Prohibition

JANUARY 6, 2023

When launching a campaign, video has great storytelling potential – showcasing your brand’s campaign findings far and wide. inform audiences, promo film, personal connection, next company event. Storytelling is a huge part of PR and video marketing offers exactly that. Better inform your audience.

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Video Strategy SEO Engineering 62

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Then the expansive coverage in consumer news sites put their brand in front of thousands of people?—?including B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in.

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Cision

APRIL 21, 2015

On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators. At the risk of hyperbole, we’re on the cusp of a golden age of visual storytelling. Does video have any weaknesses?

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Video Brand Branding Trends 120

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

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Corporate Examples Storytelling Brand 48

Prohibition

JUNE 17, 2021

If you’re unsure on this, it might be a good idea to build a consumer persona, which is a detailed description of your target customer. Many brands often make the assumption that all of their consumers will want to view the same kind of video – but this isn’t always true. It’s up to you (or maybe your campaign budget!) Stay on brand.

Video 62

Video Product Launch Film Social Media 62

Flatiron Communications

NOVEMBER 23, 2014

One day my friend invited me to attend a private screening of her “brother’s new film.” The two-day conference was aptly titled “The Power of Storytelling: Plotting the Future of Media.” The Flack #PaleyIC JOurnalism Media STorytelling The Paley Center for Media William S. ” I asked.

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Storytelling Television Radio Media 34

Presspage

JUNE 19, 2018

Multimedia content Whenever possible, Mayo produces multimedia content, because journalists like to share information in ways that offer consumers a richer experience, Petrovich says. This isn’t for journalists, who get captionless video, but for consumers who might have muted their devices when they auto-play. ” 7.

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Prohibition

FEBRUARY 10, 2020

Embrace the power of storytelling in your video content. Incorporating your brands key narratives is essential for effective video marketing and a great way to do this is through the successful model of storytelling. These authentic emotions increase trust and make people want to engage and convert from consumer to customer.

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Video YouTube Social Media Storytelling 62

Contently - Strategy

SEPTEMBER 12, 2019

Naturally, consumers want to see content that helps them make an educated and informed decision as to whether your product or service is the right choice. Where TOFU videos can assume the form of narrative-driven films or comedic sketches, MOFU videos need to shift focus onto more educational/informative content. Q&A videos.

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Video How To Education YouTube 95

MaccaPR

NOVEMBER 24, 2014

The Dove “Real Beauty” Sketches film, which became the #1 most viewed online ad of all time in 2013, had 65 million views and tens of millions of shares, likes and comments. Consumer, business or trade media relationships. 13 visual storytelling tips and the. RedBull had 45 million Facebook fans. million views on YouTube.

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Social Media Media YouTube Film 82

Ishmael's Corner

JUNE 8, 2015

I wrote a post in April mentioning that one of our young account professionals , Melissa Lewelling , was headed to the prestigious Cannes Film Festival. Out of literally thousands of films, her film, called “More Than a Number,” was one of 30 films selected by Campus Movie Fest to be shown in the Short Film Corner.

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Communications Film Guidelines Pitching 60

MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty? Why is this Hyundai spot so successful?”

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Film Marketing YouTube Advertising 48

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. Inputting what you should include and leaving out the things that you shouldn’t include is really the art of storytelling.

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Wireless Storytelling Radio Analysis 102

Cision

MARCH 31, 2016

With so many outlets and ways to consume information proliferating these days, you need to be more thoughtful and creative than ever if you want to stand out. I’m a big film buff; and talk about a good storyteller. Just another day down at the sausage factory, folks, bringing you the sausage each morning! Rapid Fire Round.

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Newspapers Reddit Journalism Technology 120

Karen Freberg

MARCH 31, 2022

We sometimes forget there is a person – another human being – on the other side of the screen reading, consuming, and reflecting on the content that is shared and presented to them. Social media is first and foremost social! It’s about being able to build relationships and connections on social.

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Social Media Industry Film Viral 85

PR in High Definition

OCTOBER 28, 2021

From a consumer-perspective, the metaverse could allow for an even better and personalised customer experience. From even bigger, better and more personalised immersive storytelling to the rise and creation of fictitious influencers that only appear and take part in the metaverse. Quite a scary thought!

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Communications Wikipedia Meeting Technology 62

Bianchi Biz Blog

MARCH 11, 2024

I stay on top of trends, attend auto shows, and focus on business, as well as consumer-based industry reporting. Hearing the voices of both sides, portraying what this meant for the automakers, workers and consumers – it was a true testament to journalism practices. What elements or characteristics do you look for in a story, and why?

