The Proactive Report

DECEMBER 26, 2022

The sci-fi films that predicted video conferencing and the ability to live stream news from anywhere in the world is what we experience as a daily reality. Storytelling: Telling a story that resonates with your target market is essential if you want to cut through the noise online. Video is the most watched type of content online.

Video 162

Video Film Social Media Facebook 162

Buzzstream

FEBRUARY 27, 2024

Notes About the Campaign On Location was a piece we created for our client, GoCompare – using 20 years of IMDb data, we uncovered the most filmed locations on the planet. We were only interested in the results out of Florida (naturally), so here you go:” If we’d sent her a “Most Filmed-Locations Worldwide” media pitch, she’d have ignored it.

Pitching 83

Pitching Writing Film How To 83

Bianchi Biz Blog

MARCH 11, 2024

I stay on top of trends, attend auto shows, and focus on business, as well as consumer-based industry reporting. Hearing the voices of both sides, portraying what this meant for the automakers, workers and consumers – it was a true testament to journalism practices. What elements or characteristics do you look for in a story, and why?

Automotive 92

Automotive Meeting Report Journalism 92

5W PR

FEBRUARY 22, 2023

You can use both traditional offline PR methods as well as online marketing. A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements.

Strategy 88

Strategy Product Launch Brand Branding 88

Mindful Marketing

OCTOBER 17, 2020

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing It was a frightening experience. I was afraid was because I was a passenger, teaching one of our children to drive. I wasn’t in control of the car, they were.

Consumer 68

Consumer Viral Video Social Media 68

5W PR

DECEMBER 18, 2019

You can use both traditional offline PR methods as well as online marketing. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. Live events can include many different possibilities, from the conventional to more outrageous guerrilla marketing tactics or Stunts.

Strategy 133

Strategy Marketing Trade Shows Video 133

Cision

MAY 23, 2017

South by Southwest (SXSW), a conference and festival mashup of film, interactive media, and music that takes over Austin every March, lends itself well to creative brand expression. Here are 5 key tactics to keep in mind when stepping outside of your brand’s event marketing comfort zone: 1. Know Your Audience.

Industry 195

Industry Trade Shows Marketing Film 195

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. As audiences grow more accepting of sponsored content, brands are using it to shake up the marketing mix. Reviews have transformed the way consumers make purchase decisions. Authenticity.

Advertising 334

Advertising Advertising B2B SEO 334

PRSay

FEBRUARY 4, 2021

And marketers are taking notice. Chipotle, Nike, Skittles, Pepsi and Universal Pictures are among the brands using the app to reach consumers. After his car broke down, a man in Idaho Falls, Idaho, filmed himself drinking the brand’s cranberry juice while riding a skateboard and listening to the song “Dreams” by Fleetwood Mac.

Brand 176

Brand Branding Film Viral 176

Critical Mention

OCTOBER 27, 2018

Consumers are spending more and more each year on Halloween, with an increase from $8.4 MGM films staged a telekinetic surprise. After the infamous horror film “IT” was remade in 2017, Warner Bros. ContentAdore’s goal is to increase web traffic and leads through valuable content marketing strategies. billion to $9.1

Film 131

Film Viral YouTube eBook 131

Konnect Agency

DECEMBER 6, 2019

You might be wondering: What do a bunch of holiday films that follow the same exact plot line and formula have anything to do with PR and Marketing? Well… while I won’t admit just how many of these films I’ve watched, I’d like to share a few key takeaways that publicists and marketers can apply to the work we do.

Marketing 49

Marketing Film Real Estate Consumer 49

Prohibition

NOVEMBER 23, 2022

Video has taken the world of marketing by storm over recent years. When we think of video, it’s often easier to picture a really dynamic and fun consumer video. Every video has to start somewhere and when it comes to a corporate marketing video – nailing down your key messages and target audience is a good place to start.

