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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. We recently had a conversation with a public affairs client. Darika: It’s hard.

Data 176
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Can Military Influencers Ethically Use Their Status to Sell Services?

PRSay

As online platforms mature, the power a social media influencer wields to drive consumer purchasing rises dramatically. To summarize, it would appear that the influencer is using their active-duty status for private financial gain. 9 and Sept. 21 ) and a new Ethics Quiz. .

Ethics 172
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How Amazon Uses Brand Storytelling to Inspire Investment

Beyond PR

Amazon.com serves consumers and AWS serves enterprises that need web based services. Aswath Damodaran, at financial blog the Wall Street Pit, calls these brands story stocks , and these stories enable brands to live by different rules. Bezos outlined this thesis well himself in an interview with The Hollywood Reporter.