Cision

JANUARY 2, 2018

It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. My team and I have worked with numerous enterprise brands, so I understand the magnetic pull of Facebook’s return on investment (which overshadows most platforms besides Google AdWords ).

Facebook 0

Facebook Marketing Journalism Creativity 0

PR 20/20

SEPTEMBER 8, 2021

I was 27, and my wife and I didn’t have any personal savings to fall back on, so the loan gave me a six-month financial runway to make it work. Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses.

Financial 98

Financial Conference Agency Resources 98

PRSay

AUGUST 22, 2019

A confluence of data security with national and financial security has led “non-data” people to think much more about the topic. We have to realize that we’ve all become data stewards as well as data consumers. In many ways, progress has been made toward increasing public awareness of data management’s importance.

Data 106

Data Government Enterprise Big Data 106

PRSay

SEPTEMBER 7, 2021

As online platforms mature, the power a social media influencer wields to drive consumer purchasing rises dramatically. To summarize, it would appear that the influencer is using their active-duty status for private financial gain. 9 and Sept. 21 ) and a new Ethics Quiz. .

Ethics 170

Ethics Public Affairs Policies Guidelines 170

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. Musk’s ultimate goal is to make Twitter profitable.

Twitter 78

Twitter Banking Financial Employee 78

PRSay

APRIL 21, 2021

If someone doesn’t have the human, technological or financial resources to measure, then they can begin using free resources like Google. To what extent do our PR objectives reflect the priorities of the enterprise? What first steps do you recommend for organizations that might be at the “no data” stage in their measurement journey?

Measurement 180

Measurement Communications Analysis Data 180

Shift Communications

NOVEMBER 18, 2014

The very nature of security, its definition and importance to every enterprise and global markets, has fundamentally changed. Whether it’s financial data or core IP, manufacturing line production data or your SaaS portal for sales lead information – in the end, it’s all data that’s at risk.

eBook 111

eBook Communications Crisis Communications Insurance 111

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. . Darika: It’s hard.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Sword and the Script

DECEMBER 3, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. The company was rather muted in this earning announcement, stating it would “not be holding a conference call to review third quarter 2019 financial results.” See item #1 here for more.

Data 87

Data Enterprise Survey Instagram 87

Polaris

DECEMBER 1, 2014

From grocery stores and tax attorneys to financial planners and plumbers , everyone seems to be doing it. If you work for a large enterprise, establishing the business case for content marketing will make it easier to get the resources required to do the job right. Content marketing is all the rage nowadays.

Content Marketing 216

Content Marketing Strategy Marketing Resources 216

Mindful Marketing

MAY 17, 2020

Oftentimes the bigger the problem, the bigger the payout for solving it, but is it right for companies to monetize consumer misfortune, particularly during a pandemic? So, it’s not just organizations that profit from other’s pain, individual consumers do too. .” Here’s an even hotter take: Misery makes money.

Airlines 66

Airlines Insurance Insurance Enterprise 66

Barokas

AUGUST 1, 2019

The article featured a number of major companies in tech, financial services and travel that have launched media initiatives ranging from podcasts, books, print magazines and talk shows. Understanding that the competition for reader attention is fiercer than ever, these companies are turning to content to connect with audiences.

B2B 60

B2B Survey Case Study Enterprise 60

PR 20/20

SEPTEMBER 8, 2021

I was 27, and my wife and I didn’t have any personal savings to fall back on, so the loan gave me a six-month financial runway to make it work. Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses.

Financial 52

Financial Conference Agency Resources 52

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. In short, we’ve developed unparalleled knowledge about AI and its potential for enterprises. 7,500/month. 90,000/year.

Agency 84

Agency Enterprise Technology Analytics 84

Mindful Marketing

SEPTEMBER 10, 2021

You probably didn’t unless you’ve been part of one of the hottest consumer trends-- thrifting. One of those brands is the iconic blue jean maker Levi’s, which has made an entire enterprise out of buying back and reselling its used denim. Did you wonder how the original owner felt when they wore them?

Fashion 76

Fashion Retail Survey Apparel 76

Beyond PR

MARCH 1, 2018

These are questions that enterprise marketers and their communications agencies have been asking for generations. But today, consumers don’t think and move in packs any longer. There is no consumer mob these days. How many people saw our news?” Or, “How many people had the potential to see our news?” Did they read more?

Media 73

Media Measurement Enterprise Television 73

Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. In the meantime, we can also analyze previous articles written by social and news influencers to find those who write often about product launches, golf, or millennial consumer tastes.” Out of respect, yesterday, I did not publish. My instinct?

Product Launch 94

Product Launch Survey Banking Pharmaceuticals 94

Waxing UnLyrical

JANUARY 29, 2019

For businesses to remain competitive, a significant effort in achieving marketing automation is required, as the gains to consumer interactions and experience, and company productivity and profit are many to be had. Forms are age-old enemies of both consumers and businesses. Feature #4: Contact management.