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Automotive Meeting Report Journalism 92

Mark My Words

MAY 3, 2022

Threats On how the streaming giant found itself in this position, Wez Merchant, PR collaborator with fellow streamer Rakuten, founder and CEO of film PR agency Strike Media, says Netflix has been caught in an unfortunate crisis, in which it “hasn’t really put many feet wrong”. And can savvy PR and comms strategies prevent a further fall?

Film 60

Film Advertising Advertising Consumer 60

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. It’s pure storytelling. Meanwhile, explainer videos are a terrific way to delight and educate consumers while dispensing with the hard sell. 7 best PR uses for video. A public-facing CEO.

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Video Case Study Agriculture B2B 149

PR Conversations

AUGUST 18, 2011

Same with documentary film makers. Internal communications often say they are corporate storytellers. Marketers look to champion consumers…to tell their companies’ stories. Public relations is not the only profession that lays claim to “telling stories.” Do you see the problem? It’s almost over-used.

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Construction Internal International SEO 40

Cision

DECEMBER 2, 2016

In my required foundational coursework, I was exposed to all fields of communication — from film to TV to journalism to advertising to PR — but I naturally gravitated to the PR offerings. Brands that have a truly distinct voice and story to tell are more likely to get noticed — by media, influencers, consumers and stakeholders.

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Film Creativity Brand Branding 120

Konnect Agency

FEBRUARY 26, 2021

2020 was a major year for Taylor, having written, recorded and released two studio albums while in quarantine, filming and releasing a Disney+ documentary and re-recording her old masters. Content is everything that touches the consumer. No matter your personal feelings about Ms. Next, we’ll talk a bit about content.

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Brand Branding Marketing Storytelling 52

Beyond PR

MAY 23, 2017

South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. How do you want your consumers to feel when using your product or service? What do you want your audience to think of when they hear your company name?

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Industry Trade Shows Marketing Film 76

The Resolution Blog

JULY 30, 2019

This sparked an inspiring Instagram scavenger hunt across the city for Breakfast at Tiffany fans (Krakoff’s collection was based on the iconic coffee and croissant scene in the film). The Instagram teaser of the Nike React was just one tiny part of a bigger campaign that aimed to get consumers excited and engaged.

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Instagram Examples Brand Branding 120

Stuart Bruce

FEBRUARY 11, 2016

One of the potential uses of VR for PR is storytelling to put stakeholders inside a brand or corporate story. You can get an idea of what storytelling for PR might be like by looking at how VR is already being used for journalism such as the New York Times virtual reality app. Amnesty used VR to increase donations.

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Publicity How To Crisis Communications Crisis 60

Beyond PR

MAY 12, 2016

Inspired storytelling and strong visuals can help today’s agencies start conversations, interest media and hook new customers for their clients. Will your client be targeting mainstream news outlets, trade media, influencers, consumers, B2B decisionmakers, investors, international markets, etc.? In a word, content.

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Agency Real Estate Film Video 40

ZudePR

DECEMBER 30, 2016

You must turn down time-consuming commitments. Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. But I did consume a lot of news, particularly the Saturday Guardian. Read it now before the Spielberg-directed film-of-the-book hits the screens in spring 2018.

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Writing Google Meeting Airlines 84

PR Conversations

OCTOBER 20, 2015

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? Wells Fargo not only publishes great content on its Wells Fargo Stories site, but when I toured their offices, I discovered they are doing some really neat things in terms of storytelling, especially with their internal communications.

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Conference Meeting Case Study Film 40

PRSay

FEBRUARY 4, 2021

Chipotle, Nike, Skittles, Pepsi and Universal Pictures are among the brands using the app to reach consumers. After his car broke down, a man in Idaho Falls, Idaho, filmed himself drinking the brand’s cranberry juice while riding a skateboard and listening to the song “Dreams” by Fleetwood Mac. We embrace storytelling and silliness.”.

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Brand Branding Film Viral 176

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

PR can help brands can gain – and keep – consumer trust. Film distributor A24 does a great job of announcing its film and TV work, for example. Today’s consumers want to believe that a brand is committed to whatever it’s doing. A well-designed PR campaign can play a role here.

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Brand Branding Film Internal 160

Beyond PR

APRIL 11, 2018

You can also add augmented reality special effects (like filming yourself with dog ears, for example, or wearing a pair of virtual sunglasses), along with emojis and, more recently, animated GIFs. This can help build excitement before an event, as well as during and after an event. Make it Easy to Promote Your Brand.

Instagram 74

Instagram Pitching Media Tourism 74

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. The most common form of this was the kinetoscope.

Ethics 52

Ethics Communications Print Television 52