PRSay

JUNE 7, 2023

The intersection of journalism and AI is the most important media issue of our time. Yet the presence of deep fakes and phony AI-generated interviews requires that journalists must diligently fact-check AI-generated content or research. You can stop reading there. However, 30-plus years later, that obviously isn’t the case.

Journalism 156

Journalism Public Affairs Ethics Technology 156

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. Read below for the entire interview with Desiree: 1.) What makes a good subject line? Can you share an example of one that worked?

Pitching 61

Pitching Consumer How To Meeting 61

Bianchi Biz Blog

JANUARY 24, 2022

Automoblog is a consumer-focused website that helps readers understand more about cars and driving. Along this same line of thinking is consumer education. We shot a ton of on-site footage for our social media channels that our readers and followers really enjoyed. Paul Stanley of Kiss is also very kind.

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Meeting Automotive Media Technology 78

Cision

NOVEMBER 18, 2015

Social Media Week 2015 kicked off bright and early on Monday, November 16 across three cities: Chicago, Mumbai and Santiago. At the inaugural session of SMW Chicago 2015, Public Narrative president Susy Schultz interviewed Anijo Mathew , associate professor at Illinois Institute of Technology and CEO of Proboscis Inc. By Kristen Sala.

Trends 120

Trends Sports Travel Social Media 120

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

It was helped by a groundswell of social media support from fans posting to #FreeBritney, and egged on by a suddenly sympathetic mediaverse. Speculators spurred on the NFT craze and early adopting celebrities in music, art, and sports drove constant media coverage. After a frenzy of media attention and a peak of 9.6

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Facebook Crisis Employee Government 310

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. First off, thank you so much for having me on the blog for a Q&A.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Mindful Marketing

JUNE 19, 2021

Obeying social norms like ones for age-appropriate behavior can be helpful for everyone, so why are some older people acting like social media influencers? million) Jen Selter – Sport and Fitness (12.8 From 2016 to 2020, revenue from influencer marketing leapt from $1.7 billion to $9.7 billion in 2021. ” Really?

Social Media 81

Social Media Media Fashion Instagram 81

Landis PR

APRIL 12, 2021

The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. A 30-minute newscast may have a mere 18 minutes for news, once commercials, weather and sports are subtracted. Oh, where to start?

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Meeting Media Print Enterprise 98

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 158

Television Instagram Consumer Newspapers 158

ImPRessions - Crenshaw Communications

DECEMBER 26, 2019

This happens with B2B companies whose customers and stakeholders are other businesses and governmental organizations, not consumers. Its CEO basked in his role as media darling and would-be visionary even as the company burned through cash and its liabilities soared. At best, the interview was startingly tone-deaf.

Real Estate 156

Real Estate Reputation System Sports 156

Flatiron Communications

OCTOBER 10, 2015

As a voracious consumer of media, I’ve found it impossible of late to avoid the barrage of advertising and promoted content touting DraftKings and FanDuel on nearly every screen in my life. Get used to them, because there appears to be no end in sight for the fantasy sports onslaught.” And it’s no wonder.

Sports 28

Sports Crisis Management Employee Crisis 28

PR in High Definition

SEPTEMBER 24, 2019

Sure, editors, reporters and columnists continue to be the so-called top jobs in journalism, but there’s been a significant shift in recent years in terms of topics and sectors that are being covered, how the media is responding to changing demand from readers and the critical focus on digital. The age of social.

Media 54

Media Newspapers Journalism Video 54

Bianchi Biz Blog

APRIL 5, 2021

I also supervise our excellent social media editor, Terry Kosdrosky. While this might normally consume a small percentage of my time, it takes a far higher percentage of my time when positions open. What are we are we not consumed by? Stories that consume our competitors. I have several other significant duties: 1.

Automotive 66

Automotive Web Meeting Media 66

Presspage

AUGUST 24, 2023

First-party data has taken precedence, offering invaluable insights into the preferences and behaviors of consumers. Porsche Nederland decided to choose a strategy based on consumer pull, instead of brand push. Traffic to Discovered is generated by leveraging earned, paid and owned media. pages per session in 13,158 sessions.

Storytelling 78

Storytelling Data YouTube Strategy 78

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

FEBRUARY 10, 2016

In this interview, Dan Cence, senior vice president at Boston-based PR agency Solomon McCown, shares his thoughts on the intersection of PR and government relations, how he keeps up with the constantly-evolving industry and his desire for continual growth. Ready to get more media coverage? I am a voracious consumer of news.

Sports 120

Sports Government Public Affairs Radio 120

ImPRessions - Crenshaw Communications

AUGUST 26, 2016

A successful B2B or consumer public relations operation is often dependent on a strong team of seasoned pros and a bench of promising up-and-comers. Although you may have had your heart set on sports PR and now find yourself in B2B tech, odds are it will be just as stimulating and and challenging. Do show creativity.

Publicity 120

Publicity B2B Fashion Sports 120

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more. runs to the airport with boxes of physical media kits before the last FedEx flight left.

Agency 89

Agency Energy Crisis Management Industry 89

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. Pam is CEO / founder Marketing Nutz and ranked as Top 10 Social Media Power Influencer by Forbes.

