5W PR

JANUARY 17, 2024

The Consumer Electronics Show (CES), held annually in Las Vegas, stands as a pinnacle industry event, bringing together leaders in the space to unveil cutting-edge technologies that are set to shape the future of consumer lifestyles. As we reflect on our time at CES, we’re amazed at the creativity behind the technology.

Trends 78

Trends Healthcare Technology Consumer 78

Cision

JUNE 22, 2017

Eliot Harrison first joined MCS Healthcare Public Relations in 2005. Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. How can they overcome them?

Healthcare 266

Healthcare Analytics Agency Trends 266

Cision

JUNE 14, 2016

Creativity will always be what attracts consumers to brands, says Kipp Jarecke-Cheng, global chief communications officer at Publicis Health. In this interview, Kipp shares his thoughts on the challenges healthcare brands face, adapting brand communication globally and the ways in which technology has transformed communication.

Healthcare 0

Healthcare Creativity Consumer Government 0

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites?

Enterprise 261

Enterprise Privacy Government Software 261

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. I define myself as a PR generalist.

Industry 316

Industry Fashion Travel Tourism 316

Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. Commitment to a high quality of life, safety, healthcare, and education establishes an ideal environment for businesses and residents alike.

Marketing 106

Marketing Newspapers Print Local 106

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Bank, Capital One and TD Bank discover ways to motivate consumers to act.

Financial 52

Financial Social Media Banking Media 52

NewsWhip

NOVEMBER 3, 2021

People love a creative promotion. While we are surrounded by Covid coverage, technology outperformed all categories including healthcare, representing 42% of the top 100 stories. Promotional stories can work, as long as they are creative. CEOs/execs were the primary focus on 40% of the top 10 brand stories. Bans/Disputes.

Brand 88

Brand Branding Healthcare Report 88

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

Cision

MAY 5, 2016

Audiences, especially those of healthcare brands, have grown increasingly skeptical. Soon after, I discovered my passion for healthcare PR, and I’m happy to say that it’s worked out and was one of the best career decisions I’ve made. But if you don’t have your audience’s trust, they won’t listen to your message.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Wadds Inc.

AUGUST 14, 2023

Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising. As the digital groups continue to grow rapidly, the demand for strong creative capabilities will continue as they look for content to win the battle for attention, competing for acquisitions with the networks.

Agency 52

Agency Sports Public Affairs Creativity 52

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. Plus, it’s not just healthcare providers that recognize the value and benefit of telehealth – patients do, too.

Healthcare 52

Healthcare How To Pitching Product Launch 52

PR in High Definition

MARCH 28, 2023

Possess unbridled creativity, precision execution and an eye for detail. On quality, it’s imperative to establish whether the people on your team: Have relevant experience and industry understanding. Have solid and relevant connections. And are invested in supporting your business and communications goals.

Agency 71

Agency Healthcare Interviews Creativity 71

Shift Communications

AUGUST 30, 2016

When a consumer need is being met for the first time or a business has transformed in order to improve revenues or change the world. Provide a proprietary consumer insight that has not be shared or reported on before. And what about healthcare? No industry stands to see more of a disruption than healthcare post-election.

Healthcare 79

Healthcare Local Fashion Trends 79

The Proactive Report

JUNE 18, 2021

All aspects of the campaign used similar creative so that the message was consistent across all platforms. I recently built a Facebook community for a small business that operates in a narrow healthcare niche and we have attracted over 20 000 really engaged followers in just under 2 years. Get creative and get smart.

Small Business 213

Small Business Fashion Groups Local 213

Landis PR

DECEMBER 18, 2023

If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. Amplification is incredibly efficient. It’s taking a PR win that you’ve already secured and repackaging it to reach your audience when and where they want it. Think about how you can make the most of a PR win.

Conference 59

Conference Consumer Social Media Google 59

Barokas

SEPTEMBER 12, 2018

It has personally been one of the most rewarding transformations to watch as Karli quickly mastered PR and became a trusted counselor to her clients at hundreds of enterprise and consumer companies. As President, I strive to build an inspiring culture across both our office that fosters creativity and incredibly meaningful work.

Agency 138

Agency Hotels Healthcare Enterprise 138

Shift Communications

JANUARY 27, 2015

Here are quick takeaways from his thoughts: Marketers who can tap into the creative, right-side of their brain along with the data-focused left side of the brain will be the future CMO’s. Imagine what Watson is doing or did on Jeopardy and what it’s doing in healthcare and financial services; apply that to marketing.

Marketing 60

Marketing Healthcare Technology Storytelling 60

PR 20/20

MARCH 26, 2020

We talked about what we were seeing, and how it made us feel as consumers; about opportunities for our clients to add value, and where they might take a step back; about what the future could hold, how we could prepare ourselves and our clients, and how to move forward in the midst of so much uncertainty. The answers aren’t easy, or obvious.

Crisis 92

Crisis Marketing Healthcare Resources 92

Cision

JUNE 8, 2016

There is a strong roster of B2B and consumer clients here in tech and AV, two of my specialty areas, as well as in the marketing, financial services and consumer products sectors. Starting out, I wish I knew how creative you can be in finding the right job, and adapting a current job to your preferences.

