Stern + Associates

DECEMBER 1, 2022

How do some rare companies unleash the power and passion of their employees and their broader networks to achieve tremendous innovation and growth, while many organizations’ know-how is trapped in silos? Smart collaboration is the best way to accomplish a company’s strategic, financial, and talent goals. Dr. Heidi K.

Measurement 62

Measurement Automotive Employee Financial 62

PRSay

SEPTEMBER 15, 2017

Brad MacAfee will be presenting a professional development session on “ Innovation in Leadership ” on Monday, Oct. There were challenges: limited client visibility and minimal access to leadership. 9 at PRSA’s 2017 International Conference in Boston. The year was 1992. I had to pay my dues before I could express my opinions.

Financial 148

Financial Employee Leadership Training 148

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. If CEOs act on what they say, they will be rewarded in terms of stronger bonds with their employees, customers, investors and communities. Follow your gut.”

Company 189

Company Employee Internal International 189

PRSay

AUGUST 25, 2020

“Inequality anywhere is inequality everywhere,” said panelist Debbie Ebalobo, director of external and financial communications for the Coca-Cola Company. There’s usually a ton of women in PR,” but “we need people of color and then, on top of that, we need people of color who are gay in leadership positions.”.

Community 189

Community Brand Branding Resources 189

David PR Group

APRIL 4, 2024

Anecdotal evidence, like the reluctance of passengers, including myself, to fly on 737 MAX planes despite attractive fares, underscores the financial ramifications and the profound impact on consumer perceptions. This means not just admitting to past mistakes but also actively embracing them as catalysts for transformation.

Crisis 52

Crisis Transportation Crisis Management Reputation 52

PR 20/20

SEPTEMBER 8, 2021

I was 27, and my wife and I didn’t have any personal savings to fall back on, so the loan gave me a six-month financial runway to make it work. Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. The first is the tight market for talent.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Mindful Marketing

JANUARY 23, 2021

Unfortunately, this price has risen precipitously over the years, increasingly exceeding families’ abilities to pay, save for significant financial assistance, often in the form of student loans. These expensive and largely consumer-driven upgrades also have contributed to rising college costs. million on average over a lifetime.

Education 126

Education Financial Transportation Engineering 126

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Another key ingredient to PR success is a real commitment backed by necessary resources, both financial and human. In fact, those qualities may be more important for a startup founder, because thought leadership can carry a more substantive narrative than a new product. Inadequate resources. A client-agency mismatch. It happens.

Agency 205

Agency Pitching Internal International 205

PR 20/20

SEPTEMBER 8, 2021

I was 27, and my wife and I didn’t have any personal savings to fall back on, so the loan gave me a six-month financial runway to make it work. Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses.

Financial 52

Financial Conference Agency Resources 52

PRSay

MARCH 19, 2018

A recurring discussion at Ethisphere’s two-day Global Ethics Summit in New York City was how diversity and inclusion initiatives are changing the way businesses operate, altering everything from hiring practices and internal communications to consumer outreach. Job candidates want to know about company diversity.

Ethics 127

Ethics Internal International Employee 127

Ethical Voices

MAY 8, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? And we look at your leadership and reputation. Our data set tells us is about 50% of the employees who have seen something inside the workplace actually chose to say something.

Ethics 70

Ethics Training Financial Survey 70

Critical Mention

JUNE 13, 2018

Strong leadership and a carefully-crafted crisis communications strategy can help a company recover its image and earn back its audience’s trust. million fake bank and credit accounts had been falsely created by employees. This would’ve prevented outside interference, financial and reputational damage it’s currently undergoing.

Company 87

Company Banking Crisis Facebook 87

Prohibition

AUGUST 19, 2021

Investors, analysts, and the financial press are no longer the primary curators of a company’s or executive’s public image. Even companies with limited direct contact with consumers may find that people have strong opinions about their CEO and express these views on a variety of online platforms.

Reputation 118

Reputation Google Crisis Management Engineering 118

Ethical Voices

MAY 6, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? And we look at your leadership and reputation. Our data set tells us is about 50% of the employees who have seen something inside the workplace actually chose to say something.

Ethics 52

Ethics Training Financial Survey 52

PRSay

SEPTEMBER 8, 2017

An account executive at a PR agency that represents a big-box retailer poses as a journalist at an event organized by a labor union trying to organize the company’s employees. Writers are secretly paid to post hundreds of positive articles about companies on financial websites in an effort to influence investors.

Ethics 142

Ethics Retail Instagram Twitter 142

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. Billing and Revenue Pressure — meeting financial targets and justifying your work to clients can create additional pressure. Download our free Path to PR Agency Leadership tip sheet.

Agency 89

Agency Energy Crisis Management Industry 89

Stephen Waddington

DECEMBER 30, 2019

This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Offices are predominantly structured around masculine way of working and doing things and around masculine behavioural and leadership patterns.