Marketing 67

Marketing Web Software Technology 67

PR 20/20

OCTOBER 12, 2017

Most of our marketing in the past 50 years has revolved around advertising, or renting space in channels to garner attention and, hopefully, change consumer behavior. In general, enterprises create and distribute non-product-related content to impact the business in three ways: Increase revenue (sales goal or winning customers).

Marketing 53

Marketing Enterprise Print Film 53

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Common reasons the agency may be to blame: Financial Instability. Financial Instability. Agency-Side Factors.

Agency 40

Agency Marketing Financial System 40

prTini

NOVEMBER 17, 2016

But should we big-hearted consumers trust at face value that our dollars are being spent as virtuously as we’re led to believe by a marketing campaign? Doesn’t it give way for consumers to become desensitized to these very important causes—perhaps to the extent that we cease to care so much about finding legitimate ways to donate?

Community 28

Community Marketing Retail Measurement 28

Beyond PR

AUGUST 25, 2016

Amazon.com serves consumers and AWS serves enterprises that need web based services. Aswath Damodaran, at financial blog the Wall Street Pit, calls these brands story stocks , and these stories enable brands to live by different rules. Bezos outlined this thesis well himself in an interview with The Hollywood Reporter.

Storytelling 40

Storytelling Brand Branding Wireless 40

Communications Conversations

MARCH 6, 2018

That includes our global corporate-level strategy, channel management and oversight of our enterprise social media tools as well as company-wide standards, protocols and procedures for both organic and paid on all channels and all platforms globally. I’m on the front lines helping drive messaging, strategy and crisis management.

Social Media 102

Social Media Media Corporate Resources 102

PRSay

JUNE 15, 2022

We’re a growing electorate, consumer base and employee bloc. Now: Supporting LGBTQ organizations financially and vocally year-round. an NGLCC-certified LGBT Business Enterprise. This year, Gallup reported that as many as 20 percent of Generation Z identifies as LGBTQ, and 7 percent of the total U.S.

Policies 160

Policies Community Corporate Enterprise 160

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Cision

MAY 17, 2016

Today, consumers make an average of six to eight touches before they make a purchase. In order to properly track the sales journey from start to finish, understand financial outcomes and connect communication to those outcomes, you’ll also need to incorporate an integrated PR software solution and marketing performance management system.

Measurement 168

Measurement Strategy System Enterprise 168

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

AUGUST 3, 2021

PR Tech Sum: LexisNexis launches press release service; Talkwalker filters out automated accounts; Forrester released its “Wave” report for consumer intelligence; OnePitch allows you to rate your reporter matches. Forrester released its “Wave” report for consumer intelligence. Alas, it’s a war of words I cannot win.

Software 85

Software Case Study Pitching Technology 85

Shift Communications

AUGUST 15, 2018

Pitching earnings is much different from your day-to-day media outreach activities and can certainly be a bit mysterious — especially since you’re not going to have access to the company’s financial results until they drop a press release minutes before the investor call. Take the story beyond simply financial performance.

Media 68

Media Financial Pitching Enterprise 68

Cision

SEPTEMBER 30, 2015

In 2013, a KMPG survey of the top 100 largest businesses in 41 different countries found that 71 percent of these companies report on their CSR performance and more than half include CSR in their annual financial reports. Many studies show that CSR initiatives have a positive impact on financial returns.

Media Relations 120

Media Relations Trends Media Corporate 120

Solo PR Pro

AUGUST 19, 2014

Designed to fight overwhelm, all this month we’re offering specific recommendations for services that are cost-effective for indies, and aren’t enterprise-focused or overkill for our needs. Financials. Most communications consultants don’t love dealing with the backend financial stuff. These tools can help immensely: 1.

Tools 78

Tools eBook Print System 78

Where the Fishermen Ain't

AUGUST 30, 2016

Financial transactions, even ones as simple as this, tell a story in which the beginning, middle, and end flow together to deliver an idea or evoke an emotion. The Classic "Prisoner's Dilemma": One of the most exciting non-financial applications for blockchain technology is in the supply chain space (e.g., the basis of any good story.

Storytelling 20

Storytelling Technology Financial Groups 20

Where the Fishermen Ain't

JULY 14, 2016

Financial transactions, even ones as simple as this, tell a story in which the beginning, middle, and end flow together to deliver an idea or evoke an emotion. The Classic "Prisoner's Dilemma": One of the most exciting non-financial applications for blockchain technology is in the supply chain space (e.g., Not Open, But Secure.

Storytelling 20

Storytelling Technology Financial Groups 20

Flatiron Communications

AUGUST 26, 2018

Hardly a day passes without my seeing a tweet from or about Civil , a new enterprise that will use blockchain technology and the sale of tokens to revive and sustain the badly battered journalism profession. Here’s a topline of what it costs to read some of today’s more respected journalistic enterprises: Bloomberg News : $34.99/month

Journalism 38

Journalism Newspapers Media Print 38