Expert insights. Personalized for you.
With billions of active users, social media has incredible power to fuel your personal branding strategy. But a lot of that power depends on the size of your social media audience. Let's look at how you can grow your audience effectively and make the most of your social media for branding. You may have begun a social media and branding strategy. Growing your audience on social media is not impossible. B2B Social Media MORE
A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. MORE
Check out this infographic to learn how you can create and deploy content that wows your audience. Video has been on the rise as a tool for organizations, with 87% using the tactic for marketing in 2019. According to this infographic from Depositphotos , 80% of marketers say video has helped them increase traffic to their website and generate leads. Top stats from the infographic include: Facebook ranks as the No. MORE
This infographic offers vital insights. How much time do you spend on social media? This infographic from Famemass offers insights into how users use their social media apps and what topics keep them engaged. The infographic lists a few key topics for keeping people engaged: Staying up to date on the latest news. To see more about how consumers use social media platforms, consult the full infographic. MORE
Email has better conversion rate than social media—but social media channels can help expand your email list. Social media can help with that. This infographic from Payfort suggests five ways to use social media to drive consumers to your email list. Use content snippets from your newsletter for social media posts. The post Infographic: How to combine email and social media efforts appeared first on PR Daily. MORE
When is an emoji acceptable in marketing writing? If consumers find you ridiculous, you could undermine your efforts, or even drive away potential buyers. This infographic from Campaign Monitor offers ground rules for communicators on using emoji in their messages. To learn more about how to use emoji to reach your target audience, read the full infographic. The post Infographic: How to use emoji in your marketing messages appeared first on PR Daily. MORE
The goal of any social media pro is to increase online engagement—which, in turn, can boost your bottom line. However, persuading consumers to interact with your social media posts—much less follow your calls to action—isn’t always easy. An infographic from Red Website Design shares several takeaways to get started: 1. Twenty-six percent of people say they follow brands on social media that align with their interests. MORE
It can be exhausting to create all the content for a robust social media presence, much less staying on top of SEO. Content marketing can be expensive, and your strategy won’t see immediate returns. Video outperforms many other content types on social media and holds attention longer than other messaging solutions. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ]. MORE
What are some of the proven, time-tested social media ideas that can help build engagement? Posting curated content is a great way to build engagement and bridge any gaps in your content marketing strategy. Create infographics. Infographics are liked and shared on social media platforms 3 times more than any other type of post. When presented with an infographic, people are able to understand, appreciate and take action with ease. MORE
Wright will be responsible for leading the organization’s business divisions, including operations, finance, sales, and marketing. SOCIAL BUZZ . Don’t forget to update your social media images as well. For PR and marketing pros, this represents a couple takeaways. MORE
Never in the history of marketing and public relations have we known so much about the customers we’re trying to reach. One would think all this access to data and understanding about consumer preferences would make our jobs easier, but without a strategic approach to social listening all these insights float away. RELATED: Boost buzz and build brand recognition on the hottest social mediaplatforms at Disney World.]. MORE
With video being the best tool for engagement on social media, and digital marketing becoming a bigger and bigger part of brand outreach, knowing how to use this tool is more important than ever. This infographic from Animoto offers tips and trends for marketers looking to use video to boost sales for the holidays. 1 most successful tactic when marketing for the holiday season. Consumers say video is most helpful when trying to learn about products. MORE
Also: Many consumers won’t feel comfortable traveling for nearly another year, Instagram attempts to lure TikTok creators to its new service, a social media pun, and more. SOCIAL BUZZ. You can view the entire report and infographic here. SOCIAL BUZZ. MORE
While there are ways to continue to stay relevant on the platform , is organic or unpaid social media still worth the time and resources a business needs to invest? Organic social media efforts are cost-effective. Even though it takes time and energy to create social media updates, they’re still extremely cost-effective. Social media provides authenticity. Organic social media compliments advertising. Three Girls Media. MORE
Every time you post to an online platform, you hope to elicit a positive response from consumers. Your social media posts must demand a response. This infographic from Dog-Eared Social offers some helpful starting points to shape your CTA to persuade customers to take the action you want. RELATED: Join us at Paypal HQ for our PR & Media Relations Conference. ] . Every social media post you make should have a specific purpose. MORE
