling.

Film 131

Film Viral YouTube eBook 131

NewsWhip

MARCH 2, 2020

Additionally, these rankings do not include media natively uploaded to a Facebook Page, such as a Facebook video. The Daily Mail was by far the most engaged publication for the first month of 2020, with its 90 million engagements on Facebook putting it at almost double any of its rivals. Here are some of the highlights: .

Facebook 166

Facebook Viral Analysis Web 166