Financial 120

Financial Healthcare Media Relations Technology 120

Mindful Marketing

MAY 8, 2021

” Targeting gamers for headache remedies seems like a no-brainer, especially given Excedrin’s well-tailored creative strategy. The health tips will create goodwill and trust: Consumers appreciate when companies do things for them without asking for anything in return. GSK seems to be such an organization.

Pharmaceuticals 65

Pharmaceuticals Education Consumer Video 65

Sword and the Script

SEPTEMBER 24, 2019

I’ve come to learn that responding to RFP’s to win new business can be a very costly and time-consuming way to generate new business. In my experience technology seems to be becoming more commoditized and the value or premium is being placed on creative skills, strategic insights, and prescriptive advice.

Agency 63

Agency Software Enterprise Marketing 63

Bad Pitch Blog

SEPTEMBER 18, 2011

They anticipate ads aired during the Super Bowl and are aware how many millions are bet on these; most wait in anticipation to see and mock these less-than-creative spots during the event and then read nonstop chatter on which ads made the biggest impression. She whined a lot. This lesson took some time to drive home.] That’s power.

Advertising 108

Advertising Advertising Newspapers Education 108

Sword and the Script

MAY 21, 2019

BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare. Social media for business was then in its infancy, and we were able to reach both decision makers and consumers with a limited budget and get real traction. BH: We’re all consumers.

B2B 81

B2B Social Media Company Marketing 81

Communications Conversations

MARCH 29, 2019

Whether she’s snapping photos for the bank’s Instagram story, wrangling the perfect bit of copy, or surprising and delighting a Twitter follower, Justine infuses her work with a sparkle of creativity balanced with an authentic understanding of the brand. Megan Ayotte , founder, May Ott Communications (nominated by Allison O’Keefe).

Social Media 128

Social Media Agriculture Marketing Media 128

Shift Communications

MAY 4, 2015

Whether it is a small creative project, a full marketing tech implementation or a street team execution, I appreciate that the team is always looking for ways to stretch. You lead the consumer and healthcare team s at SHIFT and have worked with some big brands like Toyota, McDonald’s, McKesson, etc.

Agency 60

Agency Healthcare Creativity Consumer 60

Shift Communications

MAY 7, 2015

SHIFT SF’s Ty Achilles , who worked in healthcare technology prior to SHIFT, also pointed out, it helps you get your feet wet in a variety of industries and become a more well-rounded professional. If you’re looking to transition into a creative role, a degree or a few extra classes can help.

Agency 60

Agency Industry Healthcare Banking 60

ISEBOX

OCTOBER 26, 2016

Healthcare professionals and consumers are demanding information. And the flow of information from pharmaceutical enterprises is streaming at speeds never before seen.

Pharmaceuticals 70

Pharmaceuticals Enterprise Mobile Analytics 70

Beyond PR

JULY 20, 2016

Check out Content Tips for Adding Creativity in More Conservative Niches. Media and their audiences operate 24-7-365, creating and consuming content constantly and expecting answers to questions immediately. Keep it professional and respectful, of course, but have some fun. Need some ideas? It’s no secret we live in an always-on world.

Media Relations 40

Media Relations Media Local Healthcare 40

Bad Pitch Blog

FEBRUARY 8, 2009

They know the ads aired during the Super Bowl cost millions and wait in anticipation to see the über-creative spots during the game and then the post-game commentary on which ad made the biggest impression. As professionals, our job is to educate the media and the consumer (once we get to them). This lesson took time to drive home.

Advertising 54

Advertising Advertising Education Newspapers 54

Cision

MAY 17, 2016

I knew that I wanted to be around creative people so I majored in graphic design and minored in fine art. From the upfront research, to communication insights and strategy, to creative execution and the consistent evolution and optimization of a campaign, in today’s world, it’s all important. Each step of the way feeds into the next.

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

Contently - Strategy

JUNE 11, 2020

But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? The same holds true for healthcare content. 5 Trends Shaping the Healthcare Industry .

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

But the rise of digital health content has complicated the way people think about healthcare. More importantly, what should doctors, hospitals, insurers, and healthcare companies do to improve the state of healthcare content online? The same holds true for healthcare content. 5 Trends Shaping the Healthcare Industry .

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? Writing copy for social media is the most popular use for AI, according to 64% of PR pros.

Trends 105

Trends YouTube Video Social Media 105

PR Conversations

JULY 20, 2015

Almost all of the Fringe plays had creative postcards, business cards or show programs as marketing collateral (some of them pictured above). The most-creative marketing I saw was the “pill” bottle (containing Smarties) for OCD — Obsessive Compulsive Darryl. Physically marketing their own plays and connecting with patrons.

Community 40

Community Print Twitter Creativity 40

Shift Communications

JULY 20, 2016

They have to be solution-focused, driven, creative, curious and thick skinned. This is probably the biggest challenge we face, especially in certain industries like IT security, fin-tech and healthcare. It just means that you need to get creative, especially for business press (remember those traits?). Amanda Munroe.

B2B 60

B2B How To Trends Report 60

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Money affects everyone. Wealth Management.

Financial 83

Financial Industry Report Insurance 83