Here are some ideas for social media missives to stay connected with your followers. What are some of the proven, time-tested social media ideas that can help build engagement? Posting curated content is a great way to build engagement and bridge any gaps in your content marketing strategy. Create infographics. Infographics are liked and shared on social media platforms 3 times more than any other type of post. MORE
But what can we learn and apply to our digital marketing and communications strategies in 2021? Here’s how 21 influencers answer this question: What one piece of marketing advice would you offer to brands as we head into the new year? David Berkowitz, founder, Serial Marketers. MORE
While we are social distancing physically, we are virtually more connected than ever. It comes as no surprise that social networking platforms have reported all-time high usage as some of their features like live video are the closest thing we have to face-to-face communication. Take to social media to make a difference. Surgeon General understands the power of social media, asking social influencers to share the importance of social distancing. MORE
They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. I came across this absolutely wonderful infographic yesterday that explains different types of complainers and how best to handle them. Customer service is a HUGE component of social media, but does it apply to public relations? Complainers jump on social media, because it brings audience to their voice. Social media is real-time. MORE
It’s one thing to be on social media; it’s quite another to be good at it. Here to help in this confusing cyber quest are the people of Digital Marketing Philippines, who’ve created an infographic to improve your online messaging. They offer eight tips to keep your footing in the shifting sands of social media marketing. You’d be hard pressed to find a social media platform not banking on video as the future of content marketing. MORE
Social media platforms can help your organization reach new audiences and engage current consumers on a daily basis. Is your social media strategy getting the job done? Social platforms like Instagram, Facebook and Twitter offer countless opportunities for brand managers to win new fans and develop trust with consumers. RELATED: We're recognizing the brightest minds in digital marketing and social media. ]. MORE
million pounds of seasoned meat from its locations in 21 states has consumers asking, “Where’s the beef?”. ” Why it matters: Making diversity and inclusion efforts a focus can boost your company culture, attract new talent and endear consumers. The marketing stunt caused rumors to swirl, spiking conversation online and piquing users’ interest days before the reveal. Related reading: 7 social media trends to watch out for before 2020 hits. MORE
Social media is becoming a bigger part of most marketers’ lives as they try to reach new customers and develop consumer trust. With whopping user figures and new, powerful messaging tools introduced all the time, social media offers exciting opportunities for any organization. Failing to execute a fully fledged campaign can lead to backlash, consumer mistrust and wasted money and effort. Infographics Social Media social media infographic MORE
The photo-sharing app has over 1 billion active monthly users and skews toward an increasingly valuable market: consumers under 35. For marketers and PR pros, the platform is a gold mine. This infographic from Famemass details 30 Instagram statistics that every communicator should consider when planning for the future of social media marketing. RELATED: Boost your employee communications, PR and social media prowess at Microsoft HQ ]. MORE
By: Pola, Director of Digital Marketing. Launching a new social media channel for your business or brand? The first step to a successful social media presence is recognizing the need for a social content strategy and plan. Once your objectives are outlined, follow the seven steps below for best practices in social media content: 1 – Choose the Right Channels. Nearly 80% of social media is now consumed on mobile devices. MORE
How are you interacting with your consumers on social media channels? This infographic shares some rules of the road for keeping things polite and professional. PR pros might not want to think that customer service falls within their sphere—but taking care of consumers online is a huge part of protecting your reputation. A poor customer experience can quickly blow up, and social media exacerbates the problem with algorithms that prioritize outrage. MORE
For communicators looking to reach the millions of consumers in this powerful demographic, native ads offer a helpful advantage. Native ads are integral to the media mix, with all native formats combining to represent 63% of total US digital display ad spend. It’s highly effective with target audiences, and works especially well among consumers over the age of 50. It can incorporate digital, print, video, interactive infographics, virtual and augmented reality, and more. MORE
These stats can guide your social media strategy. Social media is always changing—but some industry facts are starting to become industry institutions. . Yet the company continues to hold a robust market share over other social media platforms. As we recently reported on PR Daily , some communicators looked at their shrinking organic reach on Facebook and have decided to follow their consumers to other sites. Social Media MORE
Managing multiple social media accounts can be a time-consuming nightmare. Alas, the good people at MarketingProfs have shared an infographic that plots a course to success on six popular networks. RELATED: Join us for the Social Media #Mashup at Disneyland. ]. The infographic closes with tips for writing effective social media headlines. Love it or loathe it, social media marketing has become essential for doing business. MORE
