Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Sword and the Script

SEPTEMBER 25, 2018

If your marketing budget grew by 5% or more in the next year, how would you invest that money? I like to ask that kind question because it’s an interesting mental exercise that really makes marketing think about what they want to achieve. Here are the cliff notes to each of those three surveys. of company revenues.

Survey 85

Survey Marketing Exercises Study 85

Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report.

Technology 126

Technology Study Communications Survey 126

Sword and the Script

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. ” Read more on Marketing Dive 2. .

B2B 78

B2B Marketing Survey Study 78

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing. You must consider which outcomes best align with the business’s ambitions for growth, market position, or reputation management. Perform a little market research and perhaps build separate event-based personas.

Community 90

Community How To Marketing Data 90

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. Today, the practice is reshaping wealth management, as well as changing the way consumers are making purchases and the way top talent are choosing their employers.

Automotive 97

Automotive Technology Communications Mobile 97

5W PR

APRIL 18, 2022

While some form of word-of-mouth marketing has always been around, in the last couple of decades, thanks to the rise of various tools, technologies, and platforms, it’s become a lot more sophisticated. On the other hand, Starbucks gives consumers free drink vouchers for the future visits of any customer whose order got delayed.

Strategy 88

Strategy Marketing Reputation Survey 88

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. It’s better to remain attentive and friendly to avoid alienating consumers.

Consumer 243

Consumer Brand Branding How To 243

Reputation Us

APRIL 15, 2024

consumers are choosing less expensive options, delaying purchases, and focusing on saving rather than spending, according to McKinsey reports. Not only do consumers engage more with brands whose reputations they trust; research shows brands with a great reputation are often perceived as providing more value.

Reputation 78

Reputation Financial Consumer Survey 78

Agility PR Solutions

DECEMBER 6, 2018

Despite increasing investment from brands in marketing technology, nearly half of consumers say brands aren’t meeting their expectations when it comes to the customer experience (CX)—and even fewer remember the last time a brand exceeded expectations, according to results of a global survey from digital experience firm Acquia.

Consumer 60

Consumer Marketing Survey Meeting 60

Shift Communications

AUGUST 9, 2016

In the past few years, PR has been able to leverage digital marketing technology tools and techniques. That’s where the digital marketing technology tools come in. Tools, such as Sysomos or Google Consumer Surveys, can help you investigate social trend, topics and behaviors. Director, Marketing Technology.

Technology 60

Technology Marketing Tools Customer Service 60

Sword and the Script

OCTOBER 3, 2017

B2B marketing has overwhelmingly adopted the concept of content marketing, according to the 2018 B2B Content Marketing Benchmarks, Budgets & Trends survey. That may mean content marketing is maturing, but that also means competition for an audience will heat up. B2B marketers are also claiming success.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Sword and the Script

MAY 18, 2021

More than a proactive partner: an extension of your marketing and PR team. That’s according to a survey of 750 communicators tallied up in the 2021 Communications Benchmark Report by Ragan Communications. According to a survey, comms professionals gave themselves good grades. Check out our services.].

Study 165

Study Communications Survey Pitching 165

Shift Communications

DECEMBER 8, 2016

At SHIFT we are constantly digging into media and talking to reporters to understand general themes for all types of industries from technology to consumer products. That’s where a survey can come in. What can a survey do for your brand? Here’s a snapshot of the survey goals and outcomes. Baseline and eWeek.

Survey 60

Survey Data Brand Branding 60

NewsWhip

MARCH 15, 2024

And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. Thanks for joining us, Jessica. Can you talk about the role technology has played throughout that journey? Short answer: both!

Data 78

Data Social Media Consumer Trends 78

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Business and tech media in particular have an ongoing appetite for research, studies and surveys. It’s pull marketing 101. Uberall is a Berlin-based location marketing platform that seeks to build its brand here in the US. It’s pull marketing to promote a sense of thought leadership. Don’t run away from consumers.

B2B 147

B2B Data Retail Survey 147

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. To the average consumer, AI likely snuck up like a mysterious, unknown entity. For the last several years, marketers primarily used AI for data analysis and predictive modeling.

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year.

Survey 103

Survey Marketing B2B Content Marketing 103

PRSay

APRIL 5, 2023

Lacking a time machine that would let us jump into the future, my company surveyed hundreds of PR practitioners about where the profession is heading in the next three years. Here are three takeaways from the survey. Where do the survey respondents think these increasing budgets will be spent in 2023?

