ImPRessions - Crenshaw Communications

AUGUST 16, 2023

The Digiday Technology Awards recognize the technology modernizing media and marketing. SponsorUnited , the leading global sports and entertainment intelligence platform, was named to the list for a second year and SOCi , the leading CoMarketing Cloud for multi-location enterprises, was recognized for the sixth consecutive year.

Communications 156

Communications Enterprise Sports Technology 156

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology).

Social Media 233

Social Media How To Insurance Insurance 233

OnePitch

OCTOBER 20, 2022

On this month’s profile, we are talking with Jennifer Reinhard , Vice President/Media Group Manager in Ketchum ’s Earned Media Specialty Group (EMSG). She has experience in corporate reputation management and crafting earned media stories. lens to planning for our clients. The technology in this story was a design application.

Media 96

Media Sports Agriculture Pitching 96

Prohibition

MAY 4, 2017

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. But how influential are these sporting heroes? 10) Zlatan Ibrahimović (@ibra_official) – Twitter: 4.44m /Instagram: 24.7m.

Sports 54

Sports Social Media Instagram Media 54

NewsWhip

OCTOBER 13, 2022

Hockey Canada is our national governing body for all amateur leagues of the sport. As NewsWhip’s data shows, Tim Hortons’ decision to leave gained more coverage and attention than any other Hockey Canada sponsor, with upwards of 32 thousand social media interactions on that coverage. Today’s consumers expect companies to take a stand.

Brand 148

Brand Branding Sports Crisis 148

Landis PR

FEBRUARY 21, 2022

Robin Carr, Landis Communications, Ann Killion sports journalist and author, Joan Ryan, journalist and author. Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . What else is always changing is the media. By Robin Carr .

Media Relations 52

Media Relations Publicity Sports Media 52

5W PR

FEBRUARY 16, 2021

Education, sports media, software, nonprofits, professional associations, finance, fast-moving consumer goods, beverages, and of course, healthcare, all saw big spikes in average engagement rates per post in 2020. The post Social Media Benchmarks – How Does the Brand Stack Up?

Social Media 88

Social Media Healthcare Brand Branding 88

Newsfile

FEBRUARY 27, 2024

This vast reach can significantly sway market trends and consumer interests. By choosing the right media outlets, your announcement can become a key player in shaping market dynamics and consumer behavior. This platform extends your global press release reach to key decision-makers, media outlets and influencers.

Financial 52

Financial Media Analytics Data 52

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

Mark My Words

SEPTEMBER 14, 2021

The Guardian Emma Raducanu’s fairytale run to the US Open final has put her on track to become the hottest property in British sport, according to brand and sponsorship experts. If she wins she will become one of the hottest properties in British sport, if not the hottest.”

Sports 60

Sports Marketing Media Fashion 60

Mindful Marketing

DECEMBER 20, 2023

He provided the firm different forms of marketing support, including help with social media. As we talked about the issue, one of the first things that came to my mind was Sports Illustrated’s recent moral lapse. Unfortunately, Sports Illustrated isn’t the only organization faking it.

Ethics 94

Ethics Marketing Sports Education 94

PRSay

MARCH 7, 2024

The film, a feminist masterpiece to some and too basic for others, has achieved widespread influence in the consumer marketplace and, as shared widely on social media, has prompted many women to reassess their roles in the world. Women’s sports publications utilized the Barbie campaign in best practices for promoting women’s sports.

Film 127

Film Marketing Sports Hotels 127

5W PR

OCTOBER 19, 2023

From Hollywood A-listers to sports superstars, brands have often turned to famous faces to promote their products or services. Their association with any brand can quickly grab the attention of consumers and create a lasting impression. Expanded reach Celebrities have extensive fan bases and social media followings.

Brand 78

Brand Branding Product Launch Sports 78

Critical Mention

AUGUST 6, 2020

A media contact database is an essential tool for PR, communications, investor relations and marketing professionals looking to reach out to media contacts and outlets. But as with most tools, simply using a media contact database isn’t good enough – PR and communications pros need the right database. Media type.

Media 104

Media Radio Local Tools 104

Axia PR

SEPTEMBER 22, 2022

Earn more news media coverage by pitching stories with conflict. Look at the news — story after story includes some sort of physical or emotional conflict, from sports rivalries to company comparisons to celebrity face-offs. Everyone loves drama. Yes, even you.

Comparison 62

Comparison Sports Pitching Consumer 62

5W PR

JULY 5, 2023

Messaging The language and key messaging employed in marketing men’s health products are carefully crafted to resonate with male consumers. This includes platforms such as sports websites, fitness magazines, and male-centric social media communities. They can even use targeted advertising during sports events.

Marketing 78

Marketing Sports Advertising Advertising 78

OnePitch

JUNE 16, 2022

She began her career in the editorial department at InStyle magazine, before transitioning into the world of corporate communications at a leading talent agency, and eventually, consumer PR. Within hours, top-tier media were naming my client as an originator of the design, resulting in copious amounts of coverage for days on end.

Pitching 63

Pitching Consumer How To Meeting 63

5W PR

DECEMBER 20, 2021

Whenever an athlete ends up on the cover of magazines such as Sports Illustrated, those magazines show others that that athlete has reached a high point in their career and have become very popular. The post Influential eSports Brands appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Brand 88

Brand Branding Sports Consumer 88

Critical Mention

OCTOBER 16, 2019

Earned media’s value, particularly online, is increasingly growing with the continual rise of internet users. Media monitoring helps PR and marketing pros track buzzworthy content and help build their brand through specific keyword searches. Media monitoring allows you to gain insight on how others identify and value your organization.