With so many competing draws on consumer attention, brand managers have a tough time rising above the digital noise. This infographic from Depositphotos offers the latest trends with tips on how to help your organization stand out. To learn how to implement these graphic design ideas into your website and offline materials, consider the full infographic. The post Infographic: Top graphic design trends appeared first on PR Daily. MORE
Social media is an important channel for marketers looking to make a holiday splash. As consumers begin their holiday shopping for gifts and bargains, they are more and more likely to be influenced by social media posts. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications.]. This infographic. details how marketers should approach social media efforts for the holidays. MORE
Companies are increasingly turning to social media to expand their Internet presence, promote their brand and engage with consumers. However, though social media is a powerful and effective tool, it can also generate a ton of negative publicity if used carelessly. Here are 10 social media blunders that stand as cautionary tales on what not to do on the Internet: 1. Related: Don't Make These Social-Media Blunders That Businesses Keep Repeating. MORE
I’ll beg Dr. Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. MORE
Change is the only constant in digital marketing. Consider this guide to make sure your marketing strategy includes the latest best practices. To thrive in the social media ecosystem, you must stay ahead of the tactics that are dominating the digital realm. RELATED: We're recognizing the brightest minds in digital marketing and social media. ]. Use social listening tools to generate more leads. MORE
When it comes to social media marketing, one thing is certain: Nothing lasts forever. What worked last year for your marketing strategy might not this year. Where—and on whom—should your organization be spending its marketing dollars? What must your social media team be prepared for? How are consumers communicating on these platforms? Take a breath: An infographic from Digital Marketing Philippines. MORE
Marketers are always looking for ways to engage potential consumers and build a relationship with new audiences. What is your most important marketing channel? Communicators report that owned media and social (shared) content are of increasing value in the modern media landscape. For many organizations, that means it is essential to create content in-house and push it out through social media channels and other online platforms. MORE
How often should you post content to your social media channels, and what should that content look like? PR pros agree that social media is vital to their work. Your social media channels are a crucial part of your content distribution strategy and an important way to stay connected to your consumer base. However, industry insiders will tell you that it isn’t enough to blurt your thoughts onto your Facebook page and wait for consumers to click. MORE
Few brand managers have to be convinced that social media is an effective tool to reach their intended audiences. However, knowing that you should engage in social marketing and knowing how to do it effectively are very different. RELATED: Discover the digital strategies you need to break out of your silo and succeed in today's evolving marketing communications mashup.]. MORE
The streaming wars are heating up as companies vie for attention and content, revealing that your organization’s most valuable asset is its ability to hold a consumer’s attention. ” Why it matters: Being edgy can help you win over an audience or make a splash, but in today’s social media climate, not all publicity is good publicity. If you speak to a very narrow audience and feel confident your message won’t offend your core consumer base, you can take risks. MORE
With social media, that risk is compounded exponentially. For any team looking to engage a social media audience, there are some basic rules of the road: Be polite; avoid politics; respond quickly; be human. However, even the most experienced social media team can run afoul of the online mob. This infographic offers some basic do’s and don’ts for communicators who want to engage on social media. Don’t broadcast marketing drivel. MORE
According to research from Animoto, video content is growing in popularity for social media users. What are the best tools available for marketers on social media? With the rising importance of visuals and the need for brand managers to reach consumers directly online, social media video content might be an essential component of your strategy. They compiled some topline stats into this handy infographic. MORE
Consumer Infographics Marketing Social Media PR Daily
APRIL 4, 2019
Social media platforms can help your organization reach new audiences and engage current consumers on a daily basis. Is your social media strategy getting the job done? Social platforms like Instagram, Facebook and Twitter offer countless opportunities for brand managers to win new fans and develop trust with consumers. RELATED: We're recognizing the brightest minds in digital marketing and social media. ].
PR Daily
AUGUST 27, 2019
With social media, that risk is compounded exponentially. For any team looking to engage a social media audience, there are some basic rules of the road: Be polite; avoid politics; respond quickly; be human. However, even the most experienced social media team can run afoul of the online mob. This infographic offers some basic do’s and don’ts for communicators who want to engage on social media. Don’t broadcast marketing drivel.
