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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. We recently had a conversation with a public affairs client.

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Appetite remains for agency acquisitions across UK and Europe

Wadds Inc.

Corporate and public affairs agencies are expected to continue to do well, healthcare also but perhaps less so whilst consumer and technology will be tougher. Agencies are trying to get to grips with how clients’ audiences are consuming information and interacting with them.

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Spotlight on a Solo PR Pro: Meet Nicole Castro

Solo PR Pro

She didn’t know then that this new path would lead her to the world of PR and to starting her own business that would count healthcare non-profits among its client roster. Nicole attended media meet-and-greet shows, traveled to meet with clients and even flew to Las Vegas for CES, the annual consumer electronics trade show.

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Amplify Your PR Wins

Landis PR

If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. Amplification is incredibly efficient. It’s taking a PR win that you’ve already secured and repackaging it to reach your audience when and where they want it. Think about how you can make the most of a PR win.

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The art of winning new business and crisis management: A Q&A with Clyde Group Partner Aubrey Quinn

NewsWhip

Clyde Group is a high-growth, PR & Public Affairs firm with a tremendous track record of success in Washington. BL: The Clyde Group does a great deal of work in healthcare, education, finance, and technology sectors. Two years ago NewsWhip was fortunate enough to add Clyde Group as a new client.

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#20: Building the bridge between infrastructure and data-driven media intelligence

NewsWhip

Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? What are some of the platforms and I guess you could say tools that you use to really understand what is resonating with the public? It really has to be at the center of what you do.

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PR Rock Stars (of the future): 19 new college grads ready to take over the world

Communications Conversations

With a focus on consumer goods and the beauty industry, she will strive to get products off the shelf and onto a magazine or television screen. Although she’s only a junior, she’s already held internships with the Atlanta Falcons, Bloomingdale’s, and Children’s Healthcare in Atlanta, and has been selected to intern at Coca-Cola this summer.

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