5W PR

JUNE 15, 2020

The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. However, when mistakes are made, all of those benefits can act against the brand, amplifying a momentary lapse and creating a monumental PR crisis. Begin by accepting responsibility where appropriate.

Crisis 113

Crisis Digital PR Retail Reputation 113

Stephen Waddington

APRIL 10, 2020

These are the heroes of the crisis. It’s trying to work from home and run businesses during a crisis. Mad cow crisis as a signpost to the future? I‘ve started to think about the long term impact of changes in consumer behaviour that will result from the lockdown and a recession. 8,000 people have died in the UK.

Crisis 136

Crisis Exercises Tourism LinkedIn 136

Agility PR Solutions

APRIL 25, 2021

Retailers, consumer goods, and travel companies are shifting from reacting to the COVID crisis to reinventing products and services—illustrating how the pandemic has accelerated demand for innovation, according to new research from professional services firm Accenture. appeared first on Agility PR Solutions.

Consumer 86

Consumer Industry Travel Retail 86

Agility PR Solutions

FEBRUARY 21, 2021

With the COVID crisis lingering and intensifying, new research from marketing solutions firm Vericast explores evolving consumer behaviors and media consumption in 2021. The post COVID consumer study reveals interest in brand discovery, small business appeared first on Agility PR Solutions. Based on responses from 1,000 U.S.

Small Business 78

Small Business Study Consumer Brand 78

5W PR

APRIL 23, 2020

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Wellbeing is paramount to parents and caregivers during the crisis. Others may not.

Consumer 97

Consumer Survey Retail Software 97

ImPRessions - Crenshaw Communications

MAY 31, 2017

What’s the cost of a brand crisis? But each would likely agree that it’s better to prevent the situation in the first place—to be essentially “crisis-proof.” When it comes to a brand reputation crisis, digital media is the great leveler. Seven Steps To A “Crisis-Proof” Brand.

Crisis 180

Crisis Airlines Brand Branding 180

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. For retail junkies, this one is a no-brainer. Check out these 10 newsletters every PR pro should read. PR News: The Skinny. PR Daily News Feed.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Agility PR Solutions

SEPTEMBER 19, 2018

Brand and retailer trust is top of mind for consumers, with more than 9 out of 10 saying they consider whether they can trust an organization before they give the company their business. The post How to avoid a customer exodus—rebuilding trust after a data crisis appeared first on Agility PR Solutions.

Crisis 87

Crisis Data How To Retail 87

NewsWhip

OCTOBER 11, 2023

In a time where a company’s every move is being thoroughly watched by both the media and consumers, even the most successful brands can find themselves in hot water. That’s why technology like real-time media monitoring is so important — it keeps brands ahead of any potential looming crisis inspired by external factors.

Reputation 78

Reputation Retail Nonprofit Viral 78

PRSay

JULY 10, 2020

As a discipline, crisis management is categorized into three phases: pre-crisis (which involves prevention and preparation); crisis response; and post-crisis (evaluation and preparation). Some crises pass quickly, and also have short post-crisis phases that are measured in days or weeks.

Crisis 175

Crisis Crisis Management Employee Retail 175

Onclusive

AUGUST 28, 2019

90% of consumers say they rely on editorial reviews and press coverage to make purchase decisions (Nielsen). It’s no surprise that consumers would trust an independent 3rd party review over your ad. Amplifying earned media is an efficient way to engage consumers with content that’s already been created on your behalf.

Media 240

Media LinkedIn Retail Consumer 240

Prohibition

AUGUST 24, 2023

Their expertise lies in managing communication and reputation for food-related businesses, including restaurants, food manufacturers, distributors, and retailers. These agencies are adept at handling various aspects of public relations, from brand building to crisis management , with a specific focus on food safety.

Agency 62

Agency Crisis Management Crisis Communications Crisis 62

Agility PR Solutions

OCTOBER 15, 2020

retail sales annually—and represents an influential consumer group where wallet size and allocation provide a proxy for category interest. With their academic lives now being reshaped by the COVID crisis, Gen Z is adjusting on the fly to the new normal, and […].

