Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Measure and improve. The most effective communicators constantly measure their efforts and try to optimize. We will also be hosting a webinar on the topic on June 25th, 2020. Owned media strategies are no exception.

Strategy 418

Strategy Media Advertising Advertising 418

Onclusive

JANUARY 21, 2021

In this article, we reveal the process that communication-savvy executives use to set SMART communications goals aligned with the company’s business objectives, and how they measure success of communications initiatives with metrics that matter. Measuring real business impact of earned and owned media.

Communications 195

Communications Measurement Corporate Reputation 195

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” Moderated by Heidi Sullivan, President of HKSully Consulting, the webinar outlined best practices in the New PR world of rapid-response and all-way communication. Measure: Monitor and measure results in near real-time to track the situation.

Crisis 186

Crisis How To Brand Branding 186

5W PR

FEBRUARY 22, 2024

Digital media has become an integral part of people’s lives, shaping how they’re able to communicate, entertain themselves, consumer information, and more. Guard one’s digital identity with strong passwords, be wary of phishing scams, and implement necessary security measures to protect devices and data.

Media 78

Media YouTube Transportation eBook 78

Beyond PR

JUNE 21, 2016

Across paid, earned, social, and owned channels, it’s not only becoming easier to distribute video, but also measure and prove its value. Thanks to ever-increasing technological advancements, video can be streamed and viewed on all devices as quickly as text-only used to be.”. The Fast and The Focused. Story, Then Format.

Content Marketing 73

Content Marketing Video Trends Marketing 73

Onclusive

FEBRUARY 2, 2022

Ultimately, understanding your readers will help both you and the media to deliver the content people want to consume. Using data and technology can help you make pitching even more targeted and precise. Join us for Building The Perfect Pitch and Nurturing Your Media Relationships webinar on February 17th.

Pitching 195

Pitching Data Technology Storytelling 195

Sword and the Script

MAY 26, 2020

(Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> >>> Ned and I will be presenting a custom webinar on this survey for the IABC Heritage Region on June 18, 2020, at 12:00 p.m. PR measurement.

Survey 123

Survey Measurement Public Affairs Storytelling 123

Presspage

JUNE 23, 2021

As time-consuming as it may seem, it might end up saving you some headaches down the line. Measuring ROI Measuring return on investment has been in communicators’ challenges lists for a long time. With online data on the rise, the cry for measurable results has become louder. Communication is no easy job to handle.

Communications 210

Communications Measurement Tools Enterprise 210

Onclusive

APRIL 5, 2019

Experian, a global leader in consumer and business credit reporting and marketing services with offices in 39 countries, helps millions of consumers and businesses use the power of data and technology to make financial decisions and reduce risk. PR measurement best practices using Power of Voice. Watch On-Demand Webinar.

Communications 57

Communications Financial Measurement Crisis 57

ImPRessions - Crenshaw Communications

JANUARY 6, 2021

These smaller-scale influencers can also be powerful for B2B PR efforts, where they offer the advantages of lower costs and the ability to generate social engagement that is more tightly focused in vertical sectors like financial services or business technology, for example. . Influencer content and measurement goals .

B2B 191

B2B Social Media Radio Fashion 191

NewsWhip

MARCH 31, 2021

Watch webinar. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. MARCH 26, 2021. Read transcript. Paul: Oh, great.

Advertising 131

Advertising Advertising Data Reputation 131

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Podcasts for Depth : Utilize podcasts and webinars to dive deeper into topics, offer insights and connect more personally with your audience. Reach and Impressions : Measures the potential audience size for your posts.

Trends 105

Trends YouTube Video Social Media 105

PR 20/20

JULY 19, 2022

F or many, goal setting happens at year-end, as the holiday season approaches when your thoughts are consumed with to-do lists and last-minute shopping. Yet, many professionals looking to align their business objectives with key performance indicators fail to appropriately set and measure goals that result in effective marketing.

Marketing 90

Marketing How To Measurement Meeting 90

Landis PR

APRIL 8, 2024

Photo courtesy of Pixabay Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. And for consumers and investors, ESG awards offer good pointers for making informed decisions. For the original blog, please visit here.

Company 59

Company Report Government Local 59

Beyond PR

JANUARY 18, 2018

But as consumers become fatigued with advertising and brands discover massive areas of waste in their spend , the time is ripe for communications teams to expand marketing’s focus on earned media. Recently, I co-hosted a webinar to discuss this topic. Consumers are ad-weary. Look Out World, Here Comes Earned Media.

Media 75

Media Advertising Advertising Measurement 75

Presspage

JUNE 23, 2021

As time-consuming as it may seem, it might end up saving you some headaches down the line. A scattered tech stack When we say technology stack, we mean a set of tools and software components that help you run an application or project. With online data on the rise, the cry for measurable results has become louder.

