PR 20/20

NOVEMBER 30, 2022

For the full 40+ questions, download our Comprehensive Marketing Audit Template. Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

JUNE 27, 2023

attempts in the SDR sequence If you’ve ever filled out a registration form to download content, chances are you received a follow-up email or call asking for a meeting or pitching a demo. Download it here: Sales Development (SDR) Metrics & Comp Report. quality conversations” per day; prospects require on average 11.3

B2B 82

B2B Marketing Survey Groups 82

Sword and the Script

MAY 28, 2019

A study by Edelman found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.” For example, most brands think instinctively about the customers and potential for loss of sales, but employees matter too. and is freely available for download in PDF format.

Survey 134

Survey Brand Branding Analysis 134

Sword and the Script

APRIL 23, 2019

For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. If the country is divided, you can bet for most companies, their employees and customers are too. To be clear, there are cases where it makes sense.

Technology 137

Technology Study Communications Survey 137

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. C-level execs at companies with 1-5,000 employees leaned a bit more heavily on their business emails, inputting them 59% of the time.”. I’ve noticed, however, that some businesses might be missing an opportunity.

eBook 73

eBook Exercises Employee SEO 73

Business Wire

FEBRUARY 2, 2018

This means consumers will see less of an organization's content, and brands will have fewer opportunities to build deeper relationships with their customers. Employee Amplification: Every time you send out a news release or secure editorial coverage, take the time to promote this information heavily to internal and external audiences.

Facebook 175

Facebook Community Advertising Advertising 175

Sword and the Script

MAY 4, 2021

In March, Meltwater acquired Linkfluence, a French company for that uses artificial intelligence to mine social media for consumer insights, for $59 million. Customers will be able to see an estimate of how many downloads a given podcast receives across all podcast apps. Klear is the second acquisition Meltwater had made this year.

Tools 101

Tools Survey Pitching Analytics 101

Burrelles Fresh Ideas

FEBRUARY 20, 2024

Download our free Online Video Success tip sheet. The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners, or affiliates. Find out how Burrelles simplifies monitoring and sentiment analysis for brands and agencies.

Video 87

Video Brand Branding Energy 87

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees. Download our free Path to PR Agency Leadership tip sheet.

Agency 89

Agency Energy Crisis Management Industry 89

Contently - Strategy

SEPTEMBER 10, 2020

We weren’t sitting there thinking like, “Okay, we need to get a million downloads or a million subscribers in the first year.” And if we do that, the traffic, the plays, the downloads, all that will come.” Can brands actually keep themselves out of Facebook’s ecosystem over the long-term?

Brand 118

Brand Branding Marketing Facebook 118

Public Relations Sydney

SEPTEMBER 21, 2014

This covers a broader audience across customers and media, to employees and shareholders. Two separate goals : The goals for marketing teams are to reach consumers and make them think, believe or do some kind of sales focused action. Essentially it is about selling the product or service. What about Digital Marketing and Digital PR?

Marketing 99

Marketing Advertising Advertising Comparison 99

Sword and the Script

JUNE 7, 2022

It said these deals were bad for customers, bad for employees, and often bad for investors (LPs, not the fund managers). The enhancements help PR professionals conduct industry research, identify consumer trends and “collect intelligence on competitors,” according to a statement. The report is based on a global survey of its employees.

Software 86

Software Pitching Internal International 86

PR in High Definition

FEBRUARY 22, 2021

Our recommendation would be to start with his employees, spending time getting the communication right there, and bringing them on-board with his vision for the company. If you like this piece, download Firefly’s Guide to Reputation Shaping. This will then create the right platform to build confidence with investors and customers.

Communications 71

Communications Reputation Energy Leadership 71

Burrelles Fresh Ideas

MAY 9, 2023

Consumers engage with companies or brands in many different ways—across multiple platforms and channels. When you go to the framework’s web page, you’ll find a tile-based, simple-to-use, clickable worksheet that you can complete right on the site and download the finished product. But don’t stop there!

Measurement 40

Measurement Comparison Advertising Advertising 40

Burrelles Fresh Ideas

JUNE 6, 2023

To the average consumer, AI likely snuck up like a mysterious, unknown entity. These techniques have helped marketers understand consumer behavior, segment audiences, and personalize marketing campaigns. Imagine your grandpa trying to download software on his new iPhone, and you get the picture.

Communications 40

Communications Marketing Technology Data 40

Public Relations Sydney

SEPTEMBER 29, 2014

According to www.circles.com , over 70 per cent of consumer (audience) loyalty and spending decisions are based on emotional factors. These emotional decisions are derived from the consumer’s experience when interacting with a company. How the consumer (audience) feels is just as important as the product or service provided.

Brand 73

Brand Branding How To Airlines 73

Beyond PR

SEPTEMBER 12, 2016

Unlike intuition, though, branding can and must be quantified, measured and adapted to consumer preferences. Today, 48 percent of global consumers expect brands to know and help them discover new products and services that fit their needs. So, how can companies manage and meet these expectations? Identify problem areas.

Measurement 40

Measurement Reputation Brand Branding 40

Sword and the Script

JANUARY 31, 2023

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. The full report 2023 Global Digital Report is 465 pages long you can freely view it online or register to download. million in November of 2021.