Retail 78

Retail Brand Branding Crisis 78

Konnect Agency

JANUARY 21, 2021

As we kick off the new year, digital marketers must continue to adapt their social media strategies in a world grappling with a global crisis, political unrest and an unknown economic future. These multi-month programs offer consumers the chance to learn more about a product or service and envision how it could benefit them.

Consumer 52

Consumer Marketing Social Media Instagram 52

Stephen Waddington

MAY 9, 2020

Organisations typically have one of two responses to a crisis: they either go silent or they over communicate. You’ll have observed examples for yourself during the COVID-19 crisis. The crisis has led to a massive shift to digital communications as organisations pile into email, social and web. Image credit: The Bigger Picture.

Brand 157

Brand Branding Travel Crisis 157

PRSay

OCTOBER 5, 2021

In his role as a consumer PR manager, he was helping spread the word on new product groupings such as sporting goods and baby essentials. “In A facts-first approach to crisis management. Thomas Brooks also asked how Herdener and Amazon’s communications team manages a crisis or potentially challenging news cycles.

Employee 214

Employee Leadership Crisis Management Viral 214

The Stalwart Blog

APRIL 26, 2020

What do you do when you’re embroiled in a crisis that maybe wasn’t of your making? He is a crisis PR expert, a friend of mine for many years. When you get involved in these things, how far are people into the crisis by the time you show up? People aren’t consuming news reports like they did 20, 30 years ago.

Crisis 78

Crisis Local Facebook Social Media 78

Bianchi Biz Blog

FEBRUARY 1, 2024

The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. Adherence to social norms and etiquette is paramount, especially in a crisis. Swift and culturally attuned responses are crucial for effective crisis management.

Marketing 106

Marketing Newspapers Print Local 106

MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. CRISIS LESSON #1: EVERYTHING YOU BELIEVE IS PRIVATE WILL BE SHARED PUBLICLY. The first rule for any online crisis ?

Instagram 98

Instagram Crisis Local Privacy 98

Cision

MAY 1, 2017

Crisis Relief. This feature is currently in beta and will require a 24-hour charity verification. Further, campaigns must fall within the following six categories: Education. Pet Medical. Personal Emergency. Funeral and Loss. Facebook Live Can Be (360 degrees) Immersive.

Video 197

Video Facebook Retail How To 197

Solo PR Pro

SEPTEMBER 21, 2021

Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing media relations for a major retailer back in her hometown. When I first left my corporate job, I could not believe how much business was out there for someone who had strong media relations skills and good crisis experience,” Susan says.

Meeting 91

Meeting Retail Groups Hotels 91

Prohibition

MAY 29, 2021

Retail giants going the extra mile for consumers. It’s always great when brands show they genuinely care for their consumers! The fashion retailer said they wanted job seekers to feel confident and ready to impress while trying to score a new job. Highlighting life without a home through the pandemic.

Retail 62

Retail Social Media B2C Fashion 62

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Major retailers’ e-commerce platforms are booming. However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk. Pros should have commentary in place for proactive/reactive outreach opportunities speaking on the larger impact of these events on consumer trust.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

Major retailers’ e-commerce platforms are booming. However, as IoT capabilities and connectivity have evolved, so have the vulnerabilities that put consumers at risk. Pros should have commentary in place for proactive/reactive outreach opportunities speaking on the larger impact of these events on consumer trust.

Trends 156

Trends Healthcare Government Leadership 156

MaccaPR

AUGUST 8, 2018

We asked three national crisis experts – Kathy Tunheim, Paul Omodt and Jon Austin – to join us in picking through the smoking carnage at Papa John’s and share their advice: #1 - Nothing Your CEO Does Is Safe From the Public Eye – Nothing. The larger point is what I stress with my clients: Crisis reveals character.

Crisis 63

Crisis Marketing Training Employee 63

Reputation Antistress by Sergii Bidenko

DECEMBER 21, 2023

However, marketing miscalculations and consumers' specific views of the world can cause reputational scandals even where they shouldn't have happened. Sergii Bidenko , Reputation and Crisis advisor, have prepared five examples of reputation crises that happened to well-known brands at Christmas.