Video 62

Video Corporate Marketing B2B 62

Doctor Spin

JANUARY 16, 2024

Stiglitz, who won the Nobel Prize in Economics in 2001 for analysing markets with asymmetric information. Information asymmetry negatively impacts performance in goods settings and positively in services settings, while information sharing has stronger favourable effects in consumer markets and is weaker in relationships over 6 years old.”

Wikipedia 52

Wikipedia Film Groups Journalism 52

Cision

APRIL 28, 2015

Given what we’ve been hearing about Mark Schaefer’s content shock — people consume 10 hours of content per day, which won’t change, but the Internet is expected to grow 600 percent by the year 2020 — your engine needs some high octane content just to be able to stay ahead of the increased supply. Read others’ work.

Content Marketing 120

Content Marketing Marketing Engineering Film 120

Agility PR Solutions

OCTOBER 16, 2019

The market for content is booming, as U.S. But the content they’re consuming isn’t strictly new—nearly half of new video game releases are part of existing franchises, reports Game Informer, and 1 in 3 new film releases are based on existing properties, according […]. adults spend 11.5

Film 81

Film Communications Video Consumer 81

Critical Mention

JANUARY 29, 2021

It is in this context that digital marketing gains salience. This piece focuses on one such aspect of Digital Marketing — Influencer Marketing. According to Influencer Marketing Hub, the ROI for every dollar spent on IM in 2020 is $5.78. Choosing the right platform(s) can make or break your marketing campaign.

Brand 135

Brand Branding How To Radio 135

PR 20/20

OCTOBER 4, 2018

Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. It’s important that marketers constantly iterate strategies throughout the year based on performance. In addition, the average respondent consumes 1.5 If not, you should.

Video 78

Video Trends Strategy Marketing 78

PR in High Definition

MARCH 6, 2018

Vero allows users to post photos, links, and recommendations for music, films, TV shows, books and places, and the news feed actually looks a bit more like Twitter than Instagram or Facebook to me. The post Vero: first impressions and opportunities for consumers and businesses appeared first on Firefly Communications.

Consumer 63

Consumer Instagram Advertising Advertising 63

Prohibition

AUGUST 5, 2022

Social media marketing is an ever-changing environment and keeping up with the latest changes and trends is essential, there’s been a lot happening in July! Take a look at our round up below: Instagram changes it video layouts . An ode to the new BeReal app? Time will tell, but definitely one to watch. Facebook splits its news feed .

Instagram 118

Instagram Social Media Video Facebook 118

Konnect Agency

FEBRUARY 26, 2021

2020 was a major year for Taylor, having written, recorded and released two studio albums while in quarantine, filming and releasing a Disney+ documentary and re-recording her old masters. Content is everything that touches the consumer. No matter your personal feelings about Ms. Next, we’ll talk a bit about content.

Brand 52

Brand Branding Marketing Storytelling 52

Mindful Marketing

JUNE 4, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Besides being a tasty treat that almost everyone enjoys, ice cream is a ‘celebration food’ served at birthday parties and used to reward kids' sports team success.

Film 65

Film Retail Comparison Nonprofit 65

Prohibition

JUNE 22, 2023

It’s visual, it gets the consumer involved directly, it’s complete novelty – and best of all, it’s so relevant to what Disney+ was trying to promote. Heinz has created a series of five short films to showcase just how much the public love them, with the unifying tagline of ‘It has to be Heinz’. We just loved this campaign!

Film 62

Film Social Media B2C Survey 62

Critical Mention

MAY 31, 2019

If you ask B2B marketers what their number one goal is for their department, many will answer “more leads.” Right behind lead generation, in many cases, is more website traffic, as traffic helps bring potential leads to the top of the marketing funnel. Syed Ali Hasan is a Digital Marketing Manager at Film Jackets.

SEO 102

SEO Film Advertising Advertising 102

The Resolution Blog

AUGUST 19, 2019

With the change in how we’re consuming TV and the merging of PR and other content, we’re in a unique space where brands can reach consumers in so many different ways?—?but bear in mind we’d already been filming for six weeks with participants drinking all sorts on set. but is TV still a valid way to do that?

