Burrelles Fresh Ideas

AUGUST 29, 2023

While the United States stands as one of the globe’s most ethnically diverse nations, the world of mass media has often lagged in echoing the true complexion of our nation. Regrettably, advertising and marketing seem to remain a notable instance of this disparity. This divergence has become increasingly apparent in recent years.

Brand 89

Brand Branding Marketing Ethics 89

Prohibition

APRIL 7, 2020

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. Live video is a great way to interact and engage your audience on social media.

Video 149

Video Social Media Instagram Facebook 149

Karen Freberg

AUGUST 22, 2021

I felt this so much for my fellow colleagues who teach social media (#SMprofs). I am very, very fortunate to have the support at Louisville for teaching social media and strategic communication, and these courses are very popular with the students and my colleagues support this. ” I agree – to a point.

Social Media 98

Social Media Media Course Conference 98

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Earned media , although quite labor intensive and hard to scale, still beats native and paid ads as a component of a PR program that’s heavy on earned coverage. Authenticity.

Advertising 334

Advertising Advertising B2B SEO 334

Mindful Marketing

OCTOBER 17, 2020

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing It was a frightening experience. I was afraid was because I was a passenger, teaching one of our children to drive. I wasn’t in control of the car, they were.

Consumer 68

Consumer Viral Video Social Media 68

5W PR

FEBRUARY 22, 2023

You can use both traditional offline PR methods as well as online marketing. A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements.

Strategy 88

Strategy Product Launch Brand Branding 88

5W PR

DECEMBER 18, 2019

You can use both traditional offline PR methods as well as online marketing. This works especially well with items that can be consumed in small amounts, such as food, beverages or health supplements. Live events can include many different possibilities, from the conventional to more outrageous guerrilla marketing tactics or Stunts.

Strategy 133

Strategy Marketing Trade Shows Video 133

MaccaPR

NOVEMBER 24, 2014

Marketers obsess over whether they have more Twitter followers or Facebook fans than their competitors. Clients and social media agencies are dazzled (and intimidated) by sheer size. No marketer really says, "Check out our telephone system, it can reach 350 American homes!" science behind social behavior.

Social Media 82

Social Media Media YouTube Film 82

Prohibition

NOVEMBER 23, 2022

Video has taken the world of marketing by storm over recent years. When we think of video, it’s often easier to picture a really dynamic and fun consumer video. Every video has to start somewhere and when it comes to a corporate marketing video – nailing down your key messages and target audience is a good place to start.

Video 62

Video Corporate Marketing B2B 62

Critical Mention

JANUARY 29, 2021

It is in this context that digital marketing gains salience. This piece focuses on one such aspect of Digital Marketing — Influencer Marketing. According to Influencer Marketing Hub, the ROI for every dollar spent on IM in 2020 is $5.78. Choosing the right platform(s) can make or break your marketing campaign.

Brand 135

Brand Branding How To Radio 135

Critical Mention

MAY 31, 2019

If you ask B2B marketers what their number one goal is for their department, many will answer “more leads.” Right behind lead generation, in many cases, is more website traffic, as traffic helps bring potential leads to the top of the marketing funnel. Advertise on social media. Until next time! Critical Mention.

SEO 102

SEO Film Advertising Advertising 102

Critical Mention

OCTOBER 27, 2018

Consumers are spending more and more each year on Halloween, with an increase from $8.4 MGM films staged a telekinetic surprise. After the infamous horror film “IT” was remade in 2017, Warner Bros. ContentAdore’s goal is to increase web traffic and leads through valuable content marketing strategies. billion to $9.1

Film 131

Film Viral YouTube eBook 131

PR 20/20

OCTOBER 4, 2018

Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. It’s important that marketers constantly iterate strategies throughout the year based on performance. In addition, the average respondent consumes 1.5 If not, you should.

Video 78

Video Trends Strategy Marketing 78

Cision

OCTOBER 12, 2017

As more consumers choose to cut the cord and box office revenues plateau, the video game industry claims a growing share of the overall entertainment sector. Having the opportunity to work on video game campaigns and seeing them through their conception, development and to-market phases is an opportunity I’ve always dreamed of.

Film 160

Film Video Community Social Media 160

Prohibition

JANUARY 6, 2023

Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers. A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image. video marketing important, good video pr, best pr video.

Video 62

Video Strategy SEO Engineering 62

ImPRessions - Crenshaw Communications

JULY 6, 2016

Breaking through with quality material will become more difficult as content marketing approaches a saturation point. But today so-called “thought leadership” is also relevant to consumer product companies. Even consumer brands need to position themselves and their companies as leaders.

SEO 204

SEO Analytics Measurement B2B 204

Prohibition

JULY 21, 2023

Really, how could we not be with all of the weird and wonderful marketing campaigns that have come out of the film’s promotion? Here, we take a look at some of our, and the UK’s media, favourites. The perfect example of an interactive, social call to action! million views.

Wireless 62

Wireless Retail B2C Instagram 62

Konnect Agency

FEBRUARY 24, 2020

With the rise in popularity of social media channels with a variety of platforms and uses — TikTok, Instagram, Facebook, Snapchat and more — YouTube is still just as great a platform to utilize for your brand. Brands can create in-house studios where they film product shoots and video content. Why YouTube?

