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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Publication reputation and consumer behavior. Publication reach and consumer behavior. Research methodology.

Consumer 370
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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

One of the biggest challenges for communications professionals is understanding how their efforts influence consumer behavior so they can optimize media strategy and demonstrate tangible business value. Some of these insights are quite surprising, so you don’t want to miss this!

Consumer 195
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5 Powerful Owned Media Strategies (Part 2 of 2)

Onclusive

In our last blog , we shared some insights on consumer behavior with the media. Measure and improve. The most effective communicators constantly measure their efforts and try to optimize. We will also be hosting a webinar on the topic on June 25th, 2020. Owned media strategies are no exception.

Strategy 418
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Setting up your communications team for success using goals and metrics aligned with business impact

Onclusive

In this article, we reveal the process that communication-savvy executives use to set SMART communications goals aligned with the company’s business objectives, and how they measure success of communications initiatives with metrics that matter. Measuring real business impact of earned and owned media.

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Best practices for building a perfect pitch

Onclusive

Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume. Using data and technology can help you make pitching even more targeted and precise. Join us for Building The Perfect Pitch and Nurturing Your Media Relationships webinar on February 17th.

Pitching 195
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The main challenges for communications teams

Presspage

As time-consuming as it may seem, it might end up saving you some headaches down the line. Measuring ROI Measuring return on investment has been in communicators’ challenges lists for a long time. With online data on the rise, the cry for measurable results has become louder. Communication is no easy job to handle.

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PR Measurement Best Practices – Part 2

Onclusive

PR Measurement Best Practices – Part 2. Welcome back to our blog series on Demystifying PR Measurement! Get the right data & measurement tools. Get the right data & measurement tools. The right communications data and technology partner will support you in all these key areas: .