Film 120

Film Instagram Sports Analytics 120

ImPRessions - Crenshaw Communications

AUGUST 9, 2017

PR can help brands can gain – and keep – consumer trust. Have they changed due to market forces or competitive challenges? Film distributor A24 does a great job of announcing its film and TV work, for example. Today’s consumers want to believe that a brand is committed to whatever it’s doing.

Brand 160

Brand Branding Film Internal 160

Cision

DECEMBER 26, 2017

In business, the point of keeping a poker face (aka “brand identity,” for the purposes of this article) is to encourage consumers and competitors to make choices that benefit you, without having to directly nudge them into making those decisions. Use visual content, like GIFs and short videos, to entertain consumers.

Brand 273

Brand Branding Consumer Social Media 273

ImPRessions - Crenshaw Communications

JULY 6, 2016

Breaking through with quality material will become more difficult as content marketing approaches a saturation point. But today so-called “thought leadership” is also relevant to consumer product companies. Even consumer brands need to position themselves and their companies as leaders.

SEO 204

SEO Analytics Measurement B2B 204

Mindful Marketing

AUGUST 23, 2020

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence “What do you want to watch?” As a Netflix spokesperson says, “We’re always looking for better ways to connect members with shows and films that they will love.” hour professional-produced films.

Film 69

Film Television Ethics Engineering 69

Cision

OCTOBER 12, 2017

As more consumers choose to cut the cord and box office revenues plateau, the video game industry claims a growing share of the overall entertainment sector. Having the opportunity to work on video game campaigns and seeing them through their conception, development and to-market phases is an opportunity I’ve always dreamed of.

Film 160

Film Video Community Social Media 160

PR in High Definition

NOVEMBER 29, 2021

These are the kind of numbers that traditional network television executives dream of; all from a foreign-language TV show, the likes of which have in the past failed to succeed in Anglophone markets. Squid Game is a prime example of the impact of cultural and linguistic nuances when a piece is consumed in multiple different countries.

Film 62

Film Travel Television Local 62

Prohibition

JULY 21, 2023

Really, how could we not be with all of the weird and wonderful marketing campaigns that have come out of the film’s promotion? Unfortunately, consumers can’t just buy the console from a store or online – it seems that they are only available as part of a rewards scheme competition. million views.

Wireless 62

Wireless Retail B2C Instagram 62

Cision

AUGUST 18, 2016

But how will you send the right message if you don’t know what consumers want? Imelda Suriato, vice president of Cone Communications, says the consumer needs to be the focus, not the brand. At Cone, my expertise in uncovering these consumer insights will further enhance the agency’s creative campaigns and initiatives.

Nonprofit 120

Nonprofit Analytics Consumer Creativity 120

MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty? Why is this Hyundai spot so successful?”

Film 48

Film Marketing YouTube Advertising 48

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. WebpageFX predicts that by next year, 90% of online content will be video. 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

Wadds Inc.

AUGUST 14, 2023

A positive outlook and new found resilience underpins the UK and EU marketing communications marketplace, with acquisition opportunities for businesses offering strong propositions and sought-after capabilities. Paul Winterflood How is the UK market performing right now? We are bullish about the market for the medium term.

Agency 52

Agency Sports Public Affairs Creativity 52

Cision

APRIL 21, 2015

On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators. For PR and marketing communications, online video programming is a great way to get your message out and build your audience.

Video 120

Video Brand Branding Trends 120

Konnect Agency

APRIL 6, 2021

The pandemic changed the way businesses operate and how they would reach consumers and meet their new set of needs. As people work from home in unprecedented numbers, more consumers will incorporate new self-care practices and cleaning into their personal spaces. One item really took the market by storm – air fryers!

Travel 52

Travel Film Guidelines Consumer 52