ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Lotame’s commentary resonated with industry professionals and consumers, establishing them as CTV experts. NCA’s commentary stressed that even robust cybersecurity measures can falter without well-trained employees. Their insights were featured in respected publications like Digiday and The Drum.

Brand 323

Brand Branding eBook Advertising 323

Onclusive

MARCH 11, 2020

At the time, the company was already a leader in consumer digital health, with clients including 20% of Fortune 500 companies, major health plans, and the two largest pharmacy benefit managers as both clients and partners. How Livongo tracked, measured and reported on the success of their IPO-related content.

Case Study 367

Case Study Study Media Relations Media 367

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. Read below for the entire interview with Megan: . This is like picking a favorite child!

Pitching 98

Pitching Consumer How To Education 98

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. When most people think about influencer marketing, they usually picture interactions between businesses and consumers.

B2B 93

B2B Marketing Measurement Social Media 93

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. This is a great example of how we often have preconceived notions of how consumers search.

Brand 370

Brand Branding SEO Engineering 370

Onclusive

MARCH 11, 2020

At the time, the company was already a leader in consumer digital health, with clients including 20% of Fortune 500 companies, major health plans, and the two largest pharmacy benefit managers as both clients and partners. How Livongo tracked, measured and reported on the success of their IPO-related content.

Media Relations 195

Media Relations Case Study Media Study 195

Stern + Associates

DECEMBER 1, 2022

Developing a Measurable Approach to Collaboration. Hardly a “soft” topic, it can and should be measurable,” Dr. Gardner emphasizes. “As The post Collaborate Better: Measurable KPI’s that Benefit the Bottom Line appeared first on Stern Strategy Group.

Measurement 62

Measurement Automotive Employee Financial 62

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. In our next article, we’ll dive into applying this methodology to PR measurement. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Performance evaluation and measurement expertise. ? In our next article, we’ll dive into applying this methodology to PR measurement. Maintaining a positive company image.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

OCTOBER 28, 2021

While you’re likely familiar with ESG (Environmental, Social and Governance) performance as one of the most important measures of corporate reputation, we’d like to introduce a similar tool called PESTLE analysis. Ultimately, ESG is used to measure sustainability and societal impact of an organization.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Agility PR Solutions

SEPTEMBER 14, 2020

These days, data overload presents challenges more sinister than wasted time and resources—poor data quality can be a big obstacle to a brand or business’s trust-building capability with consumers.

Data 154

Data Study Ethics Resources 154

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. After identifying trends and consumer priorities, begin to create relevant content to engage a new audience. You wouldn’t want to pour your time and resources into a platform that isn’t optimal for supporting your brand and reaching your goals.

Social Media 52

Social Media Consumer Brand Branding 52

Communications Conversations

AUGUST 3, 2021

It’s a question the folks at Sprout Social set out to ask more than 1,000 marketers and consumers earlier this year. This probably surprises no one, given the keen focus on content in terms of budget and resources in almost all marketing departments in 2021. Don’t believe me? Let’s look at some more stats from Sprout.

Customer Service 205

Customer Service Social Media Marketing Media 205

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Most of all, we’re a strategic resource for internal and external clients. It’s time-consuming, and time is the basis for our compensation in most cases. They surveyed 1500 members of a consumer panel and ran focus groups with a subset of them. Yet we resist the “publicist” label, and with good reason.

SEO 227

SEO Agency Reputation Policies 227

Waxing UnLyrical

JUNE 28, 2013

John’s long been a proponent of measurable communications, and in addition to his pretty hectic day job (the man gets to fly between DC & Paris, France, so I don’t feel that bad for him), he’s cofounder of the Sustainable Business Network of Washington , and the Huffington Post’s CSR and sustainability blogger.

Measurement 103

Measurement Corporate Survey Viral 103

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

But pay attention to the broader story – a spokesperson can easily be quoted on the record criticizing a major company, one they may even work with from time to time, for inadequate privacy and cybersecurity measures. Savvy PR people use all available resources to showcase new research studies, data, and trends. Context matters.

Privacy 294

Privacy Media Telecommunications Conference 294

5W PR

MAY 24, 2023

Our team has managed to work with several companies from various industries, such as Fashion, Consumer Brands, Lifestyle & Entertainment, Food & Beverage, Health & Wellness, Technology, and more. Here are some of the team’s picks: “We measure the success based on SoV, our NPS score, and the quality of media placements they secure.

Industry 88

Industry Enterprise Fashion Financial 88

Prohibition

MARCH 21, 2024

The analytics we can gather from social media platforms can affect the overall success of a social strategy and help businesses make the most out of the time and resources invested into it. Though data collection is important, it can also be a time-consuming task- this is where AI shines!

Social Media 62

Social Media Trends Analysis Media 62

5W PR

MARCH 26, 2024

Resources like Fintech Futures can lend a hand in discovering the outlets that are hot on fintech’s heels. Building trust In the bustling realm of fintech, consumers can’t simply brush off concerns around data security, privacy, and adherence to rules and regulations.

Strategy 78

Strategy Privacy Financial Guidelines 78

Prohibition

AUGUST 25, 2023

With the majority of consumers now relying on the internet for product research and purchasing decisions, having a strong online presence is essential. Digital marketing also allows retailers to track and measure the success of their campaigns in real-time.