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B2B PR Sense
FEBRUARY 10, 2020
With billions of active users, social media has incredible power to fuel your personal branding strategy. But a lot of that power depends on the size of your social media audience. Let's look at how you can grow your audience effectively and make the most of your social media for branding. You may have begun a social media and branding strategy. Growing your audience on social media is not impossible. B2B Social Media
PR Daily
APRIL 25, 2019
Change is the only constant in digital marketing. Consider this guide to make sure your marketing strategy includes the latest best practices. To thrive in the social media ecosystem, you must stay ahead of the tactics that are dominating the digital realm. RELATED: We're recognizing the brightest minds in digital marketing and social media. ]. Use social listening tools to generate more leads.
PR Daily
APRIL 6, 2020
While we are social distancing physically, we are virtually more connected than ever. It comes as no surprise that social networking platforms have reported all-time high usage as some of their features like live video are the closest thing we have to face-to-face communication. Take to social media to make a difference. Surgeon General understands the power of social media, asking social influencers to share the importance of social distancing.
PR Daily
AUGUST 12, 2019
This infographic offers vital insights. How much time do you spend on social media? This infographic from Famemass offers insights into how users use their social media apps and what topics keep them engaged. The infographic lists a few key topics for keeping people engaged: Staying up to date on the latest news. To see more about how consumers use social media platforms, consult the full infographic.
|
PR Daily
JULY 24, 2019
How often should you post content to your social media channels, and what should that content look like? PR pros agree that social media is vital to their work. Your social media channels are a crucial part of your content distribution strategy and an important way to stay connected to your consumer base. However, industry insiders will tell you that it isn’t enough to blurt your thoughts onto your Facebook page and wait for consumers to click.
PR Daily
MAY 5, 2019
Social media is becoming a bigger part of most marketers’ lives as they try to reach new customers and develop consumer trust. With whopping user figures and new, powerful messaging tools introduced all the time, social media offers exciting opportunities for any organization. Failing to execute a fully fledged campaign can lead to backlash, consumer mistrust and wasted money and effort. Infographics Social Media social media infographic
PR Daily
FEBRUARY 7, 2019
Here are some ideas for social media missives to stay connected with your followers. What are some of the proven, time-tested social media ideas that can help build engagement? Posting curated content is a great way to build engagement and bridge any gaps in your content marketing strategy. Create infographics. Infographics are liked and shared on social media platforms 3 times more than any other type of post.
PR Daily
AUGUST 1, 2019
These stats can guide your social media strategy. Social media is always changing—but some industry facts are starting to become industry institutions. . Yet the company continues to hold a robust market share over other social media platforms. As we recently reported on PR Daily , some communicators looked at their shrinking organic reach on Facebook and have decided to follow their consumers to other sites. Social Media
PR Daily
NOVEMBER 5, 2019
Email has better conversion rate than social media—but social media channels can help expand your email list. Social media can help with that. This infographic from Payfort suggests five ways to use social media to drive consumers to your email list. Use content snippets from your newsletter for social media posts. The post Infographic: How to combine email and social media efforts appeared first on PR Daily.
|
PR Daily
JUNE 10, 2019
The photo-sharing app has over 1 billion active monthly users and skews toward an increasingly valuable market: consumers under 35. For marketers and PR pros, the platform is a gold mine. This infographic from Famemass details 30 Instagram statistics that every communicator should consider when planning for the future of social media marketing. RELATED: Boost your employee communications, PR and social media prowess at Microsoft HQ ].
PR Daily
DECEMBER 6, 2018
Social media is an important channel for marketers looking to make a holiday splash. As consumers begin their holiday shopping for gifts and bargains, they are more and more likely to be influenced by social media posts. RELATED: Join us at Disney World for our Social Media Conference for PR, Marketing and Corporate Communications.]. This infographic. details how marketers should approach social media efforts for the holidays.
Rock the Status Quo
NOVEMBER 8, 2015
They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. I came across this absolutely wonderful infographic yesterday that explains different types of complainers and how best to handle them. Customer service is a HUGE component of social media, but does it apply to public relations? Complainers jump on social media, because it brings audience to their voice. Social media is real-time.