Reputation 52

Reputation Advertising Advertising Crisis 52

Reputation Specialist Michael Toebe

FEBRUARY 14, 2022

“As soon as the media began raising legitimate questions about the reliability and accuracy of Theranos’ lab testing equipment, the company should have pulled its products out of retail and clinical settings to conduct additional analysis,” Gordon says. Take Boeing, for example.

Ethics 98

Ethics Employee Crisis Internal 98

Reputation Us

OCTOBER 27, 2021

This can encompass regulatory breaches, executive misbehavior, employee indiscretion, cyberattacks, and negative consumer reviews, including social media posts. The Pentland Analytics study analyzed share-price fluctuations of 125 companies during the calendar year following a reputational crisis. TalkTalk lost $1.4

Reputation 88

Reputation Financial Telecommunications Employee 88

Prohibition

AUGUST 1, 2023

Exploring the Role of FMCG PR in Promoting Vegan and Vegetarian Products Fast-Moving Consumer Goods (FMCG) PR plays a significant role in promoting vegan and vegetarian products. FMCG PR professionals work closely with retailers, distributors, and wholesalers to ensure that these products are prominently displayed and promoted in stores.

Brand 62

Brand Branding Ethics Storytelling 62

Rock the Status Quo

JULY 14, 2015

Reviews matter, yet so many companies let them grow by default and inattention, rather than a focused effort – rarely monitoring what is being said unless a crisis flares up, grabbing everyone’s attention like firecrackers lit inside a public library. Read more ). How to Grow Your Online Reviews & Maximize their Benefits.

Retail 100

Retail Customer Service Google Reputation 100

Stuart Bruce

JULY 15, 2014

In contrast Sir John Parker, who has chaired several FTSE 100 groups and is currently chairman of mining group Anglo American, is dismissive and thinks social media takes on greater importance if “you’re in the travel business or certain aspects of retailing.”

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

PRSay

JUNE 11, 2018

With all the talk lately about changes in how our clients communicate with audiences — disruptive technologies, innovation, shifting consumer habits — certain key aspects of the PR profession have remained constant. For retail clients, technology lets us track a path from the message to the cash register.

Technology 136

Technology Retail Storytelling Crisis 136

Reputation Us

OCTOBER 27, 2021

This can encompass regulatory breaches, executive misbehavior, employee indiscretion, cyberattacks, and negative consumer reviews, including social media posts. The Pentland Analytics study analyzed share-price fluctuations of 125 companies during the calendar year following a reputational crisis. TalkTalk lost $1.4

Reputation 78

Reputation Financial Telecommunications Employee 78

ImPRessions - Crenshaw Communications

JULY 26, 2016

As a field full of creatives and forward thinkers, it’s no wonder tech and consumer public relations agencies have embraced newer social media platforms. For retailers, it’s become clear that Snapchat is yet another way to reach out to young fans with special deals. billion in cash earlier this year. Tips and Insights.

Creativity 120

Creativity Social Media Retail Print 120

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Worse, Samsung bungled the management of the product recalls by failing to coordinate with the Consumer Product Safety Commission and its communication to customers was slow and inconsistent. The communications lessons, on the other hand, will be covered in crisis management classes for many years. Lochte loses luster.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202

Konnect Agency

OCTOBER 21, 2020

Looking ahead, how can marketers ensure they succeed, particularly in the face of the ever-changing consumer needs and behaviors? A good example from history is Hyundai, which unlike other car manufacturers, experienced commercial success during the 2007 Global Financial Crisis. Using DTC for Consumer-Packaged Goods.

Trends 52

Trends Marketing Mobile Retail 52

5W PR

JANUARY 14, 2019

In the weeks leading up to the recent edition of the Victoria’s Secret Fashion Show , the program and the brand came under fire from critics and social activists that feel the brand is out of touch with the younger consumer market.

Brand 68

Brand Branding Publicity Fashion 68