Retail 62

Retail Marketing Analytics Social Media 62

ImPRessions - Crenshaw Communications

MAY 1, 2019

.” But most PR agencies have become more sophisticated about goal-setting and measurement. Think “increase awareness among prospective customers by 20%” and make sure there’s a mechanism to measure it. It may also play a part in measuring a program’s success or impact, as in the example above.

How To 257

How To Interviews Measurement Storytelling 257

Reputation Us

MARCH 27, 2023

A is for Acknowledging ESG’s Hard Truth Companies hoping to profit from increased concern over environmental issues offer consumers a range of green-friendly messaging. There are many reasons companies may fail to implement their ESG goals: they may be unable to because they lack the resources to make necessary changes.

Reputation 78

Reputation Corporate Survey Employee 78

Communications Conversations

AUGUST 3, 2021

It’s a question the folks at Sprout Social set out to ask more than 1,000 marketers and consumers earlier this year. This probably surprises no one, given the keen focus on content in terms of budget and resources in almost all marketing departments in 2021. Don’t believe me? Let’s look at some more stats from Sprout.

Customer Service 158

Customer Service Social Media Marketing Media 158

Stephen Waddington

FEBRUARY 15, 2022

Such discussions also ignore the role of other business functions within the organisation, such as the integration of sales and marketing, or the way that internal communications and human resources collaborate. There are different priorities for corporate and financial public relations relative to consumer and trade public relations.

Trends 157

Trends Publicity Marketing Case Study 157

Mindful Marketing

JANUARY 10, 2017

This was PR measurement. And even as PR became more digital and social media was adopted as a common PR medium, PR measurement did not seem to keep pace – mostly we just went from reporting impressions to reporting unique monthly visitors, likes, followers and other vanity metrics. I was so proud of the resulting report.

Measurement 50

Measurement Comparison Analytics Agency 50

Presspage

JUNE 23, 2021

As time-consuming as it may seem, it might end up saving you some headaches down the line. Your first reaction might be to throw more resources at it, hire more people, or get external help. Measuring ROI Measuring return on investment has been in communicators’ challenges lists for a long time.

Communications 210

Communications Measurement Tools Enterprise 210

OnePitch

OCTOBER 20, 2022

While Jen’s media background spans a variety of clients and industries, including food, agriculture, consumer, and financial services, Jen is also passionate about sustainability and loves fostering relationships with sustainability and ESG journalists. Highlight a unique resource. What’s your best tip for measuring PR?

Media 96

Media Sports Agriculture Pitching 96

Sword and the Script

FEBRUARY 20, 2024

As always there are links to the underlying resources for anyone interested. The company’s measures are based on the pitches sent through their systems. The survey asked respondents who they thought were the most influential people in persuading consumers to take action. So, says Propel, which provides PR software. Is that good?

Report 106

Report Publicity Marketing Pitching 106

Beyond PR

MAY 12, 2017

Christi Eubanks, managing vice president at Gartner , recently shared her organization’s model for total marketing measurement at the Gartner Digital Marketing Conference held in San Diego between May 10 – 12. She believes that the winners of the future will be the marketing teams that measure everything.

Measurement 45

Measurement Data Marketing Analytics 45

Communications Conversations

APRIL 17, 2020

good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization. Especially given consumers are looking for brands to take leadership right now. Their resources are vast and deep. Makes sense, right?

Social Media 198

Social Media Brand Branding Employee 198

Prohibition

AUGUST 29, 2023

With so many options available to consumers, it is crucial for businesses to stand out and attract attention. When a reputable publication or influencer endorses a product or menu item, it adds a level of legitimacy and reliability, which can greatly influence consumer perception and purchasing decisions.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Stern + Associates

JULY 18, 2023

Right now, there aren’t enough resources going into safety and regulation.” But, he says, with few exceptions those measures don’t account for goods with zero price, including many goods in the digital economy, such as attending a Zoom meeting and using free apps on a smartphone.

Technology 76

Technology Measurement Government Policies 76

5W PR

JUNE 8, 2020

Personalization is the foundation of this by tailoring content to the interests and desires of each consumer. Tailoring goes back to segmenting and knowing each consumer, then offering solutions or products that match the consumer’s interests. As before, community is an important value with more consumers. Court Google.

SEO 88

SEO Consumer Education Course 88

Onclusive

MARCH 24, 2022

PR Measurement Best Practices – Part 2. Welcome back to our blog series on Demystifying PR Measurement! Get the right data & measurement tools. Get the right data & measurement tools. Establish your PR measurement framework. What is a measurement framework?

Measurement 396

Measurement Data Hotels Viral 396

Doctor Spin

FEBRUARY 14, 2024

The focus is on creating compelling messages that encourage consumers to purchase. Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Wadds Inc.

NOVEMBER 15, 2023

This book is not a communications manual, nor does it work by revealing new techniques for changing consumer or citizen behaviour via communications approaches. She’s on the Committee of CIPR Scotland and has a CIPR Diploma in Internal Communications and the AMEC International Certificate in Measurement and Evaluation.

Brand 98

Brand Branding Ethics Internal 98

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331