Onclusive

AUGUST 22, 2017

Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Media Training. Data Journalism.

Media Training 397

Media Training Crisis Communications Conference Training 397

Onclusive

DECEMBER 16, 2020

We will begin seeing more jobs and spending from both businesses and consumers. Increased focus on internal communications As companies transition to the “new normal,” remote work is here to stay and everything we do will become increasingly digital.

Industry 221

Industry Content Marketing Corporate Analytics 221

PRSay

JUNE 16, 2023

Generative artificial intelligence, such as ChatGPT or Google’s Bard chatbot, can generate text, images and other content derived from the data on which the AI software is trained. However, managing social media accounts can be time-consuming, even overwhelming, especially for larger organizations.

Technology 146

Technology Crisis Management Social Media Training 146

Reputation Us

NOVEMBER 7, 2023

Intralinks reports the industries that are the “leakiest” include real estate; consumer products; and technology media and telecom (TMT). Putting a Lock-Down on Leaks These five proactive preparation strategies can go a long way to managing the flow of information: Develop an Internal Communication Plan. Communicate Proactively.

Reputation 78

Reputation Real Estate Internal International 78

Onclusive

SEPTEMBER 27, 2017

Whether it’s your blog, your LinkedIn page, a landing page on your website or a pre-prepared dark site, consumers are looking to you to be the source of truth. If you don’t have a hub of truth, consumers will turn to other sources (which may be inaccurate) for information. If Consumers are Angry, Create a Place to Vent.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

Wadds Inc.

FEBRUARY 15, 2023

But as no communicator can be on red alert all the time – as Hartley, founder of crisis training agency Polpeo, points out – being able to tell a short-lived social media controversy from a major real-world business risk is essential. The book is split into three sections.

Crisis 98

Crisis Communications Crisis Management Analysis 98

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. “Flagging” is also used in media training as a technique to emphasize certain responses to a reporter’s question.

Agency 192

Agency Internal International Pitching 192

Newsfile

OCTOBER 24, 2023

When customers trust brands, they are 59% more likely to buy a brand’s products ( Edelman ) Consumers have a voice and 71% of people say that it is more important to trust the brands they buy or use today than in the past. Online reviews help consumers that are shopping around and searching for the best products.

Communications 52

Communications How To Corporate Training 52

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering.

Media 294

Media Trade Shows Travel Interviews 294

PRSay

OCTOBER 28, 2020

Neil Brown: [The Poynter Institute is] the home of PolitiFact , the largest political fact-checking website in the country, and the International Fact-Checking Network, which supports fact-checkers around the globe. The International Fact-Checking Network has created a code of principles for fact-checking.

Internal 143

Internal International Conference Fashion 143

PRSay

NOVEMBER 12, 2021

For instance, according to the world’s huge global literacy test, the Program for the International Assessment of Adult Competencies: Education: Education is the most reliable predictor of literacy, according to OECD. So if you’re writing to health care consumers, consider aiming lower. Then consider going lower. Consider going lower.

Mobile 201

Mobile Education Writing Engineering 201

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk. As the possibilities of the connected world expand, companies should be monitoring consumer data and implementing internal security protocols to protect customers, like 2FA out of the box (rather than blaming users ).

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk. As the possibilities of the connected world expand, companies should be monitoring consumer data and implementing internal security protocols to protect customers, like 2FA out of the box (rather than blaming users ).

Trends 156

Trends Healthcare Government Leadership 156

5W PR

JANUARY 2, 2020

Another thing for corporations to keep in mind is that these admissions ought to be an ongoing program that lets consumers feel that they are being regularly updated, as opposed to a one-off admission. Advertising was the sole tool used to manage the company’s image to the consumer audience. Internal Communications Matter.

Corporate 120

Corporate Communications Consumer Community 120

Landis PR

APRIL 29, 2024

Sparring and training must be done carefully and in advance. Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news. Finnish journalists want to speak directly to decision makers and are used to having this access.

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this?

Internal 64

Internal International Data Media 64

Tribe Builder Media

FEBRUARY 11, 2019

Producing high-quality, effective pitches is extremely time-consuming and difficult for a single in-house PR manager to handle. Not to mention, PR agencies are drastically underutilized when creating internal sales pitches, marketing collateral or campaign objectives. It’s an Expense, Not an Investment.

Internal 40

Internal International Agency Pitching 40

5W PR

FEBRUARY 8, 2021

The latter may be expansive for some brands but will be an invaluable bridge in answering many consumer questions. Not only should the strategy embody customer service but also a focus on a well-rounded one, including the brand, its products, both internal and external processes, procedures, policies, distribution and fulfilment.

Customer Service 88

Customer Service Policies Analysis Training 88

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Even seven months later, some 30% of consumers said they would not fly on United. This should mean that the internal stewardship of reputation falls to the chief communications officer. Yet those trained in communications may lack the grasp of organizational risk and compliance issues faced by many companies.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

ImPRessions - Crenshaw Communications

JULY 6, 2016

Any PR pro who lacks basic SEO and web analytics knowledge should seek additional training, even if it’s basic free background like Moz’s analytics tutorial. But today so-called “thought leadership” is also relevant to consumer product companies. Everything is measurable and measured.