Social Media 120

Social Media Marketing Pinterest Media 120

Prohibition

NOVEMBER 10, 2021

Furthermore, just as technology has made it easier for businesses to create videos, it is now much easier for people to view them through social media and other platforms used on a daily basis – making it one of the most popular ways content is consumed. Nike Football Presents – The Switch a Spark Brilliance Production.

Video 62

Video Sports Film Employee 62

Cision

APRIL 13, 2016

In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché statements when dealing with crises. Social media provides amazing opportunities for companies and brands to increase exposure and tell their stories.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Now, she’s crushing it at Best Buy in social media marketing.

Social Media 128

Social Media Agriculture Marketing Media 128

The Proactive Report

JUNE 17, 2018

Consumers have access to a wealth of information. And it gets the attention of search engines and the media. 2. Listen to social media conversations about the topic : Look for gaps and areas of high interest. That’s his brand story and it certainly got the interest of both trade press and mainstream media.

B2C 157

B2C Study Exercises Sports 157

Cision

JUNE 9, 2016

Now as the owner of Media Maven , a full-service public relations firm, I’m getting asked that question even more. . This is media relations. If you want earned media, you need to have a newsworthy story to tell. . Making something newsworthy means having a “real person” to interview. Well I have news for you: it’s not.

Pitching 120

Pitching How To Brand Branding 120

Ethical Voices

SEPTEMBER 19, 2022

That is going to be a really big uphill battle, especially in countries like Cambodia where social media is where you get your information from. There’s online media as well, of course, Facebook is how the information really gets out here, or through influencers, but again, that is through Facebook. Then they got Facebook.

Ethics 84

Ethics Radio Sports Facebook 84

Communications Conversations

JUNE 8, 2017

I actually wanted to work in sports and did for some time after finishing my journalism degree at the University of Minnesota. I still do want to work in sports potentially someday, but for now I’m grateful for the role I have at U.S. Bank which allows me to work on many partnerships with our sports teams.

Banking 113

Banking Sports Financial Corporate 113

Cision

JUNE 2, 2016

In this interview, Eileen shares her thoughts on the challenges of creating meaningful content, the importance of listening well to build relationships and the need for strong writing skills in public relations. Brands can overcome this challenge and establish trust by developing meaningful content that consumers will share and share again.

Insurance 120

Insurance Insurance Writing Sports 120

Mindful Marketing

JULY 4, 2020

At the same time, videos of racial violence and racists threats toward Black people in America are flooding social media and news outlets. Take the case of facial recognition technology , an artificial intelligence (AI) tool that is dramatically transforming industries, institutions, workplaces, and consumer behavior.

Marketing 74

Marketing Pharmaceuticals System Policies 74

Sword and the Script

JANUARY 23, 2018

’ Remember when ‘social media’ came into vogue? Every marketer had to be ‘doing social media.’ See these related interviews: Startup Marketing? What has changed the most is the fact that consumers are now in full control. Or I’ll go to Marketing Land or Marketing Profs or Social Media HQ.

Marketing 71

Marketing Content Marketing Sports B2C 71

Contently - Strategy

MARCH 11, 2020

I’ve written dozens of case studies for the experiential marketing agency Mirrorball , and now do so weekly as part of my full-time job as a sports marketing writer and content strategist for Facebook. While most people already use the challenge/results model, there are other factors to consider. Get permission first.

Case Study 140

Case Study Study Video Writing 140

Cision

APRIL 6, 2016

In this interview, Michael shares his advice for brands looking to break through the noise, stand out and grab their audience’s attention. Consumer adoption of technology is unpredictable, and social networking sites are dynamic and constantly innovating their products. Paid media. The industry is moving at rapid speed.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release. Consider Crayola.

Agency 100

Agency Newspapers Radio Interviews 100

Cision

FEBRUARY 3, 2016

Here, she discusses Kiip’s tremendous growth over the past year, her approach to PR in the tech industry and the evolution of consumers in today’s digitally-focused world. So, it wasn’t too unusual that I attracted a hybrid social media-content-PR role when I returned to New York City. Here’s a free sports drink.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Cision

APRIL 20, 2016

In this interview, Glenn discusses the importance for keeping communication simple, the necessity of coordinating public relations with social media and using content to inform and educate rather than sell. This often shows a lack of coordination between web content, PR and social media. . I believe that results matter.

Financial 120

Financial Corporate B2B Film 120

Cision

FEBRUARY 24, 2016

In this interview, he discusses the importance of authenticity, how information and news is distributed so quickly and what successful brands are doing differently. Want more media coverage? My favorite social media platform is…I’m addicted to all of them, but probably Facebook as it is now so ubiquitous. Drives my wife crazy.

Corporate 120

Corporate Sports Agency Reputation 120

Maxim Behar

JUNE 28, 2023

Maxim : The big change in the world came about 15 years ago when every person on this planet had a media in their hands. Prior to that, only those who understood could speak on media of any type. Now, however, we are in an incredible media revolution, as anyone can speak their mind without limits.

Radio 52

Radio Film Sports Creativity 52

Cision

JULY 5, 2016

In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. Having a social media initiative go viral is not a good goal – what is the intended net result? Images via Pixabay: 1 , 2 , 3.

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Nonprofit Crisis Viral Groups 227