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PR pros say consumers trust social media more than traditional news, survey

Sword and the Script

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government. Again, it was by a long shot.

Survey 133
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How to Pitch Consumer News with Megan Garbe, Fahlgren Mortine

OnePitch

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. Read below for the entire interview with Megan: .

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Newsjacking: How Brands Can Use Current Events To Make News

ImPRessions - Crenshaw Communications

Lotame’s commentary resonated with industry professionals and consumers, establishing them as CTV experts. The National Cybersecurity Alliance (NCA) responded by emphasizing the need for increased employee training to deal with the human element involved in many cyber threats.

Brand 323
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4 simple reasons the mobile newsfeed is the future of employee communications

Communications Conversations

In case you haven’t noticed, there’s an interesting trend going on in the employee communications world. It’s VP of Communications in Europe, Stuart Jackson, recently shared results from his team’s move away from the corporate intranet to an employee app : Nissan Insider Mobile. Take Nissan, for example.

Mobile 122
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Allegory report examines emerging corporate digital risk

Stephen Waddington

Consumer trust is often overlooked in the race to innovate with data and digital technologies, The Organisation for the Review of Care and Health Apps (ORCHA) found that only one in five health and wellbeing apps meets clinical standards and ensures the integrity of patient data. However, data breaches or leaks have become commonplace.

Corporate 141
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New year, new me? Sharpening your comms plans in 2022 and beyond

PR in High Definition

As consumers and investors alike increasingly value strong action when it comes to the environment, brands can no longer afford to announce a climate target and call it a day. Today’s consumers and investors are used to seeing companies take misguided, vague climate action, and demand more as a result. The post New year, new me?

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PR Tips and Hacks for a Small Business

The Proactive Report

Start with employees, financial institutions, local government, and so on. They created a Women’s Guide to Retirement Planning booklet – available for download. This was promoted on the homepage of their website, a landing page for the download was created with a form to capture interested names and emails. Raise awareness.