Survey 86

Survey Measurement Employee Retail 86

Waxing UnLyrical

MAY 15, 2018

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. And 63% of survey respondents cited budget as their top challenge – even as business and employers expected them to do more with a rapidly increasing list of things to do.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

OCTOBER 19, 2021

Among a few of the eccentric companies, even pseudo competitors – those with a bit of overlapping technology – were persona non grata on company pages, blogs, press releases, reports and so on. After 11 days, the researchers asked the consumers who saw the fake Tweet to report any candy purchases. And the results?

Marketing 92

Marketing B2B Construction Consumer 92

Burrelles Fresh Ideas

MARCH 19, 2024

From sustainable practices to immersive technologies, the year 2024 promises an array of trends that will redefine the way we wander, unwind, and connect with the world around us. With inflation easing, a recent Nationwide Travel Insurance survey reveals an upbeat US travel outlook for the year. since last year.

Travel 90

Travel Trends Tourism Transportation 90

Sword and the Script

OCTOBER 22, 2019

October is typically a time of year with special urgency for many in marketing. To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. The CMO Spend Survey by Gartner. 16% on marketing analytics. The CMO Survey.

Marketing 65

Marketing Survey Study B2B 65

Agility PR Solutions

APRIL 20, 2020

With all the hoopla about social media and Gen Z, what’s happening to consumer benefits like rewards or loyalty programs? That’s what data analytics and technology marketing company Merkle wanted to know when it surveyed more than 1,500 consumers late last year The findings What […]. Are they necessary?

Analytics 86

Analytics Survey Consumer Technology 86

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. The government’s plans include renewing the labor market in a way that has created major friction between the Government and labor unions.

52

52

5W PR

JUNE 27, 2022

Advertising technology is all of the tools and platforms that companies can use to create and distribute targeted digital ad campaigns to their audiences. It allows companies to utilize their marketing budgets in a smarter way that will also increase their return on investment. Consumer Focused.

Company 88

Company Strategy Publicity Advertising 88

Communications Conversations

MAY 7, 2019

Technology is accelerating at a pace so fast, few can keep up. In our day-to-day lives, technology has completely changed how we communicate, how we capture photos and video and how we consume media. On the marketing/comms side, it’s no different. But, with that rush of technology has come problems.

Technology 60

Technology Tools Social Media Media 60

Stephen Waddington

JANUARY 12, 2022

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. It covers business models, audience strategies, journalism practice, regulation, and future technologies. It’s a must read for anyone working in the media.

Report 122

Report Media Journalism Privacy 122

Critical Mention

NOVEMBER 26, 2018

Using an influencer to boost awareness of a product or service has been part of marketing for centuries. In today’s digital age, influencer marketing has evolved tremendously, but its core remains the same. We’ve listed six reasons influencer marketing is critical for your business today: 1. They create fresh content.

Marketing 80

Marketing SEO Advertising Advertising 80

Reputation Us

APRIL 12, 2023

ChatGPT reached its first one million user milestone in January—just two months after its launch—making it the fastest-growing consumer application in history, according to a USB study. As a result, we believe conversational AI’s share in the broader AI’s addressable market can climb to 20% by 2025 (USD 18–20bn).”

Reputation 88

Reputation Financial Training Enterprise 88

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Our take : Super Bowl LVIII was a marketing masterclass in capturing audiences’ attention. When it comes to capturing attention, the Super Bowl reigns supreme, setting the gold standard for marketers around the globe. And then there’s Taylor… but more on that below. System1 assigns ads a score from 0 to 5.9

Sports 85

Sports Television Advertising Advertising 85

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. As new markets keep reaching out and needing PR representation, her team is ready to jump in. As each new entrant comes on the market, there is skepticism.

Communications 253

Communications Data Local Survey 253

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 155

Television Instagram Consumer Newspapers 155

Reputation Us

APRIL 12, 2023

ChatGPT reached its first one million user milestone in January—just two months after its launch—making it the fastest-growing consumer application in history, according to a USB study. As a result, we believe conversational AI’s share in the broader AI’s addressable market can climb to 20% by 2025 (USD 18–20bn).”

Reputation 78

Reputation Financial Training Enterprise 78

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. in an open-ended follow-up question. Old and new tasks.

Communications 120

Communications Crisis Internal International 120

5W PR

APRIL 19, 2023

By providing accessible services, products, and environments, companies can tap into a significant market of people with disabilities. According to research , this is a market that was expected to have a purchasing power of almost $2 trillion in 2023. This fosters a sense of community, loyalty, and engagement.

Internal 88

Internal International Transportation Employee 88