Communications 78

Communications Measurement Tools Enterprise 78

PRSay

DECEMBER 15, 2017

Emphasize projects where you had a measurable impact on your organization. Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. Make sure it’s two pages or less.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Cision

AUGUST 18, 2015

At his upcoming free webinar, “ The Do’s and Don’t’s of Social Media ROI ,” Gary will discuss how to accurately measure your social efforts to track your performance. But before you can measure your social ROI, you need a powerful social strategy. With the onset of technology, audiences have expanded exponentially.

Communications 120

Communications Social Media Television Radio 120

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” The webinar is available for free to PRSA members. Consumer media outlets may also have business, nonprofit, education and government reporters who will be interested in your story.

Storytelling 163

Storytelling Media Nonprofit Government 163

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Journalists and consumers crave videos. Webinars are one of the most engaging, personable types of content.

Infographics 235

Infographics Case Study Content Marketing Video 235

Deirdre Breakenridge

FEBRUARY 23, 2015

Create forms to capture consumer information, and track them through the sales cycle – and ultimately tally revenues. If you don’t have a plan for measuring and proving the value of your efforts, and growing that value over time, your pitch is dead on arrival. So show them how content feeds the sales and marketing machine.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Marketing predictions. Test, test, test.

Marketing 174

Marketing Employee Content Marketing Training 174

Solo PR Pro

APRIL 5, 2022

It can mean just doing more professional development programs, whether they be in-person events, webinars or specialized coursework through organizations PRSA, ICBA or AMA. Set your goals and objectives and determine how you'll measure your success. What they’re really saying, Michael, is that they trust you.”. Bottom line?

How To 104

How To Fashion Banking Industry 104

Sword and the Script

DECEMBER 22, 2020

The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. Source: PR Measurement ).

Survey 178

Survey Marketing B2B Study 178

Cision

MAY 19, 2015

Many conferences, for example, have their own mobile app and other technologies to drive increased engagement and influence future sales. Use technology and social media to extend it as much as you can. How to Succeed With Native Advertising: Consumers have a generally positive attitude when it comes to native ads , but don’t push it.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Technology.

Marketing 52

Marketing Technology Internal International 52

Waxing UnLyrical

JUNE 14, 2018

It can be time consuming making updates to a resume, but human resources recruiters will be receptive to contacting you for a telephone screening or interview invitation. Remember to add work related webinars and education on the list. Stay Up to Date with Technology. Write Off Job Expenses. Negotiate Your Worth.

Print 71

Print Resources Technology Interviews 71

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Craig Dekshenieks | Aderant. 10) A pullback on PPC. 16: Ted Seward.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Sword and the Script

OCTOBER 22, 2019

Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. If you summarize white papers or webinars and link to the gate in a blog post, then you have got the best of both worlds. 16% on marketing analytics. 2) Flip you spend from tier 1 to tier 2 analysts.

Marketing 66

Marketing Survey Study B2B 66

NewsWhip

MAY 27, 2021

Watch webinar. Paul: Consumers have tried to educate themselves in this new world. We talk about aerosol nanometers of size for measuring aerosols. Consumer awareness and interest has really come up in healthcare. Becky: Yeah, consumer awareness and their education of healthcare has certainly shot up.

Healthcare 78

Healthcare Storytelling Communications Local 78

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. Action: Read widely and consume a variety of media. Measurement should no longer be an issue within public relations.

Publicity 164

Publicity Ethics Data Community 164

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. Goals should be realistic and achievable based on your company's talent, technology, budgets, and potential for success. Evaluate (Steps 1 – 2).

Marketing 52

Marketing Analytics eBook System 52

PR 20/20

MARCH 30, 2016

In the era of fast-paced, connected consumers, we must constantly evolve to prove our marketing success. Insight on how to apply new technologies and processes to improve efficiencies. Check out more information about PR 20/20’s Marketing Growth Hackathon model in this blog post or this free webinar. You know the drill.

Resources 40

Resources Marketing Pinterest eBook 40

NewsWhip

JULY 29, 2021

Watch webinar. Measuring brand reputation | Jump to text. Can you tell us a bit about how you’re thinking about measuring brand reputation today, metrics that you’re paying attention to? It gets to consumer perception and understanding of and expectations of what that brand should do. Read transcript.

Brand 78

Brand Branding Marketing Data 78

PR 20/20

MARCH 26, 2020

We talked about what we were seeing, and how it made us feel as consumers; about opportunities for our clients to add value, and where they might take a step back; about what the future could hold, how we could prepare ourselves and our clients, and how to move forward in the midst of so much uncertainty. Leverage technology.

Crisis 92

Crisis Marketing Healthcare Resources 92