YouTube 98

YouTube Brand Branding How To 98

Karen Freberg

MARCH 31, 2022

” The class that spread virally across social media – reaching all aspects of industries, classrooms, and communities. We sometimes forget there is a person – another human being – on the other side of the screen reading, consuming, and reflecting on the content that is shared and presented to them.

Social Media 85

Social Media Industry Film Viral 85

Prohibition

JUNE 17, 2021

If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. But it’s not just the social world where video has a key presence. It has taken the world of content by storm! It’s up to you (or maybe your campaign budget!)

Video 62

Video Product Launch Film Social Media 62

PR in High Definition

NOVEMBER 29, 2021

Since it debuted on 17 September, our social media feeds have been dominated by Netflix’s South Korean offering – Squid Game. These are the kind of numbers that traditional network television executives dream of; all from a foreign-language TV show, the likes of which have in the past failed to succeed in Anglophone markets.

Film 62

Film Travel Television Local 62

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in. Then the expansive coverage in consumer news sites put their brand in front of thousands of people?—?including

B2B 120

B2B B2C Facebook Storytelling 120

Konnect Agency

APRIL 6, 2021

The pandemic changed the way businesses operate and how they would reach consumers and meet their new set of needs. As people work from home in unprecedented numbers, more consumers will incorporate new self-care practices and cleaning into their personal spaces. One item really took the market by storm – air fryers!

Travel 52

Travel Film Guidelines Consumer 52

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Real effort into digital and social. More emphasis on social media.

Communications 122

Communications Crisis Internal International 122

Maxim Behar

APRIL 6, 2023

For businesses this is important, for the consumer or participant in this market as a buyer it is twice as important. It was then, at midnight before the new year 1990, that the market economy was launched in Poland. And how to market them, naturally. But let me start all over again. a better place to live in.

Government 52

Government Local Film Television 52

Prohibition

DECEMBER 16, 2022

Here we’ve taken a look at the festive videos that have warmed our hearts, put a smile on our face and been a big hit in the news and on social media. The video has definitely been a hit in the media and on social media, with users praising its funniness and festiveness. Asda – Buddy the Elf visits store.

Video 62

Video Film Social Media Creativity 62

Mindful Marketing

JUNE 19, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing We used to only have to worry about the feelings of people. More specifically, are people increasingly allowing machines to come between them and other people, and what roles should marketers play?

Comparison 65

Comparison Technology Google Engineering 65

Prohibition

FEBRUARY 10, 2020

It’s no secret that video is champion content when it comes to social media. With social video generating 1200% more shares than text and image combined, this social media trend continues to dominate platforms and is helping companies improve brand awareness, conversion rates and sales figures.

Video 62

Video YouTube Social Media Storytelling 62

PR in High Definition

MARCH 31, 2022

You might have the market share or the highest share of voice now, but if you don’t work hard to stay at the top, competitors and new companies will catch up and overtake. People are drawn to brands that continue to move with the market and trends around them, and those that adapt and put themselves out there to try new things.

Brand 71

Brand Branding Reputation Energy 71

Prohibition

NOVEMBER 10, 2021

Furthermore, just as technology has made it easier for businesses to create videos, it is now much easier for people to view them through social media and other platforms used on a daily basis – making it one of the most popular ways content is consumed.

Video 62

Video Sports Film Employee 62

PR 20/20

MARCH 17, 2016

Marketers are especially into emerging mediums, as it’s imperative we build our activities and tactics around the latest and greatest innovations. Now that we’re nearing the end of the first quarter, we’ve noticed a reoccurring prediction for this year: video marketing. Enhance your social strategy.

Video 40

Video Marketing Mobile YouTube 40

Cision

APRIL 20, 2016

In this interview, Glenn discusses the importance for keeping communication simple, the necessity of coordinating public relations with social media and using content to inform and educate rather than sell. Since coming here I already love the great team I have and our larger marketing department. I believe that results matter.

Financial 120

Financial Corporate B2B Film 120

Scott Public Relations

APRIL 2, 2020

Young people in the study: Consume significant media, but news is not a primary category in that consumption. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Talk about it.

Insurance 71

Insurance Insurance Healthcare Technology 71

MaccaPR

JULY 20, 2015

If you’re a social media marketer, the latest buzz isn’t circling around just Facebook, Twitter, Instagram, Pinterest or even LinkedIn. So naturally, we must conclude that the majority of Snapchat users are between the ages of 13 and 24, falling into a demographic group that’s the holy grail for marketers: millennials.

Brand 48

Brand Branding Marketing Mobile 48

Cision

MARCH 31, 2016

What are you most looking forward to in your new position as media and content director at Blanc & Otus? Blanc & Otus has a diverse portfolio of clients, some of them in markets that I haven’t been exposed to before. As of right now, in terms of market capitalization, Apple is literally the largest company in the entire world.

Newspapers 120

Newspapers Reddit Journalism Technology 120

MaccaPR

JUNE 21, 2017

When consumer brands, such as Adidas, Estée Lauder and Starbucks opt to include original video content in their marketing plans, an increasingly popular route is to partner with a blogger or digital influencer. Of course, influencer marketing is not the only way to create highly engaging, consumer-targeted video content.

Video 54

Video Brand Branding Fashion 54

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? percent of ad, PR and marketing managers are African-American? Should we care that barely 4.5

Marketing 48

Marketing Advertising Advertising Agency 48