PR Daily
MARCH 14, 2019
Every time you post to an online platform, you hope to elicit a positive response from consumers. Your social media posts must demand a response. This infographic from Dog-Eared Social offers some helpful starting points to shape your CTA to persuade customers to take the action you want. RELATED: Join us at Paypal HQ for our PR & Media Relations Conference. ] . Every social media post you make should have a specific purpose.
PR Daily
APRIL 15, 2018
When it comes to social media marketing, one thing is certain: Nothing lasts forever. What worked last year for your marketing strategy might not this year. Where—and on whom—should your organization be spending its marketing dollars? What must your social media team be prepared for? How are consumers communicating on these platforms? Take a breath: An infographic from Digital Marketing Philippines.
PR Daily
JANUARY 4, 2021
But what can we learn and apply to our digital marketing and communications strategies in 2021? Here’s how 21 influencers answer this question: What one piece of marketing advice would you offer to brands as we head into the new year? David Berkowitz, founder, Serial Marketers.
Sword and the Script
SEPTEMBER 10, 2020
A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle.
PR Daily
JULY 28, 2020
Also: Many consumers won’t feel comfortable traveling for nearly another year, Instagram attempts to lure TikTok creators to its new service, a social media pun, and more. SOCIAL BUZZ. You can view the entire report and infographic here. SOCIAL BUZZ.
PR Daily
MARCH 26, 2018
While there are ways to continue to stay relevant on the platform , is organic or unpaid social media still worth the time and resources a business needs to invest? Organic social media efforts are cost-effective. Even though it takes time and energy to create social media updates, they’re still extremely cost-effective. Social media provides authenticity. Organic social media compliments advertising. Three Girls Media.
PR Daily
AUGUST 17, 2020
Wright will be responsible for leading the organization’s business divisions, including operations, finance, sales, and marketing. SOCIAL BUZZ . Don’t forget to update your social media images as well. For PR and marketing pros, this represents a couple takeaways.
PR Daily
FEBRUARY 4, 2020
Check out this infographic to learn how you can create and deploy content that wows your audience. Video has been on the rise as a tool for organizations, with 87% using the tactic for marketing in 2019. According to this infographic from Depositphotos , 80% of marketers say video has helped them increase traffic to their website and generate leads. Top stats from the infographic include: Facebook ranks as the No.
PR Daily
JULY 18, 2017
It’s one thing to be on social media; it’s quite another to be good at it. Here to help in this confusing cyber quest are the people of Digital Marketing Philippines, who’ve created an infographic to improve your online messaging. They offer eight tips to keep your footing in the shifting sands of social media marketing. You’d be hard pressed to find a social media platform not banking on video as the future of content marketing.
PR Daily
NOVEMBER 21, 2019
When is an emoji acceptable in marketing writing? If consumers find you ridiculous, you could undermine your efforts, or even drive away potential buyers. This infographic from Campaign Monitor offers ground rules for communicators on using emoji in their messages. To learn more about how to use emoji to reach your target audience, read the full infographic. The post Infographic: How to use emoji in your marketing messages appeared first on PR Daily.
PR Daily
AUGUST 17, 2017
Managing multiple social media accounts can be a time-consuming nightmare. Alas, the good people at MarketingProfs have shared an infographic that plots a course to success on six popular networks. RELATED: Join us for the Social Media #Mashup at Disneyland. ]. The infographic closes with tips for writing effective social media headlines. Love it or loathe it, social media marketing has become essential for doing business.
PR Daily
JANUARY 28, 2018
The goal of any social media pro is to increase online engagement—which, in turn, can boost your bottom line. However, persuading consumers to interact with your social media posts—much less follow your calls to action—isn’t always easy. An infographic from Red Website Design shares several takeaways to get started: 1. Twenty-six percent of people say they follow brands on social media that align with their interests.
PR Daily
FEBRUARY 26, 2017
Never in the history of marketing and public relations have we known so much about the customers we’re trying to reach. One would think all this access to data and understanding about consumer preferences would make our jobs easier, but without a strategic approach to social listening all these insights float away. RELATED: Boost buzz and build brand recognition on the hottest social mediaplatforms at Disney World.].
