Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Money affects everyone. Wealth Management.

Financial 83

Financial Industry Report Insurance 83

5W PR

NOVEMBER 11, 2019

On important click through rates, Automotive ranked first at 10%, followed by Computer Hardware & Telecommunications, Energy & Environmental, and Consumer Products & Services. Companies that have been quick to migrate from spreadsheets and PowerPoint to infographics also attract more attention. So, too will its message.

Data 68

Data Telecommunications Infographics Automotive 68

Contently - Strategy

NOVEMBER 27, 2018

At various points in our history, we’ve talked a lot about what’s wrong with healthcare, what’s broken. A company like Marriott, for example, isn’t just battling other hotel chains for consumer attention. We’ve gotten a lot of mileage out of that in terms of thought leadership,” Fox said.

Strategy 108

Strategy How To Content Marketing Analysis 108

Buzzstream

MAY 19, 2022

Another consumer survey from Fashion Revolution , which ranks for “fashion survey,” only gets 50 searches per month but has accrued 201 linking root domains consistently since it was published a few years ago. But when you look at the coverage, barely anyone shared the infographic or in-post images. YOUR INDUSTRY + facts.

Survey 91

Survey How To Reddit Pitching 91

ISEBOX

DECEMBER 1, 2016

They can also choose to consume only the material that’s relevant and interesting to them. And they’re at their prime when the material is presented in rich multimedia formats, including video, infographics, and images. Remember when we talked about the Rise of Multimedia Content ?

Pharmaceuticals 70

Pharmaceuticals Communications Infographics Mobile 70

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

ISEBOX

FEBRUARY 2, 2017

More than one-third of physicians say that direct-to-consumer advertising should be banned. The bright side is that 65 percent of healthcare providers aren’t in favor of an overall ban. Consumers are savvy and you risk insulting them. Translation: Consumers want simplicity from marketers. A ban…on ALL DTC marketing?

Marketing 70

Marketing Pharmaceuticals Survey Consumer 70

Contently - Strategy

APRIL 24, 2019

In previous years we’ve had campaigns that are very focused on the pain, and we’re now pointing the way out of the pain and pointing toward a bright future for healthcare.”. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88