Government 103

Government Education Print Ethics 103

Prohibition

DECEMBER 13, 2021

This may include working with the authorities to obtain financial support, as well as taking steps to preserve the company’s reputation and business relationships. You can do this by publishing a newsletter, which will inform employees and everyone else about what’s going on. Financial crisis. Technological crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

David PR Group

JULY 13, 2016

Harris surveys consumers, asking them to rate companies across six key dimensions: 1) products and services, 2) emotional appeal, 3) social responsibility, 4) workplace environment, 5) financial performance, and 6) vision and leadership. Do you consume an above average amount of news? Are you an opinion elite?

Reputation 40

Reputation Measurement How To Financial 40

Victorious PR

FEBRUARY 6, 2023

What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but Regardless of what makes a small business small, they are vital to both our local and national economies and are considered a primary driver of financial growth.

Real Estate 52

Real Estate Small Business Local Reputation 52

Communications Conversations

JUNE 8, 2017

Bank employees and up to three additional guests to tour the facility, have photos taken on the field and experience the new stadium before many others from the general public could. 3–You also have quite the financial communications background, as you’ve spent time at Bremer Bank and Piper Jaffray, in addition to USB.

Banking 113

Banking Sports Financial Corporate 113

Sword and the Script

JANUARY 31, 2023

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. Recent earnings Separately, Meltwater (Oslo Børs: MWTR) also recently announced financial results for the third quarter ending, September 30, 2022. million in November of 2021.

Software 78

Software Case Study Technology Tools 78

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. And 67% have switched vendors for a more consumer-like experience. Nearly two-thirds of global consumers (64%) will buy from or boycott a brand solely based on its position on a social or political issue. And it’s not just B2C.

Marketing 52

Marketing Storytelling Technology Community 52

Prohibition

JANUARY 24, 2022

This is done by quickly rectifying damages and preventing further pitfalls that could lower visibility, cause significant financial damage or permanently tarnish a company’s image. As a digital PR agency, we can assist you in creating support materials and comments to distribute to employees, customers, and the general public.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. What is Consumer Sentiment? What is the current perception of your brand among consumers? Make sure to observe the most up-to-date consumer sentiment towards your brand. What is a PR Crisis Plan? Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PRSay

MARCH 23, 2018

Companies, too, have many potential allies in a crisis — including employees, industry groups, financial analysts, community and consumer advocacy groups, and think tanks. Fortunately, nonprofits and religious communities helped organize relief efforts and connected volunteers with families in need.

Corporate 108

Corporate Communications Crisis Management Crisis 108

PR 20/20

MAY 12, 2016

Common reasons the agency may be to blame: Financial Instability. Agencies in difficult financial positions may be forced to cut corners on staffing, take on bad accounts that distract from the good ones, and make decisions that are not in the long-term best interest of the agency or its clients. Financial Instability.

Agency 40

Agency Marketing Financial System 40

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 189

Marketing Content Marketing Data Social Media 189

Onclusive

JUNE 1, 2023

You can benchmark brand sentiment by topic to understand how consumers perceive your organisation in relation to key social issues such as sustainability, diversity, and data security. You can go further by analysing competitor activity and consumer discussions to see how you compare. So, they must be monitored and analysed closely.

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 192

Writing Communications Marketing B2B 192

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Thought Leadership PR: Positions key executives or experts within the company as industry thought leaders through expert commentary, articles, and speaking engagements. It’s important to have a plan in place before a crisis might arise.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 176

Survey Marketing B2B Study 176

MaccaPR

OCTOBER 14, 2015

T he industries that generate the highest demand : Technology, financial services and higher education. He stands out among the 94 percent of B2B marketers who use LinkedIn because of his consumer-first mindset, from insightful thought leadership posts and relating Star Wars to business. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

PRSay

JUNE 15, 2022

We’re a growing electorate, consumer base and employee bloc. Now: Getting your internal house in order by ensuring that you provide equal benefits, promotions, pay and opportunities to LGBTQ and other diverse employees. Now: Supporting LGBTQ organizations financially and vocally year-round. adult population does as well.

Policies 165

Policies Community Corporate Enterprise 165

PR in High Definition

MAY 26, 2020

With the furlough scheme potentially extended until September, now is the time to plan how to communicate with staff, as well as making sure that non-furloughed employees understand where they stand, and also feel appreciated. Is your company financially stable, and what are your ambitions? Where do we go now?

Communications 118

Communications How To Construction Employee 118

Buzzstream

MAY 2, 2024

And so I spent, six, seven years essentially marketing consumer financial products. And so as like an affiliate lead gen person, like I was always so interested in like how Consumers were navigating our site, how they were converting, where they weren’t converting. And I started my career in the lead gen affiliate space.

Internal 118

Internal International Insurance Insurance 118