SEO 204

SEO Analytics Measurement B2B 204

Stern + Associates

JUNE 22, 2023

Having consulted for and run training programs for hundreds of companies including General Electric, ING, Mitsui, Novartis and Goldman Sachs, Argenti is a pioneer in developing robust communication strategies, frameworks and courses. An organization needs to have a clear strategy and be able to articulate that strategy,” he explains.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

Cision

JULY 8, 2015

not fully adopting the chip-and-PIN technology used in other countries, consumers remain skeptical that the new chip-and-signature technology used in the U.S. In particular, skepticism about chip-and-PIN technology and continued security risks created heavy consumer conversation. With the U.S. will deliver adequate fraud protection.

Retail 120

Retail Travel Mobile Technology 120

ImPRessions - Crenshaw Communications

DECEMBER 26, 2019

Yes, it’s that time of year when we evaluate the mistakes, stumbles and train wrecks of public reputation over the past 12 months. This happens with B2B companies whose customers and stakeholders are other businesses and governmental organizations, not consumers. Virtually all are conducting internal investigations.

Real Estate 156

Real Estate Reputation System Sports 156

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 15, 2020

2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. I think consumers expect and are demanding the brands they support to have a position, and this can be uncharted territory for some brands.

Marketing 174

Marketing Employee Content Marketing Training 174

Deirdre Breakenridge

JANUARY 13, 2015

i] At the International Consumer Electronics Show I attended last week, of the twenty-two keynote speeches, only three were delivered by women. Provide Training. Training doesn’t need to be time intensive. One distinguished female, Stephanie Morgan , has delivered a keynote at the event. [i] 1] Larson, Selena.

Conference 150

Conference Training Healthcare Policies 150

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. Market research is vital to understanding how target audiences consume info,” said Haworth. This type of planning includes making sure that your team is communicating well internally, too. “If

Social Media 117

Social Media Conference Media Corporate 117

Bianchi Biz Blog

JUNE 15, 2023

Among potential topics are: Electrification and Consumer Adoption The Global State of Electric Vehicles The Digital Future of Mobility Trends in Connected Vehicle Technologies Battery Technology Advancements Sustainability Developments and Opportunities Is the Country’s Infrastructure Ready for Vehicle Electrification Supply Chain Update and International (..)

Automotive 79

Automotive Mobile Technology Transportation 79

Stuart Bruce

OCTOBER 30, 2014

Or journalists like Sue Llewellyn who has trained many of the BBC presenters and journalists you see on screen. Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content. People like Trushar Barot who sources and verifies user generated content.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Bianchi Biz Blog

MAY 18, 2023

Staff experience – Are the staff members earmarked for your account senior professionals with 12 or more years of experience in your area … or are they junior professionals who are smart and eager but will require a lot of your marketing department’s time being educated, coached and trained about your sector?

Agency 81

Agency Automotive Mobile Local 81

Reputation Us

JANUARY 13, 2020

Political stakes are high, corporate trust is low (according to a recent Gallup Poll ), consumer confidence in companies to protect them in the event of a cyberattack is waning (according to recent DHM and RepUs study ) and the public relations industry (according to PRNews ) predicts crisis preparations will be a top priority.

Reputation 60

Reputation Crisis Insurance Insurance 60

Stephen Waddington

MAY 16, 2017

The internet has disintermediated every business that it has touched since the launch of consumer and mobile broadband in the noughties. Consumers find their own media via Google and social media newsfeeds. They’re engaging directly with internal and external stakeholders. Automation and artificial intelligence will be next.

Publicity 119

Publicity Customer Service Community Internal 119

The Stalwart Blog

AUGUST 21, 2014

Coming in as an intern, I did not know what to expect, but I had a few goals in mind. Some of my memorable experiences this year include going to KUSI and Fox 5 studios, our team building outing at Fitwall, Chargers training camp, and meeting Consumer Bob at gap intelligence! Thank You Stalwart Communications for having me!'

Communications 84

Communications Training Internal International 84

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed). Technology.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

AUGUST 20, 2019

There is always a learning curve at a new place, but an agency trains you to on-board to new clients quickly, so I was able to listen and learn from the SHRM team while simultaneously hitting the ground running. 4) On the in-house side, there are clearly areas of overlap between HR and corporate communications – internal comms comes to mind.

Employee 89

Employee Internal International Training 89

Ethical Voices

OCTOBER 16, 2023

I also did communications for our vice president of product at the time, where I handle internal all-hands meetings and things like that. As consumers of information need to understand that. One of the things that has really stuck with me through that training was to ask yourself what would a reasonable person want you to say?

Ethics 81

Ethics Data Crisis Apparel 81

5W PR

OCTOBER 20, 2020

93% believed that brand purpose would increase consumer trust and loyalty, while 88% felt doing so would differentiate them from their competition. Once identified, these” believers” should be recruited and those who accept training to represent the brand with local community groups, deliver powerful stories, and recruit others.

Brand 88

Brand Branding Survey Study 88