Software 78

Software Case Study Technology Tools 78

PR 20/20

SEPTEMBER 25, 2017

Conferences can often be costly and time consuming, so it’s critical to find ways to truly apply what you’ve learned. I recently attended Content Marketing World ( @CMIContent ) where I sat in on a valuable session presented by Content Marketing Institute employees. Plan Out Your Agenda In Advance.

Conference 62

Conference Marketing Local Advertising 62

The Resolution Blog

JANUARY 8, 2018

This is big news in how your coverage is found, viewed and consumed online. Don’t miss out download now. Download our ebook PRetrospective now. Google has just announced one the biggest changes to the search engine in recent years. Search results and news on Google is about to be personalised to the user. Get up to date here.

Tools 136

Tools Publicity Measurement SEO 136

PRSay

APRIL 12, 2024

For the annual Global Communication Report, researchers at the USC Center for Public Relations surveyed PR professionals, investors, large company employees and consumers to study stakeholder expectations in a polarized political climate. Download a copy of the report here.

Report 88

Report Corporate Employee Policies 88

Beyond PR

SEPTEMBER 21, 2016

But did you know that while Steve Jobs was conducting the demonstration, Apple employees behind the scenes weren’t sure it was going to work? Consumer companies, however, should think hard before unveiling a new product with nothing to sample.

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. Text, photographs, photos, maps, links, and downloadable files are also simple to add. What is the Impact of Social Media on Public Relations? Public squabbles.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

PR Fuel

DECEMBER 11, 2018

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy! Your customer service agents are your front line employees. Hire only the best employees – Okay, I know this is an obvious statement, but let me explain.

Training 40

Training Employee Customer Service Crisis 40

Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. It offers a cost-effective way to connect with consumers and pull people towards your sales funnel. This will help you win over tech-savvy consumers who are typically dedicated social media users themselves.

Social Media 79

Social Media Strategy Media Reputation 79

Sword and the Script

AUGUST 9, 2022

3) lack of employee experience (25%). Cutting through the noise has become a key issue for all organizations and brands as the media landscape has become more dispersed and consumers seek information from a wide variety of sources,” she continued. “. Lack of employee experience”. 25% lack of employee experience.

Communications 160

Communications Survey Employee Measurement 160

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. Your CTA for these releases will likely get them to download or sign up for the full report. Click here to download the full PDF version of our anatomy of a press release.

Examples 62

Examples Product Launch Data Report 62

Sword and the Script

JUNE 16, 2020

A way to engage audiences and communicate key message points through personal stories of customers or employees relating to their experience with the company, service or product.” Capturing the authentic connection – in a compelling, relatable way – behind the consumer pain point and the solution of the brand, for example.”

Storytelling 132

Storytelling Communications Survey Case Study 132

PR Fuel

AUGUST 5, 2021

The next time a consumer needs your product or service, they’ll recall seeing your release. Introducing new employees or executives. Don’t make the journalist download the images through Dropbox or another site. Videos are powerful, compelling, and easy to consume. Announcing a merger or acquisition.

Guidelines 105

Guidelines Writing Examples Content Marketing 105

MaccaPR

SEPTEMBER 9, 2019

Not since Wendy’s lambasted rivals McDonald’s and Burger King with its “Where’s the Beef” TV spots has brand vs. brand combat so entranced consumers. Craziness ensued—consumers claimed that DoorDash and Uber Eats delivery people were devouring their Popeyes sandwiches, and one sandwich was being auctioned off on eBay for $4,316.

Twitter 105

Twitter Marketing Social Media Viral 105

Shift Communications

DECEMBER 1, 2016

A CEO who gives his employees $2,000 to go on vacation says people are more productive than ever , Business Insider. Knowing business press often have a larger and wider audience in mind, we built a storyline on top of those stats with insight into how these trends may affect consumers as well as the landlord/property management business.

Strategy 60

Strategy Print Insurance Insurance 60

PRSay

OCTOBER 2, 2019

CHALLENGE: Attracting media and consumer attention. For brands with large audiences, sharing news releases and editorial content alongside scientific research, employee spotlights and industry trends can be a great way to connect. Download our complete webinar white paper today. That may not be so simple for smaller companies.

Local 83

Local Storytelling Infographics Resources 83

Presspage

JULY 5, 2017

Also guarding and enhancing the reputation is an important goals, as is maintaining relationships with employees, students, the academic community, alumni and donors. Among them are current and future students, employees, investors, the academic community, partners and journalists. But who is your audience? At least, not anymore.

Education 84

Education Resources Internal International 84

Sword and the Script

MARCH 5, 2019

The Talkwalker survey put the sweet spot for company size at somewhere between 10 and 500 employees. It’s a broad category but based on my experience, a company with a couple of hundred employees usually has the revenue, resources and need for influencer marketing. 2) What types of companies are using influencers?

Survey 60

Survey Trends Marketing B2B 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. If you're new to content marketing, read " How To Get Started with Content Marketing " now.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Fuel

NOVEMBER 28, 2020

saw an estimated 88,000 employees in 2019 — a number that only continues to fall as media outlets across the country grapple with declining readership and pandemic-related budget cuts. There are even templates you can purchase and download online. Newsrooms in the U.S. million businesses nationwide. What is their age group? Newspapers?

Media 52

Media Newspapers Pitching Blogging 52