Media 80

Media Analysis Radio Sports 80

Landis PR

DECEMBER 6, 2021

Even as the communications sector has expanded to include social media channels, blogs, virtual events and more, media relations has remained – and will remain – a cornerstone of any smart MarComm strategy. With that in mind, here are five of our top pro tips for a successful media relations program in 2022: . Why is that?

Media Relations 52

Media Relations Media Sports Report 52

Critical Mention

DECEMBER 20, 2019

PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage. Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand.

How To 103

How To Brand Branding Media 103

Critical Mention

NOVEMBER 7, 2019

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. Having access to real-time media monitoring allows EKA to provide clients with instant news. ” How Effective is Earned Media in PR?

Communications 81

Communications Crisis Communications Media Crisis 81

PRSay

JUNE 7, 2023

The intersection of journalism and AI is the most important media issue of our time. News organizations are experimenting with AI for gathering financial data and for applications like a “virtual sports editor,” who reads scores and stats, as well as monitoring for AI-generated misinformation, particularly around politics.

Journalism 155

Journalism Public Affairs Ethics Technology 155

Stephen Waddington

FEBRUARY 22, 2021

British American Tobacco’s use of influencers and emerging forms of media raises ethical issues for the marketing and public relations professions. A Bureau of Investigative Journalism report has criticised British American Tobacco (BAT) for targeting its products at young people, often in developing markets using emerging forms of media.

Ethics 87

Ethics Sports Enterprise Journalism 87

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. First off, thank you so much for having me on the blog for a Q&A.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Critical Mention

SEPTEMBER 5, 2019

Social Media’s popularity is growing faster than ever before. Whether you’re a social media pro or new to the industry, it is pivotal for organizations to keep track of their social media mentions. To start, social media mentions provide great brand-building opportunities. Here are five reasons why: Brand Awareness.

Social Media 75

Social Media Media Analysis Radio 75

Stephen Waddington

MAY 10, 2022

The Digital, Culture, Media, and Sport Committee (DCMS) investigation into influencer culture in the UK has concluded with the publication of a report Influencer culture: Lights, camera, inaction? The DCMS inquiry into influencers highlights risk but ignores its potential. What is an influencer? However these do not work.

Marketing 78

Marketing Government Sports Advertising 78

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. Before you jump into completing an earned-media strategy, it’s best to identify your brand goals. Establish Benchmarks.

Strategy 75

Strategy Media Analytics Radio 75

Critical Mention

NOVEMBER 18, 2019

Earned Media provides an abundance of PR and marketing advantages to many businesses, organizations and individuals. Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Therefore, monitoring your media in real-time is a powerful solution for amplifying your brand.

Viral 70

Viral Radio Media Sports 70

PRSay

JUNE 1, 2018

We know that strategic public relations and marketing can be a game changer for the way brands connect and communicate to their consumer base. International sports partnerships lend a high-visibility platform with engaging content like live-action imagery and player endorsements to communicate brand messaging in a dynamic way.

Sports 122

Sports Creativity Instagram Local 122

Landis PR

APRIL 12, 2021

The great strength of broadcast is its ability to take news consumers directly to the scene and witness events — a wildfire, a debate, a demonstration, a major speech — as they unfold. A 30-minute newscast may have a mere 18 minutes for news, once commercials, weather and sports are subtracted. Oh, where to start?

Meeting 98

Meeting Media Print Enterprise 98

Burrelles Fresh Ideas

JULY 17, 2023

Add to that the onslaught of news and other content coming in through your news apps, email newsletters, social media streams, your work and personal email communications, and RSS reader — and you have fatigue from information overload! Information overload occurs when you try to consume too much knowledge or data at once.

Pitching 54

Pitching Media Media Relations Writing 54

Stephen Waddington

JANUARY 15, 2020

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. It told the story of the public using social media to fight back against organisations.

Storytelling 78

Storytelling Social Media Internal International 78

Mindful Marketing

JUNE 19, 2021

Obeying social norms like ones for age-appropriate behavior can be helpful for everyone, so why are some older people acting like social media influencers? million) Jen Selter – Sport and Fitness (12.8 From 2016 to 2020, revenue from influencer marketing leapt from $1.7 billion to $9.7 billion in 2021. ” Really?

Social Media 81

Social Media Media Fashion Instagram 81

Flatiron Communications

OCTOBER 10, 2015

As a voracious consumer of media, I’ve found it impossible of late to avoid the barrage of advertising and promoted content touting DraftKings and FanDuel on nearly every screen in my life. Get used to them, because there appears to be no end in sight for the fantasy sports onslaught.” And it’s no wonder.

Sports 28

Sports Crisis Management Employee Crisis 28

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 158

Television Instagram Consumer Newspapers 158

5W PR

JANUARY 30, 2020

The importance of health and well-being, both physical and mental, seems to be at the forefront of conversation on social media and in the news. However, 5W’s 2020 Consumer Culture Report revealed 68% of Millennials would rather save their money when it comes to investing in the industry. Liquid I.V., Align with a cause.

Brand 157

Brand Branding Marketing Sports 157