PR Daily
JULY 2, 2015
Companies are increasingly turning to social media to expand their Internet presence, promote their brand and engage with consumers. However, though social media is a powerful and effective tool, it can also generate a ton of negative publicity if used carelessly. Here are 10 social media blunders that stand as cautionary tales on what not to do on the Internet: 1. Related: Don't Make These Social-Media Blunders That Businesses Keep Repeating.
5W PR
OCTOBER 9, 2017
By: Pola, Director of Digital Marketing. Launching a new social media channel for your business or brand? The first step to a successful social media presence is recognizing the need for a social content strategy and plan. Once your objectives are outlined, follow the seven steps below for best practices in social media content: 1 – Choose the Right Channels. Nearly 80% of social media is now consumed on mobile devices.
PR Daily
FEBRUARY 20, 2018
What are some of the proven, time-tested social media ideas that can help build engagement? Posting curated content is a great way to build engagement and bridge any gaps in your content marketing strategy. Create infographics. Infographics are liked and shared on social media platforms 3 times more than any other type of post. When presented with an infographic, people are able to understand, appreciate and take action with ease.
PR Daily
JUNE 24, 2019
For communicators looking to reach the millions of consumers in this powerful demographic, native ads offer a helpful advantage. Native ads are integral to the media mix, with all native formats combining to represent 63% of total US digital display ad spend. It’s highly effective with target audiences, and works especially well among consumers over the age of 50. It can incorporate digital, print, video, interactive infographics, virtual and augmented reality, and more.
PR Daily
OCTOBER 2, 2017
Few brand managers have to be convinced that social media is an effective tool to reach their intended audiences. However, knowing that you should engage in social marketing and knowing how to do it effectively are very different. RELATED: Discover the digital strategies you need to break out of your silo and succeed in today's evolving marketing communications mashup.].
PR Daily
NOVEMBER 26, 2019
With video being the best tool for engagement on social media, and digital marketing becoming a bigger and bigger part of brand outreach, knowing how to use this tool is more important than ever. This infographic from Animoto offers tips and trends for marketers looking to use video to boost sales for the holidays. 1 most successful tactic when marketing for the holiday season. Consumers say video is most helpful when trying to learn about products.
PR Daily
OCTOBER 16, 2019
million pounds of seasoned meat from its locations in 21 states has consumers asking, “Where’s the beef?”. ” Why it matters: Making diversity and inclusion efforts a focus can boost your company culture, attract new talent and endear consumers. The marketing stunt caused rumors to swirl, spiking conversation online and piquing users’ interest days before the reveal. Related reading: 7 social media trends to watch out for before 2020 hits.
PR Daily
APRIL 21, 2019
It can be exhausting to create all the content for a robust social media presence, much less staying on top of SEO. Content marketing can be expensive, and your strategy won’t see immediate returns. Video outperforms many other content types on social media and holds attention longer than other messaging solutions. RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ].
PR Daily
MARCH 19, 2020
According to research from Animoto, video content is growing in popularity for social media users. What are the best tools available for marketers on social media? With the rising importance of visuals and the need for brand managers to reach consumers directly online, social media video content might be an essential component of your strategy. They compiled some topline stats into this handy infographic.
PR Daily
SEPTEMBER 17, 2019
The streaming wars are heating up as companies vie for attention and content, revealing that your organization’s most valuable asset is its ability to hold a consumer’s attention. ” Why it matters: Being edgy can help you win over an audience or make a splash, but in today’s social media climate, not all publicity is good publicity. If you speak to a very narrow audience and feel confident your message won’t offend your core consumer base, you can take risks.
PR Daily
JUNE 18, 2019
With so many competing draws on consumer attention, brand managers have a tough time rising above the digital noise. This infographic from Depositphotos offers the latest trends with tips on how to help your organization stand out. To learn how to implement these graphic design ideas into your website and offline materials, consider the full infographic. The post Infographic: Top graphic design trends appeared first on PR Daily.
Sword and the Script
OCTOBER 21, 2014
I’ll beg Dr. Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500. I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now.
PR Daily
MAY 28, 2019
Marketers are always looking for ways to engage potential consumers and build a relationship with new audiences. What is your most important marketing channel? Communicators report that owned media and social (shared) content are of increasing value in the modern media landscape. For many organizations, that means it is essential to create content in-house and push it out through social media channels and other online platforms.
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